What B T Bild Ton does

B+T Bild+Ton AG is a Swiss media technology systems integrator founded in 1983 and headquartered in Rothenburg/Luzern, operating across Switzerland with 50 employees (including 11 apprentices in three professions). The company operates as an independent subsidiary of Frey+Cie Holding AG, a diversified Swiss conglomerate, which provides capital stability while preserving operational autonomy.

The firm's core business is full-lifecycle audiovisual (AV) systems integration across three service categories: Systeme (Systems) covering consultation, planning, media solutions, and conference technology; Digital Signage for internal and external corporate communication; and ongoing Service (service packages, helpdesk, service management). It integrates third-party hardware from a core technology partner stack that includes Barco (ClickShare), Samsung (displays), Crestron (control and video conferencing), Logitech (Rally Bar), Yealink (VC), and Fohhn (Beam Steering audio), combined with minor partners for digital signage software (Grassfish), networking (Netgear), projection (SONY, STUMPFL), furniture integration (Woodmedia), and acoustic planning (Graf Akustik AG). The firm does not develop proprietary software or AI products.

Revenue is generated through professional services (consultation, planning, installation), hardware sales (purchase model), subscription rental (recurring service-included contracts), and managed leasing arrangements. Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales with direct engagement via website, dedicated account managers (e.g., Systems sales, Digital Signage), participation in industry events such as ISE Barcelona, and a multi-channel digital presence (LinkedIn, Facebook, Instagram, XING, YouTube, newsletter). Customers are Swiss enterprises and institutions across healthcare, research, education, hospitality, religious, real estate, and shipping verticals.

Name

B T Bild Ton

Legal name

B+T Bild+Ton AG

Website

https://bildundton.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Swiss AV systems integrator (founded 1983) offering end-to-end media technology services — consultation, installation, digital signage, and financing — to enterprise and institutional clients across German-speaking Switzerland, operating as a 50-person subsidiary of Frey+Cie Holding AG.

Ownership category

akta.pro rank

Headquarters

HQ city

Hochdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AV Systems Integration & Installation: Design, consultation, planning, and installation of media technology systems including conference technology, AV systems, and digital signage solutions.
2. Equipment Sales (Purchase): Direct sale of AV equipment where ownership transfers to the customer. Optional service subscription and guarantee extension available.
3. Rental Model: Equipment ownership remains with Bild+Ton. Includes service subscription and guarantee extension with fixed term and extension options.
4. Leasing Model: Equipment rental with ownership transfer at end of contract period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

B+T Bild+Ton AG is a Swiss media technology systems integrator that delivers end-to-end AV (audio-visual) solutions for businesses and organizations across Switzerland. Their offering covers consultation, planning, installation, and ongoing service for conference technology, digital signage, AV systems, and specialized media solutions in environments such as corporate offices, churches, healthcare facilities, and educational institutions. They also provide flexible financing options (purchase, rental, leasing) and partner with leading brands including Barco, Samsung, Crestron, Yealink, Logitech, and Fohhn.

Product overview

B+T Bild+Ton AG operates as a systems integration company offering a portfolio of AV (audio-visual) technology services rather than a unified software product. Their core offerings include: Systeme (AV Systems Integration) covering consulting, planning, and installation of conference technology and media solutions; Digital Signage for internal and external corporate communication; Service (maintenance and support packages); Konferenztechnik (conference technology); Medienlösungen (media solutions) for various applications; Finanzierungslösungen (financing solutions); and Coworking Space. The company primarily integrates third-party AV hardware products rather than developing proprietary software, acting as a value-added reseller and systems integrator in the Swiss market.

Differentiator

Problem solved

Functional benefit

Products and services

• Systeme (AV Systems Integration) End-to-end AV systems integration service covering consulting, planning, and installation of conference technology and media solutions for corporate and professional environments in Switzerland.
• Digital Signage Digital signage solutions for internal and external corporate communication, including software applications, hardware deployment, and content management for organizations across Switzerland.
• Konferenztechnik (Conference Technology) Professional conference and meeting room technology solutions including video conferencing systems, room booking, and collaboration tools for businesses.
• Service (Maintenance & Support) Ongoing technical support, maintenance, and service management for installed AV and digital signage systems, including service packages and helpdesk support for customers.
• Medienlösungen (Media Solutions) Custom media solutions for various applications including churches, educational institutions, and corporate environments, with tailored AV design and integration.
• Finanzierungslösungen (Financing Solutions) Flexible financing options including purchase, rental, and leasing arrangements for AV equipment investments, allowing customers to choose the financing model that best suits their needs.
• Coworking Space Shared workspace facilities available for rent at the Rothenburg/Luzern headquarters, offered as part of the company's facility services.

