Madbasket

What Madbasket does

Madbasket Store S.L. is a Madrid-based, privately-held specialty e-commerce retailer founded in 2012 that sells basketball-related merchandise to consumers globally. The company began as a basketball jersey shop and has expanded its catalog to include official team jerseys from the NBA, Liga Endesa, EuroLeague, and FIBA national federations, alongside basketball footwear (Adidas, Under Armour, Puma, Li-Ning, Peak, Anta, Converse), basketballs (Wilson, Spalding, Molten, Adidas), custom sublimated team kits, apparel, accessories, collectible figures (Funko, Bleacher Creatures, McFarlane), and basketball publications. It also operates a single physical retail storefront at Calle Serrano 129 in Madrid's Serrano district.

The underlying technology is a standard multi-language, multi-currency e-commerce storefront supporting seven languages (Spanish, English, French, English GB, Arabic, German, Italian, and Canadian French) and two currencies (EUR and CAD), with content marketing, SEO, and email/newsletter channels driving traffic. No proprietary technology stack, AI/ML capabilities, or disclosed integrations were identified. The legal entity, Madbasket Store S.L., operates exclusively as a direct-to-consumer retailer with no third-party resellers or B2B distribution channels beyond its official club partnership.

Madbasket generates revenue through unit-priced retail sales of basketball merchandise at fixed retail prices, with no subscription, recurring, or licensing-based revenue model. Inventory is sourced from brands and manufacturers and resold to end consumers. Pricing ranges from approximately €20-100 for basketball shoes, €45-80 for jerseys, and €57.95+ for custom sublimated equipment, with occasional 15-25% discounts. The company serves two primary customer personas: basketball enthusiasts and fans purchasing official merchandise, and basketball players/teams seeking equipment and custom uniforms. The company has been the official store of Movistar Estudiantes, a historic Spanish basketball club, since 2021.

Name

Madbasket

Legal name

Madbasket Store S.L.

Website

https://madbasket.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Madbasket is a Madrid-based specialty e-commerce retailer founded in 2012 that sells official basketball merchandise—including jerseys, footwear, balls, custom kits, and collectibles—to fans and players globally through a multi-language storefront and a single Madrid retail location.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Sporting Goods Retailers (45911), Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Basketball Equipment Retail (CRAMAEAB)

akta.pro secondary industries

Basketball Footwear & Apparel Retail (CRAMACAB), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Basketball merchandise
• Team jerseys retail
• Basketball equipment
• Sports apparel retail
• Basketball sneakers

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail merchandise sales: Madbasket generates revenue through direct retail sales of basketball merchandise including team jerseys, basketball shoes, balls, equipment, and accessories. Products are sold at fixed retail prices with inventory purchased from brands and manufacturers, sold directly to end consumers through online and physical storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Madbasket is a Madrid-based specialty retailer that sells basketball merchandise directly to consumers through an own e-commerce platform and a physical retail store. The company offers official jerseys from NBA, Liga Endesa, EuroLeague, FIBA national teams, basketball sneakers from major brands, basketballs, custom sublimated team kits, apparel, accessories, and collectible figures. Since 2021, it has operated as the official store of Movistar Estudiantes basketball club.

Product overview

Madbasket is a Madrid-based online basketball merchandise store founded in 2012, serving as an official retailer for Movistar Estudiantes since 2021. The company operates as a single e-commerce platform offering an extensive portfolio of basketball products including official team jerseys (NBA, Liga Endesa, EuroLeague, FIBA national teams), basketball sneakers from major brands (Adidas, Under Armour, Puma, Li-Ning, Peak, Anta, Converse), basketballs (Wilson, Spalding, Molten, Adidas), custom sublimated team kits, textile apparel, accessories, collectible figures (Funko, Bleacher Creatures, McFarlane), and basketball publications. The store provides products across multiple languages (Spanish, English, French, Arabic, German, Italian) and currencies (EUR, CAD).

