De Woonmensen
De Woonmensen is a Dutch housing corporation founded in 1953, managing approximately 5,000 social and free-sector rental homes in Apeldoorn, Netherlands. It serves residential tenants through the regional Woonkeus-Stedendriehoek allocation system and offers ancillary services including property maintenance, parking, and specialized housing.
- Company typePrivate
- Founded1953
- HeadquartersApeldoorn, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What De Woonmensen does
De Woonmensen is a Dutch housing corporation (woningcorporatie) operating in Apeldoorn since 1953 and managing approximately 5,000 rental homes. The company is a private, non-listed entity under Dutch social housing regulation, headquartered at Deventerstraat 54 in Apeldoorn, with 51-100 employees. Its portfolio is concentrated entirely within the Apeldoorn municipality, with named neighborhood operations in Dubbelbeek and Dennenkamp.
The core offering is social rental housing (sociale huurwoningen) priced at or below the national rent benefit threshold (huurtoeslaggrens), allocated through the regional Woonkeus-Stedendriehoek platform. The portfolio is supplemented by occasional free-sector rental units (vrijesectorwoning), properties for sale to sitting tenants (koopwoning) listed on Funda, commercial spaces (bedrijfsruimte), parking and garages, and specialized housing types including care homes (zorgwoningen), kangaroo dwellings (kangoeroewoning), and mobile home pitches (woonwagen/standplaats). New construction activity continues, with 29 new rental homes announced for Apeldoorn in June 2026.
The revenue model is built on recurring monthly rental income from the 5,000-unit housing stock, with ancillary contributions from parking, commercial leases, occasional sales to tenants, and a serviceabonnement covering heating and installation maintenance. Tenant-facing technology is limited to a basic online portal for rent payment, repair requests, and account management; no proprietary AI/ML platform is disclosed. The company emphasizes community engagement through buurtteams (neighborhood teams) and programs such as the 'Beste buur' election, while operating under formal prestatieafspraken (performance agreements) with the Apeldoorn municipality and a published multi-year roadmap ('Reisgids naar 2028').
De Woonmensen firmographics
Firmographics- Name
- De Woonmensen
- Legal name
- De Woonmensen
- Website
- https://woonmensen.nl
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Woonmensen is a Dutch housing corporation founded in 1953, managing approximately 5,000 social and free-sector rental homes in Apeldoorn, Netherlands. It serves residential tenants through the regional Woonkeus-Stedendriehoek allocation system and offers ancillary services including property maintenance, parking, and specialized housing.
- Ownership category
- akta.pro rank
De Woonmensen industry classification
Industry- Product category
- Social Housing Management
- NAICS
- Rental and Leasing Services (532)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industry
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)
Keywords
Where De Woonmensen is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Woonmensen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Rental Income: Primary revenue is generated through monthly rental payments from approximately 5,000 social rental homes in Apeldoorn. The corporation also generates income from occasional free-sector rental properties, property sales to sitting tenants, and rental of garages and parking spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social rental housing at or below rent benefit threshold |
| Subscription | Monthly | Free-sector rental properties |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
De Woonmensen product offering
Product offeringCore offering
De Woonmensen is a Dutch housing corporation (woningcorporatie) that manages approximately 5,000 rental homes in Apeldoorn, primarily social housing at or below the national rent benefit threshold. The corporation also offers occasional free-sector rental units, sells properties to sitting tenants, and rents commercial spaces, garages, and parking. Supporting services include an online repair request system, a service subscription for heating and installation maintenance, and digital rent payment functionality.
Product overview
De Woonmensen is a housing corporation (woningcorporatie) managing approximately 5,000 rental homes in Apeldoorn since 1953. The company operates a unified housing platform offering social rental housing (sociale huurwoningen) through Woonkeus-Stedendriehoek and occasional free-sector units (vrijesectorwoning), alongside purchase options (koopwoning) via Funda. The portfolio extends to specialized housing including care homes (zorgwoningen), kangaroo dwellings (kangoeroewoning), and mobile home pitches (woonwagen/standplaats), as well as commercial spaces and parking. Supporting services include a service subscription (serviceabonnement), online repair requests, and rent payment functionality. The company also undertakes new construction projects (nieuwbouwprojecten) to expand its housing stock.
Differentiator
Problem solved
Functional benefit
Products and services
- Sociale huurwoningen (Social rental homes) Rental homes with rent prices not exceeding the housing benefit threshold (huurtoeslaggrens), allocated to registered applicants through the Woonkeus-Stedendriehoek regional housing allocation platform. Targeted at individuals and families seeking affordable long-term rental housing in Apeldoorn.
- Vrijesectorwoning (Free-sector rental homes)
Companies that use De Woonmensen
Customer profileSegments1 record
Ideal customer profiles2 records
De Woonmensen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Woonmensen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Woonkeus-StedendriehoekcoreWoonkeus-Stedendriehoek is the regional housing allocation platform used by De Woonmensen and other housing corporations in the Stedendriehoek region. This platform serves as the primary channel for prospective tenants to view available rental properties and submit housing applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
De Woonmensen competitors and assessment
Company assessmentDirect peers
- Mitros: Dutch housing corporation operating in Utrecht. Directly comparable as a mid-sized woningcorporatie offering social rentals, free-sector housing, and tenant engagement programs.
- Portaal: Dutch housing corporation active in Utrecht and surrounding regions. Directly comparable as a social housing provider with similar portfolio mix, tenant services, and community programs.
- Ymere: Large Dutch housing corporation operating in the Amsterdam metropolitan area. Comparable as a woningcorporatie providing social rental housing, new construction, and neighborhood-level services.
- Woonbron: Dutch woningcorporatie managing social rental homes primarily in the Rotterdam area. Comparable in business model, regulatory regime, and tenant-service offerings to De Woonmensen.
- Woonbedrijf: Dutch housing corporation active in Eindhoven and surrounding municipalities. Comparable as a social housing provider offering rental homes, sales to sitting tenants, and neighborhood-based services.
- Woonstichting De Key: Dutch woningcorporatie managing social housing in the Amsterdam region. Directly comparable as a regulated housing corporation offering social rentals, free-sector units, and tenant services under the same Dutch framework.
- Vivare: Dutch housing corporation operating in the Arnhem/Gelderland region, geographically proximate to Apeldoorn. Comparable regional woningcorporatie with overlapping tenant service and social housing models.
- Talis: Dutch housing corporation operating in the Nijmegen region. Directly comparable as a woningcorporatie with social rental housing, new development projects, and tenant-focused services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
De Woonmensen social profiles
Digital presenceDe Woonmensen financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Woonmensen leadership team
Management profileNumber of profiles
De Woonmensen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Woonmensen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Woonmensen
What does De Woonmensen do?
De Woonmensen is a Dutch housing corporation (woningcorporatie) that manages approximately 5,000 rental homes in Apeldoorn, primarily social housing at or below the national rent benefit threshold. The corporation also offers occasional free-sector rental units, sells properties to sitting tenants, and rents commercial spaces, garages, and parking. Supporting services include an online repair request system, a service subscription for heating and installation maintenance, and digital rent payment functionality.
Is De Woonmensen a public or private company?
De Woonmensen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Woonmensen founded?
De Woonmensen was founded in 1953. It employs 51 to 100 people.
Where is De Woonmensen based?
De Woonmensen is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does De Woonmensen make money?
One revenue line is on record: residential Rental Income.
Who are De Woonmensen's main competitors?
Direct peers on record are Mitros, Portaal, Ymere, Woonbron, Woonbedrijf, Woonstichting De Key, Vivare and Talis.
Does De Woonmensen have an API?
No public API is recorded for De Woonmensen.
What industry is De Woonmensen in?
De Woonmensen's product category is Social Housing Management. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 532 and its SIC code is 7340.