Beijing Guardian Investment Group

What Beijing Guardian Investment Group does

Beijing Guardian Investment Group (北京嘉德投资集团, also known as Baijia Group 佰嘉集团) is a privately held Beijing-based diversified enterprise founded in 2000 that operates across four integrated business platforms: 佰嘉置业 (Baijia Property), a national first-class real estate developer; 资产运营 (Asset Operations), an urban renewal and industrial park operator; 嘉德资本 (Jiada Capital), a financial services platform established in 2011 covering private equity, real estate funds, financing leasing, and factoring; and 中间艺术 (Inside-Out Art), an arts and culture platform operating the Inside-Out Art Museum, a 442-seat theater, and a cinema.

The group's core operating assets are large-scale real estate developments concentrated in Beijing-Tianjin-Hebei and the Jiaodong Peninsula. Flagship projects include Yuan Center (350,000 sqm tech park in Haidian with Kuaishou and Xiaomi as anchor tenants), Shuke Park (tenanted by Meituan and Mengniu HQ), Jiaodu (~1.8 million sqm community, ~15,000 households), Sanye Park, and Xi Yue Chao Yang (RMB 24.38 billion land acquisition in 2022 with RMB 23.3 billion opening-day sales in 2023). The group has a deep strategic partnership with state-owned Shounong Food Group through the Sanyuan Jiaye joint venture, and in 2024 co-issued the Shounong Industrial Park REIT on the Shanghai Stock Exchange — the first public REIT in China with a premium exceeding 20%. Urban renewal expertise is anchored by the transformation of obsolete dairy factory sites into LEED O+M Platinum-certified technology parks.

Revenue mechanics span one-time real estate sales (project-by-project, quote-based pricing), recurring asset operations income from tech-park leasing and property management, fund management fees and investment returns from Jiada Capital's PE and real estate funds, and ticket-based arts and culture revenue (Zhongjian Theater tickets priced RMB 100–480 per seat). Customers span individual residential buyers, enterprise tenants (tech and consumer/F&B majors), limited partners in managed funds, and cultural audiences served through the Zhongjian Arts district in Haidian, Beijing.

Name

Beijing Guardian Investment Group

Legal name

北京嘉德投资集团有限公司

Website

https://bjjade.cn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Beijing Guardian Investment Group is a privately held Beijing-based enterprise founded in 2000 operating four integrated platforms: national first-class real estate development (Baijia Property), urban renewal and industrial park operations, financial services (Jiada Capital), and arts and culture (Inside-Out Art), serving residential buyers, enterprise tech tenants, fund investors, and cultural audiences across Beijing-Tianjin-Hebei.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Management of Companies and Enterprises (551), Other Financial Investment Activities (5239)

SIC

Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)

Keywords

• Real estate development
• Urban renewal services
• Asset management
• Private equity investment
• Cultural venue operations

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development (佰嘉置业): Property development with national Grade A real estate qualification, projects spanning Beijing-Tianjin-Hebei economic circle and Shandong Peninsula, including residential, affordable housing, and commercial developments.
2. Asset Operations (资产运营): Urban renewal, cultural tourism, commercial asset leasing, property management, and industrial park operations including Yuan Center, Shuke Park, and Sanye Park.
3. Capital Business (嘉德资本): Private equity fund investment, real estate fund investment, industrial financial services, fund management, asset management, financing lease, and factoring operations established in 2011.
4. Arts & Culture (中间艺术): Theater, cinema, exhibition spaces, performing arts, cultural exchanges, and IP development through venues including Zhongjian Theater, Zhongjian Cinema, and Zhongjian Art Museum.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Beijing Guardian Investment Group operates four integrated business platforms: Baijia Property (佰嘉置业) for residential and commercial real estate development with national first-class qualification; Asset Operations (资产运营) for urban renewal, industrial park management, and self-held commercial assets; Jiada Capital (嘉德资本) for private equity, real estate funds, and industrial financial services; and Inside-Out Art (中间艺术) for theater, cinema, and art museum operations. The group develops, leases, and manages real estate projects spanning residential communities, technology parks, and cultural venues in Beijing-Tianjin-Hebei and Jiaodong Peninsula regions.

Product overview

Beijing Guardian Investment Group (嘉德投资集团/佰嘉集团) is a diversified enterprise group established in 2000 with four main business platforms: 佰嘉置业 (real estate development with national first-class qualification), 资产运营 (asset management and urban renewal), 嘉德资本 (financial services including private equity and industrial finance), and 中间艺术 (art operation management including Inside-Out Theatre, Inside-Out Cinema, and Inside-Out Art Museum). The group operates across real estate development, asset management, capital investment, and cultural arts sectors, managing major projects such as 元中心 technology park, 数科公园, and large residential communities like 嘉都 and 三叶公园. The group also operates cultural venues including 中间美术馆 (a private nonprofit art museum), 中间剧场 (a 442-seat theater), and 中间影院 (cinema), and organizes the annual 科技艺术节 (Technology Art Festival).

Differentiator

Problem solved

Functional benefit

Brands

• 佰嘉置业: National first-level real estate development company. Business includes real estate development, asset operations, property services, community life and space creation. Projects distributed in Beijing-Tianjin-Hebei economic circle and Jiaodong Peninsula.
• 嘉德资本
• 中间艺术
• 资产运营
• 中间剧场
• 中间美术馆
• 数科公园
• 元中心
• 日光山谷
• 三叶公园
• 蓝城·南通桃李春风
• 玺悦朝阳
• 嘉都
• 嘉德艺术基金会
• 北京中间艺术基金会

Products and services

• Yuan Center (元中心) 350,000 sqm Zhongguancun Mobile Intelligence Service Innovation Park in Haidian District, converted from an obsolete dairy factory via urban renewal. Leases office and facility space to technology tenants including Kuaishou Technology and Xiaomi Group as their global headquarters. Features LEED O+M Platinum-certified smart park management.
• Shuke Park (数科公园) Technology park east of Beijing's 4th Ring Road near Guangqu Road, adjacent to CBD. Six buildings with 700-4,000 sqm floor plates targeting AI, industrial internet, and digital consumption tech companies. Major tenants include Meituan and Mengniu Group (which signed for headquarters in 2024).
• Xi Yue Chao Yang (珺悦朝阳) High-end residential project in Chaoyang District, Beijing, developed by Sanyuan Jiaye. Won the Chaoyang District PF-45 land auction at RMB 2.438 billion in November 2022 and achieved RMB 23.3 billion in opening sales in August 2023, ranking #1 among Beijing 80,000+ yuan/sqm residential projects. Delivered in 2024 with over 90% occupancy.
• Sanye Park (三叶公园) 780,000 sqm residential project in Langfang, positioned as the first sports-themed community in Beijing's rail new district, 600m from Langfang East Station. Achieved nearly RMB 400 million in opening sales in March 2021.
• Jiadu (嘉都) Large-scale residential community in Sanhe (Hebei) near Shunyi, with approximately 1.8 million sqm total planned area and approximately 15,000 households. Includes Jiadu MALL commercial center, kindergarten, and art center. Entered seventh year of sales in 2021.
• Inside-Out Theatre (中间剧场) Beijing's first private theater in the western area, located in Haidian District's Inside-Out Art Zone. 2,724 sqm facility featuring a 442-seat medium theater, 105-seat screening room, rehearsal hall, and two multifunctional halls accommodating small theater plays, operas, concerts, and experimental drama productions.
• Inside-Out Cinema (中间影院) Cinema operated by Inside-Out Art. First venue in China to screen NT Live and has hosted Beijing International Film Festival screenings since 2015. Operates 105-seat screening space and hosts experimental and festival film programming.
• Inside-Out Art Museum (中间美术馆) Private nonprofit art museum registered in 2011, the fourth private art museum in Beijing. Located in Haidian District with a focus since 2017 on returning to Chinese art history and thought history, conducting contemporary art history research and operating exhibitions, public education, and artist residencies. Rated 4A-level social organization in 2015.
• Sunshine Valley (日光山谷) Resort integrating camping, vacation villages, and homestays, providing quality tourism assets for cross-age family users with coastal, valley, lakeside, and rural holiday destinations.
• Yuefeng Cultural Tourism (岳峰文旅) Professional cultural tourism industry investment and operation platform established in 2016 jointly with Yunfeng Fund, Dianfeng Zhihui, and Wanxiang Group, with registered capital of RMB 100 million. Focuses on short-term vacation destinations around core scenic areas.
• Luju Jiayuan (麓居嘉园) Residential project completed and delivered in March 2026 with 2,372 units and 85%+ handover rate.
• Haidian Shangjun Affordable Housing (海淀上郡) Affordable housing project on a 17.4-hectare site with 368,000 sqm total construction area providing 2,922 resettlement units for Haidian District Affordable Housing Development Co., Ltd.

