Premium
Premium Showers and Robes is a Laverton North-based custom manufacturer and installer of shower screens, wardrobes, glass splashbacks and mirrors, serving residential, multi-residential, high-rise and commercial customers across Victoria.
- Company typePrivate
- Founded2000
- HeadquartersLaverton, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Premium does
Premium Showers and Robes is a vertically integrated custom design, manufacturer and installer of shower screens, wardrobes, glass splashbacks and mirrors, founded in 2000 and headquartered in Laverton North, Victoria, Australia. The company self-positions as "Victoria's Largest Manufacturer and Installer" of these products, operating with 250+ employees from a single manufacturing and dispatch site that serves residential, medium-density multi-residential, high-rise and commercial customers across metropolitan Melbourne and broader Victoria. Its underlying technical capability is bespoke glass and wardrobe fabrication built to Australian Standards, paired with a stated commitment to environmentally responsible manufacturing.
Revenue is generated on a project-by-project, one-time product-sale model bundled with a professional installation service. Distribution runs through two complementary channels: trade/wholesale accounts serving Victoria's largest builders and developers (evidenced by named multi-residential accounts including 350 William Street, Waterside, Riviere, Aspera Apartments, Temple Living and Alessi), and direct residential customers purchasing through a multi-channel sales setup. The company does not sell a subscription, software or recurring service layer; economics are tied to unit volumes of custom-fit glass and wardrobe product installed.
Leadership reports 60+ years of combined industry experience, and installation trade staff earn $2,000–$6,000 per week, consistent with a skilled-trades operating model. There is no disclosure of funding rounds, M&A activity, external investors, geographic expansion beyond Victoria, or AI/ML capability, indicating a mature, privately-held operator whose trajectory is largely correlated with the Victorian residential and multi-residential construction cycle.
Premium firmographics
Firmographics- Name
- Premium
- Legal name
- Premium Showers and Robes
- Website
- https://premiumoz.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Premium Showers and Robes is a Laverton North-based custom manufacturer and installer of shower screens, wardrobes, glass splashbacks and mirrors, serving residential, multi-residential, high-rise and commercial customers across Victoria.
- Ownership category
- akta.pro rank
Premium industry classification
Industry- Product category
- Custom Bathroom and Wardrobe Glass Manufacturing
- NAICS
- Glass Product Manufacturing Made of Purchased Glass (327215)
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)
- akta.pro secondary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Premium is headquartered
LocationHeadquarters
- HQ city
- Laverton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Premium business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Shower Screens: Design, manufacture, supply and installation of premium quality shower screens including Fully Framed, Semi Framed, Semi Frameless, and Frameless options. Revenue generated through product sales combined with professional installation services.
- Custom Wardrobes: Custom designed, manufactured, and installed wardrobes including sliding door, hinged door, and walk-in wardrobe systems. Revenue from product sales with installation services; comes with Lifetime Manufacturer's Warranty.
- Glass Splashbacks: Custom cut Australian Standards toughened glass splashbacks for kitchens, bathrooms, and wet areas. Sold with 12-month product warranty.
- Custom Mirrors: Cut-to-size mirrors in framed, frameless, bevelled edge, or straight edge finishes for bathrooms, ensuites, and wardrobe doors. 12-month manufacturers warranty included.
- Wardrobe Accessories: Comprehensive range of wardrobe and storage accessories including shoe racks, baskets, tie racks, trouser racks, lowered rails, and drawer systems.
- Installation Services: Professional installation services for trade customers and commercial builders, including Victoria's largest builders. Installation team members earn $2,000-$6,000 per week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Product Quotes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Premium product offering
Product offeringCore offering
Premium Showers and Robes (trading as "Premium") designs, manufactures, supplies and installs custom shower screens, wardrobes, glass splashbacks and mirrors for the residential, medium-density multi-residential and high-rise/commercial construction sectors in Melbourne, Australia. Operations are vertically integrated across four core product lines with Australian Standards Safety Glass (10mm frameless, 6mm semi-frameless, 8mm toughened) and aluminium framing, plus professional installation services supported by a Lifetime Manufacturer's Warranty on wardrobes and 12-month warranties on shower screens, splashbacks and mirrors.
Product overview
Premium Showers and Robes is a unified product portfolio consisting of four core product categories—Shower Screens, Wardrobes, Glass Splashbacks, and Mirrors—serving the residential, medium density, and high-rise construction sectors in Melbourne. The shower screen line includes Fully Framed (Deluxe Pivot, Deluxe Gliding), Semi Framed (Executive), Semi Frameless (Eureka, President, Glide, Bath), and Frameless 10mm Australian Standards Safety Glass options. Wardrobe offerings comprise Sliding Door, Hinged Door, and Walk-In systems, all manufactured in their Laverton North facility with a Lifetime Manufacturer's Warranty, plus a complementary range of Wardrobe Accessories. Glass Splashbacks and Mirrors complete the interior glass products suite. The company operates as both manufacturer and installer with over 250 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Shower Screens Custom-designed, manufactured, supplied and installed shower screens available in Fully Framed, Semi Framed (Executive), Semi Frameless (Eureka, President, Glide, Bath) and 10mm Australian Standards Safety Glass Frameless configurations for residential, medium-density and high-rise bathroom projects.
- Custom Wardrobes Custom-built, made-to-measure wardrobes available in Sliding Door (Framed, Frameless Panel, Mirror), Hinged Door, and Walk-In configurations with various finishes, colours, fittings and complementary accessories, manufactured in Laverton North and supported by a Lifetime Manufacturer's Warranty.
