Firland Management
- Company typePrivate
- Founded1999
- HeadquartersLewiston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Firland Management firmographics
Firmographics- Name
- Firland Management
- Legal name
- Firland Management LLC
- Website
- https://icerinks.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Firland Management is headquartered
LocationHeadquarters
- HQ city
- Lewiston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firland Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ice Rink Management Services: Turn-key management fees for operating ice rink facilities on behalf of owners. Services include daily operations, programming, marketing, booking, legal/risk management, financial management, and HR. Revenue is generated through management contracts with municipalities, universities, and private facility owners.
- Advisory and Consulting Services: Pre-development advisory including market opportunity reports, feasibility studies, financial forecasting, economic impact reports, and custom consulting. Revenue generated through project-based consulting fees.
- Development Services: Expert guidance during facility development including design requirements, value engineering, technology schematics, cash handling plans, facility branding, and operational budget planning. Revenue through development consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Ice rink construction cost estimate |
| Unit Pricing | One time/ perpetual license | Two-sheet ice facility construction |
| Usage-based | Pay-as-you-go | Rental rates in major metropolitan areas |
| Unit Pricing | Pay-as-you-go | McCormick Tribune Ice Rink admission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Firland Management product offering
Product offeringCore offering
Firland Management provides turn-key ice rink management, planning, and development services for facility owners. The company delivers daily operations, programming, marketing, booking, financial management, and HR services for ice rink facilities, along with advisory services including feasibility studies, market opportunity reports, financial forecasting, economic impact analyses, and construction development support for new and existing ice venues.
Product overview
Firland Management (now part of Sports Facilities Companies - SFC Ice Rinks) offers a comprehensive portfolio of ice rink management, planning, and development services. The company provides turn-key ice rink management covering daily operations, programming, marketing, financial management, and human resources. As part of SFC's ice division, Firland combines planning services (business plans, feasibility studies, financial forecasting, economic impact reports) with development services (construction management, design coordination, equipment specifications) to deliver end-to-end solutions for ice rink facilities. The integrated offering enables communities and facility owners to outsource operations while maintaining control of their ice rinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Ice Rink Management Services Turn-key ice rink management encompassing daily operations, programming, marketing, booking, legal/risk management, financial management, and human resources for ice rink facilities. Targeted at municipalities, universities, and private ice rink owners seeking outsourced operations.
- Development Services Ice rink development and construction management services including sports equipment design, technology requirements, cash handling plans, facility branding, wayfinding, and operational budget impacts for design decisions. Designed for facility owners and developers building new ice venues.
- Planning Services Strategic planning services including ice rink business plans, feasibility studies, operational assessments, financial forecasting (pro forma), economic impact reports, and custom consulting for facility planning and development. Targeted at ice rink developers, investors, and municipalities evaluating new or expanded facilities.
- Feasibility Study Comprehensive assessment including community engagement, program development, market research, and financial forecasting to align facility models with community vision and goals. Targeted at developers and municipalities considering new ice rink construction.
- Market Opportunity Report Early-stage facility planning analysis addressing key questions about construction costs, community recreation center sizing, and specific community needs. Designed for developers and municipalities at the inception stage of an ice rink project.
- Financial Forecasting (Pro Forma) Detailed 5-year financial forecast providing third-party credibility for securing funding, building community support, and aligning operational teams. Targeted at developers and municipalities needing financial validation for new ice rink projects.
- Economic Impact Report Analysis of new tax revenue generated by sports tourism, including benefits to lodging, restaurants, and entertainment sectors. Designed for municipalities and developers seeking to demonstrate broader economic returns of ice rink investments.
- Existing Facility Optimization Performance diagnostics and solutions for underperforming facilities, supporting owners throughout the optimization process to improve lives impacted, economic growth, or revenue generated. Targeted at existing ice rink operators seeking operational improvement.
Quantifiable outcome
- 25 million annual visits across SF Network facilities
- +3 more outcomes
Companies that use Firland Management
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Firland Management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Firland Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Central Park ConservancyflagshipFirland Management was selected as the management team for the ice rink operation at the new Harlem Meer Center in Central Park, New York, on behalf of the Central Park Conservancy. The $160 million project scheduled for mid-2024 completion includes a pool and ice rink connecting the north end of Central Park to the community.