Differentiator

Problem solved

Functional benefit

Products and services

• NBA Jerseys Official NBA team jerseys including Swingman and Name & Number styles for all 30 NBA teams, sold to basketball fans and collectors.
• Liga Endesa Merchandise Spanish professional basketball league (ACB) merchandise including jerseys from Real Madrid, Saski Baskonia, Valencia Basket, Barcelona, and other Liga Endesa teams.
• European Club Jerseys EuroLeague and European basketball club merchandise from teams including Real Madrid, Olympiacos, Bayern Munich BC, Partizan Belgrade, Fenerbahce, Anadolu Efes, and Barcelona.
• FIBA National Team Jerseys International basketball national team merchandise including replica jerseys from Slovenia, Germany, Italy, Argentina, France, Serbia, Australia, and other FIBA member nations.
• Basketball Sneakers Basketball footwear from major brands including Adidas (Harden, Anthony Edwards, Dame, D.O.N. Issue, Rose, Trae Young lines), Under Armour (Curry line), Puma (Melo, Court Rider lines), Li-Ning, Peak, Anta, and Converse.
• Basketballs Basketballs from Wilson, Spalding (including official Liga Endesa and EuroLeague balls), Molten, and Adidas brands.
• Custom Sublimated Kits Personalized sublimated basketball uniforms and training apparel with custom designs, colors, and team branding, sold to basketball teams and individual players.
• Basketball Apparel Basketball apparel including short-sleeve shirts, tank tops, hoodies, pants, and sports socks from various sports brands.
• Basketball Accessories Basketball accessories including NBA towels and blankets, mugs and cups, keychains and pins, magnets and plates, mouth guards, hoops and backboards, and caps.
• Collectible Figures Collectible basketball figures and merchandise including Funko Pop!, Bleacher Creatures, and McFarlane NBA series.
• FIBA Retro Collection Retro-style FIBA national team merchandise including replica jerseys and Name & Number styles from historic international competitions.
• Liga Endesa Femenina Merchandise Women's Spanish basketball league merchandise from teams including Perfumerias Avenida, Spar Citylift Girona, Valencia Basket Femenino, and Movistar Estudiantes Femenino.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Movistar EstudiantescoreChannel Partner/ Reseller/ Distributor · 1 January 2021Since 2021, Madbasket has been the official store of Movistar Estudiantes, one of Spain's historic basketball clubs. This partnership grants Madbasket official retail rights for the club's merchandise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Foot Locker: Global athletic footwear retailer with strong basketball sneaker positioning from Nike, Adidas, and Puma; overlaps directly with Madbasket's basketball shoe category across European markets.
• Pro:Direct Sport: UK-based sporting goods e-commerce retailer with deep basketball footwear and apparel assortment. Comparable to Madbasket as a multi-brand online basketball retailer serving European customers.
• Intersport: Global sporting goods retailer cooperative with thousands of stores across Europe carrying basketball equipment and apparel. Competes with Madbasket's physical-store proposition in Spain and across its served geographies.
• Fanatics: Global licensed sports merchandise platform with broad league coverage and first-party direct relationships with leagues and clubs. Operates at significantly greater scale than Madbasket and is reshaping the licensed-retailer landscape.
• JD Sports: UK-headquartered multichannel sporting goods retailer with growing basketball footwear and apparel exposure across Europe. Competes with Madbasket on basketball sneakers and licensed team apparel.
• Decathlon: French sporting goods giant with private-label and branded basketball equipment, footwear, and apparel; competes on price and physical-store convenience across European markets where Madbasket operates.

Direct peers

• NBA Store: Official NBA merchandise storefront operated globally; directly competes for NBA jersey, apparel, and collectibles demand that makes up a core share of Madbasket's catalog.
• Basketbalworld: Belgium-based basketball-specialty e-commerce retailer offering jerseys, footwear, and equipment across European and NBA leagues. Closest direct peer to Madbasket given similar size, single-sport focus, and European e-commerce orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madbasket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madbasket