East Atlantic

What East Atlantic does

East Atlantic (trading as EAFX) is a UK-incorporated, FCA-regulated payment services firm that specialises in foreign exchange and cross-border payments, with a concentrated niche in exotic and emerging-market currencies and particularly in African corridors covering 39+ countries and territories (including CFA franc zone, Nigerian Naira, Ghanaian Cedi, Kenyan Shilling, Ethiopian Birr, Tanzanian Shilling, Zambian Kwacha, Rwandan Franc, and others). The core product, EAFX International Payments, executes international payments using a network of local in-country banks and domestic payment rails rather than intermediary correspondent banks, which the company states enables same or next day delivery across all currencies, avoidance of intermediary fees, and competitive exchange rates with no hidden fees. The technology stack is essentially a curated network of local bank counterparties wrapped around an FCA-regulated payment services licence (Payment Services Directive no. 586852) and Money Services Business registration, with customer funds ringfenced in client accounts from receipt to beneficiary payout; no proprietary platform, API, or AI components are disclosed. Revenue is generated through FX margins on transaction volume (a transaction-fee / take-rate model), with pay-as-you-go billing and custom pricing negotiated by currency pair and volume. The go-to-market is dual-pronged: direct B2B relationships with businesses that need emerging-market international payments, layered on top of a referral channel built with consultancies, shipping companies, overseas property agents, solicitors, and accountants that introduce clients as part of their own service offerings. The company is privately held with 1-10 employees, a London registered office, and an operational Liverpool office, and has not disclosed any external funding rounds, M&A, or leadership changes.

Name

East Atlantic

Legal name

East Atlantic

Website

https://eastatlanticfx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

East Atlantic (EAFX) is a London-based, FCA-regulated specialist foreign exchange and international payments provider focused on exotic and emerging-market currencies across 39+ African countries, serving business clients via direct sales and a professional-services partner referral network.

Ownership category

akta.pro rank

Product category

Foreign Exchange & International Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Cross-Border & FX Payments Platforms (BPAMAFAK)

akta.pro secondary industries

International Bill Pay & Cross-Border Airtime/Top-Up (FSAGAKAM), Cross-Border Payments Clearing (International Wires & FX Settlement) (FSABAJAC)

Keywords

• Foreign exchange services
• International payments
• Emerging market currencies
• Cross-border payments
• Treasury solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Foreign Exchange and International Payments: East Atlantic provides foreign exchange services for exotic and emerging market currencies with transparent, competitive pricing. Revenue is generated through currency exchange margins on international payment transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

East Atlantic (EAFX) provides foreign exchange and international payment services, specializing in exotic African and emerging market currencies alongside major world currencies. It uses a network of local in-country banks to deliver same or next day payments to beneficiaries while avoiding intermediary bank charges, and it operates under FCA authorization with ringfenced client funds.

Product overview

East Atlantic (EAFX) is a specialist foreign exchange and international payment services company offering a single, unified service for exotic and emerging market currencies. The company provides same or next day delivery to beneficiaries using a network of local banks, competitive exchange rates with transparent pricing and no hidden fees, and FCA-regulated secure payment processing with customer funds ringfenced in client accounts. The product encompasses currency exchange services across both specialist African and emerging market currencies (such as CFA franc, Nigerian Naira, Ghanaian Cedi, Kenyan Shilling) as well as major world currencies (USD, EUR, GBP, JPY, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• EAFX International Payments (Foreign Exchange & International Payment Service)

Quantifiable outcome

• Same or next day delivery for all currencies through in-country domestic payment services
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• ConsultanciescoreChannel Partner/ Reseller/ DistributorProfessional consultancy firms that partner with East Atlantic to offer foreign exchange services to their clients, adding revenue to their businesses and increasing customer loyalty.
• Shipping CompaniescoreChannel Partner/ Reseller/ DistributorShipping companies that partner with East Atlantic to offer international payment services related to shipping and logistics transactions.
• Overseas Property AgentscoreChannel Partner/ Reseller/ DistributorProperty agents dealing with international real estate transactions that partner with East Atlantic for currency exchange needs of their clients.
• SolicitorscoreChannel Partner/ Reseller/ DistributorLaw firms that partner with East Atlantic to offer foreign exchange services for legal and property transactions involving international parties.
• AccountantscoreChannel Partner/ Reseller/ DistributorAccounting firms that partner with East Atlantic to offer foreign exchange services related to international business transactions and investments.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• OFX: OFX is a global FX and international payments provider serving businesses and individuals with cross-border transfers; directly comparable as both a regulated payments firm offering currency exchange on exotic and major currency pairs to SMEs and partners.
• Currencies Direct: Currencies Direct is a UK-regulated FX and international payments specialist serving private and business clients; directly comparable on FCA-regulated cross-border payments for expatriates and SMEs trading in a wide currency set.
• Wise (formerly TransferWise): Wise operates a regulated, low-cost cross-border payments network with transparent pricing for individuals and businesses; directly comparable on cross-border payment rails, FX mid-market pricing approach, and regulatory positioning.
• Remitly: Remitly is a digital remittance platform with strong emerging-market and African corridor presence; comparable on cross-border fund delivery to exotic markets and transparent digital-first pricing.
• WorldRemit: WorldRemit is a digital cross-border remittance and payments platform with deep African corridor coverage; comparable on Africa-focused emerging-market payment delivery and competitive FX rates to recipients.
• Tor FX (TorCurrency Exchange): Tor FX is a UK-based specialist foreign exchange and international payments broker serving SMEs and individuals; closely comparable as a regulated UK PSP focused on exotic/routine currency transfers with personal dealer service.

Broad incumbents

• MoneyGram: MoneyGram is a large global cross-border money transfer operator with extensive African payout network; broadly comparable as an incumbent cross-border payment provider competing for emerging-market transfer volume.
• Western Union Business Solutions (Convera): Western Union (via Convera for business) operates a global cross-border payments network with broad emerging-market reach; broadly comparable as a large incumbent with overlapping international payment and FX capabilities for SMEs.

Emerging players

• AZA Finance: AZA Finance is a UK-headquartered digital cross-border payments and FX provider specializing in African and emerging-market currencies; directly comparable as a regulated peer focused on the same exotic-currency corridors East Atlantic serves.
• Verto (formerly known as VertoFX): Verto is a cross-border payments platform offering business FX and treasury solutions with emerging-market focus; comparable on cross-border B2B payment rails and emerging-market FX offering targeting SMEs and partners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/EastAtlanticFX
• Facebookfacebook.com/eastatlanticfx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Atlantic