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Cosmetink

Full company profile

uuid002o127

Namestring
Cosmetink
Legal namestring
Cosmetink
Websiteurl
cosmetink.se
Company typeenum
Private
Founded yearint
2011
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersEskilstuna, Sweden
HQ citystring
Eskilstuna
HQ countrystring
Sweden
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
beauty salon services, permanent makeup, aesthetic skin treatments, professional skincare products, beauty training academy
Industry4 codes
1Combination Brows Services
CodeHSALAKACPrimaryYes
2Makeup Lessons & Coaching
CodeHSALAHAHPrimaryNo
3Makeup Artistry Training Programs
CodeHSALANAEPrimaryNo
4Beauty & Personal Care Skills (Makeup, Skincare, Hair Styling)
CodeEDAAAGAMPrimaryNo
NAICS code4 codes
  • Beauty Salons812112
  • Hair, Nail, and Skin Care Services81211
  • Cosmetics, Beauty Supplies, and Perfume Retailers456120
  • Cosmetology and Barber Schools611511
SIC code2 codes
  • Perfumes, Cosmetics & Other Toilet Preparations2844
  • Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics2840
Product category
Beauty Salon Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Aesthetic Treatment Services
TypeTransaction Fee
Description

Cosmetink's primary revenue stream comes from fee-for-service aesthetic treatments including plasma lift (4,500–6,900 SEK), permanent makeup, microneedling, chemical peeling, botox & fillers, lash & brow lift, LPG Endermologie, massage & spa, and skin care treatments. Services are booked via Bokadirekt online booking platform.

cosmetink.se
2Product Sales (E-commerce & In-Salon)
TypeOne Time License
Description

Cosmetink operates an online shop and in-salon retail selling professional beauty products including Priori Minerals, Grande Cosmetics (GrandeLASH-MD, GrandeLIPS, GrandeGLOW, GrandePOP), Elleebana, Esthemax, SkinBetter Science, Ripar camouflage makeup, and accessories. Products range from 245 SEK to 789 SEK.

cosmetink.se
3PMU Training & Education (Edlund & Gedin PMU Academy)
TypeProfessional Services
Description

Cosmetink runs a professional training academy (Edlund & Gedin PMU Academy) offering courses in permanent makeup. The academy is marketed via the website under 'UTBILDNING' (education) and generates revenue from tuition fees for professional beauticians seeking PMU certification.

cosmetink.se
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Marketing or Sales, Others
Pricing details5 tiers
1Plasma Lift — Upper Eyelids: 5,500 SEK
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Non-surgical upper eyelid lift using plasma pen technology. Includes mandatory pre-treatment consultation. Results last ~1 year or longer.

cosmetink.se
2Plasma Lift — Under Eyelids: 4,500 SEK
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Non-surgical treatment for loose skin and wrinkles under the eyes. Results last ~1 year or longer.

cosmetink.se
3Plasma Lift — Combination (Upper Eyelids + Microneedling): 6,900 SEK
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Combined treatment pairing plasma lift on upper eyelids with microneedling treatment for enhanced results at reduced combined price.

cosmetink.se
4Plasma Lift — Combination (Upper + Under Eyelids): 6,900 SEK
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Full plasma lift treatment covering both upper and lower eyelids at a discounted combined rate.

cosmetink.se
5Professional Beauty Products: 245–789 SEK
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products include Elleebana Precision Brow Pencil (245 SEK), Mascara Terrybly (499 SEK), foundation brushes (480–559 SEK), GrandePOP Plumping Blush (315 SEK), Priori Minerals Tan (459 SEK), and BROWGAME Prestige Tweezer (299 SEK). All prices in SEK inclusive of VAT.

