Luzianne

What Luzianne does

Luzianne is a New Orleans-based iced tea brand founded in 1902 and operated as a wholly-owned brand of Reily Foods Company, a 5th-generation, family-owned CPG holding company headquartered at 400 Poydras Street, New Orleans. The brand produces and markets a portfolio of bagged iced teas — including original black, decaffeinated, half-caff, sweet, hibiscus, green, cold brew, and single-serve formats — built around an original blending formula developed in 1932 and refined through a tea-master cupping process using leaf sourced from five continents. In March 2026, Luzianne extended into refrigerated ready-to-drink gallon iced tea (four SKUs), representing the largest product expansion in the brand's 120+ year history.

The business operates a wholesale CPG model with three primary revenue streams: (1) retail grocery distribution of bagged and RTD products across every major U.S. retail tier — national chains (Kroger, Safeway, Publix, Food Lion, Harris Teeter), mass merchandisers (Target, Walmart), warehouse clubs (Costco, Sam's Club), natural/organic retailers (Whole Foods, Sprouts), dollar stores (Dollar General), and a long tail of regional grocers; (2) foodservice distribution via the Reily Foodservice division supplying restaurants and caterers; and (3) direct e-commerce through ReilyProducts.com plus a branded merchandise storefront (Porch n' Pantry). Customers are segmented horizontally across general consumers, home-brewing enthusiasts, and foodservice operators, with marketing executed through a content-led mix of recipe publishing, social channels, email, and regional event sponsorships.

Luzianne is one of 10+ wholly-owned brands under Reily Foods Company, alongside New England Coffee, French Market Coffee, Blue Plate Mayonnaise, Carroll Shelby's Chili, Wick Fowler's Chili, Try Me Sauces, Tiger Sauce, Swans Down Cake Flour, CDM Coffee & Chicory, and evamor Water — implying shared procurement, co-packing, and logistics infrastructure across the portfolio.

Name

Luzianne

Legal name

Reily Foods Company

Website

https://luzianne.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

Luzianne is a 1902-founded New Orleans iced tea brand owned by Reily Foods Company, producing bagged and refrigerated ready-to-drink teas for U.S. retail, foodservice, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Iced Tea

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industry

RTD Iced Tea Production (AFAFABAD)

Keywords

• Iced tea products
• Bagged tea blends
• Ready-to-drink tea
• Foodservice beverages
• Southern tea brand

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Products (Retail): Luzianne generates revenue through the sale of iced tea products including bagged tea (family size, individual cup size), ready-to-drink gallon iced tea, and specialty variants (decaffeinated, halfcaff, green, hibiscus, sweet tea). Products are sold through grocery retailers, mass merchants, and online channels.
2. Foodservice: Revenue generated from foodservice distribution through Reily Foodservice division, supplying tea products to restaurants, catering, and other food service establishments.
3. E-commerce / Direct Sales: Products available for purchase directly through ReilyProducts.com online storefront.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Luzianne produces and markets a portfolio of iced tea products under the Luzianne® brand, including bagged teas (regular, decaffeinated, half-caff, sweet, green, hibiscus, and cold brew varieties) in family-size and single-serve formats, plus a refrigerated ready-to-drink gallon iced tea line launched in March 2026 in Sweet, Zero Sugar Sweet, Extra Sweet, and Unsweet varieties. Products are sold to consumers through grocery, mass-merchant, warehouse club, natural, and dollar-store retail channels, and to foodservice operators through the Reily Foodservice division.

Product overview

Luzianne is a New Orleans-based tea brand founded in 1902, offering a portfolio of iced tea products including bagged tea formats (regular, decaf, half-caff, sweet, green, hibiscus, and cold brew varieties in family, gallon, and single-serve sizes) and a new line of refrigerated ready-to-drink Fresh Brewed Iced Tea launched in March 2026. The brand uses an original formula specially blended for iced tea in 1932, selecting teas from across 5 continents for color, flavor and clarity.

