Rocco
Rocco is a Brazilian publishing house founded in 1975 that publishes approximately 2,000 titles across fiction, non-fiction, children's, and young adult categories. It holds exclusive Brazilian rights to Harry Potter, the complete works of Clarice Lispector, and Anne Rice's Vampire Chronicles, selling primarily direct-to-consumer through rocco.com.br and via the PNLD government textbook program.
- Company typePrivate
- Founded1975
- HeadquartersRio De Janeiro, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rocco does
Editora Rocco Ltda. is a privately-held Brazilian book publisher founded in 1975 by Paulo Rocco and headquartered in Rio de Janeiro with a branch office in São Paulo. The company operates an active catalog of approximately 2,000 titles spanning fiction, non-fiction, children's literature, young adult, science, business, religion, biography, and graphic novels. Rocco holds exclusive Brazilian Portuguese publication rights to several internationally significant franchises, most notably J.K. Rowling's Harry Potter series (including the Pottermore editions, 25th anniversary commemoratives, and Pocket Potters line) and the complete works of Clarice Lispector, as well as Anne Rice's Vampire Chronicles, the Powerless trilogy, and the Cormoran Strike detective series under Robert Galbraith.
The business runs a multi-channel go-to-market anchored by its proprietary direct-to-consumer e-commerce platform at rocco.com.br, where physical books (priced typically R$40–R$1,000+) and digital e-books are sold. Specialized storefronts have been developed for Harry Potter, Clarice Lispector, Rocquinho (the children's imprint for readers up to 8 years old), Crônicas Vampirescas, and Prumo. Secondary channels include distribution through physical bookstores, retail partners across Brazil, and the PNLD (Programa Nacional do Livro Didático) government textbook program via a dedicated portal at pnld.rocco.com.br. Pricing follows a one-time unit-purchase model with a 20% first-purchase discount coupon (PRIMEIRACOMPRA) used as a conversion mechanism.
Rocco employs 51–100 staff and operates without disclosed external investment, parent company, or subsidiary structure. Revenue is not publicly disclosed. The company maintains an FNLIJ award-winning children's catalog integrated into Brazilian schools and reading incentive programs, and operates an active social media presence on Instagram and YouTube. The firm is structured as a Brazilian limited liability company (Ltda.) under CNPJ 42.444.703/0001-59.
Rocco firmographics
Firmographics- Name
- Rocco
- Legal name
- Editora Rocco Ltda.
- Website
- https://rocco.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rocco is a Brazilian publishing house founded in 1975 that publishes approximately 2,000 titles across fiction, non-fiction, children's, and young adult categories. It holds exclusive Brazilian rights to Harry Potter, the complete works of Clarice Lispector, and Anne Rice's Vampire Chronicles, selling primarily direct-to-consumer through rocco.com.br and via the PNLD government textbook program.
- Ownership category
- akta.pro rank
Rocco industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
- akta.pro secondary industries
- Mass Market & Paperback Publishing (MPAJAAAD), Business, Personal Finance & Careers Trade Publishing (MPAJAAAK), Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
Keywords
Where Rocco is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Rocco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Book Sales: Sale of physical books through the company's e-commerce website, physical bookstores, and retail partners. The catalog includes approximately 2,000 titles across various genres including fiction, non-fiction, children's literature, young adult, and specialty collections.
- Digital Book Sales (E-books): Sale of digital books for e-readers, available for purchase on the website for home delivery or download to digital readers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard paperback/hardcover books |
| Unit Pricing | Pay-as-you-go | Special editions and boxed collections |
| Other | Pay-as-you-go | First purchase discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rocco product offering
Product offeringCore offering
Editora Rocco is a Brazilian publishing house founded in 1975 that publishes and sells physical books and digital books across multiple literary collections and imprints, including children's literature (Rocquinho), translated franchises (Harry Potter), classic Brazilian authors (Clarice Lispector), and themed series. The company maintains a catalog of approximately 2,000 titles and operates its own e-commerce store at rocco.com.br for direct-to-consumer sales.
Product overview
Editora Rocco is a Brazilian publishing house operating an e-commerce platform for selling physical and digital books. The company maintains a catalog of approximately 2,000 titles across diverse genres including fiction, non-fiction, children's literature, young adult, science, business, religion, and biography. Key products include dedicated storefronts for Harry Potter (featuring Pottermore editions, 25th anniversary editions, Pocket Potters series, and companion books), the complete works of Clarice Lispector (including commemorative editions and graphic novels), and the Rocquinho children's imprint. The company also publishes special collections including Anne Rice's Vampire Chronicles, the Prumo imprint, and various literary series like Cormoran Strike by Robert Galbraith (J.K. Rowling's pseudonym) and the Powerless trilogy. Both physical and digital book formats are available.