Quantifiable outcome

• Xiyue Chaoyang project achieved RMB 23.3 billion in opening day sales, ranking #1 among Beijing 80,000+ yuan/sqm residential projects in September 2023.
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Shounong Food Group (首农食品集团)coreStrategic or Co-development Partner · 1 January 2024Co-developed Shounong Industrial Park REIT issued on Shanghai Stock Exchange in 2024, raising 36.85 billion yuan — the first public REIT product in China to exceed 20% premium, reaching 30% limit up on debut.
• Meituan (美团)minorOthers · 1 January 2024Meituan officially signed and moved into Shuke Park in 2024, establishing its presence in the Guangqu business district as a major enterprise tenant.
• Mengniu Group (蒙牛集团)minorOthers · 1 January 2024Mengniu Group headquarters formally signed an agreement to locate at Shuke Park in 2024, joining as an enterprise tenant in the park.
• Blue City Group (蓝城集团)minorStrategic or Co-development Partner · 1 January 2019Co-development partner for the Blue City Nantong Taoli Spring (蓝城·南通桃李春风) project — a田园人文小镇 (rural cultural town) in Nantong. Jiade Investment invested in the project through Baijia Real Estate, with Blue City serving as the development and brand partner.
• Shounong Food Group (首农食品集团)coreStrategic or Co-development Partner · 1 January 2019Ongoing strategic cooperation with Shounong Food Group and its subsidiary Shounong Information Technology for the development of the Zhongguancun Mobile Intelligence Innovation Park (Yuan Center) and the Shounong Industrial Park REIT (首农产业园REIT) issued in 2024, raising 36.85 billion yuan.
• Guotai Group (国泰集团)coreStrategic or Co-development Partner · 1 January 2015Co-founded Zhongjian Arts Foundation together with Guotai Group in 2015. Long-standing strategic partner across multiple real estate and cultural projects including land development in Changping District. Guotai Group is a co-sponsor of the Zhongjian Arts Foundation.
• Wangfujing Group (王府井集团)minorStrategic or Co-development Partner · 1 January 2015Strategic cooperation established in 2015 with Wangfujing Group for the development of Shuke Park urban renewal project, forming Wangfujing Real Estate (王府井置业).
• Vanke Property Management (万科物业)minorChannel Partner/ Reseller/ Distributor · 1 January 2014Vanke Property provides property management services for the Jiaodu project community, enhancing residential quality and service standards for the large-scale community development.
• Shounong Food Group / Sanyuan Group (首农集团/三元集团)coreStrategic or Co-development Partner · 1 January 2005Strategic cooperation established in 2005 between Jiade and Shounong Group (三元集团) leading to the formation of Sanyuan Jiaye (三元嘉业). The joint venture develops affordable housing, industrial parks, and commercial projects in Beijing, including the Haidian Shangjun project and Yuan Center. Shounong holds an equity stake in Sanyuan Jiaye, and the partnership continued with the Shounong Industrial Park REIT in 2024.

Scale indicators11 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Hopson Development Holdings: Chinese developer with diversified residential, commercial and mixed-use projects concentrated in Tier-1 cities. Comparable diversified property platform with brand-led premium positioning.
• Yuexiu Property: Guangzhou-based Chinese developer with strong urban renewal focus and SOE backing (Yuexiu Group). Direct comparable for urban renewal execution capability and SOE-led partnership model.
• China Vanke: China's largest residential and mixed-use developer, and an active partner of Jiada (Vanke Property manages Jiaodu community). Comparable as a diversified Chinese developer with property management and asset operations.
• Greentown China: Major Chinese residential and mixed-use developer known for premium product quality. Comparable premium positioning and brand-led real estate strategy targeting Tier-1 upgrade demand.
• Longfor Group: Large diversified Chinese developer spanning residential, commercial, property management and rental housing. Comparable integrated real estate platform with diversified recurring revenue streams.
• Sunac China: Major Chinese developer with diversified residential and mixed-use projects, including tech park and cultural tourism. Comparable platform diversity and premium positioning.
• COFCO Joycome: Real estate arm of COFCO (state-owned food group). Most structurally comparable peer given Jiada's parallel JV structure with Shounong Food Group for mixed-use and industrial park development.

Regional players

• Beijing Capital Land: Beijing-focused state-owned developer under Beijing Capital Group. Comparable geographic concentration on the Beijing market with diversified property operations.

Broad incumbents

• China Resources Land: Major SOE Chinese developer with extensive mixed-use, commercial, and tech park projects. Comparable for diversified real estate platform with quality urban renewal execution at national scale.
• China Overseas Land & Investment: Major SOE developer under China State Construction Engineering. Comparable for large-scale, state-connected residential and commercial development capabilities with national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijing Guardian Investment Group