Name

FX automation

Legal name

FXautomation

Website

https://fxautomation.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Automation and Robotics Integration

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (3332)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Industrial automation integration
• Machine retrofit services
• Robotic system integration
• Conveyor system design
• Electrical control panels

Headquarters

HQ city

Santo Antão Do Tojal

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Systems and Equipment Sales: Sale of industrial automation equipment including robotics, conveyors, sensors, PLCs, HMIs, pneumatics, and components from partner brands (OMRON, SMC, HARTING, Grundfos).
2. Engineering and Project Services: Custom engineering design, mechanical project development, robotic integration, and industrial automation programming services.
3. Maintenance Contracts: Preventive, predictive, and corrective maintenance contracts for industrial equipment, including fault diagnosis, equipment backup, and performance reporting.
4. Turnkey Project Implementation: Complete factory automation implementation projects combining analysis, engineering, programming, and deployment services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FXautomation designs, integrates, and services industrial automation systems for manufacturing clients in Portugal, including custom machines, robotic cells (SCARA, articulated, Delta, collaborative, and mobile robots), conveyor systems, and electrical control panels. The company also operates as an official distributor for OMRON, SMC, HARTING, Grundfos, and LIFTSALL components, and delivers turnkey projects from CAD engineering and PLC/HMI programming through on-site installation and post-implementation maintenance.