cosmetink.se
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Cosmetink is a beauty salon and complementary e-commerce shop founded in 2011 in Eskilstuna, Sweden, delivering in-salon aesthetic treatments including permanent makeup (PMU), plasma lift, microneedling, chemical peels (PRX-T33), botox & fillers, LPG Endermologie, lash & brow lift, and massage & spa. The business also operates an online shop selling professional beauty products from brands such as Grande Cosmetics, Elleebana, BROWGAME, BY TERRY, Ripar, Esthemax, LOVA Skin, That'so, Priori, and SkinBetter Science, and runs the Edlund & Gedin PMU Academy offering professional permanent-makeup training.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Cosmetink is a beauty salon and e-commerce business offering a comprehensive range of cosmetic and skincare services and products. The core offering consists of professional beauty treatments including Permanent Makeup (semi-permanent tattooing for eyebrows, eyeliner, and lips), advanced Hudvård/Skin Care treatments (chemical peels, microneedling, Infuzion, PRX-T33), LPG Endermologie body treatments, Plasma Lift for non-surgical eyelid correction, Lash & Brow Lift, Botox & Fillers, and Massage & Spa services. The business also operates an e-commerce shop selling professional-grade beauty products from brands including Grande Cosmetics (GrandeGLOW, GrandeLASH-MD, GrandeLIPS, GrandePOP), Elleebana, BROWGAME, BY TERRY, Ripar, Esthemax, LOVA Skin, and That'so. Additionally, Cosmetink offers professional education and training through its PMU Academy for permanent makeup techniques.

Product and service11 records
1Permanent Makeup (PMU)
CategoryAesthetic Treatment
2Plasma Lift
CategoryAesthetic Treatment
3Microneedling Treatment
CategoryAesthetic Treatment
4Infuzion Treatment
CategoryAesthetic Treatment
5PRX-T33 Biorevitalization
CategoryAesthetic Treatment
6LPG Endermologie Alliance
CategoryAesthetic Treatment
7Lash & Brow Lift
CategoryAesthetic Treatment
8Botox & Fillers (Injektioner)
CategoryAesthetic Treatment
9Massage & Spa
CategorySpa Service
10Edlund & Gedin PMU Academy (Training)
CategoryProfessional Education
11Professional Beauty Products Shop
CategoryBeauty Product Retail
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Bokadirekt
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Bokadirekt is the primary third-party online booking platform used by Cosmetink for appointment scheduling. The Bokadirekt widget and links are prominently displayed throughout the Cosmetink website, including on the homepage and service pages. Customers are directed to 'BOKA DIREKT' (Book Directly) to schedule treatments online.

2Edlund & Gedin PMU Academy
Strategic tierCoreTypeStrategic or Co-development Partner
Description

A collaborative professional training academy co-developed by Sandra Edlund (founder of Cosmetink) and Ulrika Gedin for teaching permanent makeup techniques. The academy is branded and marketed through the Cosmetink website under 'UTBILDNING' (Education). It represents a co-branded educational product line.

3Core Cosmetic
Strategic tierMinorTypeGTM or Marketing Partner
Description

Core Cosmetic, a mineral makeup brand developed by Patrik Book, was featured by Cosmetink during a cruise ship presentation event. Sandra Edlund received promotional makeup brush sets and featured the brand on the Cosmetink blog. The relationship appears to be event-based collaboration and promotional.

4Solvår Hegge (Sol PMU)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Norwegian PMU artist Solvår Hegge served as Sandra Edlund's PMU instructor and mentor during her initial PMU training. Edlund later developed her own PMU academy in collaboration with Ulrika Gedin, partially influenced by Solvår's training methodology. The relationship is professional mentorship and co-development of training techniques.

cosmetink.se
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Conturkliniken
TypeDirect peer
Description

Swedish aesthetic clinic offering injectables, skin treatments and beauty services. Overlapping treatment menu with Cosmetink in the med-spa segment.

2PhiAcademy
TypeDirect peer
Description

International permanent makeup training academy offering certified microblading and PMU courses. Directly comparable to Cosmetink's Edlund & Gedin PMU Academy on the B2B training dimension.

