ROGEN industries

What ROGEN industries does

Industrias Rogen S.L., operating commercially as ROGEN, is a Spain-based B2B distributor of automotive workshop equipment, tools, and consumables, founded in 1970 and headquartered in Sabadell, Barcelona, with an additional operational office in Sevilla. The company sells through its own e-commerce storefront at rogen.org, offering eight major product categories: hydraulic and lifting equipment, tire service equipment, workshop furniture and pneumatic tools, sheet metal and bodywork equipment, diagnostic tools, mechanic hand tools, and professional working lights. The portfolio combines the proprietary JARLY sub-brand with distribution of 20+ third-party manufacturers including Scangrip, Giuliano, Telwin, TEGA, MECLUBE, and PEG.

The business model is straightforward product distribution: one-time hardware sales priced individually in euros (ranging from approximately €1.62 for small consumables to €24,456.50 for premium tire changers), with a standard 10% discount applied across the catalog and B2B commercial terms including 14-day returns and a 1-year warranty. Logistics is operated in-house, with stated delivery within 24-72 hours across Spain. The company targets three primary use-case segments: general automotive workshops and multi-service garages, bodywork and collision repair shops, and tire service centers, all purchasing through the online catalog.

There is no evidence of AI/ML capability development, proprietary technology beyond the JARLY sub-brand, patents, external funding, or institutional ownership. The company is structured as a private Spanish S.L. (CIF B08300154), independently held, with 11-50 employees. ROGEN's underlying technology is essentially an e-commerce distribution platform fronting third-party manufactured equipment rather than internally developed core technology.

Name

ROGEN industries

Legal name

INDUSTRIAS ROGEN S.L.

Website

https://rogen.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrias Rogen S.L. (ROGEN) is a Spain-based B2B distributor of automotive workshop equipment, tools, and consumables, selling through its own e-commerce storefront across 20+ brands including its proprietary JARLY line to professional Spanish workshops, bodywork shops, and tire service centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sabadell

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of automotive workshop equipment including lifts, tire changers, wheel balancers, diagnostic tools, bodywork equipment, and workshop accessories. One-time purchase model with standard B2B commercial terms.
2. Spare Parts and Accessories: Sale of spare parts, accessories, and consumables for workshop equipment including tire changer accessories, welding supplies, and tool attachments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

INDUSTRIAS ROGEN S.L. (ROGEN) is a Spanish distributor and supplier of professional automotive workshop equipment, machinery, and tools. The company sells hydraulic lifts, tire changers, wheel balancers, bodywork and welding equipment, diagnostic tools, mechanic hand tools, and workshop illumination from its own JARLY brand and from third-party manufacturers including Scangrip, Giuliano, Telwin, PEG, and Meclube, serving professional repair shops and dealerships across Spain.

Product overview

ROGEN industries (Industrias Rogen S.L.) is a B2B supplier and distributor of automotive workshop equipment, serving repair shops, dealerships, and industrial workshops across Spain. The company operates a multi-brand portfolio strategy, distributing third-party manufacturers' products alongside its own JARLY branded equipment. The product portfolio spans eight major categories: Hydraulic and Lifting Equipment (elevators, jacks, presses, cranes), Tire Equipment (wheel changers, balancers, compressors), Workshop Equipment (furniture, pneumatic tools, pressure washers), Sheet Metal and Bodywork (dent removal, welding, paint preparation), Diagnostic Equipment (A/C service, gas analyzers, battery testers), Mechanic Tools (hand tools, grinders, specialty equipment), and Working Lights/Illumination. Key sub-brands include JARLY (own hydraulic lifts and tools), GIULIANO (wheel service equipment), PEG (valve grinding machines), and MECLUBE (fluid management systems). The company also distributes products from SCANGRIP (lighting), TELWIN (welding/charging equipment), TEGA (hand tools), and other specialized manufacturers. Rogen operates both as a physical supplier and e-commerce platform with delivery across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydraulic and Lifting Equipment

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROGEN industries