What AK Electrical does

AK Electrical is a privately held, Auckland-based licensed electrical contracting company founded in 2017, delivering installation, repair, maintenance, and compliance services across the Auckland region (CBD, North Shore, and West Auckland). The company operates a hybrid commercial-and-residential model: commercial clients (sports clubs, councils, retail/industrial facilities, and the public sector) account for the bulk of its differentiating work, while Auckland homeowners form a long-tail residential revenue stream. Named accounts include East Tamaki Rugby Club, Natural Sugars LTD, and a public library, with most commercial pricing structured as project-based quotes and ongoing maintenance contracts.

The core technology stack is service-led rather than software-led. Differentiated capabilities include a proprietary 'dial-in' remote lighting control system for sports parks (enabling smartphone-based stadium light control via seven-digit code), IQP-registered staff authorized for emergency lighting compliance, DALI lighting expertise, thermal imaging inspections, and the sole Auckland distributorship of eSwitch remote sports lighting control products. The company is a member of ECANZ and the Master Electrician Association, holds Site Safe certification, and employs qualified electrical inspectors on staff — collectively anchoring its credibility in commercial tenders.

Revenue is generated through professional-services billing across three streams: commercial electrical services (installation, HVAC electrical, security, data cabling, thermal imaging, compliance, upgrades, EV chargers), residential electrical services (installations, home rewiring at NZ$2,000-NZ$10,000+, lighting, repairs), and park/sports field lighting (installation plus recurring maintenance of remote-controlled lighting systems). Distribution is direct-to-customer with no third-party resellers for core services; the company markets primarily through SEO-optimized web content and inbound phone (021 1307 309) and email ([email protected]) inquiries, with 24/7 emergency availability for commercial clients. A 7-person core team (3 qualified electricians, 2 apprentices, 2 support) executes the work; founder Robert Elliott leads the business.

Name

AK Electrical

Legal name

AK Electrical

Website

https://akelectrical.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AK Electrical is a private Auckland-based electrical contracting firm providing installation, repair, maintenance, and compliance services to commercial and residential clients across the Auckland region, with a niche specialty in remote-controlled sports field and park lighting systems.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL), Residential Electrical Installation & New Construction Wiring (HSAOADAA), Electrical Systems Maintenance (LV/MV, Switchgear, UPS) (BPABACAC), Street Lighting & Area Lighting EPC / Maintenance (EUAEACAH), Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup) (IMAGAIAD)

Keywords

• Commercial electrical services
• Residential electrical services
• Thermal imaging inspections
• Sports field lighting
• Electrical maintenance repairs

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Commercial Electrical Services: Full range of commercial electrical services including installations, maintenance, repairs, compliance testing, thermal imaging inspections, HVAC electrical services, data cabling, security system installation, and EV charger installation. Revenue generated through project-based work and ongoing maintenance contracts.
2. Residential Electrical Services: Home electrical services including new installations, rewiring, lighting solutions, repairs, panel upgrades, home automation, pool/spa electrical, EV charger installation, and smoke detector installation. Revenue generated through service calls and project work.
3. Park and Sports Field Lighting: Specialized sports field lighting installation and maintenance with remote control capabilities. Includes partnership with eSwitch for lighting control systems, serving sporting clubs and councils.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AK Electrical provides licensed electrical installation, repair, and maintenance services for commercial businesses, residential homeowners, and sports clubs/councils across the Auckland region. The company delivers a full suite of services including commercial installations, thermal imaging inspections, HVAC wiring, security systems, data cabling, compliance testing, and residential rewiring, alongside a specialized sports field and park lighting offering with a proprietary remote 'dial in' lighting control system. AK Electrical is the sole Auckland distributor of eSwitch remote sports lighting control products.