- Glass Splashbacks Custom-cut Australian Standards toughened glass splashbacks for kitchens, bathrooms and other wet areas, available in an array of designer colours (Category 1-6 options), mirror finishes, and any Dulux colour, supplied with a 12-month product warranty.
- Custom Mirrors Cut-to-size custom mirrors for bathrooms, ensuites and wardrobe doors, available in Framed, Frameless, Bevelled Edge and Straight Edge finishes with a 12-month manufacturers warranty.
- Wardrobe Accessories A complementary range of wardrobe and storage accessories custom made in the Laverton North manufacturing facility, including shoe racks, baskets, tie racks, trouser racks, lowered hanging rails, and drawer options in multiple widths.
- Professional Installation Services Professional installation services for shower screens, wardrobes, splashbacks and mirrors delivered to trade customers and commercial builders (including Victoria's largest builders) as part of Premium's vertically integrated manufacturing and supply offering.
Quantifiable outcome
- All Premium Showers and Robes Custom Designed and Built Wardrobes come with a Lifetime Manufacturer's Warranty
- +2 more outcomes
Companies that use Premium
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Premium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Premium partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Property DeveloperscorePremium Showers and Robes works closely with property developers on medium density and high-rise projects, providing dedicated consultation and project-driven approach from tender through to installation. The partnership involves collaborative planning to ensure supply and installation meets highest expectations and production deadlines.
- ArchitectscorePartnership with architects for custom product design and integration into architectural plans. Premium's design team works closely with architects to create customised solutions that complement architectural and interior decor objectives.
- BuilderscorePremium serves Victoria's largest builders through dedicated account managers and structured processes. The company prides itself on being a leader in the medium density division and commercial building sector, delivering effective cost-driven solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Premium competitors and assessment
Company assessmentBroad incumbents
- National Glass: National Glass is a large Australian glass fabricator and supplier serving commercial and residential construction — an upstream and adjacent incumbent whose fabricated glass products compete with Premium's in-house shower screen and splashback manufacturing.
- CSR Limited: CSR is an ASX-listed Australian building products conglomerate that owns Stegbar (shower screens, wardrobes, mirrors) alongside other interior products, representing the parent of Premium's most direct national competitor and a relevant benchmark for what a scaled version of Premium could look like.
- Reece Group: Reece is Australia's largest bathroom and plumbing products distributor and retailer. While not a shower screen manufacturer, it controls trade relationships and showroom access in the same builders and developers that Premium sells to, making it an adjacent incumbent shaping the channel.
- Viridian Glass: Viridian is Australia's largest float glass manufacturer, supplying the raw and processed glass inputs used by shower screen fabricators; it represents a broader incumbent that competes indirectly through scale, supply contracts, and proprietary glass products.
Direct peers
- California Wardrobes: California Wardrobes is an Australian custom wardrobe designer, manufacturer, and installer with sliding, hinged, and walk-in configurations, directly competing with Premium's wardrobe line on similar fit-out projects.
- Stegbar: Stegbar is a long-established Australian manufacturer and installer of shower screens, wardrobes, splashbacks, and mirrors — a near-perfect direct competitor to Premium across all four of Premium's core product lines, with broader national reach and ownership by CSR Limited.
- Regency Wardrobes: Regency Wardrobes is an Australian custom wardrobe manufacturer offering made-to-measure sliding, hinged, and walk-in systems with installation, directly comparable to Premium's custom wardrobe value proposition.
- Showerama: Showerama manufactures and installs custom shower screens in Australia with a comparable trade-channel approach and similar frameless / semi-frameless product segmentation, competing directly with Premium's core shower screen offering.
- ARISTECH Showers: ARISTECH is an Australian shower screen manufacturer and installer with comparable frameless and semi-frameless product positioning, targeting both residential and commercial projects in a similar trade and direct-to-customer model.
Others
- Bunnings Group: Bunnings is Australia's dominant home improvement and DIY retailer; it is an indirect participant in the shower screen and wardrobe market through off-the-shelf and made-to-measure offerings and represents the DIY alternative channel that competes for end-consumer wallet share against Premium's residential business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Premium social profiles
Digital presencePremium compliance and trust
Trust signalCompliance2 records
Premium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premium leadership team
Management profileNumber of profiles
Premium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premium
What does Premium do?
Premium Showers and Robes (trading as "Premium") designs, manufactures, supplies and installs custom shower screens, wardrobes, glass splashbacks and mirrors for the residential, medium-density multi-residential and high-rise/commercial construction sectors in Melbourne, Australia. Operations are vertically integrated across four core product lines with Australian Standards Safety Glass (10mm frameless, 6mm semi-frameless, 8mm toughened) and aluminium framing, plus professional installation services supported by a Lifetime Manufacturer's Warranty on wardrobes and 12-month warranties on shower screens, splashbacks and mirrors.
Is Premium a public or private company?
Premium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premium founded?
Premium was founded in 2000. It employs 101 to 250 people.
Where is Premium based?
Premium is headquartered in Laverton, Australia, in the Oceania region.
How does Premium make money?
Six revenue lines are on record. Custom Shower Screens are the primary driver. The others are custom Wardrobes, glass Splashbacks, custom Mirrors, wardrobe Accessories and installation Services.
Who are Premium's main competitors?
Broad incumbents on record are National Glass, CSR Limited, Reece Group and Viridian Glass. Direct peers are California Wardrobes, Stegbar, Regency Wardrobes, Showerama and ARISTECH Showers. Bunnings Group is listed as an others.
Does Premium have an API?
No public API is recorded for Premium.
What industry is Premium in?
Premium's product category is Custom Bathroom and Wardrobe Glass Manufacturing. Its primary akta.pro industry code is HSAPABAB, Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures), with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 327215 and its SIC code is 3231.