What AEVO Digital does

AEVO Digital GmbH is a German private e-learning company headquartered in Cologne that operates a B2B cloud-based learning platform for preparing employees of German companies for the Ausbildereignungsprüfung (AEVO), the mandatory IHK (Chamber of Industry and Commerce) trainer certification exam. The platform is sold exclusively to companies via an online shop at €595 per six-month license, and includes 60+ learning videos, 1,000+ quiz items, eight real-time exam simulations, a practical exam concept creation tool, monthly live exam simulations moderated by IHK examiners, and a management dashboard for tracking enterprise learner progress; a complementary sub-product, AEVO Digital+, extends the platform with 31+ modules for ongoing training-officer (Ausbildungsbeauftragte) development. The company operates a hybrid go-to-market combining a self-serve B2B e-commerce shop with direct enterprise sales for larger multi-license deployments, and reports 400+ enterprise customers across retail, banking, media, manufacturing, and energy (including dm, TARGOBANK, RTL, Adidas, Bauhaus, Covestro, and MediaMarktSaturn), with a stated 98% first-attempt pass rate. The company operates as part of an expert network alongside partners VOCANTO, Prüfungs.TV, and Corporate Learning & Change (CLC), with which it shares its Cologne address and joint GDPR controller responsibilities, and is led by Managing Director Vanessa Keucher with a team of 1–10.

Name

AEVO Digital

Legal name

AEVO Digital GmbH

Website

https://aevo-digital.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AEVO Digital GmbH is a German B2B e-learning platform that helps companies prepare employees for the mandatory AEVO trainer certification exam, serving 400+ enterprise customers with video courses, exam simulations, and management dashboards at €595 per 6-month license.

Ownership category

akta.pro rank

Product category

Vocational E-Learning / Trainer Certification

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)

akta.pro secondary industries

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Vocational trainer certification
• E-learning platform
• Exam preparation software
• Corporate training solutions
• Online learning platform

Headquarters

HQ city

Pulheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AEVO Digital License: 6-month subscription-based license for digital AEVO exam preparation. Single license priced at €595 + VAT. B2B only, with multiple license purchasing available. Includes all platform features, tutoring support, and free extension in case of exam failure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AEVO Digital sells a cloud-based digital learning platform that prepares employees of German companies for the Ausbildereignungsprüfung (AEVO) trainer qualification exam. The core product is sold as a 6-month subscription license at €595 per participant, B2B only, and bundles learning videos, interactive quizzes, real-time exam simulations, expert tutoring, and a manager dashboard. The adjacent AEVO Digital+ offering provides 31+ modules for ongoing training officer (Ausbildungsbeauftragte) development beyond the AEVO exam.

Product overview

AEVO Digital offers a digital learning platform for preparing for the Ausbildereignungsprüfung (AEVO trainer qualification exam). The core product AEVO Digital provides online exam preparation with learning videos, interactive quizzes, and exam simulations, while AEVO Digital+ extends the platform with practical modules for training officers (Ausbildungsbeauftragte) covering 35+ topics beyond standard AEVO exam content. Both products are sold through the AEVO Digital Shop as 6-month licenses, with additional features including monthly live exam simulations and a manager dashboard for enterprise client progress tracking.

Differentiator

Problem solved

Functional benefit

Brands

• AEVO Digital+: An assistance system for training officers (Ausbildungsbeauftragte) that provides practical support beyond the AEVO examination content. It includes modules on communication, leadership, motivation, diversity, mental health, time management, and various practical topics like feedback, conflict conversations, and development discussions.

Products and services

• AEVO Digital
• AEVO Digital+ Assistance system for training officers (Ausbildungsbeauftragte) sold to German companies that need ongoing professional development of their training staff beyond the AEVO exam. Provides 31+ practical modules covering communication, leadership, motivation, diversity, mental health, time management, feedback, conflict conversations, development discussions, and other workplace topics, with checklists and practical tips for immediate use.

Quantifiable outcome

• 98% first-attempt pass rate (vs. industry average where ~15-25% fail on first attempt)
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• VOCANTOcoreStrategic or Co-development PartnerVOCANTO is a partner company of AEVO Digital and part of the same network of companies. AEVO Digital and VOCANTO share the same registered address in Cologne and are jointly responsible for certain data processing operations (infrastructure, IT, customer management, and office facilities) under GDPR Article 26. Together with CLC, VOCANTO's partner companies serve over 3,200 customers.
• Corporate Learning & Change (CLC)coreStrategic or Co-development PartnerCLC (Corporate Learning & Change) is a partner company of AEVO Digital and part of the same network. Together with VOCANTO, CLC represents outstanding e-learning solutions trusted by over 3,200 customers. The close collaboration enables flexible response to customer needs, joint problem-solving, and the realization of e-learning demands.
• Prüfungs.TVcoreTechnology or IntegrationPrüfungs.TV is a partner of AEVO Digital and part of the expert network. The close collaboration with Prüfungs.TV combines experience from initial training and the methodological-didactic concept of AEVO Digital, enabling comprehensive exam preparation solutions.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eckert Schulen: Eckert Schulen is a German vocational and continuing-education institution offering AEVO preparation alongside other professional certifications, serving similar corporate customers via blended classroom and digital channels.
• DEKRA Akademie: DEKRA Akademie delivers vocational training and AEVO certification preparation to German enterprises as part of its broader professional development portfolio, serving the same trainer-qualification buyer as AEVO Digital.
• Deutsche Angestellten-Akademie (DAA): DAA provides professional and vocational continuing education in Germany including trainer qualification (AEVO) preparation, with similar B2B employer customer base and digital plus in-person delivery.
• Lecturio: Lecturio is a German online learning platform providing video-based exam preparation and continuing education for professional certifications; comparable in business model (B2B digital learning, subscription courses) to AEVO Digital.
• TÜV Rheinland Akademie: TÜV Rheinland's Akademie division offers AEVO (Ausbildereignungsprüfung) preparation courses for German companies, competing head-to-head with AEVO Digital across both in-person and digital formats for the same B2B trainer-certification buyer.
• WBS Training AG: WBS Training is a major German professional education provider with vocational training and certification prep programs (including IHK-aligned courses), targeting corporate buyers for trainer and employee development.
• BBQ Berufliche Bildung GmbH: BBQ is one of Germany's largest vocational training providers offering AEVO prep and related corporate L&D programs; targets the same B2B training-buyer segment with both in-person and digital delivery models.

Broad incumbents

• Coursera for Business: Coursera for Business is a global enterprise learning platform offering professional development and certification courses; addresses the same B2B corporate L&D budget pool as AEVO Digital, though without German AEVO-specific content.
• Udemy Business: Udemy Business is a broader B2B learning subscription targeting corporate L&D buyers with thousands of professional courses; competes for the same enterprise training-budget line item as AEVO Digital, even though it lacks AEVO-specific German regulatory content.
• Deutscher Industrie- und Handelskammertag (DIHK) / IHKs: IHKs (administered under DIHK) actually issue the AEVO certification and many regional chambers offer their own prep courses as part of broader economic-development mandates, making them a broad incumbent that could launch competing digital products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aevo-digital-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEVO Digital