What Teamspirit does

Teamspirit is a London-headquartered, integrated communications agency that has specialised exclusively in financial services since its founding in 1995. The firm operates as Teamspirit Ltd, a private limited company that is a subsidiary of Chime Group Holdings Limited / VCCP Group LLP, and it recently rebranded to VCCP Roar in 2025. Its service portfolio spans strategic consultancy, public relations, content marketing, branding and design, digital design and build, creative campaigns, B2B data marketing, corporate reputation, and broadcast production. On top of this integrated base, the firm offers specialist verticals: ESG communications built around a proprietary 4 Ds of ESG framework, a fintech growth programme called Fintech Propel structured across funding stages from seeding through Series C, and an analytics service branded TS Analytics.

The business model is professional-services engagement-based: fees are custom-quoted per client, sourced via direct enterprise sales and account management, with a stated go-to-market of sales-led B2B engagements. Pricing is not publicly disclosed and there are no standard tiers. Customer mix is concentrated in financial services sub-sectors - banking, insurance, asset management, wealth management, fintech, and sector bodies - with named enterprise clients including Janus Henderson, Fidelity, Standard Life, Shawbrook, Ecclesiastical, NorthStandard, Kingfisher, EdenTree, Killik & Co, ABI & PLSA, Smart Money People, Atelier, Benefact Group, GoalsFirst, and Oona Health. The firm has 51-100 employees, offices in London (66 Berners Street) and New York (257 Park Avenue South), and a stated global footprint through its VCCP Business Group affiliation. The technology stack is an integrated communications platform rather than a software product; there is no app, no API, and no disclosed AI/ML capabilities, though TS Analytics offers dashboards and statistical storytelling and recent thought leadership addresses AI ethics in marketing. Notable IP and credibility markers include multiple Agency of the Year awards (British Bank Awards 2023, Financial Services Forum 2021, PR Moment 2020, Drum Business Awards 2018), the proprietary 4 Ds of ESG framework, signatory status to the HM Treasury Women in Finance Charter, and an annual pro bono 'For The Better' award run in partnership with The Finance Innovation Lab.

Name

Teamspirit

Legal name

Teamspirit Ltd

Website

https://teamspirit.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Teamspirit (rebranded to VCCP Roar in 2025) is a London-based integrated communications agency, founded in 1995 and part of VCCP/Chime Group, specialising exclusively in financial services marketing, PR, branding, ESG, and fintech communications for enterprise clients across the UK and US.

Ownership category

akta.pro rank

Product category

Financial Services Marketing & Communications

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Financial services marketing
• Public relations agency
• Integrated communications
• Brand strategy services
• B2B content marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consultancy: Go-to-market planning, transformational brand development, and reputation management services for financial services clients.
2. Public Relations: Thought leadership, reputation management, crisis support, and active newsrooms for clients.
3. Content Marketing: Smart strategies, online banners, social media reach, and multimedia content creation.
4. Branding and Design: Narratives, naming, identities, and brand guidelines crafting brands from the ground up.
5. Digital Design and Build: Websites, tools, calculators, games and other digital solutions design and development.
6. Creative Campaigns: Head-turning communications backed by multi-channel strategies.
7. B2B Data Marketing: ABM, lead nurture, analytics, and measurement of customer connections.
8. Broadcast Production: Podcasts, video, animations and more through production capability for radio, TV, or online.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Teamspirit is a B2B integrated communications agency that provides marketing, public relations, branding, content, digital, and analytics services exclusively to financial services clients. Its offerings span strategic consultancy, PR, content marketing, branding and design, digital design and build, creative campaigns, B2B data marketing, corporate reputation, and broadcast production, delivered as bespoke engagements to enterprise financial services organisations.