Product overview

FXautomation is an industrial automation company founded in 2003 that provides a comprehensive portfolio of products and services centered on custom machine and system design. The core offerings include machine retrofit services, conveyor systems, electrical panel manufacturing, robotics (SCARA, articulated, Delta, collaborative, and mobile robots), and mechanical engineering/project design. These are complemented by maintenance contracts and turnkey solutions. As official distributors, the company also resells industrial components from partner brands including Omron (automation/robotics), SMC (pneumatics), Grundfos (pumps), HARTING (connectivity), and LiftsAll (ergonomic lifting systems). The portfolio targets manufacturing sectors including pharmaceutical, automotive, food, chemical, printing, and metalworking industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Machine Retrofit Service (Retrofit Máquinas) Machine retrofit service that requalifies and modernizes industrial equipment to improve productivity, featuring hardware updates, reprogramming, and increased safety. Targets industrial manufacturers with obsolete or underperforming machinery.
• Conveyor Systems (Sistemas Transportadores) Conveyor systems including belt, roller, mat, slat, and aerial conveyors, available as standard or custom-made solutions for material handling in manufacturing processes. Targets industrial production facilities.
• Custom Electrical Panel Manufacturing (Fabrico Quadros Elétricos) Custom manufacturing of automation electrical control panels tailored to each machine and customer requirement, with over 15 years of experience. Targets industrial automation integrators and end-user manufacturers.
• Robotics Integration (Robótica) Industrial robotics including SCARA, articulated, Delta, collaborative (cobot), and autonomous mobile robots (AGV/AMR) for automation applications such as palletizing, pick-and-place, welding, and assembly. Targets manufacturing customers.
• Mechanical Engineering and Design (Engenharia e Projeto Mecânico) 3D/2D CAD mechanical design and simulation services for custom machines and systems, including fabrication, assembly, and testing of turnkey equipment. Targets industrial customers needing bespoke automation machinery.
• Maintenance Plans (Planos de Manutenção) Preventive and predictive maintenance contracts offering cost reduction, equipment longevity, operator productivity improvement, fault diagnosis, equipment backup, and technical consulting. Targets industrial equipment owners.
• Turnkey Solutions (Chave na Mão) Comprehensive turnkey project solutions combining multiple competencies including OEE analysis, industrial project planning, engineering, programming, and factory implementation. Targets manufacturers outsourcing complete automation projects.
• OMRON Industrial Automation Products Official distributor of OMRON automation products including PLCs, HMIs, variable frequency drives, servo motors, robotics (SCARA, articulated, Delta, collaborative, AMR), safety systems, vision inspection, sensors, and power supplies. Targets Portuguese industrial customers.
• SMC Pneumatic Products Official distributor of SMC pneumatic products including valves, cylinders, air treatment equipment, connection accessories, electric actuators, and vacuum systems. Targets industrial pneumatic automation customers.
• Grundfos Industrial Pump Products Official distributor of Grundfos hydraulic pumps, pumping systems, digital dosing pumps, pump controllers, mechanical dosing pumps, and pump motors. Targets industrial fluid handling customers.
• HARTING Connectivity Products Official distributor of HARTING electrical and electronic connectors, cable terminations, backplanes, network components, industrial Ethernet switches, and interface connectors. Targets industrial connectivity and networking customers.
• LIFTSALL Ergonomic Lifting Systems Official distributor of LIFTSALL pneumatic lifting systems including complete lifting solutions, standard grippers, customized systems, Bal-Trol pneumatic lifting cylinders (up to 600kg), articulated cranes, and transversal systems. Targets industrial, warehouse, and pharmaceutical customers.
• SYSMAC Collaborative Palletizing System (Sistema de Paletização SYSMAC) Collaborative robot-based palletizing system built on the OMRON SYSMAC platform with cobots, offering an intuitive HMI interface, two palletizing areas with 7th axis, and integrated safety scanners. Targets end-of-line palletizing customers.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• OMRONcoreChannel Partner/ Reseller/ DistributorOfficial distributor of OMRON industrial automation products including PLCs, HMIs, variable speed drives, servomotors, robotic systems (SCARA, articulated, Delta, collaborative, autonomous mobile robots), safety equipment, vision systems, sensors, and power supplies. OMRON is a leading manufacturer of advanced industrial automation technology and application knowledge.
• SMC PneumaticscoreChannel Partner/ Reseller/ DistributorOfficial distributor of SMC pneumatic products including valves, cylinders, air treatment equipment, connection accessories, electric actuators, and vacuum systems. SMC is a global organization that has been a leader in pneumatic technology for over 50 years, providing technology and products for automation support in all industrialized countries.
• GrundfoscoreChannel Partner/ Reseller/ DistributorOfficial distributor of Grundfos hydraulic pumps and pumping systems including pumps, pump systems, digital dosing pumps, pump controllers, mechanical dosing pumps, and pump motors. Grundfos develops activities in the sale and technical assistance of hydraulic pumps, promoting high-quality pumps and pumping systems for better quality of life and environmental preservation.
• HARTINGcoreChannel Partner/ Reseller/ DistributorOfficial distributor of HARTING connectivity solutions including industrial connectors (HAN series), Ethernet switches, interface connectors, cable assemblies, and network components. HARTING develops, produces, and sells electrical and electronic connectors, cable terminations, backplanes, and network components for energy and data applications in factories.
• LIFTSALL ABcoreChannel Partner/ Reseller/ DistributorOfficial distributor of LIFTSALL ergonomic lifting systems including complete lifting systems, standard grippers, customized lifting solutions, and Bal-Trol pneumatic lifting cylinders capable of handling materials up to 600kg. LIFTSALL is a Swedish manufacturer that has produced over 4,500 pneumatic lifting systems for customers worldwide, serving industries including pharmaceutical, automotive, food, logistics, and manufacturing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mitsubishi Electric: Industrial automation and robotics OEM with PLC, HMI, and drive portfolio that competes with OMRON in Iberian accounts. Comparable as both a competing brand FXautomation might lose deals to and as an alternative integration platform.
• ABB: Industrial automation and robotics incumbent with strong Iberian presence. Comparable in providing PLCs, drives, robots, and integrated automation cells to the same manufacturing customer base that FXautomation targets.
• Schneider Electric: Global industrial automation, PLC, and motion-control incumbent. Comparable as an end-to-end automation platform that competes with FXautomation's OMRON-based PLC, drive, and HMI offerings across Iberian manufacturers.
• Siemens: Industrial automation giant (SIMATIC PLCs, SINAMICS drives, SIMOTION motion control). Comparable to FXautomation in serving discrete-manufacturing customers with integrated factory automation, including robotics, conveyors, and turnkey lines.
• KUKA: Industrial robotics and integrated cell manufacturer with strong automotive and manufacturing presence in Europe. Comparable to FXautomation in delivering articulated robots, palletizing cells, and turnkey factory automation lines.
• Rockwell Automation: Leading North American-origin automation platform (Allen-Bradley PLCs, motion, robotics) with growing Iberian footprint. Comparable to FXautomation's PLC/HMI-centric integration offering and turnkey factory automation services.
• Festo: Global pneumatics and automation components manufacturer with deep presence in Portugal and Iberia; comparable as both a components supplier and provider of integrated automation solutions in similar discrete-manufacturing end markets.

Direct peers

• Stäubli: SCARA, articulated, and collaborative robotics manufacturer with European system integrator network. Comparable to FXautomation in serving Iberian factories with high-precision robotics for food, pharma, and automotive applications.
• Yaskawa: Industrial robotics and motion-control manufacturer with active system integrator network in Iberia. Comparable as a direct source of SCARA, articulated, and collaborative robots that FXautomation integrates into its turnkey solutions.

Emerging players

• Universal Robots: Collaborative robot market leader. Comparable to FXautomation's collaborative robotics offering (cobot palletizing, pick-and-place) and increasingly a direct competitor in cobot cell integration for Iberian SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgac3R6Tj0xRFFAvFbE_R0g
• Facebookfacebook.com/FXautomation-165401757515545
• LinkedInlinkedin.com/company/fxautomation3
• Instagraminstagram.com/fxautomation3/?hl=pt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FX automation