Credit Builder
Credit Builder is a UK-based FCA-authorized platform that reconciles and reports tenants' rental payments to Experian's Rental Exchange, enabling renters to build credit history. It serves UK landlords, letting agents, and tenants via a sales-led, freemium-to-subscription model.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Credit Builder does
Credit Builder, a trading name of Hammock Financial Services Ltd (company no. 11787213), is a UK-based private limited company headquartered in Manchester that operates a rent reporting and tenant referencing platform. Its core product reconciles UK tenants' monthly rental payments and reports them to Experian's Rental Exchange so that payment performance is reflected in the tenant's Experian Credit Report, enabling renters to build credit history without taking on additional debt. The platform offers two service models: a tenant self-reporting 'value-add' option requiring no landlord administration, and an admin-light rent reporting service for all tenancies that automates reconciliation and Experian data feeds. Supporting technology includes the tenant-facing Credit Builder App for monitoring payment history and credit score changes, integration with major e-signing providers (Signable, DocuSign, PingSign), and a white-label branded app option for landlords and letting agents.
The company monetizes primarily through subscription/recurring fees from landlords and letting agents for the rent reporting service, plus per-transaction professional-services fees for tenant pre-screening and referencing (ID and credit checks via Lexis Nexis, employment and income verification, and previous-leasehold verification). Tenants access rent reporting free as a value-add through their landlord. GTM is sales-led, targeting UK landlords and letting agents via direct website sales with demo-request CTAs, phone-based sales support, and earned media across UK consumer and trade outlets (BBC, The Times, Evening Standard, Mortgage Solutions, Letting Agent Today). The company is FCA-authorized (register no. 911254) for the provision of account information services, operates only in the United Kingdom, and discloses no external investors, no parent company, no funding rounds, and no revenue figures.
Credit Builder firmographics
Firmographics- Name
- Credit Builder
- Legal name
- Hammock Financial Services Ltd
- Website
- https://creditbuilder.co
- Company type
- Private
- Operating status
- Operating
- Short description
- Credit Builder is a UK-based FCA-authorized platform that reconciles and reports tenants' rental payments to Experian's Rental Exchange, enabling renters to build credit history. It serves UK landlords, letting agents, and tenants via a sales-led, freemium-to-subscription model.
- Ownership category
- akta.pro rank
Credit Builder industry classification
Industry- Product category
- Rent Reporting Platform
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where Credit Builder is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Credit Builder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Rent Reporting Service Fees: Charges for rent reporting services paid by landlords and letting agents. The company collects fees either in advance using online payment portals or under agreed arrangements. Tenants can access the service for free as a value-add benefit offered by their landlord.
- Tenant Pre-screening Services: Online pre-screening services including ID and credit check services using Lexis Nexis, verification of employment details, income details, and sourcing/verification of previous leasehold and licence payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for tenants through landlord service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Credit Builder product offering
Product offeringCore offering
Credit Builder operates a UK rent reporting platform that automatically reconciles tenants' monthly rental payments and reports them to Experian's Rental Exchange, so tenants' payment performance is reflected in their Experian Credit Report. Landlords and letting agents can offer this either as a tenant self-reporting value-add service or as a managed admin-light rent reporting service for all tenancies, supported by a Credit Builder App for tenant monitoring and integrations with Signable, DocuSign and PingSign for e-signing.
Product overview
Credit Builder is a single unified platform that reports tenants' rental payments to Experian's Rental Exchange, enabling tenants to build credit history through on-time rent payments. The core Credit Builder platform and Credit Builder App work together to automate payment reporting and provide tenant-facing monitoring. Two service tiers are offered: the self-reporting Value-Add Service (tenant-initiated, zero admin for landlords) and the Rent Reporting Service for Tenancies (admin-light, landlord-managed automation of payment reconciliation and Experian data feeds).
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Builder Rent Reporting Platform
Quantifiable outcome
- Tenants can monitor credit rating improvement through the Credit Builder App
- +1 more outcomes
Companies that use Credit Builder
Customer profileSegments3 records
Ideal customer profiles2 records
Credit Builder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Credit Builder partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Experian Rental ExchangecoreCredit Builder integrates with Experian's Rental Exchange to report tenant rental payment data. This is the core technology integration enabling tenants' payment performance to be reflected in their Experian Credit Report. The platform automatically reconciles and reports rental payments to Experian.