Product overview

Teamspirit is an integrated communications agency specialising in financial services, offering a comprehensive suite of marketing and communications services. The agency operates as a single integrated offering rather than a modular platform, providing strategic consultancy, public relations, content marketing, branding and design, digital design and build, creative campaigns, B2B data marketing, corporate reputation, and broadcast services. Additionally, the agency offers specialist vertical services including ESG communications (ESG: Stories Worth Telling), fintech growth communications (Fintech Propel), and analytics services (TS Analytics). The company also runs an annual pro bono award programme (For The Better Award) for not-for-profit financial services organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consultancy Strategic consultancy services including go-to-market planning, transformational brand development, and reputation management, delivered to financial services clients.
• Public Relations Public relations services including thought leadership, reputation management, crisis support, and active newsrooms for financial services clients.
• Content Marketing Content marketing services covering strategies, online banners, social media reach, and multimedia content creation for financial services clients.
• Branding and Design Branding and design services including narratives, naming, identities, and brand guidelines to craft brands for financial services clients.
• Digital Design and Build Design and development of digital solutions including websites, tools, calculators, and games for financial services clients.
• Creative Campaigns Creative campaign services producing head-turning communications backed by multi-channel strategies for financial services clients.
• B2B Data Marketing B2B data marketing services including ABM, lead nurture, analytics, and measurement of customer connections for financial services clients.
• Corporate Reputation Corporate reputation services including message management, crisis navigation, and media appearance training for financial services clients.
• Broadcast Broadcast production services creating podcasts, video, animations, and other content for radio, TV, or online distribution.
• ESG: Stories Worth Telling Specialist ESG communications service helping companies communicate their ESG journey and realise ESG ambition through the proprietary 4 Ds of ESG framework.
• Fintech Propel Growth communications programme for fintech businesses, supporting them from start-up through to IPO with stages including Seeding, Series A, Series B, and Series C.
• TS Analytics Analytics service that transforms information into insight, including brand reporting dashboards, consumer data analysis, and statistical storytelling capabilities.
• For The Better Award Annual pro bono programme providing up to £20,000 worth of communications expertise to purpose-led, not-for-profit financial services organisations.

Quantifiable outcome

• 44% rise in intended pension contributions
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• VCCP Business GroupcoreStrategic or Co-development PartnerTeamspirit is part of the global VCCP Business Group, which provides integrated advertising and marketing services. This affiliation enables Teamspirit to operate worldwide while maintaining specialized expertise in financial services.
• The Finance Innovation LabcoreStrategic or Co-development PartnerPartnership for the annual 'For the Better' pro bono award programme supporting purpose-led organisations transforming financial services for better. The Finance Innovation Lab helps identify and evaluate organisations focused on financial inclusion.
• HM Treasury - Women in Finance ChartercoreStrategic or Co-development PartnerTeamspirit is a signatory to the HM Treasury-led Women in Finance Charter, a pledge for gender balance across financial services. They were among the first agencies to sign this commitment.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brunswick Group: Brunswick is a leading global corporate communications firm with a strong financial services practice covering M&A, capital markets, crisis and investor relations. It competes with Teamspirit on FS-focused PR, content and corporate reputation work, but at much larger scale and global breadth.
• FleishmanHillard: FleishmanHillard is a top-tier global PR network with a large financial services and fintech practice, offering PR, content, digital and analytics. It competes with Teamspirit across its full integrated agency remit but at significantly larger global scale and broader sector coverage.
• Edelman (Financial Services): Edelman is the world's largest PR firm with a sizable global financial services practice spanning PR, brand, content and ESG communications. It is a broad incumbent competitor for Teamspirit's larger enterprise FS clients and ESG engagements.
• H/Advisors (Havas): H/Advisors is Havas's global financial services and corporate advisory network, operating dedicated FS hubs across London, New York and other markets. Directly relevant peer given parallel FS specialisation, integrated PR/creative remit and London-New York footprint overlapping Teamspirit.

Direct peers

• Portland Communications: Portland is a UK-headquartered strategic communications consultancy with strong financial services, asset management and fintech clients. It competes directly for FS PR, public affairs and thought leadership briefs, and is a strong analogue for Teamspirit's integrated FS communications approach.
• Lansons Communications: Lansons is a long-established London-based financial and corporate communications consultancy with deep asset management, wealth and insurance expertise. Closely analogous UK FS specialist peer competing for PR, reputation and content mandates.
• MHP Group: MHP Group is an integrated strategic communications consultancy with a recognised financial and professional services practice spanning PR, public affairs, content and capital markets advisory. Comparable to Teamspirit in its integrated PR-plus-content model aimed at UK FS clients.
• Aspectus Group: Aspectus is a B2B PR and communications agency with dedicated financial services, energy and technology practices. It is a comparable mid-sized specialist competing for FS-focused integrated PR, content marketing and ABM work.
• FGS Global (formerly Finsbury Glover Hering / Finsbury): FGS Global is a global strategic communications and advisory firm with a deep financial services practice, serving banks, asset managers and fintechs on reputation, M&A and capital markets communications. It is the most direct head-to-head peer for Teamspirit's financial services PR and advisory positioning, particularly on UK and cross-border FS mandates.
• Instinctif Partners: Instinctif is a UK and international corporate communications and capital markets advisory firm with dedicated financial services expertise across PR, IR and content. It is one of the closest mid-sized direct competitors to Teamspirit for specialist FS communications mandates in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamspiritgroup
• LinkedInlinkedin.com/company/teamspirit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teamspirit