Fydoland
Fydoland is a St. Charles, IL canine activity center offering daycare, overnight boarding, training, grooming, and enrichment programs for local dog owners. Founded in 2008, the 21,000 sq. ft. facility sells subscription passes and per-service pricing direct-to-consumer, with no outside funding.
- Company typePrivate
- Founded2008
- HeadquartersSaint Charles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fydoland does
Fydoland (legal name FYDOLAND Canine Activity Center) operates a single physical canine care facility at 1311 E Main St, St. Charles, Illinois, comprising 21,000 sq. ft. of indoor and outdoor space. Founded in 2008 by owner Robin Massey, who has 25+ years of canine industry experience, the company offers a unified suite of pet services centered on dog daycare and overnight boarding, with adjacent dog training (group classes, Day Train Academy, Lodge & Learn), grooming and self-serve dog wash, and specialized enrichment programs including Canine Camp (for dogs preferring small groups or human interaction) and the 2025-launched Social Club (for anxious or undersocialized dogs). Additional revenue lines include private room rentals (Canine Enrichment Room at $25/hour, Ulti-Mutt Adventure Room at $40/hour), individual enrichment sessions, and a branded merchandise store.
The business runs on a direct-to-consumer model targeted at dog owners in the St. Charles, IL metropolitan area, with no enterprise, B2B, or wholesale channels. The technology stack is built on standard SMB tools: Squarespace for the website and online store, Mailchimp for email and SMS marketing automation, PayPal for payment processing, Google Ads for paid acquisition, Google Analytics for traffic analysis, and a proprietary reservation and client management portal (mykcapp.com) for 24/7 booking. There is no AI/ML capability, no mobile app, and no API exposed; the competitive technology footprint is limited.
Revenue is generated through a mix of unit pricing (daycare at $37 full-day/$27 half-day, boarding at $67-$87/night across tiers), subscription-style packages (10-day daycare pass $351.50, 20-day pass $665, Canine Camp and Social Club at $360/month, Unlimited Dog Park Pass at $770/month), and usage-based rentals for enrichment rooms. The company is privately held and founder-owned with no disclosed funding rounds, no parent company, and no M&A activity, operating exclusively from the single St. Charles facility.
Fydoland firmographics
Firmographics- Name
- Fydoland
- Legal name
- FYDOLAND
- Website
- https://fydoland.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fydoland is a St. Charles, IL canine activity center offering daycare, overnight boarding, training, grooming, and enrichment programs for local dog owners. Founded in 2008, the 21,000 sq. ft. facility sells subscription passes and per-service pricing direct-to-consumer, with no outside funding.
- Ownership category
- akta.pro rank
Fydoland industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)
- akta.pro secondary industries
- Enrichment-Focused Dog Daycare (HSANAFAF), Small-Group / Structured Dog Daycare (HSANAFAD), Cage-Free / Open-Play Dog Daycare (HSANAFAC)
Keywords
Where Fydoland is headquartered
LocationHeadquarters
- HQ city
- Saint Charles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fydoland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Daycare Services: Daycare services including full-day ($37) and half-day ($27) options, with discounted multi-day passes (10-pack at $351.50, 20-pack at $665). Also includes specialized programs like Canine Camp ($45/day or $360/month) and Social Club ($360/month with 8 club days).
- Boarding/Overnight Lodging: Overnight boarding services with tiered pricing: Standard ($67/night), Premium ($77/night), The Works ($87/night). Peak season adds $5/night. Includes add-on training sessions at $75/lesson or $175 for three lessons.
- Dog Training: Group classes (AKC S.T.A.R. Puppy $175, Basic Obedience 101, CGC $195), private lessons, Day Train Academy ($1300 for 10 days, $1950 for 15 days), and Lodge & Learn add-on training ($75/session or $200 for 3 sessions).
- Grooming and Self-Serve Dog Wash: Self-service dog wash at $17/hour with equipment provided. Full grooming services (baths, blow outs, nail trims, teeth cleaning, ear cleaning) available by quote.
- Enrichment Room Rentals: Private room rentals for dog exercise and enrichment: Canine Enrichment Room at $25/hour (up to 2 dogs), Ulti-Mutt Adventure Room at $40/hour (up to 2 dogs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Day Play - Monday through Friday daycare |
| Unit Pricing | Pay-as-you-go | Half Day Play - up to 6 hours |
| Subscription | Pay-as-you-go | 10 Daycare Pass - 5% discount |
| Subscription | Pay-as-you-go | 20 Daycare Pass - 10% discount |
| Subscription | Monthly | Unlimited Dog Park Pass |
| Unit Pricing | Pay-as-you-go | Standard Boarding |
| Unit Pricing | Pay-as-you-go | Premium Boarding |
| Unit Pricing | Pay-as-you-go | The Works Boarding - Most Popular |
| Unit Pricing | Pay-as-you-go | Special Care Boarding |
| Unit Pricing | Monthly | Canine Camp |
| Unit Pricing | Monthly | Social Club |
| Usage-based | Pay-as-you-go | Canine Enrichment Room Rental |
| Usage-based | Pay-as-you-go | Ulti-Mutt Adventure Room Rental |
| Usage-based | Pay-as-you-go | Self-Serve Dog Wash |
| Other | Pay-as-you-go | Grooming Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Fydoland product offering
Product offeringCore offering
Fydoland operates a 21,000 sq. ft. canine activity center in St. Charles, IL offering dog daycare, overnight boarding, training, grooming, and enrichment programs. Founded in 2008, the facility provides supervised indoor/outdoor play, structured routines, and specialized programs such as Canine Camp and Social Club for dogs with varying socialization needs. Services are delivered by staff certified in dog behavior, pack management, and pet first aid.
Product overview
FYDOLAND is a canine activity center offering a unified suite of pet care services centered around daycare, boarding, and training. The core offering consists of Doggy Daycare (21,000 sq. ft. indoor/outdoor space) and Overnight Boarding (multiple tiers from Standard to Special Care), which serve as the primary revenue drivers. These are complemented by Dog Training programs including group classes, Day Train Academy, and Lodge & Learn board-and-train. Specialty programs include Canine Camp (for dogs preferring smaller groups) and Social Club (small group socialization for anxious or undersocialized dogs). Add-on services include Grooming/Dog Wash, individual Canine Enrichment Sessions, Canine Enrichment Room Rental, and the premium Ulti-Mutt Adventure Room (private 2,000 sq. ft. indoor dog park). An online store sells branded merchandise including digital art apparel and accessories. All services emphasize enrichment, positive reinforcement training, and individualized care.
Differentiator
Problem solved
Functional benefit
Brands
- Canine Camp: Daily dogcare program for dogs who don't like group play environments but benefit from enrichment, play time and human interaction
- Social Club
- Day Train Academy
- Lodge & Learn
Products and services
- Daycare Doggy daycare services offering 21,000 sq. feet of indoor/outdoor play space with supervised playtime, structured routines including play, feedings, and naps. All staff are certified in dog behavior, pack management, and pet first aid. Targeted at dog owners in the St. Charles, IL area.
- Boarding/Lodging Overnight dog boarding with multiple package tiers (Standard, Premium, The Works, Special Care) including all-day play, canine enrichment sessions, and health monitoring. Pets from the same family can share boarding space. Targeted at pet owners needing overnight care during travel.
- Dog Training Comprehensive dog training programs including group classes (AKC S.T.A.R. Puppy, Basic Obedience, Canine Good Citizen, AKC Novice Trick Training), Day Train Academy, Lodge & Learn board-and-train, and private lessons. Targeted at dog owners seeking structured obedience and behavior training.
- Canine Camp Enrichment program for dogs who don't enjoy large group play environments. Offers personalized daily programs including canine enrichment sessions, exercise, training, small group or 1-on-1 playtime, outdoor potty sessions, and agility work.
- Social Club Small group socialization program designed for dogs who struggle with traditional daycare settings, underconfident or anxious dogs, and those who have been removed from off-leash play for overstimulation. Includes structured playgroups and enrichment activities.
- Grooming/Dog Wash Self-service dog wash ($17/hour) with access to grooming equipment including raised tubs, sprayers, shampoos, dryers, brushes. Professional grooming services including baths, blow outs, nail trims, teeth cleaning, and ear cleaning available by appointment.
- Ulti-Mutt Adventure Room Private 2,000 sq. ft. indoor dog park with agility equipment, interactive maze, custom dog swing, and sensory games. Available for rental at $40/hour for up to 2 dogs, or for pooch party rentals.
- Canine Enrichment Room Rental Private room rental (nearly 2,000 sq. ft.) with rubber flooring, agility equipment, and sanitization after each use. Rentable by the hour for up to 2 dogs per session at $25/hour.
- Day Train Academy 10 or 15-day intensive day training programs designed to help dogs develop essential social skills and home manners. Includes personalized one-on-one training, canine enrichment, group or individual playtime, and 2 owner lessons included.
- Lodge & Learn Board-and-train add-on program combining lodging with expert personalized training. Allows customization of training duration and up to three specific skills to focus on. Includes daily report cards and complimentary go-home lesson for stays of 3+ days.
- FYDOLAND Store (Merchandise) Online store selling branded merchandise including digital art t-shirts, sweatshirts, tumblers, canvas bags, coffee mugs, dog art canvas prints, and dog park passes.
