High Point Regional Association of REALTORS

What High Point Regional Association of REALTORS does

High Point Regional Association of REALTORS (HPRAR) is a private non-profit professional trade association headquartered at 1830 Eastchester Dr, High Point, North Carolina, serving real estate professionals and consumers in the High Point and broader Triad region. The association operates as a local chapter of the National Association of REALTORS (NAR), enforcing the NAR Code of Ethics and Standards of Practice and advocating for private property ownership rights. Its membership base spans licensed REALTORS, real estate brokerage offices (176 offices listed in the REALTOR Office Directory), affiliate business partners (home inspectors, appraisers, lenders, insurance agents, photographers, roofers, and other real estate-related service providers), and consumers seeking real estate services in the region. HPRAR's mission centers on member education and training, Code of Ethics enforcement, communication and awareness creation, and promotion of private property rights.

The association's product surface is service-based rather than software-based. Core offerings include the HPRAR membership program, three member-facing directories (REALTOR, REALTOR Office, and Affiliate Business Partners), continuing education courses delivered online via The CE Shop and in-person, the Central Carolina Regional Leadership Academy (CCRLA) — a seven-session annual leadership program with $300 tuition co-established in 2013 with five other area REALTOR associations — and a community event calendar. Underlying technology consists of the GrowthZone association management platform, which powers the member portal, directory access, event registration, invoice payment, and continuing education tracking; Triad MLS (Matrix) provides consumer property search and member training; and the NCCIE commercial information exchange and NAR's Commercial RPR support commercial practitioner needs. HPRAR has no public or partner-facing API, no proprietary AI/ML capabilities, and no mobile applications.

HPRAR's revenue model is built on tiered membership dues (standard REALTOR, office/company, and affiliate partner) supplemented by continuing education tuition, event revenue, leadership academy tuition, and charitable foundation contributions. Pricing is not publicly disclosed. The association operates with 251-500 reported employees (a figure that likely includes the broader membership/community footprint rather than paid staff alone, given the organization's scope), is governed by a Board of Directors, and is led by Association Executive / CEO Joe Sutliff. The organization is privately held as a non-profit trade association with no disclosed parent company, institutional investors, or funding rounds.

Name

High Point Regional Association of REALTORS

Legal name

High Point Regional Association of REALTORS

Website

https://hprar.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

High Point Regional Association of REALTORS is a non-profit professional trade association serving REALTORS, brokerage offices, and consumers in the High Point-Triad region of North Carolina. It delivers membership services, Code of Ethics enforcement, continuing education, leadership development, and member directories.

Ownership category

akta.pro rank

Product category

Professional Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate association
• Professional membership services
• Continuing education programs
• Property rights advocacy
• Real estate directories

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels5 records

Core offering

High Point Regional Association of REALTORS (HPRAR) is a non-profit professional trade association that provides membership services to REALTORS and real estate professionals in the High Point-Triad area of North Carolina. Its core offering includes REALTOR and Office membership with continuing education, leadership development via the Central Carolina Regional Leadership Academy, advocacy for private property rights, Code of Ethics enforcement, member and affiliate directories, networking events, and consumer property search via Triad MLS.

Product overview

HPRAR is a professional association for real estate agents offering a unified suite of member services including membership, professional development (continuing education and leadership academy), member directories (REALTOR, office, and affiliate), community events, and property search tools. The association does not operate a single software product; rather it provides access to external platforms (Triad MLS for property search, CE Shop for online education) alongside its own programming such as the Central Carolina Regional Leadership Academy and the annual event calendar. The portfolio is structured as a service-based membership organization rather than a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• HPRAR Membership Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerHPRAR is a local chapter affiliated with the National Association of REALTORS. Members must adhere to NAR's Code of Ethics and Standards of Practice. The association enforces these standards locally and provides access to NAR resources and programs.
• North Carolina Association of REALTORS (NCAR)coreStrategic or Co-development PartnerHPRAR participates in the NCAR leadership academy (CCRLA) and legislative programs including Vision Quest and Legislative Day. The association coordinates advocacy efforts at the state level.
• Triad MLScoreTechnology or IntegrationProvides property search functionality for consumers and MLS training for members including Matrix system training for real estate professionals.
• Central Carolina Regional Leadership Academy (CCRLA)coreStrategic or Co-development PartnerRegional leadership academy established by six area REALTOR associations in 2013. Provides emerging REALTORS with industry knowledge and leadership skills through a seven-session year-long program. HPRAR participates along with five other regional associations.
• GrowthZonecoreTechnology or IntegrationAssociation management software platform powering the member portal, event calendar, directories, and member communications.
• American Legion Post 87minorGTM or Marketing PartnerHPRAR YPN (Young Professionals Network) partners with American Legion Post 87 for annual cornhole tournament charity fundraiser benefiting local veterans.
• Boys & Girls Clubs of the TriadminorGTM or Marketing PartnerHPRAR Foundation Fund sponsors over 200 kids from area Boys & Girls Clubs through the Picnic in the Park community event.
• High Point HomeBuilders AssociationminorGTM or Marketing PartnerReferral partnership with local homebuilders association for consumer resources related to new construction and home building.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of REALTORS (NAR): The national umbrella organization for REALTORS in the U.S. HPRAR is a direct local chapter of NAR, and NAR's brand, Code of Ethics, and resources form the foundation of HPRAR's value proposition.
• North Carolina Association of REALTORS (NCAR): State-level umbrella REALTOR association under which HPRAR operates. Comparable in member-services and advocacy offerings, but operates at a broader state-wide scope.

Direct peers

• Durham Regional Association of REALTORS: NC Triangle-area REALTOR association. Direct peer under the NCAR umbrella with comparable offerings in continuing education, advocacy, and member directories.
• Charlotte Regional Realtor Association: Major NC REALTOR association serving the Charlotte metro. Direct peer under the NCAR umbrella, offering the same member-services stack including MLS, education, and Code of Ethics enforcement.
• MIAMI Association of REALTORS: Large Florida-based local REALTOR association. Comparable to HPRAR in mission and services (advocacy, education, MLS access), differing by market scale and geography.
• Greater Tampa Association of Realtors: Tampa Bay-area REALTOR association. Comparable to HPRAR in mission (advocacy, education, member directories) under the NAR umbrella in a different regional housing market.
• Winston-Salem Regional Association of REALTORS: Triad-region REALTOR association serving Winston-Salem and Forsyth County. Direct peer by geography, membership model, and CCRLA co-participation.
• Greensboro Regional Realtors Association: A peer NC Triad-area REALTOR association serving Greensboro and surrounding counties. Direct peer in geography, member services (MLS access, CE, advocacy), and CCRLA co-founding relationship.
• Raleigh Regional Association of REALTORS: North Carolina REALTOR association serving the Raleigh/Cary market. Direct peer in the same state chapter (NCAR), offering comparable MLS access, education, and advocacy services.
• Houston Realtors — Houston Association of REALTORS: One of the largest U.S. local REALTOR associations, operating the har.com consumer portal. Comparable to HPRAR as a peer local chapter of NAR in a different, much larger market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HPRegionalREALTORS
• LinkedInlinkedin.com/company/high-point-regional-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Point Regional Association of REALTORS