Orange County Produce, LLC

What Orange County Produce, LLC does

Orange County Produce, LLC is a third/fourth-generation family-owned urban farming operation headquartered at 210 W. Walnut Avenue, Fullerton, California, operating agricultural land within the urban boundaries of Orange County. Founded by the Kawamura family of Japanese heritage and originally operating as Western Marketing Company, the business was renamed to Orange County Produce in 1994 and markets its produce under the "Orange County Harvest" branded label. The company grows and distributes a diversified produce portfolio of strawberries, green beans, celery, bell peppers, corn, tomatoes, and Asian vegetables, supplemented by partner-grower relationships with Etchandy Farms (which contributes 600+ acres of strawberry capacity), Manassero Farms, Fujishige Farms, and De La Costa Farms in Mexico.

The company's operations are anchored in a same-day-harvest and same-day-delivery proposition, serving local restaurants and regional chain stores — enabled by its urban Orange County location. Its single named premium customer is the Pelican Hill Resort. Production leverages precision-agriculture techniques including drip irrigation, GPS satellite systems, soil analysis, precision micronutrient fertilization, beneficial-insect pest management, and crop rotations. The business has no disclosed app, API, e-commerce platform, or digital marketplace presence.

Revenue mechanics are those of a wholesale agricultural distributor: produce is sold by volume to foodservice and retail buyers, with revenue tied to harvest yields, commodity pricing, and partner-grower sourcing capacity. There are no subscription, SaaS, or recurring-revenue components evident, and the company operates as a private LLC without disclosed outside equity funding.

Name

Orange County Produce, LLC

Legal name

Orange County Produce, LLC

Website

https://ocproduce.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange County Produce, LLC is a multigenerational family-owned urban farm operating within Orange County, California, growing strawberries, vegetables, and Asian produce under the "Orange County Harvest" brand and supplying same-day-harvested produce to local restaurants, regional chain stores, and high-end hospitality accounts such as Pelican Hill Resort.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Fruit and Tree Nut Farming (1113), Fruit and Vegetable Retailers (445230)

SIC

Agricultural Production-Crops (100), Retail-Food Stores (5400)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Fresh produce
• Local farming
• Sustainable agriculture
• Wholesale produce
• Farm-to-table

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Year-round production and marketing of fruits and vegetables sold to local restaurants and regional chain stores under the Orange County Harvest label. Same-day harvested products delivered to customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Orange County Produce, LLC operates as a multi-generation family farming business that grows and markets fresh fruits and vegetables under the Orange County Harvest branded label. The company produces strawberries, green beans, celery, bell peppers, Asian vegetables, sweet corn, tomatoes, cucumbers, and other crops through a network of partner growers, delivering same-day harvested produce to local restaurants and regional chain stores in Orange County, California.

Product overview

Orange County Produce, LLC is a family farming business operating as a unified product offering centered on locally grown, sustainably produced fresh fruits and vegetables. The company operates through the 'Orange County Harvest' branded label for their primary produce line, complemented by partner-grown products like De La Costa. Their core portfolio includes strawberries, green beans, celery, bell peppers, tomatoes, corn, and specialty Asian vegetables. They market directly to local restaurants and regional chain stores, operate farm stands throughout Orange County, and deliver same-day harvested products to farmers markets and stores. The business model integrates third-generation family farming expertise with sustainable agricultural practices, positioning local food security and community nutrition as core values alongside commercial production.

Differentiator

Problem solved

Functional benefit

Products and services

• Orange County Harvest Label Produce

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Etchandy FarmscoreStrategic or Co-development PartnerFourth generation Orange County farmer Mike Etchandy growing over 600 acres of strawberries between Orange and Ventura Counties. Joined Orange County Produce in the early 1990s. Known for cutting edge sustainable growing practices and searching for new tasty strawberry varieties.
• Manassero FarmscoreStrategic or Co-development PartnerThird generation farmer Dan Manassero continuing the family legacy growing strawberries, sweet corn, tomatoes, mixed squashes, green beans, cucumbers, ollalaberries, black berries and cantaloupe. Farm stands scattered throughout Orange County.
• Fujishige FarmscoreStrategic or Co-development PartnerThird generation Japanese-American family farmers continuing their 50+ year tradition of growing delicious strawberries, vegetables and Asian vegetable specialties.
• De La Costa FarmscoreStrategic or Co-development PartnerFamily farm based primarily in Culiacan, Sinaloa Mexico. Third generation farmer Juan Enrique Habermann grows green beans, cucumbers, corn and sorghum under the 'De La Costa' label. Nationally respected agricultural leader committed to sustainable farming practices. Products available during California Fall, Winter and Spring seasons. Recipient of National Export Award 2012.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Suzie's Farm: Family-operated urban-edge farm in San Diego, California supplying restaurants, CSA subscribers, and farm stands. Comparable in operating an urban-fringe farm with direct-to-chef sales, though located in a different Southern California county.
• Tanaka Farms: Family-owned farm in Irvine, California operating within Orange County's urban boundaries, with farm stands, U-pick, and direct-to-restaurant distribution. Closely comparable in geography, customer profile, and multi-generational family-farming model.
• Underwood Family Farms: Multi-generational family farm in Camarillo, California operating farm stands, U-pick, and direct produce sales. Operates in a similarly urbanizing Southern California context with comparable crop mix and direct-to-consumer emphasis.
• McGrath Family Farms: Certified organic family farm in Camarillo, California with on-site farm stand and direct-to-restaurant distribution. Comparable in being a multi-generational family operation selling into the Southern California restaurant and retail channels.
• South Coast Farms: Family-run farm in San Juan Capistrano, California growing berries, vegetables, and herbs for direct sale to local restaurants and at farm stands. Highly comparable in scale, customer mix, and Southern California farm-to-table positioning.

Broad incumbents

• Grimmway Farms: One of the largest produce growers in the world, dominant in carrots and organic produce. Comparable in California's Central and Southern growing region and competes for shelf space and foodservice contracts with family farms in the same channels.
• Tanimura & Antle: Large Salinas Valley produce grower and shipper across lettuce, celery, and other vegetables. Comparable in growing core vegetables that Orange County Produce also markets (celery, peppers) and supplying the same regional chain store customers at a national scale.
• Driscoll's: Largest berry producer in North America, with a network of independent growers across California, Mexico, and beyond. Overlaps with Orange County Produce's strawberry category via shared growers (e.g., Etchandy) and competes indirectly for premium retail and restaurant shelf space.
• Ocean Mist Farms: Leading California grower of artichokes, leafy greens, and other cool-season vegetables, supplying major retailers and foodservice. Comparable in crop mix (vegetables, leafy greens) and California production footprint, but at substantially larger scale.

Emerging players

• California Giant Berry Farms: Watsonville-based grower-marketer of strawberries, blueberries, raspberries, and blackberries. Comparable in the strawberry category where Orange County Produce's partner Etchandy Farms also operates, and competes for the same regional chain store customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange County Produce, LLC