The Colombo Group
The Colombo Group is a Long Beach, California-based commercial real estate brokerage specializing in multifamily investment sales across Los Angeles, operating as a Managing Director team within KW Commercial SoCal and serving private investors, property operators, 1031 exchange buyers, and cross-border capital clients with transaction-based commission services.
- Company typePrivate
- Founded2002
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Colombo Group does
The Colombo Group is a Long Beach, California-based commercial real estate brokerage founded in 2002, operating as a Managing Director-level team within KW Commercial SoCal under the leadership of Alexandro Colombo. The firm is organized around multifamily investment sales across the Los Angeles metropolitan area, with a documented deal range spanning transactions from approximately $970,000 to a featured 50-unit closing at $10,350,000 (5.16% cap rate). Its service offerings span the full transaction lifecycle: seller representation including valuation, marketing, and buyer qualification; 1031 exchange guidance across NNN, DST, and multifamily replacement properties; out-of-state capital migration for investors re-deploying equity into California; an Insider Access early-listing alert program for buyers; investment sourcing and property valuation; and ongoing market insight content.
The underlying technology layer is the KW Commercial proprietary broker connectivity platform, which gives the firm access to a national network of 2,600+ commercial brokers across 700+ offices for buyer outreach and deal distribution. This network is positioned as the firm's primary distribution advantage, particularly for time-sensitive 1031 exchange transactions where breadth of qualified buyer access directly influences execution and pricing. The firm's customer base consists of four named segments: private real estate investors, property operators, 1031 exchange buyers (including cross-border capital), and international capital investors entering the U.S. market.
The business model is transaction-based commission revenue on closed commercial real estate deals; specific commission rates are not publicly disclosed. Go-to-market is sales-led, anchored on repeat clients and referrals rather than paid acquisition, with supplementary presence on Facebook, X/Twitter, LinkedIn, Instagram, Yelp, and an educational blog covering ADU conversion, multifamily trends, tenant credit reporting, and operating cost pressures. The firm has 11-50 employees, no disclosed institutional backing, and operates as an independently owned and operated office within the KW Commercial affiliate network.
The Colombo Group firmographics
Firmographics- Name
- The Colombo Group
- Legal name
- The Colombo Group
- Website
- https://thecolombogroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Colombo Group is a Long Beach, California-based commercial real estate brokerage specializing in multifamily investment sales across Los Angeles, operating as a Managing Director team within KW Commercial SoCal and serving private investors, property operators, 1031 exchange buyers, and cross-border capital clients with transaction-based commission services.
- Ownership category
- akta.pro rank
Where The Colombo Group is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Colombo Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Commercial Real Estate Sales Commission: Generates revenue through commissions on multifamily property sales transactions across Los Angeles. Works with private investors, operators, and 1031 exchange buyers including cross-border capital.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate transaction services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
The Colombo Group product offering
Product offeringCore offering
The Colombo Group is a commercial real estate brokerage specializing in multifamily investment sales across the Los Angeles metropolitan area. Operating as Managing Director at KW Commercial SoCal, the firm advises property owners on pricing, timing, and deal positioning, and supports private investors, operators, and 1031 exchange buyers—including cross-border capital—through seller representation, investment sourcing, 1031 exchange guidance, and property valuation services delivered via KW Commercial's national broker network.
