Faith Connexion
Faith Connexion is a Paris-based private luxury fashion brand selling menswear, womenswear, and accessories via a direct-to-consumer Shopify storefront, using a limited-edition drops model, upcycled garments, and AI-assisted design to serve global luxury and gender-fluid fashion consumers across 70+ countries.
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Faith Connexion does
Faith Connexion is a privately held luxury fashion brand incorporated in Paris as New Faith SAS, operating as a direct-to-consumer apparel company. The brand sells menswear, womenswear, and accessories through a single Shopify-powered e-commerce storefront (faithconnexion.com), with no disclosed retail or wholesale distribution. Pricing spans $80 accessories to $1,825 shearling outerwear, with free worldwide shipping to 70+ countries on orders over €200 ($250) and free 30-day returns. The company is led by Maria Estrada Buccellati as President.
The core commercial model is a limited-edition "drops" framework in which curated collections are released every few weeks, each developed around the vision of a specific artist, photographer, designer, or thematic concept. Drops through 2024 and 2025 include the MFI collaboration at Art Basel Miami 2024, the Nostalgia Y2K collection, the IFF Porto Montenegro Web3 fashion show with Faith Tribe and Resonance, the "Through the Lens" collaboration with Alexander Pérez-Flores, and Drop #08 "MÍMÍ." The brand also operates an Alta Moda high-fashion program and Made-to-Order custom pieces, with upcycled archive garments forming a recurring material base.
Underlying technology is primarily commodity e-commerce infrastructure (Shopify, Shopify Payments, PayPal, Apple Pay, hCaptcha) supplemented by generative AI applications for visual design development and digital garment creation. Customer segments include luxury fashion consumers and unisex/gender-fluid fashion enthusiasts as primary personas, with art and fashion collectors as a secondary segment. There are no disclosed funding rounds, institutional investors, or subsidiaries; the company appears independently owned.
Faith Connexion firmographics
Firmographics- Name
- Faith Connexion
- Legal name
- New Faith
- Website
- https://faithconnexion.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Faith Connexion is a Paris-based private luxury fashion brand selling menswear, womenswear, and accessories via a direct-to-consumer Shopify storefront, using a limited-edition drops model, upcycled garments, and AI-assisted design to serve global luxury and gender-fluid fashion consumers across 70+ countries.
- Ownership category
- akta.pro rank
Faith Connexion industry classification
Industry- Product category
- Luxury Fashion Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)
Keywords
Where Faith Connexion is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Faith Connexion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for apparel and accessories sold through the e-commerce platform. Products range from entry-level items ($80 for accessories) to luxury pieces ($1,825 for shearling jackets). No subscription or recurring revenue model is currently employed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel and accessory pricing |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Faith Connexion product offering
Product offeringCore offering
Faith Connexion designs, produces and sells luxury ready-to-wear apparel and accessories (jackets, blazers, shirts, knitwear, outerwear, dresses, accessories) under its own label through a direct-to-consumer Shopify e-commerce store. Its distribution is anchored by rotating limited-edition "drops" every few weeks, often built around artist collaborations, fashion-school partnerships, or themed concepts, with a portion of pieces made-to-order and many one-of-a-kind upcycled garments constructed from archive materials.
Product overview
Faith Connexion operates a unified e-commerce platform offering luxury fashion apparel and accessories through two main product lines: Men's Collection (Classics Men) and Women's Collection (Classics Women), both featuring categories like jackets, blazers, shirts, sweatshirts, knitwear, pants, shorts, outerwear, and accessories. The company differentiates through its Drops Limited Edition Series—rotating curated collections released every few weeks with unique creative visions from artists and designers. Additional offerings include Made-to-Order Custom Pieces utilizing AI-generated visuals for personalized garments, and the Alta Moda High Fashion Program featuring collaborations with fashion institutions. The portfolio also includes signature products such as the PERFECTO JACKET, OVERSIZED TWEED SHIRT UNISEX, and various upcycled pieces. The brand emphasizes sustainability through upcycled collections and innovation through AI-powered digital fashion experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Faith Connexion: Primary fashion brand offering upcycled and sustainable clothing through limited edition drops.
Products and services
- Men's Collection (Classics Men) Core menswear line including sweatshirts, knitwear, shirts, pants, shorts, jackets, blazers, outerwear, and accessories such as caps and leather goods, sold through faithconnexion.com.
- Women's Collection (Classics Women) Core womenswear line including dresses, skirts, jackets, blazers, outerwear, sweatshirts, knitwear, tops, t-shirts, shirts, pants, shorts, and accessories.
- Drops Limited Edition Series Rotating limited-edition collections released every few weeks, each centered on a distinct artist, designer, or theme, including upcycled archive pieces, photographer collaborations, and fashion-school partnerships.
- Made-to-Order Custom Pieces Bespoke garments produced on demand, with designs developed using AI-generated visuals, enabling personalized fashion items with shorter production runs.
- Alta Moda High Fashion Program High-fashion collaboration program partnering with fashion schools and emerging designers to create exclusive couture pieces, presented at events such as Art Basel Miami.
- Faith Connexion Online Boutique Official e-commerce store at faithconnexion.com offering the full Faith Connexion apparel and accessories range, with worldwide shipping to 70+ countries and free shipping on orders over 200€.
Companies that use Faith Connexion
Customer profileSegments3 records
Ideal customer profiles3 records
Faith Connexion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
Faith Connexion partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Miami Fashion Institute (MFI) at Miami Dade CollegecoreFaith Connexion partnered with MFI for Alta Moda showcase at Art Basel Miami 2024. Four graduates (Edgar Aguilar, Steven Alvarez, Ariana Ishairzay, Kate Perez) developed exclusive collections through workshops and creative sessions, blending Miami's street culture with French craftsmanship.
