NATURALI

What NATURALI does

NATURALI Co., Ltd. is a privately held Japanese diversified healthcare and lifestyle company headquartered in Minato-ku, Tokyo, founded in 2005 as Dream Entertainment Co., Ltd. and rebranded in 2016. The company operates six largely independent business segments: (1) PCR testing and genome sequencing via its Registered Health Testing Laboratory, Tokyo PCR Hygiene Testing Center, which uses Illumina next-generation sequencers with capacity for up to 20,000 tests per day and 1,300 tests per hour, with a 6-hour result turnaround; (2) clinic operations support for 11 medical clinics across Tokyo spanning internal medicine, dermatology, plastic surgery, orthopedics, and diabetes specialties; (3) SMO/clinical trial support via wholly-owned subsidiary Tohoku Yakuriken Co., Ltd., acquired April 2023, providing regional clinical trial facility support in the Tohoku region; (4) dispensing pharmacy under the NATURALI Pharmacy brand, with a barrier-free location near Machida Shimin Hospital compliant with Japan's Medical DX Promotion System; (5) the NATURALI color contact lens brand distributed through nationwide drugstores and online; and (6) NATURALI JEWELRY, sold through Shinjuku Takashimaya and a dedicated e-commerce site.

Revenue is generated across heterogeneous streams including professional services for PCR testing, clinic operations, and SMO contracts; transaction-based pharmacy dispensing; and one-time hardware/lifestyle sales for contact lenses and jewelry. Go-to-market is correspondingly multi-modal: B2B enterprise field sales for clinic support and SMO; direct B2G contracts with prefectural and municipal governments for testing (notably the Gov-PCR service launched March 2021 which secured 14+ local government contracts within three months); and DTC channels — department stores, drugstores, and online storefronts — for contact lens and jewelry retail. The portfolio functions as independent business lines rather than an integrated platform, with limited cross-business customer or data integration. Leadership comprises Chairman Kankuro Ueshima and President Tetsuji Fuwa (ex-Goldman Sachs and Morgan Stanley), plus Director Haruka Kurokawa (a lawyer specializing in M&A), suggesting a financially literate management team with active inorganic expansion intent, though no external institutional investors or funding rounds are disclosed.

Name

NATURALI

Legal name

株式会社ーネatura

Website

https://naturali-corp.jp

Company type

Private

Founded year

2005

Operating status

Operating

Short description

NATURALI Co., Ltd. is a Japanese privately held company operating a diversified healthcare and lifestyle portfolio: PCR testing and genome sequencing, clinic operations support for 11 Tokyo clinics, SMO clinical trial services via subsidiary Tohoku Yakuriken, dispensing pharmacy, color contact lenses, and jewelry sold through department stores and e-commerce.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Medical and Diagnostic Laboratories (6215), Health and Personal Care Retailers (456)

SIC

Services-Medical Laboratories (8071), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)

akta.pro secondary industry

Decentralized & Hybrid Trial Site Services (Home Health/Nursing) (HLAGACAH)

Keywords

• Genetic testing services
• PCR testing laboratory
• Clinic management support
• Clinical trial support
• Dispensing pharmacy services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinic Operations Support: Management and operational support services for 11 medical clinics in Tokyo, including marketing and financial consulting
2. PCR Testing Services: COVID-19 PCR testing services for government agencies and medical institutions, including genome sequencing analysis
3. SMO Services (Clinical Trial Support): Clinical trial facility support services through subsidiary Tohoku Yakuriken, supporting drug development at medical institutions in the Tohoku region
4. Dispensing Pharmacy: Retail pharmacy services dispensing prescription medications with medication guidance and management services
5. Color Contact Lens Sales: Sale of color contact lenses under the NATURALI brand through drugstores and online retail channels nationwide
6. Jewelry Sales: Design, manufacturing and retail of jewelry products through department stores and online store

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

NATURALI operates a diversified healthcare and lifestyle portfolio spanning multiple business segments: PCR testing and genome analysis through its registered Tokyo PCR Hygiene Testing Center, operations support for 11 medical clinics across Tokyo, clinical trial support (SMO) via wholly-owned subsidiary Tohoku Yakuriken, dispensing pharmacy services under the NATURALI Pharmacy brand, color contact lens distribution, and jewelry retail through NATURALI JEWELRY. Each segment functions as an independent business line targeting distinct customer segments from government health agencies to individual consumers.

Product overview

NATURALI Co., Ltd. operates a diversified healthcare and lifestyle portfolio through multiple business segments. The company provides PCR testing and genome analysis services via its Tokyo PCR Health Testing Center, supports clinic operations across 11 facilities, offers clinical trial support through subsidiary Tohoku Yakuriken, operates dispensing pharmacies under the NATURALI Pharmacy brand, and distributes color contact lenses and jewelry under sub-brands. The portfolio functions as independent business lines rather than an integrated platform, each serving distinct market segments from medical testing to consumer lifestyle products.

