What DokiDoki Factory does

DokiDoki Factory (株式会社ドキドキファクトリー) is a Tokyo-based entertainment and IT services company founded in October 2014 by representative director Kubo Yuya. The company operates a one-stop creative production model that bundles IT engineering with entertainment production, delivering VTuber planning and character creation, smartphone game development direction, video and TV production, music production and event management, and promotional services to enterprise clients in the Japanese entertainment, gaming, music, and media sectors. Its in-house motion capture studio (Live Emotion, established 2017) enables real-time character animation and multi-character broadcasting, forming the technical backbone of its VTuber and live-event services.

The company maintains a diversified portfolio of original content and platforms. Consumer-facing properties include the Voxel Craft King (ボクセルクラフト王) free voxel character creation app co-developed with GigBeing and launched in August 2024, the Koupen-chan Hanamaru Biyori smartphone game co-developed with DMM.futureworks and Tecotec, and original IP such as Oniku-chans. Content programs include the YouTube series Wa no Takumi (和の匠) on traditional Japanese culture and TOKYO MX TV programs EXTREME JUMBLE! and PumiPumiVEE. Platforms include Ima-chike (online paid live-streaming ticketing with Amazon Pay integration) and Entame Tenshoku.com (entertainment industry job matching). The flagship music project STAND UP! CLASSIC is jointly operated with Sony Music Entertainment and manages roughly 200 young classical musicians.

The business model is predominantly B2B professional services sold on a project basis to a roster of large Japanese entertainment companies including Sony Music Entertainment, DMM.futureworks, Donuts, Horipro, mixi, SoftBank, Dwango, and MAGES. Pricing is not publicly disclosed and engagements appear quote-based. The consumer app business (notably Voxel Craft King) is free/freemium and currently small in scale. Registered capital is ¥9,900,000 (approximately $67,000 USD), no external funding rounds have been disclosed, and the company is founder-financed. Operating geographies are formally limited to the Tokyo Metropolitan Area, though apps and YouTube content are distributed globally through digital storefronts and platforms.

Name

DokiDoki Factory

Legal name

株式会社ドキドキファクトリー

Website

https://d-f.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Tokyo-based entertainment and IT services company founded in 2014 that delivers one-stop VTuber production, game development direction, video/music production, and promotional services to major Japanese entertainment companies, while also publishing consumer apps, YouTube programs, and original character IP.

Ownership category

akta.pro rank

Product category

Digital Entertainment Production

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industries

Virtual Production Production Management & Collaboration Tools (MPAHADAK), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Digital entertainment production
• Vtuber production services
• Mobile game development
• Video content production
• Music production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game Development Services: Provides end-to-end smartphone game app development direction including scenario writing, asset management, voice casting and recording, and promotional video production. Works as a development partner for major publishers.
2. VTuber & Virtual Production Services: Offers one-stop VTuber planning, character creation, training, and licensing management. Includes motion capture studio rentals and live event production support.
3. Video & TV Production: Produces TV programs, web content, YouTube series, and promotional videos for entertainment clients and as co-productions with media partners.
4. Music Production & Events: Original music production, live event planning and operation, and management of classical music projects. Operates the STAND UP! CLASSIC project jointly with Sony Music Entertainment.
5. Consumer App Publishing: Publishes free-to-use consumer applications (e.g., Voxel Craft King) with future services such as Miradoki Land planned. Revenue models may include in-app advertising or premium features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DokiDoki Factory is an entertainment and IT services company that delivers end-to-end creative production services including VTuber character planning/production/licensing management, smartphone game development direction, video/TV/YouTube content production, and music production and event management. The company operates an in-house motion capture studio enabling real-time VTuber animation and live broadcasting, and co-develops projects with major entertainment partners such as Sony Music Entertainment and DMM.futureworks. It also publishes consumer-facing products including the VoxelCraftKing 3D character creation app and original IP such as OnikuChans and Kouhen-chan.