Quantifiable outcome

• Trade-in discounts up to CHF 800 available on Barco ClickShare systems

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BarcocoreTechnology or IntegrationBarco is a key technology partner providing ClickShare wireless conference systems. B+T Bild+Ton offers ClickShare Try & Buy and Trade-In programs, with trade-in discounts up to CHF 800 for old devices.
• YealinkcoreTechnology or IntegrationYealink is a leading provider of conference systems, offering a broad product range including video conferencing solutions. B+T integrates Yealink products into their conference solutions, with products known for reliability, quality, and user-friendliness.
• FohhncoreTechnology or IntegrationFohhn provides audio technology including Linea Focus series with Beam Steering technology for line array speakers. Used for challenging acoustic environments like churches and large venues.
• SamsungcoreTechnology or IntegrationSamsung provides display technology including various sized screens (55', 45', 85') and Color E-Paper solutions. B+T integrates Samsung displays in digital signage and conference applications.
• CrestroncoreTechnology or IntegrationCrestron provides video conferencing and automation systems. B+T installs Crestron solutions in corporate environments, including combination with Logitech Rally Bar systems.
• LogitechcoreTechnology or IntegrationLogitech provides video conferencing equipment including Rally Bar systems. B+T integrates these solutions in office and meeting room environments.
• Graf Akustik AGminorStrategic or Co-development PartnerBeat Graf from Graf Akustik AG provided acoustic planning for the Pfarrkirche St. Ulrich project, demonstrating collaboration for specialized acoustic installations.
• Frey+Cie Holding AGcoreStrategic or Co-development PartnerB+T Bild+Ton AG is a subsidiary of Frey+Cie Holding AG, embedded within the holding group's corporate structure. This provides access to various competencies and support services within the group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barco: Belgian-headquartered technology company and a Core strategic partner of B+T, providing ClickShare wireless conference systems and projection/visualization products. Comparable as a broad incumbent that both supplies and increasingly competes for large AV deployment work.
• Crestron Electronics: US-based manufacturer of AV control, video conferencing, and building automation systems, and a Core strategic partner of B+T (deployed at Empa and other references). Broad incumbent whose expanding direct and partner program competes with independent integrators.
• AVI-SPL: World's largest AV systems integrator, operating globally with a full-service model across consulting, design, integration, and managed services. Highly comparable to B+T's end-to-end AV integration offering, though at vastly greater scale and geographic reach.
• Logitech: Global manufacturer of video collaboration hardware including Rally Bar systems used in B+T installations. Comparable as a broad incumbent whose video collaboration roadmap increasingly overlaps with AV integrator value propositions.

Regional players

• Audiatec AG: Swiss audiovisual specialist focused on conference, presentation, and media technology installations. A regional peer with overlapping AV integration services for Swiss enterprise customers.
• Comforte AG: Swiss IT and audiovisual systems integrator headquartered in Switzerland, serving enterprise customers with IT infrastructure and AV solutions. Comparable regional peer with similar Swiss enterprise customer focus and integrator business model.

Others

• Genting Group (Imtech Switzerland): Swiss technical building services and systems integration firm with broader building-technology scope including AV. Adjacent peer serving Swiss enterprise customers with overlapping audiovisual installation and managed services capabilities.

Direct peers

• Kinly: Global AV and unified communications integrator formed from the merger of several European AV firms. Offers the same end-to-end video conferencing, collaboration, and AV integration services that B+T provides to Swiss enterprises, making it a like-for-like peer in the same product category.
• Smart-Connect (AVM Holding): Swiss-headquartered AV and media technology systems integrator serving enterprise customers across Switzerland. Closest direct competitor to B+T in the same Swiss market, with overlapping vendor partnerships (Crestron, etc.) and a comparable end-to-end service model.
• proAV: UK-headquartered AV systems integrator delivering design, build, and managed AV services to enterprise and public-sector clients. Directly comparable to B+T in business model and core offering, though operating at larger scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B T Bild Ton