mag-net

What mag-net does

mag-net (株式会社マグネット) is a Japanese private web design and digital marketing agency founded in October 2012 and headquartered in Osaka's Fukushima-ku, serving small and medium-sized enterprises (SMEs) across Japan. The firm's core service offering encompasses website design and construction, SEO and MEO (Map Engine Optimization), pay-per-click campaign management across Google Ads and Yahoo! Promotional Ads, Instagram advertising, and supplementary services including video production and illustration.

The company operates with platform-level credentials as a certified Google Partner and a Yahoo! Marketing Solutions authorized agency, and is registered as an IT introduction subsidy support provider (since 2017), which allows it to intermediate government digitization grants for SME clients. Its e-commerce offering is delivered via integrations with ASP platforms MakeShop and Color Me Shop, extending the product surface from marketing-oriented websites into transactional storefronts.

Revenue is generated through a combination of project-based website construction fees (approximately 330,000 to 1,100,000 yen per project) and recurring managed digital marketing contracts. Go-to-market relies on inbound demand, partner referrals, and the IT subsidy program as a client acquisition mechanism. Following the COVID-19 period, the firm adopted telework arrangements in 2023, consistent with a lean operational structure. The business model is best characterized as a long-tail SME services agency with incremental product-line breadth and modest recurring-revenue overlay, rather than a scaled digital marketing platform.

Name

mag-net

Legal name

株式会社 магнет

Website

https://mag-net.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

mag-net (株式会社マグネット) is an Osaka-based web design and digital marketing agency founded in 2012, serving Japanese SMEs with website construction, SEO, MEO, and paid advertising management on Google and Yahoo! platforms.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Web design services
• Digital marketing agency
• E-commerce site development
• Search engine optimization
• Internet advertising management

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Website Design & Development: One-time fees for homepage design, EC site construction, landing pages, and recruitment sites. Revenue comes from project-based fees ranging from 330,000 yen to over 1.1 million yen depending on plan and scope.
2. Website Management & Hosting Services: Recurring monthly/annual fees for server management (5,500 yen/month), domain management (11,000 yen/year), SSL certificates, page updates, WordPress management, and monitoring services.
3. Internet Advertising Agency Services: Revenue from managing Yahoo! and Google search/display advertising on behalf of clients, including initial setup fees and monthly management fees (advertising spend + 20% management fee). Also includes DSP advertising through MicroAd.
4. SEO & MEO Services: Monthly recurring fees for SEO optimization (22,000 yen/month per keyword) and MEO/local search optimization (22,000 yen/month), plus initial setup fees.
5. Advertising Agency Services: Traditional media advertising agency including print, newspaper, magazine, flyer, broadcast TV/radio, and transportation advertising. Revenue from agency commissions on media placement.
6. SNS Advertising: Instagram advertising services including initial setup (30,000 yen), banner production (20,000 yen), monthly ad delivery (100,000 yen/month), and management fees (20,000 yen/month). Minimum 3-month contract.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

mag-net is an Osaka-based web design and internet advertising agency that designs and builds responsive websites and e-commerce sites for Japanese small-to-medium enterprises, then operates search/display advertising (Yahoo!, Google, Instagram) and SEO/MEO services to drive leads and foot traffic. Offerings span one-time site builds (corporate, clinic/retail, landing pages, e-commerce) plus recurring management, hosting, and ad-management subscriptions.

Product overview

mag-net is a web design and internet advertising agency that provides a comprehensive suite of website creation and digital marketing services. The core offering consists of website creation packages (ライトプラン, スタンダードプラン, プロプラン) built on responsive web design principles. These are supplemented by e-commerce solutions (ECサイト構築) using established platforms like MakeShop, Colorme Shop, and FutureShop, and specialized landing page creation for advertising campaigns. Digital marketing add-ons include search engine advertising (Yahoo!/Google), Instagram advertising, SEO optimization, and MEO (map-based local search) optimization. The company also offers traditional advertising agency services spanning print, broadcast, and transportation media. All services are unified under the company's focus on digital marketing strategies that drive client sales growth, particularly for small and medium enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Production (Homepage Creation) Original, responsive-design homepage creation for small and medium Japanese businesses (corporate sites, clinic/retail sites, recruitment sites), with options ranging from a basic first-time website to a full WordPress-based site for in-house management.
• EC Site Construction E-commerce website development using established Japanese ASP platforms (MakeShop, Color Me Shop, futureshop) enabling 24/7 online product sales for SMEs, including an IT-subsidy-eligible plan.
• Landing Page Production Single-page responsive landing pages designed to convert paid-ad traffic into inquiries or purchases, typically used alongside search or SNS advertising campaigns.
• Search Network Advertising (Yahoo!/Google) Managed paid search and display advertising on Yahoo! JAPAN and Google (with MicroAd DSP for display), including setup, optimization, and ongoing management on a spend-plus-commission basis.
• SNS Advertising (Instagram Ads) Instagram advertising services using Facebook's ad platform with audience targeting by location, demographics, and interests; includes banner production and ongoing campaign management.
• SEO Services Monthly search engine ranking optimization combining Google-guideline-compliant internal measures (W3C-valid HTML/CSS, SSL, mobile responsiveness) with external link strategies, billed per keyword.
• MEO (Map Engine Optimization) Google Maps local search ranking optimization to drive foot traffic to physical store locations, with subscription pricing per keyword set.
• Traditional Advertising Agency Services Offline media advertising agency services including print (newspapers, magazines, flyers), broadcast (TV/radio), and transportation advertising, plus photography and production.
• Website Management & Operations Ongoing website maintenance covering server/domain management, SSL certificates, page updates, WordPress CMS management, server monitoring, and access analytics reporting on subscription or per-request pricing.

