Run Fit Sports

Name

Run Fit Sports

Website

https://runfitsports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Run Fit Sports is a privately held, small specialty retailer (11-50 employees) based in Macon, Georgia, selling customized sporting goods, shoes, accessories, and apparel from multiple third-party brands to local walk-in consumers.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Shoe Retailers (458210), Sporting Goods Retailers (45911), Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMACAA

Performance Running Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAAACAA

Athletic & Performance Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

Keywords

• Sporting goods retail
• Customized athletic apparel
• Running shoes store
• Fitness accessories
• Multi-brand sportswear

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Run Fit Sports operates as a retailer of customized sporting goods, running shoes, athletic accessories, and apparel sourced from multiple brands. The company provides personalization/customization services on these sporting goods products for individual fitness and running consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Sporting Goods

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• REI Co-op: REI is a large U.S. outdoor and sporting goods co-op retailer carrying running footwear, apparel, and accessories alongside a much broader outdoor catalog. It competes with Run Fit Sports for running category dollars but is not a running-only specialist.
• Foot Locker: Foot Locker is a large multi-brand athletic footwear and apparel retailer with a national footprint, serving overlapping customers to Run Fit Sports in athletic sneakers and activewear but without running-specialist curation.
• Dick's Sporting Goods: Dick's Sporting Goods is a national big-box sporting goods retailer carrying running footwear and apparel alongside many other categories. It competes with Run Fit Sports on selection and price but lacks the running-specialist depth and customization.
• Champs Sports: Champs Sports is a national athletic footwear and apparel retailer carrying multi-brand running and training product. It overlaps with Run Fit Sports on product categories but operates at much greater scale without running-specialist expertise.

Direct peers

• Roadrunner Sports: Roadrunner Sports is a long-running specialty running and fitness retailer operating online and through physical stores, selling multi-brand running shoes, apparel, and accessories — comparable to Run Fit Sports on category, product mix, and target customer.
• Running Room: Running Room is a specialty running retailer with a network of stores across North America, offering multi-brand footwear, apparel, and group training programs — a direct peer in the specialty running retail category where Run Fit Sports operates.
• Fleet Feet: Fleet Feet is the leading U.S. specialty running retailer with a franchise/store network emphasizing personalized fit, gait analysis, and curated multi-brand running footwear and apparel — the closest direct analog to Run Fit Sports' specialty positioning.
• JackRabbit: JackRabbit is a multi-store specialty running and active-lifestyle retailer offering multi-brand footwear, apparel, and accessories with a strong emphasis on fit expertise — directly comparable to Run Fit Sports in assortment and target customer.

Emerging players

• New Balance: New Balance operates its own branded retail stores selling performance running footwear and apparel alongside wholesale distribution. It is both a brand supplier and a direct competitor to independent specialty running retailers like Run Fit Sports.
• Brooks Running: Brooks Running is a running-specialist brand that has expanded direct-to-consumer channels and concept stores. As a key supplier to Run Fit Sports, Brooks' growing DTC strategy directly pressures independent specialty retailers' wholesale economics.

Market position

Customer concentration

• Xx.com/runfitsportsinc
• Facebookfacebook.com/runfitsports
• LinkedInlinkedin.com/company/run-fit-sports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run Fit Sports