What Moore Casting does

Moore Casting, LLC is a privately held, founder-operated casting agency headquartered in Nashville, Tennessee, with regional offices in Atlanta, Cincinnati, and Louisville serving the Southeast and Midwest U.S. production markets. The firm provides principal casting for feature films, television series, reality programming, commercials, music videos, and new media, alongside audience coordination services for major broadcast networks including CMT, ABC, NBC, and Fox. The company's competitive position is built on founder Regina Moore's 30+ years of industry experience, CSA certification, and direct relationships with talent agencies, producers, and network executives. Notable past credits include The Green Mile, Into the Wild, I Can Only Imagine, and Run the Race, with commercial casting work for Toyota (28+ spots), Walmart, GEICO, and Budweiser.

The business has layered three additional revenue lines onto the casting core: a multi-city touring workshop program ($125-$475 per session across Nashville, Atlanta, Knoxville, Memphis, Chattanooga, and Alabama), one-on-one private coaching with Regina Moore at $150 per hour, and a published book product ('Words On A Page: Monologues for Young Performers') co-authored with Cali Elizabeth Moore. Pricing is uniformly pay-as-you-go across workshops and coaching, with sibling/past-student discounts on summer camps. There is no proprietary technology platform; service delivery is human-led and direct-to-client, with sales driven by industry reputation, professional referrals, and founder-led community engagement. Customer acquisition blends B2B direct sales to production companies and networks with B2C community-building through events and educational content.

Name

Moore Casting

Legal name

Moore Casting, LLC

Website

https://moorecasting.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Moore Casting is a privately held, founder-operated casting agency with offices in Atlanta, Cincinnati, Louisville, and Nashville providing principal casting for films, television, commercials, and music videos, plus workshops, private coaching, and a published monologue book.

Ownership category

akta.pro rank

Product category

Entertainment Casting Services

NAICS

Fine Arts Schools (61161), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Film casting services
• Television casting
• Talent casting agency
• Acting workshops
• Commercial casting

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Casting Services: Fees charged to production companies, networks, and studios for casting talent in feature films, television shows, commercials, music videos, and reality programming.
2. Workshop and Training Fees: One-time fees for acting workshops, scene study sessions, and summer camps for aspiring actors. Workshops range from single-day sessions ($125-$150) to multi-week programs ($445 for 6-week session, $450-$475 for summer camps).
3. Private Coaching: Hourly-rate private coaching sessions with Regina Moore at $150 per hour for actors seeking personalized audition preparation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Moore Casting is a full-service casting agency that provides principal casting for feature films, television series, reality shows, commercials, industrials, and music videos for production companies, networks, and studios across the U.S. Southeast and Midwest. Beyond casting, the company delivers audience coordination for major networks and a suite of paid training offerings — private coaching with Regina Moore at $150/hour and multi-city acting workshops and summer camps ($125–$475) for aspiring and young performers. The company also publishes the book 'Words On A Page: Monologues for Young Performers' as an educational product for young actors.

Product overview

Moore Casting is a feature film and television casting company offering a unified service portfolio centered on casting talent for productions. The core offering is Casting Services for feature films, television, reality TV, commercials, and new media. Supporting services include Private Coaching with Regina Moore ($150/hour) and various Workshops including Mastering The Audition Workshop, Master Scene Discovery Workshop, Nashville Scene Study, and the 6 Week Scene Discovery Session. The company also offers a Young Performers Summer Acting Camp for children ages 4-17, and sells the book 'Words On A Page: Monologues for Young Performers'. Audience Coordination for major networks complements the casting services. The company operates physical casting offices in Atlanta, Cincinnati, Louisville, and Nashville.