3Akademikliniken
TypeDirect peer
Description

Sweden's largest chain of plastic surgery and aesthetic medicine clinics. Directly comparable to Cosmetink for injectables, skin rejuvenation, and clinical aesthetic services, but operates at much larger scale and across multiple cities.

4LPG Systems
TypeOthers
Description

Manufacturer of the Endermologie technology used by Cosmetink. Comparable as a technology/ecosystem partner; other LPG-authorized salons compete indirectly with Cosmetink's LPG service line.

5Bellakliniken
TypeDirect peer
Description

Swedish aesthetic clinic offering injectables, skin treatments and advanced beauty services. Closely comparable to Cosmetink's clinical positioning and treatment menu, with a stronger brand presence in Stockholm.

6Oriflame
TypeBroad incumbent
Description

Swedish-founded global beauty brand operating direct-sales and e-commerce distribution. Comparable as a Swedish beauty ecosystem player, though at vastly different scale and product-only model.

7Hudoteket
TypeDirect peer
Description

Swedish skincare clinic focused on advanced skin treatments such as microneedling, chemical peels and skin rejuvenation. Highly comparable to Cosmetink's Hudvård (skincare) pillar.

8Elleebana
TypeDirect peer
Description

Specialist beauty brand offering lash lift and brow products that Cosmetink retails and uses in-salon. Comparable as a peer product/training brand in the lash and brow category.

9Nouveau Contour
TypeDirect peer
Description

Established PMU brand and training academy with international reach. Comparable to Cosmetink as both a permanent makeup training provider and a supplier of PMU devices and pigments.

10Priori Skincare
TypeDirect peer
Description

Professional skincare brand stocked and used by Cosmetink. Comparable as a peer professional skincare brand targeting aesthetic clinics and salons.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cosmetink

Beauty Salon Servicescosmetink.se

Cosmetink firmographics

Firmographics
Name
Cosmetink
Legal name
Cosmetink
Website
https://cosmetink.se
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Cosmetink industry classification

Industry
Product category
Beauty Salon Services
NAICS
Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetology and Barber Schools (611511)
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
akta.pro primary industry
Combination Brows Services (HSALAKAC)
akta.pro secondary industries
Makeup Lessons & Coaching (HSALAHAH), Makeup Artistry Training Programs (HSALANAE), Beauty & Personal Care Skills (Makeup, Skincare, Hair Styling) (EDAAAGAM)

Keywords

  • Beauty salon services
  • Permanent makeup
  • Aesthetic skin treatments
  • Professional skincare products
  • Beauty training academy

Where Cosmetink is headquartered

Location

Headquarters

HQ city
Eskilstuna
HQ country
Sweden
HQ region
Europe

Offices1 record

Markets served

Cosmetink business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

  1. Aesthetic Treatment Services: Cosmetink's primary revenue stream comes from fee-for-service aesthetic treatments including plasma lift (4,500–6,900 SEK), permanent makeup, microneedling, chemical peeling, botox & fillers, lash & brow lift, LPG Endermologie, massage & spa, and skin care treatments. Services are booked via Bokadirekt online booking platform.
  2. Product Sales (E-commerce & In-Salon): Cosmetink operates an online shop and in-salon retail selling professional beauty products including Priori Minerals, Grande Cosmetics (GrandeLASH-MD, GrandeLIPS, GrandeGLOW, GrandePOP), Elleebana, Esthemax, SkinBetter Science, Ripar camouflage makeup, and accessories. Products range from 245 SEK to 789 SEK.
  3. PMU Training & Education (Edlund & Gedin PMU Academy): Cosmetink runs a professional training academy (Edlund & Gedin PMU Academy) offering courses in permanent makeup. The academy is marketed via the website under 'UTBILDNING' (education) and generates revenue from tuition fees for professional beauticians seeking PMU certification.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goPlasma Lift — Upper Eyelids: 5,500 SEK
Unit PricingPay-as-you-goPlasma Lift — Under Eyelids: 4,500 SEK
Unit PricingPay-as-you-goPlasma Lift — Combination (Upper Eyelids + Microneedling): 6,900 SEK
Unit PricingPay-as-you-goPlasma Lift — Combination (Upper + Under Eyelids): 6,900 SEK
Unit PricingPay-as-you-goProfessional Beauty Products: 245–789 SEK

