Casal Thaulero

What Casal Thaulero does

Casal Thaulero SRL is a privately held Italian winery headquartered in Contrada Cucullo, near Ortona in the province of Chieti, Abruzzo, operating as a single-site producer of DOC, DOCG and IGT wines from the Abruzzo region. The company produces a portfolio of more than 30 SKUs organized into roughly 10 brand families spanning price tiers: Thalè (ultra-premium Montepulciano and Trebbiano), Duca Thaulero (traditional Riserva line), Orsetto Oro (contemporary Montepulciano, Cerasuolo, Pecorino, Passerina, Trebbiano), Borgo Thaulero (full-range of indigenous and international varieties), Voilà and Metodo Classico (sparklings), Miravigna (entry-level still wines), the 'Vini cinesi in Cina' export line targeting China, plus niche lines including Sei tu Rosè, Scarpetta di Venere bio-vegan, and limited Anniversary editions. Core production relies on native Abruzzo grape varieties — Montepulciano, Pecorino, Passerina, Trebbiano, Cerasuolo and Cococciola — together with selective international varieties.

The business generates revenue predominantly through B2B channels: international importers and distributors (with stated emphasis on China, Japan, USA, UK and Canada), Italy-based wine retailers, and HORECA accounts, supplemented by direct sales from the winery. The go-to-market is fundamentally event-driven, with regular participation in Vinitaly, ProWein, Wine Paris, Merano Wine Festival and the Wine & Spirits Wholesalers of America (WSWA), accompanied by an active social media presence on Facebook, Instagram, Pinterest and X. Pricing is not publicly disclosed. The company is led by President Angelo Baccile, has 11-50 employees, is registered in the Business Register of Chieti under number 01438280677 with stated share capital of €539,000, and has accumulated a long track record of medals at international competitions including Decanter World Wine Awards, Concours Mondial de Bruxelles, Mundus Vini, IWSC, Japan Wine Challenge, Sakura and Luca Maroni.

Name

Casal Thaulero

Legal name

Casal Thaulero SRL

Website

https://casalthaulero.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Casal Thaulero SRL is a privately held Abruzzo winery producing DOC, DOCG and IGT wines from native grape varieties including Montepulciano, Pecorino, Passerina and Trebbiano, sold through international importers, distributors, retailers and HORECA accounts primarily in Italy, China, Japan, the USA and the UK.

Ownership category

akta.pro rank

Product category

Italian Winery / Wine Production

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Abruzzo wines
• Montepulciano d'Abruzzo
• Italian winery
• Sparkling wines
• Native grape varieties

Headquarters

HQ city

Ortona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Casal Thaulero generates revenue through the production and sale of wines under multiple product lines spanning different price points and styles, from premium reserve wines to entry-level sparkling wines. The company distributes through importers, distributors, wine shops, restaurants, and directly to consumers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Casal Thaulero is an Abruzzo-based winery that produces and sells wines under multiple product lines, including premium reserve (Thalè), traditional heritage (Duca Thaulero), contemporary (Orsetto Oro), complete range (Borgo Thaulero), sparkling (Voilà, Metodo Classico), everyday (Miravigna), and export-tailored (Vini cinesi in Cina). The winery specializes in native Abruzzo grape varieties such as Montepulciano, Pecorino, Passerina, Trebbiano, Cerasuolo, and Cococciola, producing DOC and DOCG certified wines in red, white, rosé, and sparkling formats distributed globally through importers, distributors, restaurants, and wine retailers.

Product overview

Casal Thaulero is an Abruzzo-based winery producing a comprehensive portfolio of wines organized into distinct product lines targeting different market segments. The portfolio includes: Thalè (ultra-premium flagship line), Duca Thaulero (traditional heritage line), Orsetto Oro (contemporary modern wines), Borgo Thaulero (complete accessible range with both indigenous and international varietals), Voilà (premium sparkling wines with Moscato and Pecorino), Metodo Classico (traditional method sparklings), Miravigna (entry-level still wines), Vini Cinesi in Cina (export-focused line for Chinese market), and Sei tu Rosè (premium rosé targeting modern women). The wines span DOC/DOCG designations (Montepulciano d'Abruzzo, Trebbiano d'Abruzzo, Cerasuolo d'Abruzzo, Pecorino) and IGT classifications (Terre di Chieti), covering red, white, rosé, and sparkling formats. The company emphasizes indigenous Abruzzo grape varieties alongside international varietals, with products ranging from everyday drinking wines to limited-edition premium reserves.

