cetacea

Name

cetacea

Legal name

cetacea GmbH

Website

https://cetacea-gmbh.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

cetacea is a German management consultancy advising C-level executives of large enterprises on transformation, change management, and KPI-driven culture measurement using proprietary methodologies including the Perception Workshop, Integrity Index, and Culture Readiness Analysis.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Management consulting
• Culture transformation
• Change management
• Leadership development
• Organizational consulting

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consulting Services: Professional consulting engagements for transformation management, culture management, change management, and change communications. Services delivered through project-based consulting engagements with C-level clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

B2B management consulting firm specializing in transformation, culture, and change management for C-level executives at large enterprises. The firm delivers strategy development, executive coaching, leadership development, and CEO positioning using proprietary methodologies such as Perception Workshops, Integrity Index, and Culture Readiness Analysis.

Product overview

cetacea is a strategic management consultancy offering a holistic, KPI-driven transformation and culture management approach. The core offering consists of two main pillars: Transformation Management (combining Change Management, Change Communications, and People Development) and People & Culture Management (comprising Culture Measurement and Culture Strengthening modules). The company provides C-level consulting, CEO communication support, leadership development, and specialized methodologies including Perception Workshops for culture assessment and the Integrity Index for measuring organizational integrity. Services are delivered through interdisciplinary teams using co-creation approaches with clients. The company's subsidiary, the Global Organizational Integrity Institute (GOII), focuses specifically on integrity management and measurement based on international standards.

Differentiator

Problem solved

Functional benefit

Brands

• GOII (Global Organizational Integrity Institute): A science-based institute that supports companies in their integrity management and integrity measurement based on international standards and best practices. GOII provides advisory services for establishing integrity programmes and operational management support, including strategy development to communication (Integrity Management), as well as analysis tools such as the Integrity Index and Integrity Perception Workshop.

Products and services

• Transformation Management

Quantifiable outcome

• Successful support for companies like Volkswagen in developing Integrity Index as key KPI over 5.5 years
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Global Organizational Integrity Institute (GOII)coreStrategic or Co-development PartnerGOII is a science-based institute that supports companies in their integrity management and integrity measurement based on international standards and best practices. GOII provides in-depth analysis with proven tools (such as the Integrity Index® or the Integrity Perception Workshop), proven improvement measures and support in implementing and monitoring the effectiveness of the entire integrity improvement process. cetacea appears to be connected to GOII as a related organization in the integrity management space.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kienbaum: Kienbaum is a German management consultancy focused on leadership, HR, organizational transformation and executive advisory, closely overlapping with cetacea's C-level consulting, change leadership and people development services.
• Metaplan: Metaplan is a German strategy and organization design consultancy that supports large organizations in transformation and decision-making, making it a comparable boutique peer in the same C-level transformation space.
• Promerit: Promerit is a German boutique consultancy specializing in change management, cultural transformation and leadership development, directly comparable to cetacea's transformation and people & culture management offering for large enterprises.

Broad incumbents

• Boston Consulting Group: BCG's People & Organization Practice and transformation work directly overlaps with cetacea's change management, culture strengthening and leadership development offerings at enterprise scale.
• Roland Berger: Roland Berger is a leading global strategy and transformation consultancy headquartered in Munich, frequently competing for the same large-enterprise transformation mandates cetacea serves, but with a much broader portfolio.
• Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm with organizational and culture advisory capabilities that intersect cetacea's leadership development and C-level advisory services.
• Detecon: Detecon is a German-origin management and technology consultancy with transformation and organizational advisory practices that overlap cetacea's enterprise transformation and change management services.
• Capgemini Invent: Capgemini Invent is the digital transformation and strategy arm of Capgemini, with a substantial organizational change and culture practice that overlaps cetacea's enterprise transformation and change communications work.
• Heidrick & Struggles: Heidrick & Struggles combines executive search with leadership advisory and organizational culture consulting, comparable to cetacea's senior leadership and culture-focused engagements with large enterprises.
• McKinsey & Company: McKinsey's Organization Practice advises large enterprises on culture, change and transformation, making it a broad incumbent peer that competes for similar CEO/C-suite transformation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100078930797143
• LinkedInlinkedin.com/company/cetacea

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cetacea