Product overview

DokiDoki Factory is an entertainment and IT company that delivers entertainment experiences to broad audiences through a diverse portfolio spanning creative technology tools, video production, game development, music, and original IP. Core products include ボクセルクラフト王, a free voxel character creation tool for VTuber and gaming use; YouTube programs like 和の匠 introducing Japanese traditional culture; TV programs including EXTREME JUMBLE! and ぷみぷみVEE; and smartphone game apps such as コウペンちゃん はなまる日和. The company also provides comprehensive VTuber production services with in-house motion capture studios, music production and event services (STAND UP! CLASSIC), platform services including the online ticketing service イマチケ and recruitment platform エンタメ転職.com, and original character IP like おにくちゃんズ.

Differentiator

Problem solved

Functional benefit

Brands

• ボクセルクラフト王 (VoxelCraftKing): Free voxel character creation tool app that allows users to create original voxel characters for VTuber streaming and game characters, exportable in VRM format.
• STAND UP! CLASSIC
• 真空管ドールズ (Shinkukan Dolls)
• おにくちゃんズ (OnikuChans)
• 和の匠 (Wa no Takumi)

Products and services

• VTuber Production Services Comprehensive VTuber (virtual YouTuber) services including character planning, design, production, talent training, and license management, supported by an in-house motion capture studio with real-time animation and multi-character simultaneous operation in virtual space for live streaming and event broadcasting.
• Smartphone Game Development Services End-to-end smartphone game app planning and development direction, including scenario writing, asset/material procurement management, voice actor casting and recording supervision, UI/UX design, item and background design, BGM production, and promotional video production for game publishers.
• Music Production & Live Event Services Original music production, live event planning and operation, and management of classical music projects, including the STAND UP! CLASSIC joint project with Sony Music Entertainment featuring approximately 200 young musicians (STAND UP! ORCHESTRA).
• Video & TV Content Production Services Production of TV programs, web content, YouTube series, and promotional videos for entertainment clients and as co-productions with media partners, including programs broadcast on TOKYO MX.