Differentiator

Problem solved

Functional benefit

Products and services

• Casting Services Full-service casting agency providing principal casting for feature films, television series, reality television, commercials, industrials, and new media across the Southeast and Midwest regions for production companies, networks, and studios.
• Audience Coordination Full audience coordination services for major networks, including real people casting, audience and talent coordination for television events and programs such as Good Morning America and CMT award shows.
• Private Coaching One-on-one private coaching sessions with Regina Moore, CSA at $150 per hour, offering personalized audition preparation and guidance from a casting director's perspective for serious actors.
• Mastering The Audition Workshop Advanced audition techniques workshop covering scene work, improvisation, casting director and talent agent communication, and professional development for actors; priced at $150 per session in Nashville.
• Master Scene Discovery Workshop Scene discovery workshop for serious actors focused on character development, cold reads, and understanding casting room processes; priced at $125–$150 per session across Georgia, Knoxville, and Alabama locations.
• Nashville Scene Study Workshop Script-focused workshop working with film and television scripts while incorporating improvisation for actor exploration and confidence building; priced at $150 per session in Nashville with dates in July, September, and November 2026.
• 6-Week Scene Discovery Session Intensive six-week session where actors prepare and develop audition choices, write and produce a scene for their reel, and discover character types they are best suited for; priced at $445 total for 6-week program.
• Young Performers Summer Acting Camp Week-long intensive acting camp for children ages 7-17 ($475/week) and younger children ages 4-6 ($450/week), training in commercials, monologues/theater, film/television, auditioning, improvisational acting, and voice-over technique; sibling and past-student discounts available.
• Words On A Page: Monologues for Young Performers Book of 80 monologues written for performers ages 5-18, containing relatable, current, and age-appropriate material for theater and film auditions; sold directly through the Moore Casting website.

Quantifiable outcome

• 25+ films cast including major productions like The Green Mile and Into the Wild
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Casting Society of America (CSA)coreOthersRegina Moore is a proud member of the Casting Society of America (CSA), the leading professional organization for casting directors. Membership provides professional credentials, industry networking, and standards of practice.
• NickelodeonminorStrategic or Co-development PartnerOngoing collaboration with casting director Krisha Bullock at Nickelodeon for casting projects in the southeast region.
• Beverly Holloway (Producer)minorStrategic or Co-development PartnerWorking relationship with producer Beverly Holloway who refers Regina Moore to other producers and directors when traveling to the southeast region. Cast 'I Can Only Imagine' for this producer.
• MarVista EntertainmentminorStrategic or Co-development PartnerCurrently working with Kristofer McNeeley at MarVista Entertainment casting several new productions.
• Average Joes (Billy Ray Cyrus)minorStrategic or Co-development PartnerCurrently working with Billy Ray Cyrus at Average Joes production company casting new productions.
• Country Music Television (CMT)flagshipStrategic or Co-development PartnerExtensive ongoing relationship with CMT, providing audience coordinating, talent casting, and real people casting for numerous shows including Music Awards, Most Wanted Live, Crossroads series, and various specials.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Central Casting: The largest extras and background casting agency in the US, headquartered in Los Angeles. Directly comparable as a full-service casting firm providing principals, extras, and background talent for film, television, and commercials — same fundamental service model as Moore Casting, just at materially larger scale.
• McCorkle Casting Ltd. Established New York-based casting firm casting features, television, and theater projects. Comparable as a mature boutique casting firm with enterprise producer relationships and a multi-decade track record in principal casting.
• Ross Lacy Casting: LA-based casting director serving feature film and television projects with a reputation for principal casting. Comparable principal-casting service model; out-of-market scale competitor for productions shooting in the Southeast.
• Hou Casting & Talent Agency: Atlanta-based casting and talent agency serving the Southeast film/TV market. Direct geographic and functional overlap with Moore Casting's Atlanta office — competing for the same Georgia-based productions and regional talent pool.
• Liz Lewis Casting: Boston-based regional casting firm casting feature films, television, and commercials across the Northeast. Most directly comparable as a regionally rooted casting boutique with similar scale, multi-project portfolio, and B2B producer client base.
• The Telsey Office: NYC-based casting office specializing in commercial, television, and Broadway casting for major brands and networks. Comparable as an enterprise-focused casting firm working with national advertisers and networks — same client profile as Moore Casting's commercial and network work.
• Casting Networks (Breakdown Services): Industry-standard digital casting platform powering actor submissions and casting director workflows for film/TV/commercials globally. Directly comparable as a casting-services business serving the same producer/network clients; differentiated primarily by technology enablement rather than regional focus.

Others

• Atlantic Theater Company / Atlantic Acting School: NYC acting school offering conservatory-style training in acting technique and scene study. Comparable on the workshop/education side of Moore Casting's offering, though structured as a multi-year school rather than per-session workshops and camps.

Emerging players

• Susan Batson Studio: NYC-based private acting coaching and training studio for working actors preparing for auditions. Comparable to Moore Casting's private coaching and workshop business on the actor-education side; focused on a single high-tier coach rather than regional casting.
• Margie Haber Studio: LA-based audition and scene-study coaching studio serving film/TV actors. Comparable to Moore Casting's workshops and private coaching product line, offering audition training from an industry-veteran perspective; serves a similar aspiring/performing actor customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moorecasting
• LinkedInlinkedin.com/company/moore-casting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore Casting