Anzeigenblatt Marketing Gesellschaft
Anzeigenblatt Marketing Gesellschaft is a privately held Munich-based local media company that publishes the Wochenanzeiger weekly newspaper, an ePaper edition, and the Kleinanzeigen online classifieds platform, serving residents and local advertisers across Munich and surrounding Bavarian municipalities.
- Company typePrivate
- Founded-
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Anzeigenblatt Marketing Gesellschaft does
Anzeigenblatt Marketing Gesellschaft is a privately held Munich-based local media company that publishes the Wochenanzeiger (Münchner Wochenanzeiger), a regional weekly newspaper serving Munich and surrounding Bavarian municipalities including districts such as Schwabing, Bogenhausen, Sendling, Pasing, and Landkreise like Dachau, Freising, Starnberg, Erding, Germering, Ottobrunn, and Gauting. The core product is the print newspaper, distributed door-to-door to households across the catchment, supplemented by a digital ePaper edition, an online Kleinanzeigen classifieds platform for personal and small-business listings, a Zeitungszustellung home-delivery service, a Media-Daten advertising information service, and community features such as Gewinnspiele contests, Webcams, and Flohmärkte flea-market listings. The technology stack is a conventional web platform supporting the news portal and self-service classifieds, with no disclosed AI/ML capabilities.
The business generates revenue through four principal streams: print classified ads (Kleinanzeigen) on a transaction-fee basis, paid display advertising placements with regional targeting, recurring digital ePaper subscriptions, and professional services tied to newspaper delivery operations. Go-to-market is sales-led, combining direct outreach to local businesses for advertising placements with self-service online classifieds and a website plus Facebook channel mix for reader acquisition. The company serves two primary customer segments — local residents (for news consumption and classifieds) and local businesses/advertisers (for targeted regional ad placements) — with no disclosed enterprise anchor customers and no publicly available pricing for advertising or carrier compensation. Operating ownership, parent company, founding date, and detailed financial history are not disclosed in available source material.
Anzeigenblatt Marketing Gesellschaft firmographics
Firmographics- Name
- Anzeigenblatt Marketing Gesellschaft
- Legal name
- Anzeigenblatt Marketing Gesellschaft
- Website
- https://anzeigenblatt-marketing.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anzeigenblatt Marketing Gesellschaft is a privately held Munich-based local media company that publishes the Wochenanzeiger weekly newspaper, an ePaper edition, and the Kleinanzeigen online classifieds platform, serving residents and local advertisers across Munich and surrounding Bavarian municipalities.
- Ownership category
- akta.pro rank
Where Anzeigenblatt Marketing Gesellschaft is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Anzeigenblatt Marketing Gesellschaft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Classified Ads (Kleinanzeigen): Revenue from classified advertisements placed in the weekly newspaper distributed to households in Munich and surrounding areas
- Display Advertising: Paid advertising placements in the printed Wochenanzeiger newspapers targeting specific regional areas
- Digital ePaper Subscriptions: Revenue from online digital newspaper access service
- Newspaper Delivery Services: Employment of newspaper carriers for distributing weekly newspapers and brochures to households
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Anzeigenblatt Marketing Gesellschaft product offering
Product offeringCore offering
Anzeigenblatt Marketing Gesellschaft publishes and distributes the Wochenanzeiger (Münchner Wochenanzeiger), a regional weekly newspaper serving Munich and surrounding districts including Schwabing, Bogenhausen, Neuhausen, Sendling, Giesing, Pasing, Dachau, Freising, Starnberg, Erding, and Germering. The company sells display advertising and classified ads (Kleinanzeigen) to local businesses, offers a digital ePaper edition, and operates a home delivery service (Zeitungszustellung) using part-time carriers.
Product overview
Anzeigenblatt Marketing Gesellschaft operates the Wochenanzeiger (Münchner Wochenanzeiger), a regional weekly newspaper serving Munich and surrounding communities. The offering consists of the core print and digital Wochenanzeiger newspaper with local district editions, complemented by the ePaper digital reading option, a Kleinanzeigen classified ads platform, Zeitungszustellung home delivery service, Media-Daten advertising information, plus community features including Gewinnspiele contests, Webcams, and Flohmärkte flea market listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Wochenanzeiger (Münchner Wochenanzeiger)
Companies that use Anzeigenblatt Marketing Gesellschaft
Customer profileSegments2 records
Ideal customer profiles2 records
Anzeigenblatt Marketing Gesellschaft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Anzeigenblatt Marketing Gesellschaft partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Anzeigenblatt Marketing Gesellschaft competitors and assessment
Company assessmentEmerging players
- Kleinanzeigen (formerly eBay Kleinanzeigen): Germany's largest online classifieds platform offering free and paid listings for goods, services, jobs, and housing. Directly competes with the Wochenanzeiger Kleinanzeigen product on scale and audience reach.
