Moxie Outdoor Adventures

What Moxie Outdoor Adventures does

Moxie Outdoor Adventures, operating as Moxie Outdoors, is a private whitewater rafting and river-adventure outfitter headquartered at 2265 US-201 in The Forks, Maine. The company runs single-day and multi-day rafting trips on three New England rivers — the Kennebec (Class III–IV), the Dead (longest continuous whitewater stretch in the Northeast, available on scheduled release dates), and the Penobscot (Class V with views of Mount Katahdin) — alongside tubing and overnight adventure packages that can include lodging and meals for groups. Its core customer segments are individual adventure seekers and families (recreational rafting), organized youth groups (summer camps, school groups, and scout troops), and group/corporate bookings seeking customizable packages; youth groups are the explicitly stated primary segment.

Moxie operates a direct-to-consumer go-to-market: customers book through the moxierafting.com website, a toll-free phone line (1-800-866-6943), or email ([email protected]). The business is now part of the Three Rivers Whitewater family, a strategic operating parent that supplies the company's professionally trained guide staff and is described as investing more in guide training than any other Maine outfitter. Moxie also cross-promotes with two linked partner properties — Lake Moxie Camps (lodging) and Cliff's Raft Rentals (self-guided equipment) — creating an integrated lodging, equipment, and guided-trip ecosystem in The Forks. Revenue is generated through per-trip transaction fees on booked rafting, tubing, and overnight experiences; no pricing tiers or specific price points are publicly disclosed. The company reports 11–50 employees, no outside funding, no proprietary technology stack beyond a content website, and no public financial disclosures.

Name

Moxie Outdoor Adventures

Legal name

Moxie Outdoors

Website

https://moxierafting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moxie Outdoor Adventures is a Maine-based whitewater rafting outfitter operating single- and multi-day trips on the Kennebec, Dead, and Penobscot rivers for individual consumers, families, youth groups, and organizations, under the Three Rivers Whitewater family.

Ownership category

akta.pro rank

Product category

Whitewater Rafting / Outdoor Adventure Tourism

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

Keywords

• Whitewater rafting
• Outdoor adventure tours
• Maine rafting trips
• Youth group adventures
• Guided river trips

Headquarters

HQ city

West Forks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Whitewater Rafting Trip Bookings: Revenue is generated through direct booking of whitewater rafting trips on Maine rivers (Kennebec, Dead, and Penobscot). Customers pay for single-day and multi-day adventure experiences, with options for custom packages including lodging and meals for group bookings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Moxie Outdoor Adventures is a whitewater rafting outfitter that runs guided single-day and multi-day rafting trips on the Kennebec, Dead, and Penobscot rivers in The Forks, Maine. Trips are operated in partnership with Three Rivers Whitewater, which supplies the professionally trained guide staff. The company also offers customized Youth Group Adventures for camps, schools, and scout troops, multi-day overnight packages, and cross-references partner lodging and rental offerings through Lake Moxie Camps and Cliff's Raft Rentals.