- Sports Facilities Companies (SFC)coreIn 2024, Sports Facilities Companies acquired Firland Management, a leading provider of ice rink planning and operations. The acquisition combined SFC's expertise in recreation facility development and operations with Firland's specialized ice rink experience, creating a championship team with an expanding ice portfolio.
- Architectural and Construction FirmscoreSFC's development services bridge the gap between business plans, design firms, construction teams, and facility operators. The company works with architectural teams nationwide to provide sports, events, and facility management expertise during design and construction phases.
- Bryant Park CorporationminorSFC expertise featured in analysis of Bryant Park Winter Village Ice Rink operations. The 17,000 sq ft rink is one of few large urban rinks with free standard-admission skating, flanked by holiday shops and winter programming.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Firland Management competitors and assessment
Company assessmentBroad incumbents
- ASM Global: ASM Global is the largest venue management company in the world, operating hundreds of arenas, stadiums, and convention centers. Comparable to Firland/SFC as a third-party operator of public-facing facilities, though it does not specialize in ice rinks.
- Oak View Group: Oak View Group develops, owns, and operates entertainment venues and provides facility services including at arenas with ice programming. Comparable as a venue development and management peer, though it focuses on larger greenfield arena projects.
- Legends Hospitality: Legends provides hospitality, planning, and sales services for sports and entertainment venues, including ice arenas. Comparable through its facility management and advisory offerings for venues, though it operates at much larger scale with a wider scope.
- Centerplate: Centerplate provides food, beverage, and hospitality services for sports and entertainment venues, including ice arenas. Comparable as a contracted facility services provider to public venues, though its scope is narrower than Firland's full operations management.
- Delaware North Companies: Delaware North operates sports and entertainment venues including concessions and hospitality at ice arenas. Comparable as a third-party operator of public recreation facilities, though its core is food service and hospitality rather than ice-specific operations.
- Vail Resorts: Vail Resorts operates ski resorts and mountain destinations that share winter sports and snow/ice recreation demand with ice rinks. Comparable as a vertically integrated operator of cold-weather recreational facilities with management and programming expertise.
Others
- Sport Court / Connor Sports: Connor Sports is a major manufacturer and installer of sport flooring and ice rink dasher boards. Comparable as an adjacent ecosystem participant that supplies equipment into the ice rink development projects Firland consults on.
Emerging players
- National Sports Services: National Sports Services provides sports facility consulting, feasibility studies, and management advisory for municipalities. Comparable through its advisory services to facility owners, overlapping with Firland's planning and development offerings.
- SMG Corporation: Prior to merging with AEG Facilities, SMG was a major venue management operator. Comparable through its third-party arena and civic facility management model, though it historically focused on larger venues rather than specialty ice rinks.
Regional players
- ICE Sports Group: ICE Sports Group operates community ice rinks across multiple US states with programs, leagues, and lessons. Directly comparable as a multi-rink ice facility operator, though it operates regionally rather than as a national management consultant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Firland Management social profiles
Digital presenceFirland Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firland Management leadership team
Management profileNumber of profiles
Profiles9 records
Firland Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firland Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firland Management
What does Firland Management do?
Firland Management provides turn-key ice rink management, planning, and development services for facility owners. The company delivers daily operations, programming, marketing, booking, financial management, and HR services for ice rink facilities, along with advisory services including feasibility studies, market opportunity reports, financial forecasting, economic impact analyses, and construction development support for new and existing ice venues.
Is Firland Management a public or private company?
Firland Management is a private company. It is classified as corporate owned and is currently operating.
When was Firland Management founded?
Firland Management was founded in 1999. It employs 11 to 50 people.
Where is Firland Management based?
Firland Management is headquartered in Lewiston, United States, in the North America region.
How does Firland Management make money?
Three revenue lines are on record. Ice Rink Management Services are the primary driver. The others are advisory and Consulting Services and development Services.
Who are Firland Management's main competitors?
Broad incumbents on record are ASM Global, Oak View Group, Legends Hospitality, Centerplate, Delaware North Companies and Vail Resorts. Sport Court / Connor Sports is listed as an others. Emerging players are National Sports Services and SMG Corporation. ICE Sports Group is listed as a regional player.
Does Firland Management have an API?
No public API is recorded for Firland Management.