Brinda
- Company typePrivate
- Founded2019
- HeadquartersSan José, Costa Rica
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Brinda firmographics
Firmographics- Name
- Brinda
- Legal name
- Brinda H2O
- Website
- https://brinda.cr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brinda industry classification
Industry- Product category
- Water and Air Purification Equipment
- NAICS
- Small Electrical Appliance Manufacturing (335210), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Countertop Water Filtration Systems (CRAJAJAC)
- akta.pro secondary industries
- Replacement Filter Cartridges & Consumables (CRAJAJAH), UV Water Purification Systems (Residential) (CRAJAJAJ), Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where Brinda is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
Brinda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Water Purifier Sales: One-time purchase of water purifiers including Pure, Ultra, Luxe, Sense, Smart, and Eco models. Prices range from $379 to $1,299 plus IVA, with free installation included.
- Air Purifier Sales: One-time purchase of air purifiers including Air and Air Pro models. Air is priced at $249 and Air Pro at $599 plus IVA.
- Product Rental/Subscription: Monthly rental subscriptions for water and air purifiers with contract terms of 12, 24, or 36 months. Includes automatic credit card charges and free filter changes during contract period.
- Replacement Filter Sales: Replacement air filters with lifespan of 1500-3000 hours. Air filter costs $69 and Air Pro filter costs $149 plus IVA.
- Sanitization Products: Sales of sanitization products including Lotus ($89) for produce sterilization and Life Water ($99) wellness bottle for hydrogen-enriched water.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Pure Countertop Water Purifier |
| Hybrid | Monthly | Ultra Advanced Water Purifier |
| Hybrid | Monthly | Luxe Desktop Water Purifier |
| Hybrid | Monthly | Sense Touchless Water Dispenser |
| One time/ perpetual license | Multi-year contract | Smart Reverse Osmosis System |
| Hybrid | Monthly | Eco Under-Sink Water Purifier |
| Hybrid | Monthly | Air Air Purifier (30m2) |
| Hybrid | Monthly | Air Pro Large Area Purifier (100m2) |
| One time/ perpetual license | Pay-as-you-go | Lotus Produce Sanitizer |
| One time/ perpetual license | Pay-as-you-go | Life Water Hydrogen Water Bottle |
| Unit Pricing | Pay-as-you-go | Replacement Air Filters |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Brinda product offering
Product offeringCore offering
Brinda designs, manufactures, and sells bottle-less water coolers, air purifiers, and supporting wellness/sanitization devices for residential and commercial use in Costa Rica. Its products combine multi-stage filtration (UF, UV, Ozone, RO, HEPA) with IoT monitoring, contactless dispensing, and UV-C sterilization, sold both as outright purchases and as rental subscriptions with installation and maintenance included.
Product overview
Brinda H2O is a Costa Rican company offering a portfolio of water purification and air purification products. The water purifier line includes seven distinct models spanning countertop (Pure), floor-standing (Pure Free Standing), and under-sink (Eco, Smart) form factors, featuring various filtration technologies including reverse osmosis, ultrafiltration (UF), UV sterilization, and ozone self-cleaning. The air purification line comprises two models (Air for 30m² and Air Pro for 100m²) with medical-grade HEPA+ antivirus filtration, PM2.5 sensors, and negative ionizer functions. Supporting the core purifiers, Brinda offers wellness products including the Life Water hydrogen-enriched bottle and Lotus electrolytic sanitizer, plus replacement air filters. All products are available for purchase or monthly rental, with free installation in the Greater Metropolitan Area.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure (countertop)
Quantifiable outcome
- 99.9% elimination of airborne bacteria and viruses including SARS, H7N9, H1N1, and Coronavirus family
- +4 more outcomes
Companies that use Brinda
Customer profileSegments5 records
Ideal customer profiles4 records
Brinda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Brinda partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Brinda competitors and assessment
Company assessmentEmerging players
- Levoit: Etekla-owned DTC air purifier brand that scaled rapidly through Amazon and online channels. Comparable to Brinda's Air and Air Pro models on smart-app features, WiFi integration, and direct-to-consumer online marketing.
Others
- Primo Water Corporation: North American water services company offering dispensers, refill services, and bottled-water alternatives. Comparable to Brinda as a competitor in the broader bottled-water-displacement value proposition rather than in specific product SKUs.
Direct peers
- Waterlogic: Commercial and residential bottleless water cooler company with subscription-based service contracts globally. Comparable to Brinda's Pure floor-standing and Sense touchless dispensers in commercial B2B use cases and recurring rental economics.
- Coway: South Korean market leader in residential water and air purifiers with a direct-to-consumer rental model globally. Closest direct peer to Brinda because of overlapping water/air product portfolio and rental subscription GTM.
- Blueair: Pure-cooling air purifier specialist with HEPA-Silent technology sold across multiple continents. Direct competitor to Brinda's Air and Air Pro models on filtration technology, smart features, and design-led premium positioning.
- IQAir: Swiss-founded premium air purifier brand built on HyperHEPA filtration targeting health-conscious consumers and medical-grade claims. Comparable to Brinda's medical-grade HEPA+ antivirus positioning and health-led value proposition.
- Brita: Clorox-owned household water filtration brand built around pitcher and dispenser systems. Comparable because it sells consumer water filtration hardware targeting the same bottled-water displacement use case as Brinda's Smart and Eco under-sink units.
- AquaTru: US direct-to-consumer reverse osmosis water purifier brand sold primarily online. Comparable to Brinda's Smart RO system on technology stack, channel strategy, and DTC-only distribution.
Broad incumbents
- Dyson: Premium consumer air purifier brand with global retail and strong technology marketing. Comparable to Brinda's Air and Air Pro models in product category and premium positioning, though Dyson's portfolio spans vacuums, fans, and hair care.
- LG PuriCare: LG's consumer water purifier and air purifier line sold across multiple continents with deep R&D and brand budgets. Comparable to Brinda's residential water/air purifier offerings but as part of a much broader appliance portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Brinda social profiles
Digital presenceBrinda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brinda leadership team
Management profileNumber of profiles
Brinda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brinda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brinda
What does Brinda do?
Brinda designs, manufactures, and sells bottle-less water coolers, air purifiers, and supporting wellness/sanitization devices for residential and commercial use in Costa Rica. Its products combine multi-stage filtration (UF, UV, Ozone, RO, HEPA) with IoT monitoring, contactless dispensing, and UV-C sterilization, sold both as outright purchases and as rental subscriptions with installation and maintenance included.
Is Brinda a public or private company?
Brinda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brinda founded?
Brinda was founded in 2019. It employs 11 to 50 people.
Where is Brinda based?
Brinda is headquartered in San José, Costa Rica, in the Latin America region.
How does Brinda make money?
Five revenue lines are on record. Water Purifier Sales are the primary driver. The others are air Purifier Sales, product Rental/Subscription, replacement Filter Sales and sanitization Products.
Who are Brinda's main competitors?
Levoit is listed as an emerging player. Primo Water Corporation is listed as an others. Direct peers are Waterlogic, Coway, Blueair, IQAir, Brita and AquaTru. Broad incumbents are Dyson and LG PuriCare.
Does Brinda have an API?
No public API is recorded for Brinda.
What industry is Brinda in?
Brinda's product category is Water and Air Purification Equipment. Its primary akta.pro industry code is CRAJAJAC, Countertop Water Filtration Systems, with a secondary code of CRAJAJAH, Replacement Filter Cartridges & Consumables. Its NAICS code is 335210 and its SIC code is 3634.