OPAS

What OPAS does

OPAS is a Brazilian Portuguese-language health information portal operated under the Brasmarketing legal entity, founded in 2015 and headquartered in the São Paulo region (Atibaia). The site targets the Brazilian general public seeking accessible, medically-reviewed health content, publishing articles across categories such as general wellness, treatments, diets, nutrition, mental health, exercise, medications, supplements, and dentistry. Content is explicitly stated to be written or reviewed by medical professionals, and the site disclaims any affiliation with the Pan-American Health Organization (PAHO/OPAS).

The platform is built on a WordPress content management system with mobile-responsive design and an installable Progressive Web App for Android and iOS. Beyond editorial content, OPAS offers a suite of 15+ interactive health calculators and tools (BMI, daily calories, hydration, blood pressure tracker, heartbeat monitor, body fat, sleep planner, unit converter, mole/spot guide, dosage calculator, food diary, cardiovascular risk, training zones, personalized diet, and drug interaction checker). The technology stack is straightforward CMS-based with no disclosed AI/ML components or proprietary algorithms; the drug interaction checker appears to be a rule-based lookup.

OPAS's business model is purely direct-to-consumer and free to users, monetized through two channels: digital advertising via Google AdSense (with cookie-based targeting/retargeting) and affiliate marketing via the compre.vc network for pharmaceutical and health product referrals. There is no subscription tier, no B2B offering, and no institutional partnerships. The operation is lean — a General Director (Caion Alves) and an Editor/Writer (Renan Alves) — with no disclosed external funding, making it effectively a founder-owned lifestyle content business.

Name

OPAS

Legal name

Brasmarketing

Website

https://opas.org.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

OPAS is a Brazilian Portuguese-language health information portal operated by Brasmarketing since 2015, offering medically-reviewed articles and interactive health calculators to Brazilian consumers, monetized through advertising and affiliate marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Atibaia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: Third-party advertising network including Google AdSense with cookie-based targeting and retargeting capabilities for displaying relevant advertisements to site visitors
2. Affiliate Marketing: Commission-based referrals to pharmaceutical and health products through affiliate links (compre.vc network), earning commissions when users purchase recommended products

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OPAS operates a Brazilian health information portal (opas.org.br) that publishes health articles reviewed by medical professionals across categories such as diseases, treatments, diets, nutrition, exercise, medications, and supplements. It also offers a suite of free interactive health tools including calculators for BMI, calories, hydration, blood pressure, heart rate, body fat, sleep, cardiovascular risk, and training zones, plus a drug interaction checker. Content and tools are provided free of charge to Brazilian Portuguese-speaking users, with revenue generated through third-party advertising and affiliate marketing.

Product overview

OPAS.org.br is a Brazilian health information portal administered by Brasmarketing. It offers a library of health articles organized into categories (Geral, Tratamentos, Dietas, Nutrição, Mente, Exercícios, Medicamentos, Aeróbio, Suplementos, Odontologia) alongside a suite of health-related calculators and tools hosted at recursos.opas.org.br. The core offering consists of written health content reviewed by medical professionals, complemented by digital tools including BMI Calculator, Daily Calories Calculator, Hydration Calculator, Blood Pressure Tracker, Heartbeat Monitor, Body Fat Calculator, Sleep Planner, Unit Converter, Mole and Spot Guide, Dosage Calculator, Food Diary, Cardiovascular Risk Assessment, Training Zones Calculator, Drug Interaction Checker, and Personalized Diet Planner. A Progressive Web App version is available for mobile access.

Differentiator

Problem solved

Functional benefit

Products and services

• OPAS Health Articles A library of health information articles covering symptoms, causes, treatments, and diagnoses of diseases, organized into categories including General, Treatments, Diets, Nutrition, Mind, Exercises, Medications, Aerobics, Supplements, and Dentistry. Content is written or reviewed by doctors and health professionals and is targeted at the Brazilian Portuguese-speaking general public.
• Health Calculators Suite A collection of free interactive health calculators hosted at recursos.opas.org.br, including BMI calculator, daily calories calculator, hydration calculator, blood pressure tracker, heartbeat monitor, body fat calculator, sleep planner, unit converter, dosage calculator, food diary, cardiovascular risk assessment, training zones calculator, and personalized diet planner. Aimed at Brazilian consumers monitoring personal health metrics.
• Drug Interaction Checker (Verificador de Interação Medicamentosa) A free, no-login-required tool that allows users to enter medications and immediately receive an indication of potential drug interactions, classified as mild (green), moderate (yellow), or severe (red). Results are explained in simple language and can be shared with family or healthcare professionals. Targeted at Brazilian consumers managing multiple medications.
• OPAS Progressive Web App A Progressive Web App (PWA) version of opas.org.br installable on Android and iOS home screens via the browser menu or Share button, providing mobile quick access to OPAS health articles and tools.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PAHO/WHO (Pan-American Health Organization)minorOthers · 9 July 2026External reference only - A news article about Venezuelan migration mentions PAHO's warning about health system impacts. OPAS.org.br explicitly states it has no affiliation with the Pan-American Health Organization, clarifying that it is a separate Brazilian health information website.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/opasorgbr
• Facebookfacebook.com/opasorgbr
• LinkedInlinkedin.com/company/opas-saude

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPAS