Supra Boats
Supra Boats is a premium wakeboard and wakesurf towboat manufacturer, founded in 1981, owned by Skier's Choice, Inc., producing S-Class and R-Class boats in Maryville, Tennessee for affluent recreational and competitive water sports enthusiasts via an 89-dealer global network.
- Company typePrivate
- Founded1981
- HeadquartersMaryville, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Supra Boats does
Supra Boats is a premium towboat manufacturer operating as a brand division of Skier's Choice, Inc., a privately held Tennessee corporation headquartered and manufacturing in Maryville, Tennessee. Founded in 1981 by George Fowler in Greenback, Tennessee, the company has produced luxury ski, wakeboard, and wakesurf boats for over 45 years and operates alongside its sister brand Moomba under the Skier's Choice umbrella.
The current product portfolio consists of two model lines: the flagship S-Class (SV, SA, SL, SE) with starting MSRPs from $235,000 to $272,500, and the newer R-Class (R225, R245) introduced in 2026 at $185,200 and $198,800 respectively. All boats share a common technology platform including the Vision Control Center touchscreen interface (15"/12" on S-Class, 12" on R-Class), the Swell Surf System wave-generation hardware, AutoWake automated boat positioning, Zero Off GPS cruise control, DSD multi-zone audio (up to 17 speakers), GatorStep non-skid flooring, power folding towers with integrated board racks, and Ford 6.2L Raptor engines supplied by Indmar in 400, 450, and 575 HP configurations. Warranty coverage includes lifetime structural, 5-year parts, and 5-year engine (transferable).
Revenue is generated almost entirely through B2C hardware sales (MSRP unit pricing with extensive build-and-price customization) routed exclusively through a network of 89 authorized dealers in the United States and 15 international markets. Go-to-market relies on content marketing, the Pro Wakeboard Tour title sponsorship held since 2015, factory tours at the Maryville manufacturing facility, dealer demo events, email and SEO, and Team Supra athlete ambassadors across wakeboarding, wakesurfing, and wakeskating. The customer base skews affluent — competitive and recreational water sports enthusiasts plus luxury boat buyers — with the R-Class extending reach into the value-conscious premium tier. The company has earned 21 consecutive Marine Industry Customer Satisfaction Index (CSI) Awards from the NMMA, a record in the towboat segment.
Supra Boats firmographics
Firmographics- Name
- Supra Boats
- Legal name
- Skier's Choice, Inc.
- Website
- https://supraboats.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Short description
- Supra Boats is a premium wakeboard and wakesurf towboat manufacturer, founded in 1981, owned by Skier's Choice, Inc., producing S-Class and R-Class boats in Maryville, Tennessee for affluent recreational and competitive water sports enthusiasts via an 89-dealer global network.
- Ownership category
- akta.pro rank
Supra Boats industry classification
Industry- Product category
- Recreational Towboats
- NAICS
- Boat Building (336612), Ship and Boat Building (33661)
- akta.pro primary industry
- Houseboat & Leisure Barge Manufacturing (IMAJAEAJ)
Keywords
Where Supra Boats is headquartered
LocationHeadquarters
- HQ city
- Maryville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Supra Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Boat Sales: Supra Boats generates revenue primarily through the sale of luxury wakeboard and wakesurf boats. The company sells six models across two product lines (S-Class and R-Class) with base prices ranging from $185,200 to $272,500 USD. Customers can customize boats through build-and-price options, with various engine and feature packages available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | SV - Compact luxury wakeboard boat |
| Unit Pricing | Multi-year contract | SA - Versatile performance boat |
| Unit Pricing | Multi-year contract | SL - Luxury mid-size boat |
| Unit Pricing | Multi-year contract | SE - Full-size luxury flagship |
| Unit Pricing | Multi-year contract | R225 - Entry-premium R-Class |
| Unit Pricing | Multi-year contract | R245 - Larger R-Class model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Supra Boats product offering
Product offeringCore offering
Supra Boats designs, manufactures, and sells luxury wakeboard and wakesurf towboats across two product lines — the flagship S-Class (SV, SA, SL, SE) and the more accessible R-Class (R225, R245) — at base MSRPs ranging from $185,200 to $272,500 USD. Boats are handcrafted in Maryville, Tennessee, integrating proprietary technologies (Vision Control Center, Swell Surf System, AutoWake, DSD audio, Ford Raptor engines), and are sold exclusively through an authorized dealer network.