Product overview

Moxie Outdoors is a whitewater rafting and outdoor adventure company operating in The Forks, Maine. The company offers a unified service portfolio centered on whitewater rafting experiences across three major rivers—Kennebec, Dead, and Penobscot—ranging from mild to wild options suitable for all experience levels. In addition to single-day rafting trips, Moxie provides multi-day overnight adventures and specialized Youth Group Adventures tailored for camps, schools, and scout organizations. The company operates in partnership with Three Rivers Whitewater for guide services and trip operations, and offers related outdoor experiences through partner sites including Lake Moxie Camps and Cliff's Raft Rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Kennebec River Rafting Guided whitewater rafting trip on Maine's Kennebec River featuring big waves and Class III-IV rapids with wilderness scenery; offered to individuals, families, and groups seeking a popular Maine rafting experience.
• Dead River Rafting Guided whitewater rafting trip on Maine's Dead River, featuring the longest stretch of continuous whitewater in the Northeast; available on select release dates for adventure-seeking individuals and groups.
• Penobscot River Rafting Guided high-adrenaline Class V whitewater rafting adventure on Maine's Penobscot River with views of Mount Katahdin; targeted at experienced rafters seeking a premier wilderness experience.
• Youth Group Adventures Customized guided outdoor adventure experiences designed for summer camps, school groups, and boy and girl scout troops, with safety-conscious river trips, professional guides, and optional lodging and meal packages.
• Overnight Trips Multi-day outdoor adventure packages that combine whitewater rafting with overnight accommodations and custom add-ons, designed for groups seeking extended experiences.
• Lake Moxie Camps Related outdoor camping experience offered through a partner site, cross-promoted by Moxie for additional adventure options in The Forks, Maine area.
• Cliff's Raft Rentals Raft rental services offered through a partner site, cross-promoted by Moxie for self-guided river experiences in The Forks, Maine area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Three Rivers WhitewatercoreStrategic or Co-development PartnerThree Rivers Whitewater is the primary operational partner for Moxie Outdoors. The companies run whitewater rafting trips together, with Three Rivers providing professionally trained guide staff. Moxie Outdoors is described as 'proudly part of the Three Rivers family,' indicating a deep strategic partnership. Three Rivers Whitewater invests more in guide training than any other Maine outfitter.
• Lake Moxie CampsminorGTM or Marketing PartnerLake Moxie Camps is listed alongside Cliff's Raft Rentals as linked partner properties on the Moxie Outdoors website, indicating cross-promotional or referral partnership for integrated outdoor adventure experiences in the Forks, Maine area.
• Cliff's Raft RentalsminorGTM or Marketing PartnerCliff's Raft Rentals is listed alongside Lake Moxie Camps as linked partner properties on the Moxie Outdoors website, indicating cross-promotional or referral partnership for integrated outdoor adventure experiences including equipment rentals in the Forks, Maine area.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Northeast Whitewater: Shelburne Falls, MA-based whitewater rafting outfitter serving New England — comparable regional rafting product, guided-trip delivery, and family/adventure customer base.
• Crab Apple Whitewater: New England whitewater rafting outfitter offering guided trips and instruction across multiple Northeast rivers — comparable in product offering, target customer (families and adventure seekers), and guided-trip delivery model.
• Adventure Bound: Multi-region U.S. whitewater rafting outfitter offering guided trips and youth group programs — comparable in core rafting product, group booking model, and youth/adventure traveler target market.
• Whitewater Challengers: Northeast whitewater rafting outfitter offering guided trips and youth/school group programs on comparable rivers — directly competing for the same recreational and youth-group customer base.
• Wilderness Voyageurs: Pennsylvania-based whitewater rafting and outdoor adventure outfitter offering guided trips, overnight packages, and youth group programming — comparable in product mix and adventure traveler target.
• Three Rivers Whitewater: Moxie's parent company and operational partner; runs whitewater rafting trips on the same Maine rivers (Kennebec, Dead, Penobscot) with shared guide staff and the same 'Three Rivers family' brand identity.
• Northern Outdoors: Maine-based adventure outfitter operating whitewater rafting, lodging, and outdoor activities in The Forks region — directly competing for the same rafting and overnight-trip customers as Moxie.

Broad incumbents

• OARS: Established national whitewater rafting and adventure travel outfitter with multi-river, multi-destination trips — a broader incumbent offering comparable guided rafting experiences across the U.S., including multi-day packages.
• Nantahala Outdoor Center: Major U.S. outdoor adventure company operating rafting, lodging, and instructional programs at scale — overlaps with Moxie on guided whitewater rafting and family/adventure travel customer segments.
• REI Adventures: National adventure travel operator offering multi-day guided rafting and outdoor trips — adjacent incumbent competing for the same adventure-seeking consumer wallet with a broader portfolio and stronger digital booking funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/raftmoxie
• Facebookfacebook.com/RaftMoxie
• LinkedInlinkedin.com/company/moxie-outdoor-adventures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxie Outdoor Adventures