What Sportech does

Sportech Ltd is a Connecticut-headquartered licensed gaming operator and betting technology provider. The company holds exclusive perpetual licenses from the State of Connecticut to conduct pari-mutuel betting on horse racing, greyhound racing, and jai alai through retail, telephone, and online channels, and is separately licensed by the Connecticut Lottery Corporation to offer sports betting at its venues. Sportech operates nine Winners-branded gaming venues across Connecticut and runs MyWinners.com, described as the state's only legal online horse-racing wagering site, along with the Bobby V's Restaurant & Sports Bar venues and the Bump 50:50 electronic raffle system.

The proprietary technology stack centers on the Quantum System pari-mutuel wagering software operated from Quantum Data Centers in the USA and Germany, which hosts commingled global tote pools. Supporting products include self-service BetJet terminals, the Digital Link mobile app with patented digital voucher functionality, the G4 internet betting platform, and the Sportech Tablet for wireless on-track wagering. B2B capabilities extend to award-winning lottery and iLottery software licensed to regulated gaming operators globally, and historical tote deployments span Ireland, Peru, Malaysia, Vietnam, Greece, and Oklahoma. The company maintains single-digit-thousand sharecount of personnel (~400 estimated across the Americas and UK) and is now privately held following its AIM delisting in December 2023.

Sportech generates revenue through five streams: pari-mutuel betting commissions at Connecticut venues and on MyWinners.com; sports betting commissions via the Fanatics Sportsbook partnership under the CLC license (a $46m handle across nine venues in 2025); food and beverage at Bobby V's flagship venue; B2B licensing and service fees for lottery/iLottery software; and managed venue services in regulated markets. FY 2024 revenue was £23.1m (down from £26.5m in FY 2023) on a 55% gross margin and £1.5m of Adjusted EBITDA. The company has prioritized capital returns over reinvestment, returning £124.6m to shareholders since 2017 including a £3.4m distribution in December 2024, and is currently repositioning with a 2025 headquarters move to Hamden, CT, retail venue modernization, and Board refresh.

Name

Sportech

Legal name

Sportech PLC

Website

https://sportechplc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sportech Ltd is a Connecticut-headquartered licensed gaming operator holding exclusive perpetual pari-mutuel betting licenses, operating nine Winners gaming venues and the MyWinners.com platform, and licensing B2B lottery technology globally.

Ownership category

akta.pro rank

Product category

Betting Technology and Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Sportsbook & Race Book Hardware (Betting Terminals, Display Walls, Tote Terminals) (MPAEANAH), Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens) (MPAEANAE)

Keywords

• Pari-mutuel betting systems
• Lottery software solutions
• Gaming technology platforms
• Sports betting operations
• Wagering terminal hardware

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Pari-Mutuel Betting Commissions: Sportech operates exclusive pari-mutuel betting licenses in Connecticut, earning commissions from wagering on horse racing, greyhound racing, and jai alai through retail venues and telephone/online channels. Revenue is generated from handle fees, tote fees, and track fees.
2. Sports Betting Commissions: Through partnership with Connecticut Lottery Corporation and Fanatics Sportsbook, Sportech earns a share of net gross gaming revenue (GGR) from sports betting at venues. Sports betting handle across nine venues totalled $46 million.
3. Food and Beverage Revenue: Revenue from F&B operations at gaming venues, including Bobby V's Restaurant & Sports Bar locations.
4. Lottery Solutions (B2B): Provider of award-winning Lottery games and iLottery software to B2B clients including regulated gaming companies globally, generating licensing and service fees.
5. Venue Services: Managed venue services and technology solutions delivered to clients in highly regulated markets, including hardware, software, and operational support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sportech provides pari-mutuel betting technology (Quantum System), gaming terminals, and managed venue services, while operating nine Winners-branded gaming venues in Connecticut under exclusive perpetual pari-mutuel betting licences. It also delivers B2B lottery and iLottery software to regulated gaming companies globally and operates digital wagering platforms such as MyWinners.com.

