Organic Lawns

What Organic Lawns does

Organic Lawns is a privately held, family-owned lawn care company founded in 1996 and headquartered in Maryland, with additional offices in Bel Air and Baltimore. The company delivers pesticide-free, organic lawn care services to residential homeowners across seven Maryland counties (Anne Arundel, Baltimore, Carroll, Harford, Howard, Montgomery, and Prince George's), with a smaller commercial property offering. Its service portfolio is organized as a three-tier subscription model — Essentials, Premium, and Premium Plus — each delivered as scheduled recurring applications through the growing season, with add-on services including flea and tick control (cedar oil-based), tree and shrub care, nutsedge and disease control, slice seeding, and commercial lawn maintenance.

The company's underlying technology is agronomic rather than digital: it relies on custom-blended organic fertilizers (seaweed, kelp, bone meal, compost, manure), pre- and post-emergent organic weed treatments, bio-insecticide grub control, mechanical core aeration, mechanical slice seeding, and a 100% organic liquid aeration treatment designed to increase subsoil microbial activity. Annual soil testing drives a customized treatment plan per property, and the company uses blue-tag certified seed with a stated 90% germination rate. The website, blog content, and SEO serve as the primary digital layer; no software platform, app, or API surface is disclosed.

Organic Lawns generates revenue through annual subscription service packages priced via free on-site estimates, supplemented by add-on services and seasonal promotions (e.g., a $250 Fall Aeration and Seeding Special) and demographic-specific discounts for seniors (55+), first responders, and military/veterans. Go-to-market is sales-led and direct-to-consumer, with lead capture via website quote forms and phone (410.536.5800). Distribution is entirely company-owned, with certified field crews dispatched from two Maryland offices. There is no disclosed institutional ownership, venture or private equity capital, M&A activity, or out-of-state operations.

Name

Organic Lawns

Legal name

Organic Lawns

Website

https://organiclawns.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Organic Lawns is a family-owned Maryland lawn care company, founded in 1996, that provides pesticide-free, subscription-based organic fertilization, weed control, aeration, and pest services to residential homeowners across seven Maryland counties, with a smaller commercial offering.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

Keywords

• Organic lawn care
• Lawn fertilization services
• Weed control services
• Soil amendment services
• Lawn aeration seeding

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Lawn Care Service Packages: Recurring subscription-based lawn care packages delivered on a scheduled basis throughout the growing season. Services include fertilization, weed control, soil amendment, aeration, and seeding applied at regular intervals.
2. Add-on Services: Additional services including flea & tick control, tree & shrub care, grub control, disease control, nutsedge control, and slice seeding available as add-ons to core packages.
3. Special Offers and Promotions: Seasonal special offers such as the $250 Aeration and Seeding Fall Special and discount programs for seniors (55+), first responders, and military/veterans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Organic Lawns provides organic and pesticide-free lawn care services to residential and commercial customers in Maryland. The company delivers a three-tier annual service package model (Essentials, Premium, Premium Plus) covering organic fertilization, weed control, soil amendment, soil testing, grub control, core aeration, slice seeding, and disease control, with add-on services for flea and tick control, tree and shrub care, and commercial property maintenance.

Product overview

Organic Lawns is a family-owned organic lawn care company operating since 1996, offering a tiered service structure built around three main packages: Essentials (foundation tier), Premium (mid-tier with aeration and seeding), and Premium Plus (all-inclusive). The company's core offerings include lawn fertilization, weed control, soil amendment, annual soil testing, and grub control. Premium features include aeration & seeding services (both core and liquid aeration), starter fertilizer, and slice seeding. The Premium Plus tier adds nutsedge control, disease control, and specialized services like flea & tick control, tree & shrub care, and commercial lawn care. All services emphasize organic, pet-safe, and environmentally friendly products. The company operates across seven Maryland counties including Anne Arundel, Baltimore, Carroll, Harford, Howard, Montgomery, and Prince George's County.

Differentiator

Problem solved

Functional benefit

Products and services

• Essentials Package Foundational annual lawn care package including annual soil testing, organic fertilizer application, weed control, soil amendment, and grub control to maintain lawn health for residential customers in Maryland.
• Premium Package Mid-tier annual package including all Essentials services plus Core Aeration, Premium Seeding, and Starter Fertilizer to encourage thick, green lawn growth for residential customers.
• Premium Plus Package Top-tier all-inclusive annual package including all Premium services plus nutsedge control, disease control, and premium slice seeding for residential customers seeking comprehensive organic lawn care.
• Flea & Tick Control Pet-friendly insect control add-on program using cedar oil as the active ingredient to prevent and eradicate fleas and ticks throughout the lawn, available to residential customers.
• Tree & Shrub Care Completely organic tree and shrub maintenance program providing seasonal nutrition, plant protection, and preparation for weather changes, offered as an add-on to residential lawn care packages.
• Commercial Lawn Care Services Professional lawn care services designed for commercial properties using organic and environmentally friendly products, including fertilization, weed control, aeration, and ongoing maintenance tailored to commercial landscape needs.

Quantifiable outcome

• 90% seed germination rate with blue tag certified seed
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Maryland Turfgrass CouncilminorOthersIndustry association membership demonstrating expertise in Maryland turfgrass care. The organization represents turfgrass professionals throughout Maryland.
• National Association of Landscape ProfessionalsminorOthersNational trade association membership for landscape professionals. Provides industry resources, certification, and networking opportunities.
• Angie's ListminorOthersConsumer review platform membership allowing customers to read and leave reviews about Organic Lawns services.
• BBB Accredited BusinessminorOthersBBB accreditation indicates commitment to ethical business practices and customer service standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SavATree / SavaLawn: Regional lawn and tree care provider serving parts of the Mid-Atlantic with integrated organic-friendly treatment options — direct relevance for Maryland-adjacent expansion.
• BioGreen: Smaller-scale organic lawn care operator offering biological/organic treatments to residential customers — comparable positioning with a more regional footprint.

Broad incumbents

• TruGreen: The largest U.S. residential lawn care company offering fertilization, weed control, and aeration across Maryland. Larger, conventional brand with overlapping service menu; competes for the same residential customers.
• Scotts LawnService: The branded-service arm of Scotts Miracle-Gro, providing scheduled fertilization, weed control, and tree/shrub care programs nationally. Wider product portfolio and marketing budget versus Organic Lawns.
• Davey Tree Expert Company: Large, established tree and lawn care services company with residential offerings in tree/shrub and lawn fertilization — overlaps with Organic Lawns' add-on services and provides a potential exit-acquirer profile.

Direct peers

• Spring-Green Lawn Care: Franchise-based lawn care service offering fertilization, weed control, and aeration programs across U.S. markets — comparable subscription GTM and customer segment.
• Weed Man USA: Franchised lawn care provider focused on fertilization and weed control programs sold via recurring service plans — closely comparable GTM and treatment cycle to Organic Lawns.
• NaturaLawn of America: A national franchise system specializing in organic-based lawn care with programs analogous to Organic Lawns' three-tier model — direct competitor in the organic residential lawn treatment category.
• Lawn Doctor: Franchise-based lawn care provider offering fertilization, weed control, and aeration services with localized territory ownership — a direct structural and offering analogue to Organic Lawns.

Others

• Maryland Department of Agriculture (Turfgrass & Seed Section): Industry ecosystem partner rather than competitor; sets turfgrass and pesticide regulations in Maryland and influences demand for organic-compliant lawn services like Organic Lawns' offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/organiclawnsmd
• Facebookfacebook.com/Organic-Lawns-100457328632259
• LinkedInlinkedin.com/company/organic-lawns

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Lawns