- Lexis NexiscoreCredit check and identity verification services provider used for tenant pre-screening as part of the referencing service. Provides ID verification, employment verification, income verification, and verification of previous leasehold and licence payments.
Scale indicators1 record
Recent moves6 records
Credit Builder competitors and assessment
Company assessmentDirect peers
- HomeLet: Established UK tenant referencing and insurance provider serving letting agents. Competes with Credit Builder's referencing/referencing-plus-credit-building offering and has deep penetration among UK letting agents.
- CreditLadder: UK-based rent reporting service that reports tenants' rental payments to Experian's Rental Exchange. Closest direct competitor to Credit Builder with an essentially identical model (tenant subscription, landlord-paid plans, credit-builder app), making it the most apples-to-apples comp in the UK.
- Goodlord: UK proptech platform offering tenant referencing, e-signing, and ancillary services to letting agents and landlords. Competitor on the referencing workflow that Credit Builder also monetises, with overlapping e-signing integrations and agent-level distribution.
- Canopy: UK rental services platform providing tenant referencing, rent reporting to Experian/TransUnion, and a tenant-facing app. Directly competes with Credit Builder in both the rent-reporting flow and the broader tenant onboarding/value-add stack.
Broad incumbents
- Experian: UK credit bureau and Credit Builder's core infrastructure partner via the Rental Exchange. A broad incumbent that overlaps in credit reporting and tenant credit data, and whose strategic choices directly determine Credit Builder's trajectory.
- ClearScore: UK consumer credit reporting and scoring platform. A broader market incumbent in consumer credit that could expand into rent reporting, representing a potential well-capitalised new entrant in Credit Builder's category.
Regional players
- Esusu: US-headquartered rent reporting and financial technology platform serving property operators and tenants. Same underlying category as Credit Builder (rental payment credit reporting + tenant financial health); relevant as a category-defining competitor globally.
- RentTrack: US rent reporting service that submits on-time rental payments to credit bureaus and offers a tenant-facing credit monitoring experience. Directly comparable product mechanics to Credit Builder's rent reconciliation-to-bureau flow.
- Rental Kharma: US-based rent reporting platform that reports on-time rent payments to credit bureaus. Operates in the same rent-reporting category as Credit Builder but in a different geographic market, making it a relevant product comp rather than a head-to-head UK competitor.
Emerging players
- OpenRent: UK landlord/letting platform that streamlines tenancies and tenant referencing. Comparable in customer base (UK landlords and letting agents) and in the digital-first tenant onboarding experience Credit Builder targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Credit Builder social profiles
Digital presenceCredit Builder compliance and trust
Trust signalCompliance1 record
Credit Builder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credit Builder leadership team
Management profileNumber of profiles
Credit Builder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credit Builder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credit Builder
What does Credit Builder do?
Credit Builder operates a UK rent reporting platform that automatically reconciles tenants' monthly rental payments and reports them to Experian's Rental Exchange, so tenants' payment performance is reflected in their Experian Credit Report. Landlords and letting agents can offer this either as a tenant self-reporting value-add service or as a managed admin-light rent reporting service for all tenancies, supported by a Credit Builder App for tenant monitoring and integrations with Signable, DocuSign and PingSign for e-signing.
Is Credit Builder a public or private company?
Credit Builder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Credit Builder founded?
Credit Builder was founded in -1.
Where is Credit Builder based?
Credit Builder is headquartered in London, United Kingdom, in the Europe region.
How does Credit Builder make money?
Two revenue lines are on record. Rent Reporting Service Fees are the primary driver. The others are tenant Pre-screening Services.
Who are Credit Builder's main competitors?
Direct peers on record are HomeLet, CreditLadder, Goodlord and Canopy. Broad incumbents are Experian and ClearScore. Regional players are Esusu, RentTrack and Rental Kharma. OpenRent is listed as an emerging player.
Does Credit Builder have an API?
No public API is recorded for Credit Builder.
What industry is Credit Builder in?
Credit Builder's product category is Rent Reporting Platform. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 5223 and its SIC code is 7320.