Consumed

What Consumed does

Consumed GmbH & Co. KG, doing business as consuMED, is a privately held German online retailer of medical supplies headquartered in Regensburg, Germany. Operating the consu-med.de storefront for approximately 25 years, the company sells medical consumables, wound care products, incontinence supplies, surgical supplies, enteral nutrition, hygiene/disinfection products, and personal care items. It distributes products from major medical brands including B. Braun, Smith & Nephew, Medtronic, Coloplast, Mölnlycke, ConvaTec, Fresenius Kabi, Abbott, Nestlé Health Science, and Lohmann & Rauscher. Customers include both individual patients requiring home-care supplies and healthcare professionals (clinics, nursing homes, home care services), served through a unified B2C-style e-commerce experience with free chat-based technical consultation.

The platform is built on a standard e-commerce stack integrating Doofinder on-site search, Google Analytics, Google Tag Manager, Microsoft Advertising conversion tracking, Brevo email automation, PayPal Express Checkout with installment payments, and Amazon Pay. The company operates a content marketing library (Ratgeber) covering topics such as pre/post-surgical nutrition and health insurance reimbursement, and acquires customers through partnerships with German price comparison platforms Medizinfuchs.de, idealo, and MediPreis.de. Pricing is unit-based across a catalog ranging from approximately EUR 0.71 (non-woven compresses) to EUR 559.95 (V-Loc wound closure device), with free shipping in Germany for orders over EUR 99 and a free gift included at EUR 150 cart value.

Revenue is generated entirely through one-time unit-based product sales, with no subscription, recurring, or SaaS revenue streams disclosed. The company ships cross-border to Austria, Belgium, Czech Republic, Italy, Luxembourg, the Netherlands, Switzerland, and Liechtenstein alongside its German home market. Ownership is private and founder-controlled with no disclosed parent company, subsidiaries, external investment, or M&A activity. Note: a separate Tunisian medtech manufacturer named Consomed was identified in an EU Delegation partnership mission in 2026; this entity is distinct from Consumed GmbH & Co. KG and is not affiliated with consuMED.

Name

Consumed

Legal name

Consumed GmbH & Co. KG

Website

https://consu-med.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Consumed GmbH & Co. KG (consuMED) is a German e-commerce retailer of medical supplies, wound care, incontinence, surgical, and enteral nutrition products serving individual patients and healthcare professionals across 8+ European countries via its consu-med.de storefront.

Ownership category

akta.pro rank

Product category

Medical Supplies E-commerce

NAICS

Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Medical supplies retail
• Wound care products
• Enteral nutrition supplies
• Incontinence care products
• Online medical shop

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Medical Supply Product Sales: Revenue is generated through one-time unit-based sales of medical supplies to healthcare professionals and patients. The company operates a standard e-commerce model with individual product purchases, free shipping thresholds, and promotional incentives (free items at 150EUR cart value). No subscription or recurring revenue streams are indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Consumed GmbH & Co. KG, operating as consuMED, is a German online retailer of medical supplies and consumables. The e-commerce platform (consu-med.de) sells wound care products, incontinence supplies, enteral nutrition, surgical supplies, medical devices, and hygiene/disinfection items from major manufacturers to both healthcare professionals and individual patients across Germany and other European countries. The company offers a self-serve online catalog with free shipping above €99, free expert consultation via chat, and home delivery.

Product overview

consuMED is a German-language online medical supply e-commerce platform (Online-Shop für Medizinbedarf) operated by Consumed GmbH & Co. KG, headquartered in Regensburg, Germany. The platform offers a comprehensive portfolio of medical consumables and nutritional supplements, organized into two main divisions: (1) Trinknahrung & Sondenkost covering thickening agents, powdered nutritional supplements, tube feeding formulas (including Fresenius Kabi Fresubin and Fresenius Sondennahrung), and ready-to-drink beverages; and (2) Medizinprodukte covering blood collection, diabetes accessories, ECG electrodes, infusion/injection supplies, incontinence care (catheters, urine bags, ostomy), intensive care (tracheostomy, ventilation), modern wound care (hydrogel, foam dressings, PICO negative pressure therapy systems from Smith & Nephew), surgical supplies (sutures, skin markers, Medtronic V-Loc wound closure devices), compression therapy, disinfection, and practice supplies. The platform distributes products from major medical brands including B. Braun, Smith & Nephew, Medtronic, Coloplast, Mölnlycke, ConvaTec, Fresenius Kabi, Abbott, Nestlé Health Science, and Lohmann & Rauscher. Business terms include free shipping within Germany from €99, free consultation via chat, and a 25-year operational history.

Differentiator

Problem solved

Functional benefit

Products and services

• consuMED Online-Shop (Medical Supplies E-commerce Storefront)

Quantifiable outcome

• Customers rate consuMED 4.9 out of 5 stars on Google

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• European Union Delegation to Tunisia (Medtech Partnership Mission)minorStrategic or Co-development Partner · 11 April 2026European medtech delegation mission to Tunisia including business-to-business workshops and site visits to Tunisian firms PEC MED, SOFAP Medical, and Consomed. The engagement focuses on strengthening industrial partnerships in syringes, catheters, implants, and diagnostic equipment production. Consomed is identified as a Tunisian medtech manufacturing company visited during this EU-facilitated mission.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medpex: German online pharmacy selling OTC medicines, medical supplies, and home-care products. Direct peer to consuMED in target market (German-speaking consumers and healthcare professionals) and product mix, including wound care and incontinence.
• Sanicare Versandapotheke: German mail-order pharmacy and medical supply retailer serving both consumers and B2B customers. Comparable to consuMED in product mix (wound care, incontinence, home-care products) and German consumer target market.
• Apotal: German online pharmacy and mail-order drugstore with broad OTC, medical supply, and home-care assortment. Comparable to consuMED in serving German consumers and B2B customers via e-commerce with multi-category medical offerings.
• DocCheck Shop: Online medical supply store operated by DocCheck targeting healthcare professionals in Germany. Comparable to consuMED's healthcare-professional segment with a focus on medical devices, instruments, and practice supplies.

Broad incumbents

• Shop Apotheke Europe: Large publicly listed European online pharmacy headquartered in the Netherlands, operating across Germany, Austria, Italy, and other markets. Comparable to consuMED as a multi-country online retailer of OTC, medical, and health products, with far greater scale and capital.
• Redcare Pharmacy (DocMorris): Leading European online pharmacy operating in Germany, Belgium, and other countries. Directly comparable to consuMED as a regulated online retailer of medical supplies, OTC, and pharmacy products, but at vastly larger scale and with prescription drug capabilities.
• Hartmann (Paul Hartmann AG): Global medical device and hygiene company manufacturing wound care, incontinence, and surgical products. Comparable to consuMED in product category overlap (Mölnlycke, Hartmann-branded wound care and incontinence products) and as both a manufacturer competing with resellers and a potential supplier.
• OneMed (formerly Asker Healthcare / Oriola): Major European distributor of medical consumables and devices to healthcare providers. Comparable to consuMED in product portfolio (wound care, incontinence, surgical supplies) but operating at B2B scale across multiple European countries.
• B. Braun Melsungen: Major German medical device manufacturer and supplier of surgical, infusion, and wound care products. Comparable to consuMED in product category (surgical supplies, wound care) and is one of consuMED's distributed brands, making it both a supplier and an indirect competitor via direct distribution.

Emerging players

• Pflege.de (CareMarket / Curendo): German online platform focused on home-care and caregiver products, including incontinence and wound care. Comparable to consuMED's home-care patient segment and product mix, with growing e-commerce and content offerings for family caregivers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumed