Naked Science

What Naked Science does

Naked Science (legal name: Сетевое издание «Naked Science») is a Russian-language online science news publication headquartered in Moscow, Russia. It operates the website naked-science.ru, which aggregates and publishes science news and feature articles across disciplines including astronomy, cosmonautics, physics, chemistry, technology, medicine, biology, anthropology, paleontology, psychology, history, geology, climatology, and more. The platform exposes a multi-section architecture — main news feed, topic verticals, an editor's selection, community section, blogs, Q&A, video, photo galleries, and an events calendar — and is complemented by native iOS and Android applications providing exclusive content and a personalized feed. Content is sourced partly from columnists affiliated with more than ten Russian universities (including ФизТех, НИУ ВШЭ, Сколтех, РТУ МИРЭА, НИТУ МИСИС, and others).

The product is built on a standard online news portal stack with a content management system, community features (forums, blogs, Q&A, user accounts with ratings), and event registration functionality; no proprietary AI, API, or SDK layer is documented. Distribution is multi-channel and includes Twitter/X, VKontakte, YouTube, Yandex Dzen, Telegram, and an RSS feed alongside the website and mobile apps.

The business model is a media/advertising model. Naked Science monetizes primarily through display advertising and paid/sponsored articles on the website. A secondary revenue stream comes from paid event admission (e.g., 800 rubles per lecture), although most listed events are free. Specific subscription pricing is not publicly disclosed, and content access is effectively freemium. The audience is horizontal: Russian-speaking science enthusiasts consuming content, attending events, and participating in community discussion. The company is privately held, has 1–10 employees, no disclosed funding, no parent company, and no identified beneficial owners.

Name

Naked Science

Legal name

Naked Science (Сетевое издание)

Website

https://naked-science.ru

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naked Science is a Moscow-based, Russian-language online science news publication operating naked-science.ru, with mobile apps, community features, and an events calendar. It serves Russian-speaking science enthusiasts across disciplines from astronomy to medicine, monetizing primarily through advertising.

Ownership category

akta.pro rank

Product category

Online Science News Media

NAICS

Information (51)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)

Keywords

• Science news media
• Popular science journalism
• Science magazine
• Online media publishing
• Educational content platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The website displays advertising content and accepts paid articles. The publication operates as a media outlet monetizing through display advertising and sponsored content.
2. Event Tickets: Some events listed on the platform have paid admission (e.g., 800 rubles for lectures), while many are free

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Naked Science operates a Russian-language online science news publication that aggregates and publishes original and contributed science articles across disciplines such as astronomy, physics, chemistry, biology, medicine, technology, paleontology, anthropology, psychology, history, and climate. The platform also offers community features (forums, blogs, Q&A), a science events and lectures calendar with registration, and native mobile applications for iOS and Android that deliver personalized science news feeds.

Product overview

Naked Science operates as a single unified science news platform (naked-science.ru) that publishes science news and feature articles across numerous scientific disciplines. The primary offering is the website content platform accessible at naked-science.ru, supplemented by a dedicated mobile application for iOS and Android. The platform also features community blogs, event/lecture listings, and a Q&A section. No separate product modules, sub-brands, or acquired products are identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Naked Science Website Russian-language online science news publication covering astronomy, cosmonautics, physics, chemistry, technology, medicine, biology, anthropology, paleontology, psychology, history, and climate; aggregates and publishes science news and feature articles for Russian-speaking science enthusiasts.
• Naked Science Mobile Application Native iOS and Android mobile applications offering exclusive science news, a personalized content feed, and additional features for accessing Naked Science content on mobile devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Центр «Архэ»minorOthersEvent organizer that hosts science lectures featured on Naked Science platform
• Курилка ГутенбергаminorOthersEvent organizer partner hosting science events and lectures promoted on the platform
• Библиотека иностранной литературыminorOthersCultural institution hosting science lectures featured on Naked Science
• Парк «Зарядье»minorOthersCultural venue hosting science events promoted on the platform
• Культурный центр ЗИЛminorOthersCultural center hosting science lectures featured on Naked Science
• Библиотека им. МаяковскогоminorOthersPublic library and event venue for science lectures listed on Naked Science
• Библиотека На СтремяннойminorOthersLibrary venue for science events featured on the platform
• Центр славянской письменности «Слово»minorOthersCultural center hosting educational events listed on Naked Science
• Московский зоопаркminorOthersVenue for science events and lectures featured on Naked Science
• Russian Universities (Columnist Partners)coreStrategic or Co-development PartnerPartnerships with Russian universities for column content including ПНИПУ, ФизТех, НИУ ВШЭ, Сколтех, ТюмГУ, РНФ, ЮФУ, МГППУ, РТУ МИРЭА, НИТУ МИСИС providing expert science content

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Discove r Magazine: Long-running US popular science magazine with active digital presence. Closely comparable editorial positioning to Naked Science for general-audience science content.
• Popular Science (popsci.com): Iconic English-language popular science magazine and digital publication. Closest global category analog for science news/popular science publishing, though much larger in scale.
• Wired: Globally recognized media brand covering science, technology, and culture. Comparable as a science-and-technology editorial brand with multi-channel distribution, though much larger.
• Live Science: Major English-language science news site covering astronomy, biology, technology, and other disciplines. Strong peer for editorial scope and digital news model.
• Phys.org: Large-scale science and technology news aggregator covering research developments across many disciplines. Comparable as a multi-vertical science news property with advertising monetization.

Direct peers

• Elementy.ru: Established Russian popular science portal with editorial coverage across natural sciences. Directly comparable as a Russian-language science news destination.
• ScienceDaily: Aggregates press releases and research summaries across scientific disciplines. Closely comparable as an ad-supported digital science news destination serving general science-curious audiences.
• Habr: Russia's largest tech/science community and publication platform. Overlaps with Naked Science on science and technology topics and shares a community-led model with user-generated content and Q&A.
• N+1 (nplus1.ru): Leading Russian-language popular science news site covering science, technology, and medicine. Closest direct competitor with similar editorial scope and target audience as Naked Science.

Emerging players

• Quanta Magazine: High-quality popular science publication focused on hard sciences. Comparable as a science journalism brand with strong editorial reputation, though English-language and nonprofit-backed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/vkscience
• YouTubeyoutube.com/c/Naked-scienceRu
• Facebookfacebook.com/nakesci

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Science