Differentiator

Problem solved

Functional benefit

Brands

• 東京PCR衛生検査所: Registered hygiene testing facility (登録衛生検査所) providing PCR testing and genome analysis services for COVID-19 and other pathogens
• 東北薬理研
• NATURALI薬局
• NATURALI
• NATURALI JEWELRY

Products and services

• Tokyo PCR Hygiene Testing Center (東京PCR衛生検査所) Registered hygiene testing laboratory providing COVID-19 PCR testing and genome analysis services for government agencies and medical institutions, with capacity for up to 20,000 tests per day and 1,300 tests per hour using Illumina next-generation sequencers.
• Clinic Operation Support (クリニック運営支援) Management support services for medical clinics covering marketing strategy and financial consulting, currently supporting 11 clinics across Tokyo across multiple specialties including internal medicine, diabetes, dermatology, plastic surgery, and orthopedics.
• Tohoku Yakuriken (株式会社東北薬理研) Regionally-focused SMO (Site Management Organization) subsidiary providing clinical trial facility support services, assisting pharmaceutical companies and medical institutions with clinical research in the Tohoku region.
• NATURALI Pharmacy (ナチュラリ薬局) Dispensing pharmacy offering prescription filling, medication guidance, and pharmaceutical services for community patients. Currently operating location near Machida City Hospital with approximately 1,500 generic drug SKUs and LINE-based prescription acceptance.
• NATURALI Color Contact Lenses Color contact lens brand featuring DIA sizes 14.0mm, 14.2mm, and 14.5mm with prescription and plano options, sold at drugstores and online nationwide in Japan.
• NATURALI JEWELRY Jewelry brand offering handcrafted pieces designed and manufactured in Tokyo ateliers using carefully selected materials under the 'with me. with you.' concept, available at Shinjuku Takashimaya and online.

Quantifiable outcome

• PCR testing capacity expanded to 20,000 tests/day within months of pandemic onset
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Tokyo University Advanced Science and Technology Research Center (東京大学先端科学技術センター)coreStrategic or Co-development Partner · 11 September 2020Research collaboration for COVID-19 survey research. Tokyo PCR Hygiene Testing Center partnered with the university center to conduct joint research on the novel coronavirus.
• PCR Testing Expansion Project (PCR検査拡充プロジェクト)coreStrategic or Co-development Partner · 20 August 2020Project initiated by Tokyo University Advanced Science Research Center, Murakami Foundation, and Peace Winds Japan to expand PCR testing capabilities in response to COVID-19. Tokyo PCR Hygiene Testing Center provides PCR testing services for the project.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EPS Holdings: Japan-focused CRO/SMO group with extensive clinical trial site support and laboratory services. Direct competitor to NATURALI's SMO business and a reference for what a scaled SMO+lab platform looks like in Japan.
• H.U. Group Holdings: Parent of SRL, Japan's largest clinical reference laboratory. Directly comparable to NATURALI's Tokyo PCR Hygiene Testing Center, with nationwide PCR, genome analysis and hospital-facing diagnostic services, but at vastly larger scale and broader test menu.
• EP-SOGO: Pure-play Japanese SMO providing clinical trial site management and CRC staffing. Direct peer for NATURALI's Tohoku Yakuriken SMO business, with deeper nationwide site relationships.
• Seed Co., Ltd. Japanese contact lens manufacturer with prescription and colored lens products. Directly comparable to NATURALI's NATURALI color contact lens brand, with broader product portfolio and longer industry track record.
• BML, Inc. Major Japanese clinical laboratory providing routine and specialty diagnostics, including PCR and genetic testing, to medical institutions. Closest like-for-like comparison to NATURALI's clinical lab segment with national coverage.
• CMIC Holdings: Japan's largest CRO with a substantial SMO subsidiary (InCROM). Directly comparable to NATURALI's Tohoku Yakuriken SMO operations and offers the integrated CRO+SMO+lab model that NATURALI is trying to build via its 2023 acquisition.

Broad incumbents

• Welcia Holdings: Major Japanese drugstore/dispensing pharmacy chain. Comparable to NATURALI's pharmacy and contact lens retail operations at retail scale, with national footprint NATURALI lacks.
• LSI Medience Corporation: Subsidiary of PHCH that runs a large Japanese clinical lab and clinical trial reference testing business. Comparable to NATURALI's PCR/genome and trial-support testing, with broader specialty testing menu.
• SRL Inc. H.U. Group subsidiary and one of Japan's largest clinical reference labs. Closest direct incumbent peer for Tokyo PCR Hygiene Testing Center's high-volume PCR/NGS testing business.

Regional players

• Medical Corporation Kyowa-kai / Satt Co., Ltd. Japanese SMO/CRC staffing groups with multi-region site management operations. Comparable to Tohoku Yakuriken's regional SMO model, with broader geographic coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURALI