OB beans
OB Beans Coffee Roasters is a specialty coffee cafe and roastery operating under the Sur Coffee brand, serving coffee enthusiasts in San Diego and San Clemente, California through retail cafes, online ordering, subscriptions, and branded merchandise.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OB beans does
OB Beans Coffee Roasters is a specialty coffee cafe and roastery operating under the Sur Coffee brand, with physical locations in San Diego (4879 Newport Ave) and San Clemente (118 S El Camino Real), California. Both cafes operate daily from 6:30am to 5:00pm and are positioned around an "entire coffee journey" experience that emphasizes sourcing relationships, community, and consumer education about coffee origins. The customer base is primarily local coffee enthusiasts and walk-in community consumers in coastal Southern California.
The product offering centers on freshly roasted coffee sold via cafe retail, online ordering through Square (order-ahead for pickup), and the Roasters Club subscription program. The company also distributes Sur Coffee branded merchandise (including a Sur Coffee x Tenore apparel collaboration), retails Fellow coffee gear, and offers wholesale distribution and a mobile coffee cart service for events and partnerships. Marketing is conducted through an Instagram presence at @surcoffee and an email newsletter offering a 15% first-purchase discount.
The business model is a hybrid direct-to-consumer specialty coffee retailer: in-cafe beverage and food sales, bagged coffee ecommerce, subscriptions, branded merchandise, and B2B wholesale. No external funding, public listing, or disclosed ownership structure is available; the company appears to operate as a privately held subsidiary under the Sur Coffee brand alongside additional Sur Coffee locations (Laguna Beach, Huntington Beach, Bashams Surf Shop). Management team, headcount, and financial data are not disclosed in the source material.
OB beans firmographics
Firmographics- Name
- OB beans
- Legal name
- OB Beans Coffee Roasters
- Website
- https://obbeans.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OB Beans Coffee Roasters is a specialty coffee cafe and roastery operating under the Sur Coffee brand, serving coffee enthusiasts in San Diego and San Clemente, California through retail cafes, online ordering, subscriptions, and branded merchandise.
- Ownership category
- akta.pro rank
OB beans industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where OB beans is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OB beans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels2 records
OB beans product offering
Product offeringCore offering
OB Beans Coffee Roasters is a specialty coffee roaster and cafe operating under the Sur Coffee brand, offering freshly roasted coffee, cafe beverages, and an immersive coffee experience focused on the entire coffee journey from sourcing to cup. The business combines walk-in cafe service at two Southern California locations with direct-to-consumer online ordering, a subscription coffee club (Roasters Club), and branded merchandise sales.
Product overview
OB Beans Coffee Roasters is a specialty coffee cafe and roastery under the Sur Coffee brand. The company operates cafe locations in San Diego (OB Beans at 4879 Newport Ave) and San Clemente (at 118 S El Camino Real), serving coffee and providing an immersive experience exploring the coffee journey. The product offering centers on freshly roasted coffee, cafe beverages, online ordering via Square, coffee subscriptions through Roasters Club, and branded merchandise including Sur Coffee x Tenore apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- OB Beans Coffee Roasters Cafe (San Diego) A specialty coffee cafe and roastery location at 4879 Newport Ave in San Diego, CA, offering freshly roasted coffee, cafe beverages, and an immersive coffee experience focused on the entire coffee journey from sourcing partners to cup. Designed for local coffee enthusiasts and visitors seeking a community-oriented cafe atmosphere.
- Sur Coffee San Clemente Cafe A Sur Coffee-branded cafe at 118 S El Camino Real in San Clemente, CA, offering specialty coffee beverages and cafe service, open daily 6:30 AM to 5:00 PM. Targets local specialty coffee consumers and tourists in the San Clemente area.
- Roasters Club Coffee Subscription A recurring coffee subscription service offered under the Sur Coffee brand, providing customers with regular deliveries of freshly roasted specialty coffee and access to subscription bundles. Designed for individual consumers who want a steady supply of specialty coffee and exposure to multiple roasts.