Differentiator

Problem solved

Functional benefit

Products and services

• Luzianne® Iced Tea (Bagged, Family Size) Smooth blend of orange pekoe and pekoe cut black teas, carefully selected and specially blended for iced tea; available in 24-count family size for home brewing of Southern-style iced tea.
• Luzianne® Decaffeinated Iced Tea (Bagged)
• Luzianne® Family Size Half Caff (Bagged) Iced tea blend with 50% less caffeine than regular black tea, available in 18-count family size for family enjoyment at any time of day.
• Luzianne® Iced Sweet Tea (Bagged) Pre-sweetened with cane sugar and specially blended to brew authentic Southern sweet iced tea at home; available in 22-count bagged size.
• Luzianne® Hibiscus Iced Tea (Bagged) Herbal iced tea made from the petals of deep magenta hibiscus flowers with a slightly tart, cranberry-like flavor; available in 22-count bagged size.
• Luzianne® Iced Green Tea (Bagged) Light, refreshing and crisp green tea blend specially formulated for iced tea, available in 24-count bagged size.
• Luzianne® Cold Brew Iced Tea (Bagged) Bagged iced tea designed to steep in cold water in approximately 5 minutes to produce authentic Luzianne iced tea flavor; available in 22-count size.
• Luzianne® Single Serve Cup (Tea Bags) Individual single-serve tea bags designed for brewing single cups of Luzianne iced tea, in single-serve format.
• Luzianne Fresh Brewed Iced Tea (Refrigerated Ready-to-Drink Gallon) Refrigerated ready-to-drink iced tea brewed in small batches using three ingredients, sold in gallon sizes in four varieties (Sweet Tea, Zero Sugar Sweet Tea, Extra Sweet Tea, and Unsweet Tea). Distributed through the refrigerated section of select grocers nationwide, this is Luzianne's entry into the ready-to-pour convenience format.
• Luzianne Foodservice Supply (via Reily Foodservice) B2B foodservice distribution of Luzianne tea products to restaurants, caterers, and other food service establishments through the Reily Foodservice division.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Twinings: Twinings is a long-established British tea brand owned by Associated British Foods, selling bagged black, green, and specialty teas across US grocery. While broader in specialty tea, Twinings competes with Luzianne in bagged black and iced tea segments within the same retailers.
• Nestea (Nestlé): Nestea is Nestle's global iced tea brand sold in powdered, RTD, and bagged formats across grocery and foodservice. While Luzianne does not directly compete in powders, Nestea's RTD and foodservice iced tea offerings are a comparable global incumbent in the iced tea formats Luzianne is expanding into.
• Lipton (Unilever): Lipton is the global category leader in both bagged black tea and iced tea bags, sold across grocery, foodservice, and RTD formats (with PepsiCo for the RTD line). Luzianne competes most directly in iced tea bags and now in RTD iced tea, with Lipton serving as the primary mass-market incumbent against which Luzianne's Southern heritage and cupping-led quality positioning are differentiated.

Direct peers

• Gold Peak (Coca-Cola): Gold Peak is Coca-Cola's premium bottled iced tea brand distributed through the company's DSD network across US grocery and convenience. Gold Peak is a directly comparable RTD iced tea competitor to the Luzianne Fresh Brewed gallon launch, particularly in the premium-brewed segment.
• Sweet Leaf Tea (Deep Eddy / Keurig Dr Pepper): Sweet Leaf Tea is a US-based premium bottled sweet tea brand known for cane-sugar brewing, with Texas roots and national distribution. Sweet Leaf offers a directly comparable premium-brewed sweet tea positioning to Luzianne's 'small batch, three ingredients' RTD launch.
• Bigelow Tea: Bigelow is a family-owned US tea company producing bagged black, green, herbal, and iced tea products sold through grocery and club channels. Bigelow is a direct CPG competitor to Luzianne in bagged iced tea, sharing a similar family-owned operating model and broad grocery distribution footprint.
• Arizona Beverage Company: Arizona is one of the largest RTD iced tea brands in the US, sold in cans and bottles across grocery and convenience channels. Arizona competes directly with the new Luzianne Fresh Brewed RTD gallon format in the ready-to-drink iced tea space, especially in value-oriented and larger-format occasions.
• Pure Leaf (PepsiCo/Unilever): Pure Leaf is the leading bottled/RTD iced tea brand in the US, distributed through PepsiCo's DSD network. With Luzianne launching refrigerated gallon RTD iced tea in March 2026, Pure Leaf is one of the most directly comparable competitors in the refrigerated and shelf-stable RTD iced tea category that Luzianne is entering.

Emerging players

• The Republic of Tea: The Republic of Tea is a specialty tea brand selling loose-leaf, bagged, and iced teas through its DTC site, natural retailers, and grocery. It overlaps with Luzianne's iced tea bag portfolio in premium and natural channels such as Whole Foods and Sprouts where both brands are listed.
• Tazo (Keurig Dr Pepper): Tazo is a tea brand owned by Keurig Dr Pepper that sells bagged and RTD teas across US grocery and convenience. Tazo is an emerging-to-mid-scale branded tea peer whose bagged and RTD products overlap with Luzianne's in the same retailer set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/luzianneicedtea
• YouTubeyoutube.com/channel/UCED_WPQHtKaN6-rXIS3eeqA
• Facebookfacebook.com/LuzianneIcedTea
• Instagraminstagram.com/luziannetea
• LinkedInlinkedin.com/company/jfg-coffee-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luzianne