Product overview
The Colombo Group operates as a commercial real estate investment advisory team affiliated with KW Commercial SoCal, offering a unified suite of services rather than a modular software platform. The core offering combines seller representation, 1031 exchange guidance, out-of-state capital migration, investment sourcing, property valuation, and market insight services—all delivered through KW Commercial's national broker network of 2,600+ commercial brokers. The team's proprietary systems and broker connectivity facilitate deal distribution and execution, while the Insider Access program provides clients early visibility to investment opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Seller Representation
Quantifiable outcome
- Featured closing of 50-unit multifamily property at $10,350,000 (5.16% CAP)
- +1 more outcomes
Companies that use The Colombo Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Colombo Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Colombo Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KW Commercial SoCalcoreAlexandro Colombo serves as Managing Director at KW Commercial SoCal, operating under the Keller Williams commercial division. This affiliation provides access to a national network of 2,600+ commercial brokers across 700+ offices, enabling institutional-level reach with local market execution. The network is particularly valuable for 1031 exchange transactions where timing and buyer access directly impact execution and pricing.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Colombo Group competitors and assessment
Company assessmentRegional players
- Lee & Associates: Western U.S.-focused commercial real estate brokerage with strong LA presence and multifamily investment sales. Comparable as a regional player with a similar owner-operator model and similar service mix in the same Los Angeles geography.
- NAI Capital: Southern California-focused commercial real estate brokerage with multifamily investment sales. Comparable as a regional peer operating in the same LA market and competing for similar private investor and 1031 exchange clients.
Broad incumbents
- CBRE: Global commercial real estate services firm with a major investment properties / multifamily capital markets practice. Comparable as a larger incumbent competing for institutional and cross-border multifamily capital in LA, though operating across many property types.
- Newmark Group: Commercial real estate investment sales and advisory firm with a dedicated multifamily capital markets team. Comparable as a broad incumbent active in LA multifamily investment sales, though much larger and more diversified across asset classes.
- JLL Capital Markets: Global real estate services platform with significant multifamily investment sales capability. Comparable as a broad incumbent that competes for institutional sellers and cross-border capital in the same LA multifamily market.
- Colliers: Global real estate services and investment sales firm with multifamily capital markets coverage. Comparable as a broad incumbent active in LA multifamily, though operating across all major property types.
- Cushman & Wakefield: Global commercial real estate services firm with multifamily investment sales in major U.S. markets. Comparable as a broader incumbent competing for the same mid- and large-cap multifamily seller mandate in Los Angeles.
- KW Commercial: The national commercial real estate brokerage division of Keller Williams under which Colombo operates. Comparable as the platform/distribution peer providing the 2,600+ broker network Colombo leverages for multifamily investment sales.
Direct peers
- Marcus & Millichap: Large U.S. commercial real estate investment sales firm with a heavy multifamily focus and similar transaction-based brokerage model. The most direct competitor in multifamily investment sales across major Western markets including Los Angeles.
- Lyon Stahl Investments: Los Angeles-based multifamily investment sales and property management firm. Directly comparable given shared LA focus, multifamily specialization, and overlapping client base of private investors and operators — Colombo's own Instagram handle references 'lyonstahl' suggesting close market adjacency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
The Colombo Group social profiles
Digital presenceThe Colombo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Colombo Group leadership team
Management profileNumber of profiles
Profiles1 record
The Colombo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Colombo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Colombo Group
What does The Colombo Group do?
The Colombo Group is a commercial real estate brokerage specializing in multifamily investment sales across the Los Angeles metropolitan area. Operating as Managing Director at KW Commercial SoCal, the firm advises property owners on pricing, timing, and deal positioning, and supports private investors, operators, and 1031 exchange buyers—including cross-border capital—through seller representation, investment sourcing, 1031 exchange guidance, and property valuation services delivered via KW Commercial's national broker network.
Is The Colombo Group a public or private company?
The Colombo Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Colombo Group founded?
The Colombo Group was founded in 2002. It employs 11 to 50 people.
Where is The Colombo Group based?
The Colombo Group is headquartered in Long Beach, United States, in the North America region.
How does The Colombo Group make money?
One revenue line is on record: commercial Real Estate Sales Commission.
Who are The Colombo Group's main competitors?
Regional players on record are Lee & Associates and NAI Capital. Broad incumbents are CBRE, Newmark Group, JLL Capital Markets, Colliers, Cushman & Wakefield and KW Commercial. Direct peers are Marcus & Millichap and Lyon Stahl Investments.
Does The Colombo Group have an API?
No public API is recorded for The Colombo Group.