Product overview

Sportech is a licensed betting technology and entertainment company operating two primary divisions: Venues (retail gaming venues in Connecticut offering pari-mutuel betting and sports betting under the Winners brand) and Digital (B2B lottery/iLottery solutions and the MyWinners.com online platform). The core technology portfolio includes the Quantum System pari-mutuel software operated from Quantum Data Centers, BetJet self-service terminals, Digital Link mobile betting app with patented digital vouchers, G4 internet betting platform, and the Sportech Tablet for on-track wireless wagering. The company also operates Bump 50:50 electronic raffle systems for sports teams and entertainment venues, and maintains a joint venture (SNG Interactive) for online casino operations. Sportech holds exclusive pari-mutuel betting licences in Connecticut and provides technology solutions to gaming operators globally including Tote Ireland, Betfred Totepool, and various racetracks in Europe, Asia, and the Americas.

Differentiator

Problem solved

Functional benefit

Brands

• Winners: Gaming venues in Connecticut operating under exclusive pari-mutuel betting licence
• MyWinners.com
• Bump 50:50
• PlaySugarhouse

Products and services

• Sportech Venues (Winners branded venues)

Quantifiable outcome

• Total wagering handle of $52.49 million across OTB locations and digital platform by July 2025
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Fanatics SportsbookcoreStrategic or Co-development Partner · 1 January 2024Fanatics Sportsbook operates as the sports betting provider through Sportech's venues under the CLC partnership. Sportech earns commissions from sports betting handle across its nine Connecticut venues. The transition to Fanatics replaced the previous Playsugarhouse brand.
• Connecticut Lottery Corporation (CLC)coreStrategic or Co-development Partner · 1 January 2021Sportech holds exclusive pari-mutuel betting licenses in Connecticut and is licensed by CLC to offer sports betting at venues under the Playsugarhouse brand, later transitioning to Fanatics Sportsbook. Sportech earns a share of net gross gaming revenue (GGR) and provides additional services to the online sportsbook for a fee.
• OPAP (Greece)supportingTechnology or Integration · 1 January 2018Commingling arrangement allowing OPAP's 1,500 off-track betting outlets to access Nicosia Race Club pools via Sportech's Quantum Data Center facility in Europe.
• Tote IrelandsupportingTechnology or Integration · 1 January 2016New five-year contract (plus five one-year options) to strengthen and expand pari-mutuel betting technologies for twenty-six horse racing tracks in Republic of Ireland. Sportech has been technology provider since 1999.
• DraftDay Gaming GroupsupportingTechnology or Integration · 1 January 2015Partnership to provide white-label daily fantasy sports platform (MyWinners Fantasy) for customers at 14 wagering venues throughout Connecticut and online at MyWinners.com. DraftDay is the market leading B2B daily fantasy sports platform.
• TimeformUSsupportingTechnology or Integration · 1 January 2015Partnership to integrate TimeformUS digital handicapping suite, including Pace Projector, through MyWinners.com wagering interface. Players who wager on the track they purchase the product for receive reimbursement.
• Income AccesssupportingGTM or Marketing Partner · 1 January 2015Marketing partnership for MyWinners.com including affiliate program launch and management, SEM and media buys. Income Access provides acquisition-tracking platform and iGaming-focused digital marketing services.
• Royal Sabah Turf Club (Malaysia)supportingTechnology or Integration · 1 January 2015Selected to provide new central pari-mutuel betting system and 300 WAVE teller-terminals for Tambalang Racecourse and off-course betting centers, expanding Sportech's global market presence into Malaysia.
• Sports Network Limited (Vietnam)supportingTechnology or Integration · 1 January 2015Selected to provide new central pari-mutuel betting system, maintenance, support, and TIM 30 agent-operated betting terminals for racetracks in Vung Tau, Madagui, and Xuan Thanh.
• Global Gaming Solutions (Chickasaw Nation)supportingTechnology or Integration · 1 January 2015Selected as new provider of pari-mutuel betting technologies and services to Remington Park racetrack and associated OTBs in Oklahoma, and Lone Star Park racetrack in Texas.
• Penn National GamingsupportingTechnology or Integration · 1 January 2015Exclusive provider of pari-mutuel betting services to Penn National Gaming's twelve racetracks and four off-track betting locations in nine jurisdictions. Provides G4 framework for internet betting and Digital Link mobile app.
• Jockey Club del PerúsupportingTechnology or Integration · 1 January 2015Extended and expanded tote services agreement to include first fully-integrated horse race betting website in Peru with G4 digital wagering technology, serving 80 off-track betting shops.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportechplc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportech