Original Birth

What Original Birth does

Original Birth S.p.A. is an Italian manufacturer of automotive aftermarket spare parts headquartered in Pignataro Maggiore (Caserta), operating from a 60,000 square-meter integrated industrial complex. Founded in 1979 by Felice and Salvatore Chianese as Chianese Ricambi and rebranded under the ORIGINAL BIRTH name in 1990, the company now operates as a single-member S.p.A. under the strategic oversight of Emera S.p.A. and is in its second generation of family ownership. The portfolio comprises over 18,500 active product references across 16+ categories, including steering and suspension components, chassis and engine parts, cooling system components, shock absorber components, and ancillary categories such as distribution, fuel/exhaust, lubrication, wheel hubs, gear parts, sensors, heating, and pedals. The range is documented to cover over 95% of the European circulating vehicle fleet, including hybrid and electric vehicles.

The company's core technology is a vertically integrated manufacturing stack anchored on reverse engineering via high-speed 3D laser scanning (ISO 10360-12 precision certified), in-house mold construction on CNC machining centers, and production of plastic, rubber, and rubber-metal components via injection molding (50 to 500 ton presses), thermo-hydraulic and blow-injection rubber presses, and thermoplastic bellows blow molding. A new Plant 2 (commissioned 2024) extends the footprint with Industry 4.0 / Lean Manufacturing digital interconnection across mold design, injection-blow molding, and MIG welding robotics. Logistics are supported by automated Modula Lift warehouses holding 4,500 stock codes with a 4-month buffer per SKU, 20,000+ pallet positions, and 15,000 active picking positions. The company holds IATF 16949:2016 certification for specific product lines, alongside ISO 9001, ISO 14001, ISO 45001, ISO/IEC 27001, SA8000, ISO 50001, UNI/PdR 125:2022, EAC, and AEO certifications.

Original Birth generates revenue through one-time B2B sales of physical automotive spare parts, with no recurring subscription component. Distribution is conducted exclusively through an authorized network of distributors and auto parts retailers across more than 65 countries and five continents, complemented by a dedicated B2B e-commerce platform (ecommerce.birth.it), the Original Birth Catalogue mobile application, and a digital catalog. Product data is syndicated via TecAlliance/TecDoc (certified data supplier since 2000), ETAI (since 2020), Kromeda Analisys, Inforicambi, and ClipParts. Annual production capacity totals roughly 9.2 million parts across plastic, rubber, and bellows lines, and the company reports selling more than 8 million articles annually. Pricing is not publicly disclosed and is handled through distributor relationships and direct quote requests. Marketing is centered on industry trade shows (Automechanika, Autopromotec, Motortec), multilingual digital presence (8+ languages on the corporate site), social media, and community content (B-Voice, Fast News, B-Bulletin).

Name

Original Birth

Legal name

Original Birth S.p.A.

Website

https://birth.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Original Birth S.p.A. is an Italian automotive aftermarket manufacturer producing 18,500+ spare part references — steering, suspension, chassis, engine, and cooling components — across 65+ countries through distributors and its B2B e-commerce platform, from a vertically integrated 60,000 sqm facility in Pignataro Maggiore.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Spare Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

akta.pro secondary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

Keywords

• Automotive aftermarket parts
• Spare parts manufacturing
• Steering suspension components
• Rubber metal components
• Engine mount parts

Headquarters

HQ city

Pignataro Maggiore

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Spare Parts Sales: Original Birth generates revenue primarily through the sale of automotive aftermarket spare parts. The company develops and manufactures components (steering, suspension, chassis, engine, cooling systems, etc.) and sells them through a global distributor network in over 65 countries, as well as via its own e-commerce platform. Sales are one-time transactional purchases of physical components, with no recurring subscription component mentioned.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Original Birth manufactures and sells a broad portfolio of more than 18,500 automotive aftermarket spare parts across 16+ product categories, including steering and suspension components, chassis and engine parts, cooling systems, shock absorber components, distribution, fuel/exhaust, lubrication, wheel hubs, transmission, gear parts, sensors, heating, and pedals/controls. The company operates a fully integrated manufacturing model encompassing reverse engineering, 3D scanning, mold construction, plastic injection molding, and rubber/rubber-metal component production at its 60,000 m² facility in Pignataro Maggiore, Italy, distributing through authorized dealers in more than 65 countries and a dedicated B2B e-commerce platform.