Quantifiable outcome
- Dogs return home happy and tired after daycare/boarding stays
- +2 more outcomes
Companies that use Fydoland
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fydoland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Fydoland partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MailchimpcoreMailchimp is used for email marketing campaigns and text message communications. FYDOLAND sends automated marketing messages, abandoned cart reminders, and promotional content through this platform.
- SquarespacecoreSquarespace provides the online store and website platform for fydoland.com.
- PayPalcorePayPal is used as the payment processor for customer transactions on the website.
- Google AdsminorGoogle Ads is used as the advertising partner for targeted advertising. Cookies and similar technologies may be used to collect information about visitors for marketing purposes. No mobile information is shared with third parties for marketing purposes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fydoland competitors and assessment
Company assessmentEmerging players
- Rover: Online marketplace connecting pet owners with in-home pet sitters and dog walkers. Tangentially comparable to Fydoland's boarding/daycare offering but operates a marketplace model with no physical facility, targeting a different segment of pet care demand.
Direct peers
- PetSuites of America: Dog daycare, boarding, grooming, and training operator with multiple U.S. locations. Directly comparable to Fydoland's full-service pet care model, with similar premium positioning and group-play daycare format.
- Camp Bow Wow: National dog daycare, boarding, and grooming franchise with hundreds of locations across the U.S. Directly comparable to Fydoland in core service offering (daycare + boarding) and target customer (premium suburban dog owners), but with significantly greater scale and franchise-driven expansion.
- Dogtopia: Large North American dog daycare franchise offering open-play daycare, boarding, grooming, and training. Closely comparable to Fydoland across all core services and customer segments, with a stronger wellness/spa positioning.
- Bark Avenue Daycamp: Independent dog daycare and boarding facility with structured playgroups and enrichment activities. Closely mirrors Fydoland's cage-free open-play model and premium suburban positioning at a similar single-site scale.
- Central Bark Doggy Day Care: Franchised dog daycare, boarding, grooming, and training operator focused on enrichment-based play. Comparable to Fydoland's enrichment-led daycare philosophy and full-service pet care model, with a franchise-driven expansion footprint.
- Pawderosa Pet Resort: Independent pet resort offering boarding, daycare, and grooming with strong enrichment and socialization programming. Comparable to Fydoland's combined daycare + boarding + enrichment positioning in a suburban market.
- K9 Resorts Luxury Pet Hotel: Premium pet resort franchise specializing in luxury boarding and daycare. Comparable to Fydoland's premium "The Works" boarding tier and enrichment focus, serving affluent pet owners willing to pay for elevated accommodations.
Broad incumbents
- Best Friends Pet Hotel: Multi-location pet hotel chain offering boarding, daycare, grooming, and training. Comparable service portfolio to Fydoland but operates at significantly larger scale across multiple geographies with a more standardized, value-tiered offering.
- PetSmart PetsHotel: PetsHotel is PetSmart's in-store boarding and daycare service offered at hundreds of retail locations. Comparable in core daycare/boarding offering but operates as an add-on to a mass-market pet retail business with broader scale and pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fydoland social profiles
Digital presenceFydoland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fydoland leadership team
Management profileNumber of profiles
Profiles2 records
Fydoland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fydoland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fydoland
What does Fydoland do?
Fydoland operates a 21,000 sq. ft. canine activity center in St. Charles, IL offering dog daycare, overnight boarding, training, grooming, and enrichment programs. Founded in 2008, the facility provides supervised indoor/outdoor play, structured routines, and specialized programs such as Canine Camp and Social Club for dogs with varying socialization needs. Services are delivered by staff certified in dog behavior, pack management, and pet first aid.
Is Fydoland a public or private company?
Fydoland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fydoland founded?
Fydoland was founded in 2008. It employs 11 to 50 people.
Where is Fydoland based?
Fydoland is headquartered in Saint Charles, United States, in the North America region.
How does Fydoland make money?
Five revenue lines are on record. Daycare Services are the primary driver. The others are boarding/Overnight Lodging, dog Training, grooming and Self-Serve Dog Wash and enrichment Room Rentals.
Who are Fydoland's main competitors?
Rover is listed as an emerging player. Direct peers are PetSuites of America, Camp Bow Wow, Dogtopia, Bark Avenue Daycamp, Central Bark Doggy Day Care, Pawderosa Pet Resort and K9 Resorts Luxury Pet Hotel. Broad incumbents are Best Friends Pet Hotel and PetSmart PetsHotel.
Does Fydoland have an API?
No public API is recorded for Fydoland.
What industry is Fydoland in?
Fydoland's product category is Pet Care Services. Its primary akta.pro industry code is HSANAFAM, Dog Daycare with Boarding Add-On (Daycare + Overnight), with a secondary code of HSANAFAF, Enrichment-Focused Dog Daycare. Its NAICS code is 81291.