Product overview
Supra Boats is a premium wakeboard and surf boat manufacturer offering two model lineups: the flagship S-Class (SV, SA, SL, SE) representing the most advanced engineering and luxury features, and the new R-Class (R225, R245) providing Supra DNA at more accessible price points. The S-Class lineup ranges from 21'10" to 24'5" with seating for 15-18 people and ballast from 3,800 to 4,700 lbs, while R-Class offers 22'5" to 24'5" models seating 15-17 people with 4,700 to 5,200 lbs ballast. All models feature proprietary technologies including Vision Control Center touchscreen systems, AutoWake positioning, Swell Surf System, DSD Audio, and Ford Raptor engines. The company manufactures all boats in Maryville, Tennessee and has earned 21 consecutive CSI Awards for customer satisfaction.
Differentiator
Problem solved
Functional benefit
Brands
- S-Class: Premium wakeboard and surf boat lineup including SV, SA, SL, and SE models featuring advanced engineering and luxury craftsmanship.
- R-Class
Products and services
- Supra SV The SV is Supra's most agile S-Class model at 21'10" with 15-person capacity and 3,800 lbs standard ballast. It is designed for riders progressing their skills with cleaner wakes, tunability, and advanced surf control via the Swell Surf System.
- Supra SA The SA is a 22'5" S-Class competition-proven boat with 15-person capacity and 4,100 lbs standard ballast. It is designed to deliver clean, consistent wakes with precision engineering and intuitive control for confident performance, and serves as the official towboat of the Pro Wakeboard Tour.
- Supra SL The SL is a 23'5" S-Class model accommodating 16 people with 4,500 lbs standard ballast. It is built for extended sessions with refined craftsmanship and thoughtful comfort while maintaining Supra's signature performance.
- Supra SE The SE is Supra's flagship S-Class model at 24'5" with 18-person capacity and 4,700 lbs standard ballast. It is built for shared experiences with expansive space, premium comfort, and full Supra performance for large crews.
- Supra R225 The R225 is the entry point of the R-Class at 22'5" with 15-person capacity and 4,700 lbs standard ballast. It is a completely new platform delivering Supra DNA at a more accessible price point with aggressive hull geometry and next-generation Vision Control.
- Supra R245 The R245 expands the R-Class to 24'5" accommodating 17 people with 5,200 lbs standard ballast. It offers bigger crews more room with increased storage and full Supra capability at an attainable price.
Quantifiable outcome
- 21 consecutive Marine Industry CSI Awards achieved
- +2 more outcomes
Companies that use Supra Boats
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Supra Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Supra Boats partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Liquid ForcecoreMulti-year partnership with Liquid Force supporting the return of professional women's wakeboarding to the Pro Wakeboard Tour for the first time since 2013. This partnership enabled equal pay across pro divisions and helps advance women's progressive riding visibility.
- Pro Wakeboard TourcoreTitle sponsor and official towboat of the Pro Wakeboard Tour since 2015. Supra provides SA 550 boats for all tour stops. Tour features Pro Men's and Women's Wakeboard, Pro Wakesurfing, and Jr. Pro divisions with three annual events at Lake David, Groveland, FL.
- Indmar Products, Inc.coreIndmar supplies Ford-based engine assemblies for Supra boats. All 2016-2026 Ford-based engines come with 5-year warranty directly through Indmar, fully transferable to second owners.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Supra Boats competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Supra Boats social profiles
Digital presenceSupra Boats compliance and trust
Trust signalCompliance1 record
Supra Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supra Boats leadership team
Management profileNumber of profiles
Profiles2 records
Supra Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supra Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supra Boats
What does Supra Boats do?
Supra Boats designs, manufactures, and sells luxury wakeboard and wakesurf towboats across two product lines — the flagship S-Class (SV, SA, SL, SE) and the more accessible R-Class (R225, R245) — at base MSRPs ranging from $185,200 to $272,500 USD. Boats are handcrafted in Maryville, Tennessee, integrating proprietary technologies (Vision Control Center, Swell Surf System, AutoWake, DSD audio, Ford Raptor engines), and are sold exclusively through an authorized dealer network.
Is Supra Boats a public or private company?
Supra Boats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supra Boats founded?
Supra Boats was founded in 1981.
Where is Supra Boats based?
Supra Boats is headquartered in Maryville, United States, in the North America region.
How does Supra Boats make money?
One revenue line is on record: boat Sales.
Does Supra Boats have an API?
No public API is recorded for Supra Boats.
What industry is Supra Boats in?
Supra Boats's product category is Recreational Towboats. Its primary akta.pro industry code is IMAJAEAJ, Houseboat & Leisure Barge Manufacturing. Its NAICS code is 336612.