Product overview

AK Electrical is a licensed electrical contracting company offering a comprehensive suite of electrical services for commercial and residential clients in Auckland. The company's service portfolio spans two main segments: Commercial Electrical Services (including HVAC, security systems, thermal imaging inspections, data cabling, electrical compliance, upgrades, inspections, and maintenance/repair) and Residential Electrical Services (including installations, home rewiring, lighting solutions, and electrical repairs). Additionally, AK Electrical specializes in park and sports field lighting with proprietary remote control technology. The company distributes eSwitch sports lighting control products and integrates with the BrightSport booking platform. Services are delivered by a team of certified electricians, with offerings ranging from routine maintenance to complex custom electrical solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC Services Installation and electrical services for commercial heating, ventilation, and air conditioning systems, including air conditioning units and heat pump systems, delivered to commercial clients.
• Security System Installation Comprehensive security system installation including security camera systems, alarm systems, and security lighting for commercial and residential properties.
• Thermal Imaging Inspections Advanced thermal imaging inspections for commercial properties and homes to identify electrical issues, heat loss, loose connections, overloaded circuits, and potential fire hazards. Pricing ranges from $300 to $1,000 depending on property size and scope.
• Commercial Electrical Installation Full range of commercial electrical installations including commercial lighting, outlet and switch installation, EV charger installation, fire alarm systems, and retail/office fit-outs.
• Data Cabling Data cabling services for offices and residential properties, including installation and management of network connections for fast and reliable data transmission.
• Specialised Electrical Services Custom electrical solutions tailored to specific needs, including custom wiring setups and unique lighting solutions for commercial clients.
• Electrical Compliance Services Quality electrical compliance testing and services ensuring commercial properties meet all safety standards and current regulations, including New Zealand's Electricity (Safety) Regulations 2010.
• Commercial Upgrade Services Commercial electrical upgrades including LED lighting upgrades, electrical panel upgrades, and commercial automation for lighting, HVAC, and security systems.
• Electrical Inspection and Consultation Comprehensive electrical inspections and consultations including safety inspections, energy efficiency consultations, and installation inspections.
• Electrical Maintenance and Repair Preventive electrical maintenance and repair services for commercial properties including faulty wiring repairs, component replacement, emergency repairs available 24/7, and routine inspections.
• Electrical Installations Residential electrical installation services including new outlet installation, wiring, and electric car charger installation for homes.
• Home Rewiring Professional home rewiring services for safety and efficiency upgrades, particularly for older homes with outdated wiring. Pricing ranges from $2,000 to $10,000+ depending on home size, existing wiring condition, and project requirements.
• Lighting Solutions Residential lighting solutions including LED light installation, indoor/outdoor lighting setup, and specialty lighting for homes.
• Residential Electrical Repairs Home electrical repair services including hot water element replacement, switchboard repairs, security lighting repairs, and electrical troubleshooting for residential customers.
• Park and Sports Field Lighting Specialist sports field lighting and park lighting services with proprietary remote control capabilities for stadiums, floodlights, and car park lighting, serving sporting clubs and Auckland councils.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• eSwitchcoreTechnology or IntegrationAK Electrical has partnered with eSwitch as the sole distributor of their product within Auckland. eSwitch is a family-owned company with more than 15 years' experience in sports lighting industry, including design, installation, certification and maintenance of sports lighting systems. eSwitch is the market leader in remote sports lighting control systems, enabling councils and sporting venues to securely control field lights via smartphones.
• Electrical Contractors Association of New Zealand (ECANZ)coreOthersAK Electrical is a member of the Electrical Contractors Association of New Zealand (ECANZ), providing credibility and professional standing in the electrical industry.
• Master Electrician Association of New ZealandcoreOthersAK Electrical is a member of the Master Electrician Association of New Zealand, demonstrating commitment to industry standards and best practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EMCOR Group: Large US-based provider of electrical and mechanical construction, facilities, and energy services. Relevant broad-incumbent comparable for the commercial electrical services and maintenance model that AK Electrical operates.
• Quanta Services: Global leader in infrastructure electrical contracting for utilities and energy projects. Provides a broad incumbent benchmark for the electrical contracting services category, though operating at far greater scale and on utility-scale projects.
• Schneider Electric: Global specialist in energy management and electrical distribution, including DALI lighting and smart building solutions that overlap with AK Electrical's DALI and remote lighting capabilities. Operates as a broad incumbent in the wider electrical ecosystem.
• Programmed Maintenance Services: Large Australasian facilities and maintenance services provider with electrical contracting capabilities. Competes with AK Electrical for commercial maintenance and project work, but operates at materially greater scale and breadth.
• Signify (Philips Lighting): World leader in LED lighting and connected lighting systems including sports field and street lighting. Supplies the type of equipment AK Electrical installs and competes for large-scale sports lighting tenders.
• Spotless Group: Pan-Australasian integrated facilities services company that includes electrical maintenance and installation within a much broader portfolio. Competes for large commercial and council contracts that AK Electrical also targets.

Direct peers

• Mr Electric New Zealand: International franchise brand providing residential and commercial electrical services throughout New Zealand. Closely aligned with AK Electrical on service offering, target customer segments, and project-based delivery model.
• Laser Electrical New Zealand: National electrical services franchise operating across New Zealand, offering residential and commercial installations, maintenance, and repairs. Directly comparable to AK Electrical's core service portfolio, with the key difference being franchise scale and nationwide coverage.

Regional players

• Inline Group (NZ/AU): Australia-based multi-trade services group with New Zealand operations, providing electrical contracting alongside broader building services. Comparable business model to AK Electrical at greater scale and with trans-Tasman reach.

Others

• eSwitch: Family-owned New Zealand sports lighting controls company that partners with AK Electrical as its sole Auckland distributor. Not a direct competitor but a strategic technology partner whose eSwitch product underpins AK Electrical's proprietary remote-lighting offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/akelectricalnz
• LinkedInlinkedin.com/company/ak-electrical

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AK Electrical