- Sur Coffee x Tenore Apparel Co-branded apparel merchandise, including the Sur Coffee x Tenore Hoodie ($128.00) and Sur Coffee x Tenore Tee ($48.00), sold through the Sur Coffee online store. Targets brand-affiliated consumers and coffee enthusiasts seeking branded lifestyle goods.
- Sur Coffee Bundle and Save A discounted bundle of multiple Sur Coffee roasts offered as a one-time purchase or subscription bundle, available through the Sur Coffee online store. Targets individual consumers seeking variety and value across Sur Coffee's specialty coffee lineup.
Companies that use OB beans
Customer profileSegments1 record
Ideal customer profiles1 record
OB beans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OB beans partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
OB beans competitors and assessment
Company assessmentBroad incumbents
- Peet's Coffee: Established California-founded coffee company with broad retail, cafe, and grocery presence; comparable on California specialty roots and cafe-retail model but operates at much larger scale across a wider portfolio.
Direct peers
- Counter Culture Coffee: Sustainability-focused specialty roaster with training centers, cafes, and wholesale; comparable to OB Beans on direct-trade positioning and education-forward brand narrative.
- Verve Coffee Roasters: California-rooted specialty roaster with cafes, retail coffee, and subscription products; matches OB Beans on origin-story positioning, multi-channel revenue, and West Coast specialty focus.
- Blue Bottle Coffee: Specialty coffee roaster and cafe operator with cafes across California and beyond; directly comparable to OB Beans on the roastery-cafe model, third-wave positioning, and D2C + subscription offering.
- Stumptown Coffee Roasters: Specialty roaster with cafes and wholesale, known for direct-trade sourcing; comparable to OB Beans on roastery-cafe operations and third-wave customer base.
- Bird Rock Coffee Roasters: San Diego-based specialty roaster and cafe; a direct neighborhood peer of OB Beans' Newport Ave location, competing for the same Southern California specialty enthusiast customer.
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with cafes and wholesale accounts; directly comparable on premium positioning, direct-trade sourcing narrative, and cafe-retail hybrid model.
- Philz Coffee: California-based specialty coffee chain with cafes and retail; comparable to OB Beans on California specialty cafe operations and strong local brand loyalty.
- La Colombe Coffee Roasters: Specialty coffee roaster with cafes, draft latte RTD, and wholesale; similar to OB Beans on roastery-cafe operations and multi-channel revenue strategy.
Regional players
- Ritual Coffee Roasters: San Francisco Bay Area specialty roaster and cafe; comparable specialty/cafe model but operates primarily in Northern California rather than directly competing in OB Beans' Southern California trade area.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
OB beans social profiles
Digital presenceOB beans financial estimates
Financial estimateRevenue estimate
Valuation estimate
OB beans leadership team
Management profileNumber of profiles
OB beans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OB beans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OB beans
What does OB beans do?
OB Beans Coffee Roasters is a specialty coffee roaster and cafe operating under the Sur Coffee brand, offering freshly roasted coffee, cafe beverages, and an immersive coffee experience focused on the entire coffee journey from sourcing to cup. The business combines walk-in cafe service at two Southern California locations with direct-to-consumer online ordering, a subscription coffee club (Roasters Club), and branded merchandise sales.
Is OB beans a public or private company?
OB beans is a private company. It is classified as corporate owned and is currently operating.
When was OB beans founded?
OB beans was founded in 2015. It employs 11 to 50 people.
Where is OB beans based?
OB beans is headquartered in San Diego, United States, in the North America region.
Who are OB beans's main competitors?
Peet's Coffee is listed as a broad incumbent. Direct peers are Counter Culture Coffee, Verve Coffee Roasters, Blue Bottle Coffee, Stumptown Coffee Roasters, Bird Rock Coffee Roasters, Intelligentsia Coffee, Philz Coffee and La Colombe Coffee Roasters. Ritual Coffee Roasters is listed as a regional player.
Does OB beans have an API?
No public API is recorded for OB beans.
What industry is OB beans in?
OB beans's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.