Charter Academy

What Charter Academy does

Charter Academy (Pty) Ltd is a South African accredited e-learning and professional development provider founded in 2006 and headquartered in Johannesburg. The company delivers QCTO- and SETA-accredited qualifications at NQF Levels 2 to 5 spanning real estate, banking, business administration, generic management, and project management, alongside short Continuing Professional Development (CPD) modules required for PPRA property practitioner licensing, personal development short courses, and a flagship leadership programme. Its primary customer is the South African property practitioner who must complete four unique CPD modules annually, with secondary verticals in banking, business, and entrepreneurship learners. Founded in 2006, the firm holds a Level 1 B-BBEE rating and has trained cumulatively over 8,000 professionals, 15,000+ mortgage customers through borrower education, and 36,000+ community members in financial literacy.

Name

Charter Academy

Legal name

Charter Academy (Pty) Ltd

Website

https://charteracademy.co.za

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Charter Academy is a South African QCTO/SETA-accredited e-learning provider, founded in 2006 in Johannesburg, delivering CPD modules and NQF 2-5 qualifications primarily to property practitioners, banking professionals, and SMBs through compliance-driven, paid online courses.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

akta.pro secondary industries

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Professional education
• Accredited training
• CPD courses
• Real estate qualifications
• Leadership development

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accredited Programme Fees: One-time course fees for NQF-accredited qualifications ranging from NQF 2 to NQF 5, including real estate, banking, business administration, and management programmes. Fees range from R4,800 to R17,950 depending on programme level and specialisation.
2. REBOSA Business Leader Programme: Premium flagship leadership programme priced at R28,000 for 8-month course (5 months learning + 3 months mentorship) targeting real estate business owners and aspiring leaders.
3. CPD Course Fees: Continuing Professional Development short courses for property practitioners, priced individually (e.g., R370 for specific CPD modules) to meet PPRA compliance requirements of 4 unique CPD modules per calendar year.
4. Personal Development Courses: Short professional development courses priced from R250 for skills enhancement targeting property practitioners and business professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Charter Academy delivers accredited professional education and training programmes, primarily Continuing Professional Development (CPD) courses for South African property practitioners to meet PPRA licensing requirements, as well as QCTO-accredited qualifications from NQF Level 2 to NQF 5 in Real Estate, Banking, Business Administration, Management, and Project Management. Offerings are delivered through a WordPress/Edwiser-based e-learning platform supplemented by instructor-led sessions, with a flagship 8-month REBOSA Business Leader leadership programme and corporate enrollment via the Charter Reporter Corporate Portal.

Product overview

Charter Academy is an e-learning and professional development platform offering accredited education and training for the real estate sector, financial services, and business management. The platform operates as a unified learning ecosystem consisting of CPD courses (2025 and 2026 programmes), QCTO-accredited qualifications at various NQF levels, the REBOSA Business Leader flagship leadership programme, Assessment Centre services, and Personal Development courses. The core offering includes short CPD modules for property practitioner compliance (PPRA requirements of 4 unique modules per year) alongside longer accredited programmes ranging from NQF 2 to NQF 5 in Real Estate, Banking, Business Administration, Management, and Project Management. Products are delivered through an e-learning platform with integrated e-commerce (Edwiser Cart) and a separate application system (Charter Reporter) for accredited course enrollment.

Differentiator

Problem solved

Functional benefit

Brands

• REBOSA Business Leader: Specialised leadership development programme for real estate professionals, delivered in partnership with REBOSA.

Products and services

• 2025 CPD Courses

Quantifiable outcome

• R3bn+ in pension-backed home loans generated across 1,500 corporates through training programmes
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• REBOSA (Real Estate Business Owners of South Africa)flagshipStrategic or Co-development Partner · 1 June 2025Strategic partnership with REBOSA to deliver the flagship REBOSA Business Leader programme, a specialised leadership development course for real estate professionals. REBOSA provides industry leadership and oversight while Charter Academy handles programme delivery and accreditation. The programme costs R28,000 and runs for 8 months (5 months learning + 3 months mentorship).
• PPRA (Property Practitioners Regulatory Authority)coreStrategic or Co-development PartnerFormal regulatory relationship for delivering PPRA-mandated CPD programmes. Property practitioners must complete 4 unique CPD modules per calendar year through recognised providers like Charter Academy to maintain licensing compliance.
• QCTO (Quality Council for Trades and Occupations)coreStrategic or Co-development PartnerQCTO accreditation as skills development provider enabling delivery of recognised occupational certificates and qualifications from NQF Level 2 to NQF 5 in trades and occupations.
• MICTSETA (Media, Information and Communication Technologies SETA)coreChannel Partner/ Reseller/ DistributorSETA accreditation allowing employers to claim mandatory training grants and access development levies through the MICTSETA for ICT-related qualifications.
• BANKSETA (Banking Sector Education and Training Authority)coreChannel Partner/ Reseller/ DistributorSETA accreditation enabling delivery of banking and financial services qualifications with employer grant claiming capabilities through BANKSETA.
• FSCA (Financial Sector Conduct Authority)coreStrategic or Co-development PartnerRegulatory partnership supporting Financial Sector Charter implementation and financial literacy training programmes.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Damelin: Long-standing South African private college (now part of ADvTECH) offering business, management, and vocational qualifications. Comparable as a competing provider of accredited NQF programmes to the same professional and corporate learner base.
• MANCOSA: South African private higher-education institution offering accredited business and management programmes via distance learning. Directly comparable target market (working professionals) and delivery model (online/distance NQF qualifications).
• Regenesys Business School: South African business school offering management and leadership programmes with accredited qualifications. Comparable as a competing provider of management and leadership development aimed at mid-career professionals.
• GetSmarter: South African-based online professional education provider (acquired by 2U) offering accredited short courses and certificates with university partners. Directly comparable to Charter Academy in CPD-style online delivery and target audience of working professionals.
• Lyceum College: South African private further-education and training college offering accredited business and management qualifications. Comparable accredited provider competing for the same corporate B-BBEE/SETA-funded training spend.
• Oxbridge Academy: South African distance-learning college offering accredited NQF qualifications across business, management, and vocational streams. Closely comparable to Charter Academy in NQF-aligned accredited course delivery and South African regulatory context.
• iQ Academy: South African online learning provider offering accredited courses and skills programmes. Directly comparable in e-learning model and South African accredited short-course market.
• SA College of Business (SACOB): South African provider focused on financial services, accounting, and business education with CPD-aligned short courses. Closely comparable in continuing professional development for regulated professionals.

Broad incumbents

• UNISA (University of South Africa): Largest open-distance learning university in Africa, offering accredited qualifications across many disciplines including business and management. Broader incumbent offering overlapping business and management programmes to a similar professional learner base.
• Educor Holdings: South African private education group operating multiple registered colleges (including Lyceum and others) delivering accredited distance and contact programmes. Broader incumbent grouping Charter Academy-like providers under one portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chartergroupsa
• Facebookfacebook.com/Charter-Academy-100028246016693
• LinkedInlinkedin.com/company/charter-academy-za

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charter Academy