What Gooddo does

Gooddo Inc. (gooddo株式会社) is a Japanese social contribution platform company founded on October 1, 2014, headquartered in Shinjuku, Tokyo, with paid-in capital of 25 million yen. The company operates a digital platform that connects individuals with non-profit organizations (NPOs) and charitable causes, and is a consolidated subsidiary of Septeni Holdings, a Japanese digital marketing group. The CEO and founder is Shimozaki Keisuke (下垣圭介).

The company's core products include the "gooddo" social contribution platform, "gooddo Magazine" (an editorial property focused on SDGs/sustainability topics), "gooddo Channel" (a video content property listed as "Coming Soon"), and "遺贈寄付ガイド" (Izokuifu/Bequest Donation Guide), a curated portal covering 117 charitable organizations that accept bequest donations. Distribution is anchored by a LINE official account with more than 800,000 friends, and the company's web properties collectively generated approximately 3 million monthly page views and 2 million monthly unique users as of April 2025.

Revenue is generated through multiple streams: display and sponsored advertising aimed at socially conscious audiences, affiliate commerce partnerships (notably through A8.net), NPO/NGO consulting and PR services, and corporate sponsorship programs. Advertiser demand appears concentrated in industries such as pharmaceuticals, healthcare, and housing/real estate that benefit from CSR-aligned audience targeting. The company also maintains operational partnerships with READYFOR (bequest donation processing), ZOI (editorial oversight), むすびえ (children's cafeteria movement, go-to-market), and Kanazawa University (go-to-market collaboration).

Name

Gooddo

Legal name

gooddo株式会社

Website

https://gooddo.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Gooddo operates a Japanese social contribution platform that connects individuals with NPOs and charitable causes, providing a curated bequest donation guide covering 117 organizations alongside SDGs-focused editorial media and LINE-based distribution.

Ownership category

akta.pro rank

Product category

Online Charity and Social Impact Platform

NAICS

Other Grantmaking and Giving Services (813219), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

Keywords

• Social impact platform
• Donation matching platform
• Bequest donation guide
• Nonprofit pr consulting
• Sdgs online media

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: gooddo Magazine and the gooddo platform generate revenue through display advertising and sponsored content from advertisers including pharmaceutical companies, healthcare manufacturers, and housing companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

gooddo operates a social contribution platform that connects individual donors with NPOs/NGOs in Japan through donations, volunteering, and bequest giving. The company also publishes gooddo Magazine, an editorial media focused on social issues and SDGs, and provides PR support and consulting services to nonprofit organizations to increase their visibility and donor outreach.

Product overview

Gooddo operates a multi-product social contribution ecosystem consisting of the core gooddo platform (connecting donors with NPOs/NGOs), gooddo Magazine (an SDGs-focused information media), gooddo Channel (video content), and the Bequest Donation Guide (a legacy giving platform). These products work together to help individuals easily contribute to social causes through donations, volunteering, and information access.

Differentiator

Problem solved

Functional benefit

Brands

• gooddo magazine: Social issues and SDGs-focused information media platform
• 遺贈寄付ガイド (Izokuifu Guide)

Products and services

• gooddo (Main Social Contribution Platform) A social contribution platform that connects individuals who want to take action on social issues (through donations, volunteering, and other actions) with NPOs and NGOs that need support. Targets individual donors in Japan seeking to contribute to verified charitable causes.
• gooddo Magazine (gooddoマガジン) An editorial media platform specializing in social issues and SDGs, covering topics such as poverty, hunger, education, environmental problems, gender equality, and other social challenges in Japan and worldwide. Drives audience engagement and supports the matching platform.
• Bequest Donation Guide (遺贈寄付ガイド) A bequest donation information portal that helps individuals find charitable organizations to support through legacy gifts. Features 117 registered organizations searchable by activity theme (children, education, medical care, disability support, international cooperation, poverty, environment, etc.), geographic area, asset type, and other criteria. Targets Japanese individuals planning end-of-life giving.
• PR Support and Consulting for NPOs/NGOs A professional services offering that provides PR support and consulting to nonprofit organizations and NGOs, helping them increase visibility, attract donations, and communicate their social mission effectively. Serves as a separate revenue and impact channel beyond the consumer-facing platform.

Quantifiable outcome

• 3 million monthly page views and 2 million monthly unique users on gooddo Magazine
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered key and supporting.

• READ YFOR株式会社keyImplementation/ SI/ Consulting PartnerREADYFOR handles the bequest donation procedures and consultation for some listed organizations on the Bequest Donation Guide (e.g., シンママ応援団 uses READYFOR for bequest processing). READYFOR acts as a trusted intermediary managing the operational and administrative aspects of bequest donations.
• 遺贈寄附推進機構株式会社 (ZOI)supportingImplementation/ SI/ Consulting PartnerZOI provides expert editorial oversight and consultation for the Bequest Donation Guide's FAQ and educational content, ensuring accuracy of bequest donation information and professional guidance for users.
• 公益社団法人全国子ども食堂支援センター・むすびえkeyGTM or Marketing Partnerむすびえ is featured as an interview subject on the Bequest Donation Guide, raising awareness about the children's cafeteria movement and connecting potential donors with the cause. gooddo provides a platform for visibility and donor discovery.
• 国立大学法人金沢大学supportingGTM or Marketing PartnerKanazawa University is listed on the Bequest Donation Guide, accepting various forms of estate donations (cash, real estate, securities, general movable assets) to support education and research.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• READYFOR: Japan's leading crowdfunding platform, which also operates a bequest/legacy giving service. READYFOR is already a partner of Gooddo (handling bequest processing for some listed organizations), making it the most directly comparable Japanese peer for the Bequest Donation Guide and donation-matching business.
• CAMPFIRE: One of Japan's largest crowdfunding platforms, with significant traffic in NPO/charity projects alongside consumer and creative categories. Comparable to Gooddo's donation and bequest-matching offering in mobilizing Japanese individual donors to fund social-good initiatives.
• TABLE FOR TWO: Japanese social contribution platform that channels consumer activity (restaurant meals, etc.) into donations fighting hunger in developing countries. Operates a similar donation-matching and cause-marketing model in Japan and competes for the same socially conscious Japanese donor audience.
• Yahoo! Donation (Yahoo!ネット募金 / Give One): Yahoo Japan's online donation platform that aggregates NPOs/charities and lets users donate via Yahoo account payment rails. It competes directly with Gooddo's core donation-matching platform and benefits from Yahoo Japan's massive logged-in user base and built-in payment infrastructure.

Broad incumbents

• Septeni Holdings: Publicly listed Japanese digital marketing conglomerate and majority shareholder of Gooddo. Operates broadly in digital advertising and marketing services; Gooddo sits within Septeni's portfolio as a cause-marketing / social-impact venture, giving Septeni direct strategic and operational overlap with the subject company.
• Yahoo Japan (LY Corporation): Parent of Yahoo Japan and operator of Yahoo! Donation and other social-impact verticals alongside its dominant portal, e-commerce, and advertising businesses. Comparable as a broad incumbent whose donation features compete with Gooddo's platform from inside a much larger distribution footprint.

Others

• A8.net (Fan Communications): Japan's largest affiliate advertising network, operated by Fan Communications and an explicit affiliate infrastructure partner of Gooddo. Comparable as an enabling distribution layer for Gooddo's affiliate-commerce revenue stream rather than a direct donation competitor.
• TRAICY: Japanese digital media company covering travel, social issues, and sustainability themes. Comparable as a content-led media business that monetizes socially conscious audiences, though it does not directly operate a donation or bequest matching platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gooddo_jp
• YouTubeyoutube.com/channel/UCtbq81i3srdvEvIVyIscfkA
• Facebookfacebook.com/gooddo.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gooddo