Malachi

What Malachi does

Malachi is a UK Community Interest Company (non-profit) founded in 1991 in Birmingham by Gordon and Lyn Lee, delivering counselling-based therapeutic family support interventions across the Midlands and Staffordshire. The organisation serves families, young people and the professionals who work with them — predominantly through schools and contracted local-authority services — addressing school attendance, family relationships, behaviour, anxiety, stress and emotional wellbeing via a 12-session structured support journey delivered in schools, family homes and community settings.

Its product portfolio consists of three core service lines (Family Support for Schools, the Community Family Support Service delivered alongside Staffordshire County Council, and a dedicated Attendance Support Service) plus Malachi Insight, a proprietary cloud-based referral and case management system that integrates with the Outcomes Star assessment tool to evidence outcomes to commissioners. There is no AI/ML capability disclosed; technology use is limited to referral capture, case management and outcome measurement.

Commercially, Malachi operates as a contract-led public-services provider, generating revenue through tenders and contracts with local authorities and schools rather than direct consumer pricing. Referrals flow from a broad professional ecosystem (GPs, midwives, paediatricians, headteachers, self-referrals). The organisation holds ISO 9001:2015 certification and is endorsed by the founder's 2014 OBE; it currently operates with 251-500 employees across the West Midlands and Staffordshire.

Name

Malachi

Legal name

Malachi Specialist Family Support Services CIC

Website

https://www.malachi.org.uk/

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Malachi is a UK non-profit founded in 1991 that delivers counselling-based therapeutic family support to parents, young people and professionals across the Midlands and Staffordshire, primarily through schools and contracted local authority services.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Family Advocacy, Parent Training & Support Services (EDAJAKAK), Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

Keywords

• Family support services
• Therapeutic interventions
• School attendance support
• Community family services
• Counselling based support

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government/Local Authority Contracts: Malachi operates as a not-for-profit Community Interest Company (CIC) delivering contracted services to local authorities and schools. They work alongside Staffordshire County Council to deliver the Community Family Support service in Cannock, Lichfield, Tamworth, and East Staffordshire. Revenue is generated through contracts with local authorities, councils, and schools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Malachi is a not-for-profit Community Interest Company delivering therapeutic family support services through counselling-based interventions to parents, carers, young people, and professionals. Its core offerings include in-school family support, place-based community family support, attendance support via a 12-session therapeutic journey, and Malachi Insight, a cloud-based referral and case management system with Outcomes Star integration. Services are delivered in schools, family homes, community settings, and family hubs across the Midlands and Staffordshire.

Product overview

Malachi is a therapeutic family support organization offering a portfolio of services. The core offering consists of Family Support for Schools (therapeutic interventions in schools across the Midlands), the Community Family Support Service (place-based support in Staffordshire), and Attendance Support (12-session therapeutic journey for school attendance issues). These services are supported by Malachi Insight, a cloud-based referral and progress monitoring system that integrates Outcomes Star™ for outcome measurement. The organization operates as a Community Interest Company founded in 1991, providing counselling-based therapeutic interventions for parents, young people, and professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Malachi Insight: A cloud-based referral system designed to feedback on the support delivered and monitor progress during an intervention, including Outcomes Star™ to measure outcomes and accountability.

Products and services

• Family Support for Schools Therapeutic one-to-one family support service delivered in schools across Birmingham, Cannock, Dudley, Solihull, Walsall, Wolverhampton, Staffordshire and Worcestershire. Uses solution-focused intervention with structured therapeutic approaches to address attendance issues, family relationships, behaviour, anxiety, stress, and emotional wellbeing.
• Community Family Support Service Place-based family support service delivered in partnership with Staffordshire County Council across Cannock, Lichfield, Tamworth and East Staffordshire. Offers therapeutic and practical support including parenting skills, emotional wellbeing, building healthy relationships, and access to local services, delivered in family homes, community settings, schools or family hubs.
• Attendance Support Service Specialized service helping children who cannot attend school by identifying root causes of attendance issues through a 12-session therapeutic support journey. Works in partnership with parents/carers and children to improve attendance and promote positive engagement.
• Malachi Insight Cloud-based referral and case management system designed to provide feedback on support delivered and monitor progress during interventions. Incorporates Outcomes Star™ for measuring outcomes and accountability throughout the therapeutic journey.

Quantifiable outcome

• 12-session support structure ensures families are fully supported when making changes
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Staffordshire County CouncilcoreStrategic or Co-development PartnerMalachi works alongside Staffordshire County Council to deliver the Community Family Support service in Cannock, Lichfield, Tamworth, and East Staffordshire. This is a primary strategic partnership delivering government-contracted services to families across Staffordshire.
• Outcomes StarcoreTechnology or IntegrationMalachi integrates Outcomes Star assessments throughout their interventions to measure outcomes and accountability. Outcomes Star is used to track individual assessments and progress during the 12-session support journey.
• Birmingham County CouncilminorStrategic or Co-development PartnerListed as a partner organization with a logo displayed on the website footer.
• Solihull Metropolitan Borough CouncilminorStrategic or Co-development PartnerListed as a partner organization with a logo displayed on the website footer.
• Worcestershire County CouncilminorStrategic or Co-development PartnerListed as a partner organization with a logo displayed on the website footer.
• Birmingham Safeguarding Children BoardminorStrategic or Co-development PartnerListed as a partner organization with a logo displayed on the website footer.
• Birmingham Chamber of CommerceminorStrategic or Co-development PartnerListed as a partner organization with a logo displayed on the website footer.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Place2Be: Place2Be is a UK charity providing in-school mental health and counselling support for children, closely mirroring Malachi's school-based therapeutic family support model and primary customer base of schools and local authorities.
• Home-Start UK: Home-Start is a UK family support charity that helps families with young children through volunteer-led home visits, overlapping directly with Malachi's whole-family, home-and-community-based intervention model.
• Family Action: Family Action is a UK charity delivering family and children's services including early intervention and therapeutic support, often commissioned by local authorities in the same way as Malachi's contracts.

Emerging players

• Relate: Relate provides relationship counselling and family therapy across the UK. It overlaps with Malachi's counselling-based therapeutic approach to family relationships but focuses more on couple and adult relationships.

Broad incumbents

• Barnardo's: Barnardo's is one of the UK's largest children's charities, running a broad portfolio of family support, fostering and children's services programmes that compete with Malachi for local authority contracts.
• Action for Children: Action for Children is a major UK national charity delivering children's services, family support and early help programmes commissioned by local authorities across England.
• NSPCC: NSPCC is a large UK children's charity delivering safeguarding, child therapy and family support services, including school-based programmes that overlap with Malachi's offering.
• Spurgeons Children's Charity: Spurgeons delivers children's services, family support and mental health programmes across England, often through local authority contracts similar to those held by Malachi.
• Catch22: Catch22 is a UK social business delivering children's services, family support and alternative education programmes, with overlapping local authority commissioning relationships.

Regional players

• Compass (BUZZ): Compass delivers emotional wellbeing, mental health and family support services in schools and communities, often as a commissioned service, comparable to Malachi's model in scope and approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/familymalachi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malachi