Fact
- Company typePrivate
- Founded2001
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Fact firmographics
Firmographics- Name
- Fact
- Legal name
- Stiftelsen Faktum
- Website
- https://faktum.se
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fact industry classification
Industry- Product category
- Street Newspaper Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Fact is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Fact business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Street Newspaper Sales: Sellers buy the newspaper for 50 SEK and sell it for 100 SEK, keeping the 50 SEK margin. This is the core revenue model that provides income to homeless and socially excluded individuals.
- Print Subscription: Annual or monthly subscription for readers who want to receive the magazine by mail, supporting the organization's mission.
- Digital Subscription: Digital subscription available for readers to access content online, with revenue supporting the organization's operations.
- Faktum Shop: Online shop (faktumbutiken.se) selling merchandise and related products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Street newspaper wholesale and retail price |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fact product offering
Product offeringCore offering
Faktum publishes a monthly Swedish street newspaper (gatutidning) that homeless and socially excluded vendors purchase at 50 SEK and sell at 100 SEK, retaining the margin as income. The core product is the 12-times-yearly print magazine covering investigative journalism and social commentary, complemented by print and digital subscriptions, a podcast ('Faktum frågar'), special editions (e.g., Korsord 2025, Faktum Novell, Faktum Kids), and a small merchandise shop.
Product overview
Faktum is Sweden's largest street newspaper (gatutidning), published 12 times per year. The core offering is the physical magazine sold by homeless and socially excluded individuals who purchase it for 50 SEK and sell it for 100 SEK. Supplementary offerings include digital subscriptions, a podcast (Faktum frågar), newsletter services, an online shop, and annual specialty editions such as crossword puzzles.
Differentiator
Problem solved
Functional benefit
Brands
- Faktum Novell: Special edition publication
- Podden Faktum frågar
Products and services
- Faktum Magazine Sweden's largest street newspaper (gatutidning), published 12 times a year. Sold by homeless and socially excluded vendors who purchase each copy for 50 SEK and resell for 100 SEK, retaining the margin as income. Covers investigative journalism and social commentary.
- Faktum Digital Subscription Recurring digital subscription that grants online access to Faktum magazine content for readers who want to support the foundation but lack access to street sellers in their area.
- Faktum Shop (faktumbutiken.se) Online merchandise storefront selling Faktum-branded products and related items as a supplementary revenue stream supporting the foundation's social mission.
- Korsord 2025 Annual crossword puzzle edition published by Faktum as a special print issue.
Quantifiable outcome
- Provides income to homeless individuals through street sales
Companies that use Fact
Customer profileSegments3 records
Ideal customer profiles3 records
Fact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fact partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- INSP (International Network of Street Papers)coreFaktum is a member of the international network for street newspapers. Faktum's editor-in-chief Sarah Britz serves on the INSP board, providing international connections and best practices shared among street papers globally.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fact competitors and assessment
Company assessmentDirect peers
- The Big Issue: The UK's flagship street newspaper sold by homeless and vulnerably housed vendors using a similar buy-low/sell-high model. Most internationally recognized street paper and the conceptual benchmark for Faktum's social-enterprise journalism model.
- Megaphone: Canadian street newspaper based in Vancouver and Calgary, employing the same homeless-vendor distribution model. Operates an INSP-aligned social enterprise journalism approach directly comparable to Faktum.
- Street Sense: Washington D.C.-based street newspaper sold by vendors experiencing homelessness. Operates under the same social-enterprise journalism premise and is an active INSP member, directly paralleling Faktum.
- Hus Forbi: Denmark's leading street newspaper, sold by homeless vendors on the same buy-at-wholesale / sell-at-retail model. Closely comparable Nordic peer in geography, language proximity, and vendor structure.
- L'Itinéraire: Montreal-based street newspaper founded in 1994 and a founding INSP member. Uses the same vendor-purchase-and-resell model, making it a long-tenured direct peer in social-enterprise periodical publishing.
Regional players
- AksjeNorge / Sosial Entusiast: Norwegian social-enterprise magazine activities linked to the street-paper movement. Relevant regional peer reflecting Nordic street-paper dynamics comparable to Faktum's positioning.
- The Big Issue Australia: Australian edition of The Big Issue, applying the same vendor model in a different geography. Comparable as a regional implementation of the same street-newspaper social-enterprise concept.
- Dubská Dumka: Czech street newspaper operating the homeless-vendor sales model in Central Europe. Functions as a regional peer implementing the same INSP-style social-enterprise journalism framework as Faktum.
Broad incumbents
- Expo (Swedish investigative magazine): Swedish investigative journalism outlet covering social and political issues. Comparable as a domestic incumbent operating in the same social-issue journalism niche, though distributed through conventional channels rather than street sales.
Others
- INSP (International Network of Street Papers): Umbrella network of which Faktum is a member and on whose board Faktum's editor sits. Relevant as the ecosystem / enabling organization that anchors the global street-paper category in which Faktum operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fact social profiles
Digital presenceFact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fact leadership team
Management profileNumber of profiles
Profiles2 records
Fact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fact
What does Fact do?
Faktum publishes a monthly Swedish street newspaper (gatutidning) that homeless and socially excluded vendors purchase at 50 SEK and sell at 100 SEK, retaining the margin as income. The core product is the 12-times-yearly print magazine covering investigative journalism and social commentary, complemented by print and digital subscriptions, a podcast ('Faktum frågar'), special editions (e.g., Korsord 2025, Faktum Novell, Faktum Kids), and a small merchandise shop.
Is Fact a public or private company?
Fact is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fact founded?
Fact was founded in 2001. It employs 11 to 50 people.
Where is Fact based?
Fact is headquartered in Gothenburg, Sweden, in the Europe region.
How does Fact make money?
Four revenue lines are on record. Street Newspaper Sales are the primary driver. The others are print Subscription, digital Subscription and faktum Shop.
Who are Fact's main competitors?
Direct peers on record are The Big Issue, Megaphone, Street Sense, Hus Forbi and L'Itinéraire. Regional players are AksjeNorge / Sosial Entusiast, The Big Issue Australia and Dubská Dumka. Expo (Swedish investigative magazine) is listed as a broad incumbent. INSP (International Network of Street Papers) is listed as an others.
Does Fact have an API?
No public API is recorded for Fact.
What industry is Fact in?
Fact's product category is Street Newspaper Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 51312 and its SIC code is 2721.