Quantifiable outcome

• 200+ young classical musicians registered in STAND UP! ORCHESTRA
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• GigBeing (株式会社ギグビーイング)coreStrategic or Co-development Partner · 30 August 2024DokiDoki Factory co-developed the free voxel character creation tool 'Voxel Craft King' with GigBeing. The app enables users to create VRM-format 3D characters for VTuber use. DokiDoki Factory and GigBeing are jointly recruiting collaboration partners for the project. Both companies share responsibility for development and distribution.
• Sony Music Entertainment (株式会社ソニー・ミュージックエンタテインメント)flagshipStrategic or Co-development PartnerDokiDoki Factory and Sony Music Entertainment jointly operate the 'STAND UP! CLASSIC' project, which promotes classical music to wider audiences. DokiDoki Factory also produces '真空管ドールズ' and 'AFTER HOURS' music projects with Sony Music Entertainment. The partnership manages ~200 young classical musicians (STAND UP! ORCHESTRA) and produces music events.
• DMM.futureworks (株式会社DMM.futureworks)coreStrategic or Co-development PartnerDokiDoki Factory provided development direction, UI/UX design, item/background design, character illustration support, BGM production, and PR video production for the game app 'Koupen-chan Hanamaru Biyori' (co-developed with Tecotec). Also collaborated on the '直感×アルゴリズム♪' viewer-participation anime project alongside NTT DOCOMO.
• DonutscoreStrategic or Co-development PartnerProduced background art, visual effects, promotional videos, and web CM for the music idol game 'Tokyo 7th Sisters' (Donuts). This is one of DokiDoki Factory's key game production projects.
• Sony Music Communications (株式会社ソニー・ミュージックコミュニケーションズ)coreStrategic or Co-development PartnerListed as a primary business partner alongside Sony Music Entertainment. Collaborates on music and digital entertainment projects including the 真空管ドールズ project where DokiDoki Factory handled music production, video promotion, voice actor casting, recording, and event planning.
• Eyedentity Games JapanminorStrategic or Co-development PartnerProvided scenario writing, voice actor booking and recording, and PR video production for the smartphone game 'Isekai de Aruku Eijin Taisen' (Eyedentity Games Japan).
• TWIN PLANET (株式会社TWIN PLANET)minorStrategic or Co-development PartnerProvided system development support for the audition application 'entr!' developed by TWIN PLANET. The app allows talents to find and apply for auditions without agency representation.
• XFLAGminorStrategic or Co-development PartnerProduced CG animation, video recording/editing, and motion capture optimization for 'モンソニ！TV', a YouTube program introducing artists performing at the 'Monster Strike' XFLAG PARK 2019 live event.
• Fairy Midorigawa (フェアリィ緑川運営事務局)minorStrategic or Co-development PartnerProvided CG animation production, video recording/editing, motion capture optimization, and in-house studio technical support for the VR project 'Fairy Midorigawa', where a fairy character challenges viewers as a VTuber.
• Hyojosho (表示灯株式会社)minorStrategic or Co-development PartnerProvided system development and site operation support for 'TaxFreeShops.jp', a multilingual website (English, Simplified/Traditional Chinese, Korean) providing tax-free store information for inbound visitors to Japan.
• NTT DOCOMOminorStrategic or Co-development PartnerParticipated as a co-production partner in the China-Japan collaborative viewer-participation anime '直感×アルゴリズム♪ 2nd Season' alongside DMM.futureworks. Provided CG animation, video production, and motion capture technical support.
• Tecotec (株式会社テコテック)coreStrategic or Co-development PartnerCo-developed the smartphone game app 'Koupen-chan Hanamaru Biyori' alongside DokiDoki Factory and DMM.futureworks. Tecotec served as the primary developer with DokiDoki Factory providing development direction and design support.
• 古川本舗 (Furukawa Honpo)minorStrategic or Co-development PartnerTogether with DokiDoki Factory, helped restart the music activities of artist '古川本舗' after a 5-year hiatus, and established the agency/label 'DONAI paris'. DokiDoki Factory provides creative and IT support for the artist's music and live streaming activities.
• Wellville (ウェルヴィル株式会社)minorStrategic or Co-development PartnerBuilt the online contest management system and production for the '#人とAIの2025' (People and AI 2025) contest organized by Wellville. The contest awarded creative ideas about AI and human future, with finalists judged by music producer tsunku♂ and media artist Ochiai Yoichi.
• Toshiba (東映)minorStrategic or Co-development PartnerFeatured Toshiba's Kyoto Studio (東映京都撮影所) and Toei Studio Park (東映太秦映画村) in the 'Wa no Takumi' YouTube program episode commemorating the 50th anniversary of the studio's outdoor set. The studio has been the filming location for over 2,000 films and 9,000 TV dramas.
• Rurutea (るるてあ)coreOthersDokiDoki Factory developed the game 'Koupen-chan Hanamaru Biyori' based on the 'Koupen-chan' character created by illustrator 'るるてあ'. The character, a baby Emperor Penguin who praises daily efforts, gained popularity on social media and expanded to goods, books, collaboration cafes, and pop-up stores.
• Soymilk (株式会社Soymilk)minorStrategic or Co-development PartnerJoint project partner in the entertainment industry job matching platform 'Entame Tenshoku.com' along with Kansai TV Broadcasting. DokiDoki Factory manages site operations and administration.
• Kansai TV Broadcasting (関西テレビ放送株式会社)minorStrategic or Co-development PartnerJoint project partner in the entertainment industry job matching platform 'Entame Tenshoku.com' along with Soymilk. DokiDoki Factory manages site operations and administration.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bushiroad Inc.
• Avex Group Holdings: Avex is a major Japanese entertainment conglomerate with music production, artist management, and content distribution - overlapping with DokiDoki Factory's music production, VTuber, and live event services at much larger scale.

Direct peers

• Cover Corp: Cover Corp operates Hololive Production, Japan's largest VTuber agency, directly competing with DokiDoki Factory's VTuber planning, production, and motion capture services. Both serve entertainment companies and individual creators in the VTuber ecosystem.
• ANYCOLOR Inc. ANYCOLOR operates Nijisanji, the second-largest VTuber agency in Japan, directly competing with DokiDoki Factory in VTuber production and live streaming services. Both provide end-to-end VTuber talent management and content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/koupenchan_app
• YouTubeyoutube.com/channel/UCGsXGpFGi36L7W7gqE90eqA
• Facebookfacebook.com/dokidokifactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DokiDoki Factory