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Cosmetink product offering

Product offering

Core offering

Cosmetink is a beauty salon and complementary e-commerce shop founded in 2011 in Eskilstuna, Sweden, delivering in-salon aesthetic treatments including permanent makeup (PMU), plasma lift, microneedling, chemical peels (PRX-T33), botox & fillers, LPG Endermologie, lash & brow lift, and massage & spa. The business also operates an online shop selling professional beauty products from brands such as Grande Cosmetics, Elleebana, BROWGAME, BY TERRY, Ripar, Esthemax, LOVA Skin, That'so, Priori, and SkinBetter Science, and runs the Edlund & Gedin PMU Academy offering professional permanent-makeup training.

Product overview

Cosmetink is a beauty salon and e-commerce business offering a comprehensive range of cosmetic and skincare services and products. The core offering consists of professional beauty treatments including Permanent Makeup (semi-permanent tattooing for eyebrows, eyeliner, and lips), advanced Hudvård/Skin Care treatments (chemical peels, microneedling, Infuzion, PRX-T33), LPG Endermologie body treatments, Plasma Lift for non-surgical eyelid correction, Lash & Brow Lift, Botox & Fillers, and Massage & Spa services. The business also operates an e-commerce shop selling professional-grade beauty products from brands including Grande Cosmetics (GrandeGLOW, GrandeLASH-MD, GrandeLIPS, GrandePOP), Elleebana, BROWGAME, BY TERRY, Ripar, Esthemax, LOVA Skin, and That'so. Additionally, Cosmetink offers professional education and training through its PMU Academy for permanent makeup techniques.

Differentiator

Problem solved

Functional benefit

Products and services

  • Permanent Makeup (PMU)
  • Plasma Lift
  • Microneedling Treatment
  • Infuzion Treatment
  • PRX-T33 Biorevitalization
  • LPG Endermologie Alliance
  • Lash & Brow Lift
  • Botox & Fillers (Injektioner)
  • Massage & Spa
  • Edlund & Gedin PMU Academy (Training)
  • Professional Beauty Products Shop

Companies that use Cosmetink

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Cosmetink technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Cosmetink partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • BokadirektcoreChannel Partner/ Reseller/ DistributorBokadirekt is the primary third-party online booking platform used by Cosmetink for appointment scheduling. The Bokadirekt widget and links are prominently displayed throughout the Cosmetink website, including on the homepage and service pages. Customers are directed to 'BOKA DIREKT' (Book Directly) to schedule treatments online.
  • Edlund & Gedin PMU AcademycoreStrategic or Co-development PartnerA collaborative professional training academy co-developed by Sandra Edlund (founder of Cosmetink) and Ulrika Gedin for teaching permanent makeup techniques. The academy is branded and marketed through the Cosmetink website under 'UTBILDNING' (Education). It represents a co-branded educational product line.
  • Core CosmeticminorGTM or Marketing PartnerCore Cosmetic, a mineral makeup brand developed by Patrik Book, was featured by Cosmetink during a cruise ship presentation event. Sandra Edlund received promotional makeup brush sets and featured the brand on the Cosmetink blog. The relationship appears to be event-based collaboration and promotional.
  • Solvår Hegge (Sol PMU)minorStrategic or Co-development PartnerNorwegian PMU artist Solvår Hegge served as Sandra Edlund's PMU instructor and mentor during her initial PMU training. Edlund later developed her own PMU academy in collaboration with Ulrika Gedin, partially influenced by Solvår's training methodology. The relationship is professional mentorship and co-development of training techniques.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Cosmetink competitors and assessment