Quantifiable outcome

• IT subsidy approval rate averaging approximately 80% (85% for デジタル化基盤導入枠 in 2022)
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Yahoo! Japan (Yahoo!マーケティングソリューション)coreChannel Partner/ Reseller/ Distributormag-net is an official authorized agency for Yahoo! Marketing Solutions, enabling them to sell and manage Yahoo! search and display advertising on behalf of clients. They receive preferential access, support, and training from Yahoo! Japan.
• Google (Google Partners)coreChannel Partner/ Reseller/ Distributormag-net is a registered Google Partner agency, providing certified Google advertising services including search ads, display network ads, and YouTube channel setup. They have the Google Partner badge displayed on their website.
• ChatworkminorGTM or Marketing Partnermag-net is a Chatwork authorized agency. Chatwork is a business chat/communication platform they promote and resell to clients as part of their service offerings.
• A8.net (のエイトドットネット)minorChannel Partner/ Reseller/ DistributorA8.net is Japan's largest affiliate network (140万+ websites). mag-net offers affiliate advertising services to clients using the A8.net platform, recommending it for performance-based advertising.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Dentsu (電通): Largest advertising agency group in Japan offering full-service advertising, digital marketing, and creative services. Comparable in offering integrated web design + advertising services, but serves global enterprises rather than SMEs.
• Hakuhodo (卓収品): One of Japan's largest advertising agencies offering integrated advertising across traditional, digital, and PR channels. Comparable in offering comprehensive advertising solutions including web/digital, but operates at significantly larger scale with enterprise clients.
• CyberAgent (サイバーエージェント): Major Japanese internet media and advertising company operating one of the largest digital advertising agencies in Japan. Overlap with mag-net's internet advertising (Yahoo!/Google) and SNS advertising capabilities, though at vastly larger scale.
• Digital Garage (デジタルガレージ): TSE-listed Japanese internet company with digital marketing, advertising platform, and web services businesses. Provides a broader portfolio but overlaps in web design, SEO, and digital marketing services.
• Septeni (セプテーニ): TSE-listed Japanese digital advertising agency with strong presence in internet ad buying (Yahoo!/Google), DSP, and creative production. Comparable internet advertising and media buying capabilities but significantly larger scale.
• IREP (アイレップ): Larger Japanese digital marketing agency (Hakuhodo DY group) providing integrated digital advertising, SEO, and web production services. Comparable capability set but larger scale and broader client base.

Direct peers

• Naka Marketing (ナカマーケティング): Japanese web marketing agency offering SEO, MEO, web advertising, and web production services for SMEs. Highly comparable in service mix (SEO/MEO/SNS ads/web design) and SME target segment.
• LAM (エルエーエム): Tokyo-based but operates as a comparable Japanese web production and digital marketing agency serving SMEs with integrated web design, SEO, and advertising services. Highly comparable in offering breadth, target segment, and Japanese SME focus.
• Advance Create (アドバンスクリエイト): TSE-listed Japanese digital marketing firm offering web advertising, listing ads, SEO, and creative production for SMEs and enterprises. Comparable as a Japanese digital marketing agency with overlapping internet advertising and SEO capabilities.

Regional players

• Mitsui Design Factory (三井デザインファクトリー): Japanese web design and production company with integrated digital marketing services comparable to mag-net's offering. Operates in adjacent regional markets with similar SME-focused positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magnet.co.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mag-net