- Quoka: German classifieds and advertising marketplace with regional editions covering Munich. Comparable as a regional digital classifieds competitor to the Wochenanzeiger's online offering.
- Markt.de: Major German online classifieds marketplace for regional listings including Munich and Bavaria. Competes with the Wochenanzeiger Kleinanzeigen platform for local classified ad supply and demand.
Broad incumbents
- Die Zeit: National German weekly newspaper with strong regional reach and digital presence. Co-nominated alongside Wochenanzeiger for the Stiftung Lesen media prize, indicating comparable editorial positioning in the German media landscape.
- Süddeutsche Zeitung: Germany's largest national-quality newspaper, headquartered in Munich. Competes for Munich-area readers and regional advertising, but operates at national scale and with much broader coverage than the Wochenanzeiger.
- Bayerischer Rundfunk (BR): Public broadcaster for Bavaria providing local news, events, and culture coverage across Munich and the region. Adjacent media competitor for audience attention and regional advertising budgets in Munich.
Direct peers
- tz (Münchner tz, Verlag Münchner Zeitungs-Verlag): Munich tabloid newspaper and digital news site covering Munich local news, events, and classifieds. Competes head-to-head with Wochenanzeiger for local advertising and reader attention in the same geographic market.
- Münchner Merkur (Münchener Zeitungs-Verlag): Major Munich-based regional newspaper publisher and digital news portal covering Munich and Bavaria. Directly competes with Wochenanzeiger for both readers and local advertising budgets in the same metro area.
- Abendzeitung München: Munich-based daily newspaper focused on local news, culture, and city life. Comparable as a regional Munich news and advertising platform competing for the same local audience and SMB advertisers.
Regional players
- Verlag Nürnberger Presse / nordbayern.de: Regional newspaper publisher operating Anzeigenblatt-style local papers and digital portals in the Nuremberg/Franconia region. Comparable as a German regional Anzeigenblatt publisher model serving a different Bavarian metro market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Anzeigenblatt Marketing Gesellschaft social profiles
Digital presenceAnzeigenblatt Marketing Gesellschaft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anzeigenblatt Marketing Gesellschaft leadership team
Management profileNumber of profiles
Profiles1 record
Anzeigenblatt Marketing Gesellschaft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anzeigenblatt Marketing Gesellschaft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anzeigenblatt Marketing Gesellschaft
What does Anzeigenblatt Marketing Gesellschaft do?
Anzeigenblatt Marketing Gesellschaft publishes and distributes the Wochenanzeiger (Münchner Wochenanzeiger), a regional weekly newspaper serving Munich and surrounding districts including Schwabing, Bogenhausen, Neuhausen, Sendling, Giesing, Pasing, Dachau, Freising, Starnberg, Erding, and Germering. The company sells display advertising and classified ads (Kleinanzeigen) to local businesses, offers a digital ePaper edition, and operates a home delivery service (Zeitungszustellung) using part-time carriers.
Is Anzeigenblatt Marketing Gesellschaft a public or private company?
Anzeigenblatt Marketing Gesellschaft is a private company. It is classified as unknown and is currently operating.
When was Anzeigenblatt Marketing Gesellschaft founded?
Anzeigenblatt Marketing Gesellschaft was founded in -1. It employs 11 to 50 people.
Where is Anzeigenblatt Marketing Gesellschaft based?
Anzeigenblatt Marketing Gesellschaft is headquartered in München, Germany, in the Europe region.
How does Anzeigenblatt Marketing Gesellschaft make money?
Four revenue lines are on record. Print Classified Ads (Kleinanzeigen) is the primary driver. The others are display Advertising, digital ePaper Subscriptions and newspaper Delivery Services.
Who are Anzeigenblatt Marketing Gesellschaft's main competitors?
Emerging players on record are Kleinanzeigen (formerly eBay Kleinanzeigen), Quoka and Markt.de. Broad incumbents are Die Zeit, Süddeutsche Zeitung and Bayerischer Rundfunk (BR). Direct peers are tz (Münchner tz, Verlag Münchner Zeitungs-Verlag), Münchner Merkur (Münchener Zeitungs-Verlag) and Abendzeitung München. Verlag Nürnberger Presse / nordbayern.de is listed as a regional player.
Does Anzeigenblatt Marketing Gesellschaft have an API?
No public API is recorded for Anzeigenblatt Marketing Gesellschaft.