Differentiator

Problem solved

Functional benefit

Brands

• Thalè: The most prestigious line of Casal Thaulero wines. The name evokes the Abruzzo dialect meaning 'this is'.
• Duca Thaulero
• Orsetto Oro
• Borgo Thaulero
• Voilà
• Metodo Classico
• Casal Thaulero Extra Dry
• Miravigna
• Vini cinesi in Cina
• Mr.Peco, Ms.Pas & Mr.Mont
• 50 Anniversary
• Sei tu Rosè
• Scarpetta di Venere

Products and services

• Thalè
• Duca Thaulero
• Orsetto Oro
• Borgo Thaulero
• Voilà
• Metodo Classico
• Casal Thaulero Extra Dry
• Miravigna
• Vini Cinesi in Cina
• Sei tu Rosè

Quantifiable outcome

• Winner of multiple international wine awards including Japan Wine Challenge, Concours Mondial de Bruxelles, Mundus Vini, Decanter World Wine Awards, and many others

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Teramo CalciominorGTM or Marketing PartnerCasal Thaulero was a sponsor of Teramo Calcio football team in 2014, supporting the team that achieved promotion to Lega Pro. This partnership was part of the company's community engagement and territorial support initiatives.
• Accolade Brands (Forum Ballroom Booth 13-14)minorChannel Partner/ Reseller/ DistributorCasal Thaulero participated in the WSWA 73rd Annual Convention & Exposition in Las Vegas in 2016, meeting distributors at the Accolade Brands booth. WSWA is the main event in the USA where distributors look for new beverage products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Planeta: Sicily-based premium Italian wine producer with international distribution and hospitality integration. Comparable on the premium regional Italian wine model with strong export focus, though geographically distinct from Abruzzo.
• Torrevento: Puglia-based winery focused on native southern Italian varietals (Primitivo, Negroamaro) with strong export presence. Comparable as a regional Italian producer pivoting on indigenous grapes and export-led growth, though in a different DOC region.

Broad incumbents

• Cantine Riunite & Civ: Large Italian wine cooperative group with brands across multiple regions and significant global export volumes. Comparable on broad Italian wine production and distribution, though much larger scale.
• Italian Wine Brands: Public Italian wine group aggregating multiple regional brands, including Planeta and others. Comparable as a multi-brand Italian wine aggregator with international distribution, though Casal Thaulero is not part of the group.
• Zonin1821: One of Italy's largest family-owned wine groups with estates across multiple Italian regions and a large international distributor network. Comparable on the multi-region Italian producer model but operates at materially larger scale than Casal Thaulero.

Others

• Accolade Wines: Global wine company that hosted Casal Thaulero at WSWA 2016 to meet US distributors. Relevant as a distribution counterpart rather than a competitor, providing context for Casal Thaulero's US market access.

Direct peers

• Casa Vinicola Botter: Italian wine producer with a deep private-label and branded portfolio distributed internationally, including in Asian markets. Comparable as a mid-sized Italian exporter with multi-tier product architecture.
• Cantina Tollo: Abruzzo cooperative winery producing Montepulciano d'Abruzzo, Trebbiano, Pecorino, and other regional varietals with significant export presence. The most direct regional competitor given shared Abruzzo DOC/DOCG portfolio and international distribution orientation.
• Farnese Vini: Calabria-based Italian wine producer with a broad portfolio of indigenous and international varietals sold globally through importers and distributors. Closely comparable to Casal Thaulero in business model (multi-brand, multi-tier, export-led Italian winery).
• Masciarelli Tenute Agricole: Pioneering Abruzzo winery focused on Montepulciano d'Abruzzo and native varietals, with strong premium positioning and international awards. Comparable on terroir, grape focus, and export-led GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/casalthaulero
• Facebookfacebook.com/CasalThauleroWines
• Instagraminstagram.com/casalthaulero_wines
• Pinterestpinterest.com/casalthaulero
• LinkedInlinkedin.com/company/silviaminoccheri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casal Thaulero