Differentiator
Problem solved
Functional benefit
Brands
- Rocquinho: Children's book imprint dedicated to young readers up to 8 years old. Many titles have won awards from FNLIJ (Fundação Nacional do Livro Infantil e Juvenil) and adopted in schools and government reading incentive programs. Features Brazilian authors like Caulos and Karen Acioly alongside international names like William Joyce.
Products and services
- Rocco Book Catalog (physical and digital books)
Companies that use Rocco
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Rocco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rocco partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rocco competitors and assessment
Company assessmentDirect peers
- Companhia das Letras: One of Brazil's largest literary publishers, founded 1986; publishes trade fiction and non-fiction for the Brazilian market, including works by Clarice Lispector and major international authors, making it the closest domestic peer to Editora Rocco.
- Globo Livros: Publishing arm affiliated with Grupo Globo, publishing Brazilian authors, international bestsellers, and non-fiction; competes with Rocco for adult trade readers and operates a similar D2C + bookstore distribution model in Brazil.
- Planeta (Grupo Planeta): Spanish-language multinational publisher with significant Brazilian operations publishing fiction, non-fiction, and business titles; a direct competitor to Rocco for translated international bestsellers in the Brazilian market.
- Editora Record: Major Brazilian publisher with a broad catalog spanning fiction, non-fiction, religion, and children's (Galera imprint); competes with Rocco across multiple genres and channels including physical retail and the PNLD program.
- WMF Martins Fontes: Brazilian trade publisher with strong humanities, philosophy, and literary fiction catalog; competes with Rocco for adult trade readers and Brazilian literary rights.
- Editora Intrínseca: Brazilian trade publisher known for premium translations, fiction, non-fiction, and graphic novels, including YA titles and international bestsellers — directly competing with Rocco for marquee translation rights and reader share.
- Bloomsbury Publishing: UK-based publisher of the Harry Potter series globally (excluding certain territories); the source of Rocco's flagship Harry Potter licensing and the most direct global peer with respect to that franchise and YA/children's publishing.
Broad incumbents
- HarperCollins Brasil: Brazilian subsidiary of HarperCollins, the global publishing house; competes with Rocco for translated fiction, non-fiction, and YA titles in the Brazilian market as part of a much larger portfolio.
- Penguin Random House Brasil: Brazilian arm of the world's largest trade publisher; competes broadly with Rocco across virtually every genre and benefits from global scale, distribution leverage, and author relationships.
Emerging players
- Galera Record: Children's and YA imprint of Editora Record focused on Brazilian and translated young-adult titles; a focused competitor to Rocco's Rocquinho and YA segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rocco social profiles
Digital presenceRocco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocco leadership team
Management profileNumber of profiles
Profiles1 record
Rocco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocco
What does Rocco do?
Editora Rocco is a Brazilian publishing house founded in 1975 that publishes and sells physical books and digital books across multiple literary collections and imprints, including children's literature (Rocquinho), translated franchises (Harry Potter), classic Brazilian authors (Clarice Lispector), and themed series. The company maintains a catalog of approximately 2,000 titles and operates its own e-commerce store at rocco.com.br for direct-to-consumer sales.
Is Rocco a public or private company?
Rocco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rocco founded?
Rocco was founded in 1975. It employs 51 to 100 people.
Where is Rocco based?
Rocco is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Rocco make money?
Two revenue lines are on record. Physical Book Sales are the primary driver. The others are digital Book Sales (E-books).
Who are Rocco's main competitors?
Direct peers on record are Companhia das Letras, Globo Livros, Planeta (Grupo Planeta), Editora Record, WMF Martins Fontes, Editora Intrínseca and Bloomsbury Publishing. Broad incumbents are HarperCollins Brasil and Penguin Random House Brasil. Galera Record is listed as an emerging player.
Does Rocco have an API?
No public API is recorded for Rocco.
What industry is Rocco in?
Rocco's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.), with a secondary code of MPAJAAAD, Mass Market & Paperback Publishing. Its NAICS code is 513130 and its SIC code is 2731.