Company assessment

Direct peers

  • Conturkliniken: Swedish aesthetic clinic offering injectables, skin treatments and beauty services. Overlapping treatment menu with Cosmetink in the med-spa segment.
  • PhiAcademy: International permanent makeup training academy offering certified microblading and PMU courses. Directly comparable to Cosmetink's Edlund & Gedin PMU Academy on the B2B training dimension.
  • Akademikliniken: Sweden's largest chain of plastic surgery and aesthetic medicine clinics. Directly comparable to Cosmetink for injectables, skin rejuvenation, and clinical aesthetic services, but operates at much larger scale and across multiple cities.
  • Bellakliniken: Swedish aesthetic clinic offering injectables, skin treatments and advanced beauty services. Closely comparable to Cosmetink's clinical positioning and treatment menu, with a stronger brand presence in Stockholm.
  • Hudoteket: Swedish skincare clinic focused on advanced skin treatments such as microneedling, chemical peels and skin rejuvenation. Highly comparable to Cosmetink's Hudvård (skincare) pillar.
  • Elleebana: Specialist beauty brand offering lash lift and brow products that Cosmetink retails and uses in-salon. Comparable as a peer product/training brand in the lash and brow category.
  • Nouveau Contour: Established PMU brand and training academy with international reach. Comparable to Cosmetink as both a permanent makeup training provider and a supplier of PMU devices and pigments.
  • Priori Skincare: Professional skincare brand stocked and used by Cosmetink. Comparable as a peer professional skincare brand targeting aesthetic clinics and salons.

Others

  • LPG Systems: Manufacturer of the Endermologie technology used by Cosmetink. Comparable as a technology/ecosystem partner; other LPG-authorized salons compete indirectly with Cosmetink's LPG service line.

Broad incumbents

  • Oriflame: Swedish-founded global beauty brand operating direct-sales and e-commerce distribution. Comparable as a Swedish beauty ecosystem player, though at vastly different scale and product-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Cosmetink social profiles

Digital presence

Cosmetink financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cosmetink leadership team

Management profile

Number of profiles

Profiles1 record

Cosmetink funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cosmetink M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmetink

What does Cosmetink do?

Cosmetink is a beauty salon and complementary e-commerce shop founded in 2011 in Eskilstuna, Sweden, delivering in-salon aesthetic treatments including permanent makeup (PMU), plasma lift, microneedling, chemical peels (PRX-T33), botox & fillers, LPG Endermologie, lash & brow lift, and massage & spa. The business also operates an online shop selling professional beauty products from brands such as Grande Cosmetics, Elleebana, BROWGAME, BY TERRY, Ripar, Esthemax, LOVA Skin, That'so, Priori, and SkinBetter Science, and runs the Edlund & Gedin PMU Academy offering professional permanent-makeup training.

Is Cosmetink a public or private company?

Cosmetink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cosmetink founded?

Cosmetink was founded in 2011. It employs 1 to 10 people.

Where is Cosmetink based?

Cosmetink is headquartered in Eskilstuna, Sweden, in the Europe region.

How does Cosmetink make money?

Three revenue lines are on record. Aesthetic Treatment Services are the primary driver. The others are product Sales (E-commerce & In-Salon) and PMU Training & Education (Edlund & Gedin PMU Academy).

Who are Cosmetink's main competitors?

Direct peers on record are Conturkliniken, PhiAcademy, Akademikliniken, Bellakliniken, Hudoteket, Elleebana, Nouveau Contour and Priori Skincare. LPG Systems is listed as an others. Oriflame is listed as a broad incumbent.

Does Cosmetink have an API?

No public API is recorded for Cosmetink.

What industry is Cosmetink in?

Cosmetink's product category is Beauty Salon Services. Its primary akta.pro industry code is HSALAKAC, Combination Brows Services, with a secondary code of HSALAHAH, Makeup Lessons & Coaching. Its NAICS code is 812112 and its SIC code is 2844.

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