- Faith TribecoreFaith Tribe (faithtribe.io) collaborated with Faith Connexion for the International Fashion Festival in Porto Montenegro, presenting the first-ever Web3 fashion show in the region using AI to transform student sketches into digital garments.
- Resonance (On-Demand Fashion Technology)coreResonance, a leader in on-demand fashion technology, collaborated on developing digital pieces for the IFF Porto Montenegro show, enabling the AI-powered transformation of student designs.
- TrendSeedminorTrendSeed is an immersive fashion-gaming platform on The Sandbox. Faith Connexion collaborated for the 'Nostalgia' capsule collection, a groundbreaking collaboration merging style and digital culture in the metaverse.
- Alexander Pérez-FlorescorePeruvian photographer Alexander Pérez-Flores collaborated on Drop #004 'Through the Lens', capturing iconic Faith Connexion pieces through his distinctive vision bridging fashion, identity, and Latin American landscape.
- Ellen Von UnwerthcoreRenowned photographer Ellen Von Unwerth collaborated on the 3D! Printed collection featuring bell bottom printed panels, retro gym shorts, and printed swimwear, bringing her distinctive bold aesthetic to the brand.
- Faculty of Design and Multimedia, MontenegrominorStudent designer Sofija Stijović contributed to the IFF Porto Montenegro collaboration, representing her institution in the AI-powered digital fashion show.
- Istituto Marangoni, FlorenceminorStudent designer Emanuele Conte contributed to the IFF Porto Montenegro collaboration, representing the prestigious Italian fashion school.
- Academy of Costume and Fashion, RomeminorStudent designers Martina Gatta and Daniele Pio Rosati contributed to the IFF Porto Montenegro collaboration, representing the Roman fashion institution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Faith Connexion competitors and assessment
Company assessmentDirect peers
- Amiri: Los Angeles-based luxury fashion brand known for rock-and-roll inspired premium pieces, made-in-Italy craftsmanship, and artist collaborations. Comparable on premium price points ($300-$2,000+) and luxury streetwear positioning.
- Off-White: Luxury streetwear brand blending high-fashion craftsmanship with streetwear sensibility, limited drops, and artist collaborations. Closely aligned with Faith Connexion's hybrid aesthetic and drop-driven GTM.
- Vetements: Paris-based luxury fashion house known for drop-based releases, oversized silhouettes, and a streetwear-meets-haute-couture aesthetic. Closest comparable to Faith Connexion given shared Paris origin, drops model, and gender-fluid luxury positioning.
- Isabel Marant: Paris-based luxury fashion brand with a Parisian-bohemian aesthetic, unisex elements, and premium pricing. Comparable on French origin, gender-fluid collections, and elevated craftsmanship positioning.
- Acne Studios: Swedish luxury fashion house with a minimalist-meets-artistic aesthetic and global DTC + flagship retail presence. Comparable on premium price points, artist-driven brand identity, and direct-to-consumer emphasis.
- Rick Owens: Avant-garde luxury fashion brand with dark, rebellious aesthetic and gender-fluid collections. Comparable to Faith Connexion on artistic positioning, unisex product mix, and premium pricing.
Broad incumbents
- Saint Laurent: Iconic French luxury fashion house under Kering with rock-and-roll luxury aesthetic and global retail footprint. Comparable on premium positioning and Parisian luxury identity, though vastly larger scale.
- Balmain: French luxury fashion house known for structured tailoring and bold, rebellious design language. Comparable on French craftsmanship and bold luxury aesthetic, though operates at significantly larger scale.
Emerging players
- Represent: British luxury streetwear brand with elevated price points ($200-$1,000+) and direct-to-consumer focus. Comparable as a digitally-native luxury fashion brand scaling beyond niche audience, though more menswear-skewed.
- OAMC: Contemporary luxury menswear label with artisanal craftsmanship and artistic design philosophy. Comparable on premium materials, artist-driven sensibility, and limited production runs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Faith Connexion social profiles
Digital presenceFaith Connexion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faith Connexion leadership team
Management profileNumber of profiles
Profiles1 record
Faith Connexion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faith Connexion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faith Connexion
What does Faith Connexion do?
Faith Connexion designs, produces and sells luxury ready-to-wear apparel and accessories (jackets, blazers, shirts, knitwear, outerwear, dresses, accessories) under its own label through a direct-to-consumer Shopify e-commerce store. Its distribution is anchored by rotating limited-edition "drops" every few weeks, often built around artist collaborations, fashion-school partnerships, or themed concepts, with a portion of pieces made-to-order and many one-of-a-kind upcycled garments constructed from archive materials.
Is Faith Connexion a public or private company?
Faith Connexion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Faith Connexion founded?
Faith Connexion was founded in 2000. It employs 11 to 50 people.
Where is Faith Connexion based?
Faith Connexion is headquartered in Paris, France, in the Europe region.
How does Faith Connexion make money?
One revenue line is on record: direct Product Sales.
Who are Faith Connexion's main competitors?
Direct peers on record are Amiri, Off-White, Vetements, Isabel Marant, Acne Studios and Rick Owens. Broad incumbents are Saint Laurent and Balmain. Emerging players are Represent and OAMC.
Does Faith Connexion have an API?
No public API is recorded for Faith Connexion.
What industry is Faith Connexion in?
Faith Connexion's product category is Luxury Fashion Apparel. Its primary akta.pro industry code is CRAAAFAN, Luxury Fashion Resale, Vintage & Pre-owned. Its NAICS code is 458 and its SIC code is 5600.