Gundisch & Friends

What Gundisch & Friends does

Gündisch & Friends GmbH is a German full-service advertising agency founded in 2012 by brothers Andreas and Patrick Gündisch and headquartered in Crailsheim, Baden-Württemberg. Operating as a privately held GmbH with 11–50 employees, the firm is organized around three integrated service pillars: Brand Building (brand strategy, corporate identity, storytelling, content marketing), Employer Branding (multi-channel campaigns supporting talent attraction and retention), and Digital Solutions (digital strategy, web development, e-commerce, SEO, GEO, and AI-powered chatbot systems). Over 14 years the agency has served 250+ clients and completed 3,000+ projects, with named enterprise and mid-market customers including Adolf Würth GmbH & Co. KG, Fertighaus WEISS, LVL Technologies, Binder GmbH, Wir machen Druck, JU Metallwarenfabrik, Milchwerk Crailsheim–Dinkelsbühl, Lorenz Hoffmann, STEGO Elektrotechnik, and Coffee Espress. The customer base is concentrated in DACH-region B2B (the agency's AGB explicitly contract only with commercial counterparties), with Germany as the primary market.

The agency operates from a 500 m² facility on Hofwiesenstraße in Crailsheim that includes dedicated photo and sound studios, enabling internal production of mood films, recruiting films, product trailers, and image brochures without reliance on external vendors. Its technology stack is assembled from standard third-party tools — content management systems, SEO/GEO tooling, ChatGPT-powered chatbot frameworks, and hosting on Hetzner infrastructure — with no proprietary platform or in-house AI/ML models. Credibility is reinforced by 161+ industry awards accumulated since founding, including the German Agency Award (2015), German Design Award (2018), International Design Awards Silver/Bronze/Honorable Mention honors between 2016 and 2023, and an ICMA 2023 award for an image brochure.

The business model is project-based professional services with no SaaS or recurring subscription component. Pricing is quote-based per project; for engagements exceeding EUR 3,000 the agency requires a 50% upfront deposit, with additional work and change requests billed at hourly rates ('Stundensätze'). The go-to-market motion is sales-led and inbound-driven, anchored on a 'Let's Talk' contact form on gundf.de, supported by organic social presence (Instagram, Facebook, LinkedIn), public case studies, and award-driven credibility marketing. There are no distribution partners, resellers, or marketplace channels, and the firm is bootstrapped and founder-owned with no external institutional capital.

Name

Gundisch & Friends

Legal name

Gündisch & Friends GmbH

Website

https://gundf.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Gündisch & Friends GmbH is a Crailsheim-based German advertising agency founded in 2012 that delivers brand building, employer branding, and digital solutions to enterprise and mid-market B2B clients in the DACH region.

Ownership category

akta.pro rank

Product category

Advertising and Branding Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Advertising agency services
• Employer branding solutions
• Brand strategy consulting
• Digital marketing services
• Corporate identity design

Headquarters

HQ city

Crailsheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Services - Project-Based: Custom agency projects (branding, digital, employer branding) billed on a project basis. For projects over EUR 3,000, a 50% deposit is required upfront. Additional work and change requests are billed at hourly rates. Revenue is generated entirely from professional services rendered to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Gündisch & Friends is a full-service advertising and branding agency delivering three integrated service pillars: Brand Building (brand analysis, strategy, corporate identity, storytelling, content marketing), Employer Branding (strategic consulting and multi-channel campaigns to strengthen employer brands and attract talent), and Digital Services (digital strategy, web development, e-commerce, SEO, GEO, and AI-powered chatbot systems). The agency complements these with in-house mood film production, illustration, and multi-channel campaign execution on a project-based model.

Product overview

Gundisch & Friends is an advertising and branding agency founded in 2012, operating as a strategic partner for employer branding, brand building, and digital solutions. The company offers three integrated service pillars: (1) Brand Building, encompassing brand analysis, brand strategy, corporate identity, storytelling, content marketing, and brand management; (2) Employer Branding, providing strategic consulting and multi-channel campaigns to strengthen employer brands and attract talent; and (3) Digital Services, including digital strategy, web development, e-commerce, SEO, GEO (Generative Engine Optimization), and AI-powered chatbot and assistant systems. These services are complemented by specialized capabilities in mood films and video production, illustration, and multi-channel campaign execution. The company operates on a project-based service model rather than as a SaaS or product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building
• Employer Branding
• Digital Services
• Website Development & Relaunch
• Mood Films & Video Production
• SEO (Search Engine Optimization)
• AI Chatbots & Assistant Systems
• Multi-Channel Employer Branding Campaigns

Quantifiable outcome

• 300% increase in Google visibility for Fertighaus WEISS website relaunch
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/GundF_de
• Facebookfacebook.com/guendisch.friends

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gundisch & Friends