Product overview

Original Birth is an Italian automotive aftermarket manufacturer offering a comprehensive portfolio of approximately 18,500+ spare parts across 16+ product categories. The product line is organized into four strategic macro-families: (1) Steering and Suspension Components covering axle boots, steering parts, suspension, and shock absorbers; (2) Chassis and Engine Components including engine mounts, fasteners, and fixing systems; (3) Cooling System Components with water trays, coolant tanks, and cooling ducts; and (4) specialized sub-categories including distribution, fuel/exhaust, lubrication, wheel hubs/transmission, gear parts, sensors, heating, and pedals. The portfolio is supported by digital platforms including a Digital Catalog (PDF and web-based), the Original Birth Catalogue mobile app, and B2B e-commerce. Production is fully integrated from reverse engineering and 3D scanning through mold construction, injection molding, rubber/rubber-metal components, and final assembly, all from the company's 60,000 m² facility in Pignataro Maggiore, Italy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 95% coverage of the European circulating vehicle fleet, including traditional, hybrid, and electric vehicles
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered regional and core.

• ETAIregionalTechnology or Integration · 1 January 2020Since 2020, Original Birth has been listed on ETAI, the most important online catalog for the French aftermarket. This partnership expands the company's data presence in the French market.
• TecAlliance (TecDoc)coreTechnology or Integration · 1 January 2000Original Birth has been present on the TecAlliance (TecDoc) platform since 2000, classified as a 'Certified Data Supplier.' TecAlliance is one of the largest automotive aftermarket data platforms globally, providing product information and fitment data to professional buyers worldwide.
• Kromeda AnalisysregionalTechnology or IntegrationPartnership with Kromeda makes Original Birth's full product range visible on the Analisys platform, sharing product news and technical information in comparison with major competitors in the Italian market.
• InforicambiregionalTechnology or IntegrationPresence on Inforicambi, a historic data platform that has contributed over the years to consolidating Original Birth's position in the Italian aftermarket.
• Art Stamp (Alpignano, Turin)coreStrategic or Co-development PartnerAcquired in 2013, Art Stamp of Alpignano (TO) significantly strengthened Original Birth's shock absorber mount production capabilities. This acquisition enabled the company to serve not only the IAM market but also the OEM market directly.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Corteco (Freudenberg): Freudenberg-owned IAM specialist with deep presence in steering and suspension rubber-metal components, sealing and vibration-control parts, directly overlapping Original Birth's core product categories of mounts, boots, bellows and bushings.
• LEMFÖRDER (ZF Aftermarket): Premium IAM steering and suspension brand owned by ZF, supplying chassis and drivetrain components through distributors worldwide; overlaps directly with Original Birth's steering/suspension and chassis catalog and B2B distribution model.
• FEBI / febi bilstein (Bilstein Group): Major European IAM brand owned by the Bilstein Group, supplying steering, suspension, engine, drivetrain and chassis spare parts to distributors and workshops worldwide with comparable product breadth and global reach to Original Birth.
• VAICO (VIEROL): VIEROL's premium IAM brand covering chassis, steering, drivetrain and engine components sold via a multi-channel European distributor network, overlapping Original Birth's parts portfolio and B2B go-to-market.
• MEYLE (Wulf Gaertner Autoparts): German-headquartered IAM parts manufacturer with a broad portfolio spanning steering, suspension, chassis, engine and drivetrain components, distributed globally through a B2B model closely comparable to Original Birth's aftermarket focus and SKU range.
• FAI Automotive: UK-headquartered IAM manufacturer producing engine, drivetrain and chassis components, distributed across Europe and beyond; comparable mid-sized competitor with similar multi-category IAM catalog.
• Ruville (Continental): Continental-owned IAM brand specializing in engine timing, distribution and powertrain-related components such as pulleys, belts and tensioners; directly competes with Original Birth in distribution/drivetrain and adjacent engine-mounted categories.
• SWAG (BILSTEIN Group): Bilstein Group brand offering a broad IAM portfolio of steering, chassis, engine and drivetrain components to European workshops, comparable to Original Birth in product breadth, distribution model and target customer base.
• Optimal (Optimal Automotive): European IAM specialist focused on steering, suspension, drivetrain and engine components marketed through international distributors, a comparable mid-sized competitor in size, range and channel structure to Original Birth.

Broad incumbents

• Continental / ContiTech (Aftermarket): Broad Tier-1 incumbent operating a multi-brand IAM portfolio (ContiTech, Ruville, ATE, VDO) across powertrain, vibration control, chassis and rubber components, providing much larger competitive context for Original Birth's specialist IAM offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/original_birth
• YouTubeyoutube.com/user/originalbirthspa
• Facebookfacebook.com/originalbirthspa
• LinkedInlinkedin.com/company/original-birth-s-p-a-
• Instagraminstagram.com/originalbirth

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Birth