ASLOCA

What ASLOCA does

ASLOCA (Association Suisse des Locataires) is a Geneva-headquartered Swiss non-profit tenants' rights association that, as of end-2023, represented over 233,000 individual tenant members across Switzerland, with year-over-year membership growth of approximately 2%. Its operations span all four Swiss language regions via a federation of 20 cantonal and regional sections, providing physical access points for member services nationwide. The organization serves Swiss renters directly, with the implicit customer base being the country's roughly 45% renter-occupied households.

The organization's core service portfolio comprises five main offerings: (i) legal advice permanences ("permanences juridiques") delivered through regional sections for member case consultation; (ii) the Rent Calculator ("Calculateur de loyer"), a deterministic rule-based tool that lets tenants benchmark their rent against legal reference values; (iii) the legal journal "Droit au logement", issued five times per year since 1999; (iv) reference legal publications covering Swiss tenancy law; and (v) information sheets plus a member newsletter. A newer offering, Assistant ASLOCA+, extends the digital member-service surface. The technology stack is informational and lightweight; no machine-learning systems, proprietary models, or AI-driven components are described in available materials, and the rent calculator operates on statutory benchmarks rather than predictive algorithms.

ASLOCA's business model is membership dues funded, with members paying annual fees that finance legal advice, publications, regional operations, and the organization's political-campaign apparatus. Distribution is community-led through the 20 regional sections plus digital channels (website, calculator, newsletter). Governance runs through a renewed committee, regional chapters, and a co-Secretaries General executive leadership structure formalized in February 2026. The organization's most consequential recent moves have been on the political/regulatory side: winning both federal referendums it backed in November 2024 and depositing the federal Rent Initiative in June 2026 with 140,048 validated signatures, positioning ASLOCA as a central actor in shaping Swiss tenancy law rather than a passive service provider.

Name

ASLOCA

Legal name

ASLOCA Romande (Fédération romande des locataires)

Website

https://asloca.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tenant Legal Services

NAICS

Other Community Housing Services (624229)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Student Housing Tenant Representation (BPAJALAE)

Keywords

• Tenant legal services
• Rental law advice
• Housing advocacy
• Tenant rights organization
• Rent calculation tools

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues (Cotisations): ASLOCA's primary revenue comes from membership fees (cotisations) paid by individual tenant members. The association is explicitly funded by and dependent on these contributions: 'L'ASLOCA vit grâce aux cotisations de ses membres.' Membership is organized through regional cantonal sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASLOCA provides legal advice, representation, and advocacy services for residential tenants in Switzerland. Its core services include in-person and written legal consultations, support in rent negotiations and disputes, a free online rent calculator, and the publication of the journal "Droit au logement" along with legal treatises and information sheets on rental law.

Product overview

ASLOCA is a Swiss tenants' rights association offering a unified suite of services centered on legal defense and advocacy. The core offerings include legal consultation services provided by tenancy law specialists, an online rent calculator tool that helps members verify rent reduction rights and generate request letters, the 'Droit au logement' journal published five times yearly, legal reference publications ('Le bail à loyer' and related titles), information sheets, and a newsletter. The association operates through regional sections providing local support and engages in collective defense through political initiatives and referendums.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil juridique (Legal Advice Service) Telephone, in-person, and written legal consultations on rental matters for ASLOCA members, provided through 20 regional sections across Switzerland. Covers rent increases, lease terminations, deposits, defects, and disputes with landlords, with potential representation before tenancy tribunals.
• Calculateur de loyer (Online Rent Calculator) Free online tool that allows tenants and the public to calculate whether their current rent exceeds legally permissible levels under Swiss rental law, supporting informed negotiation and dispute preparation.
• Journal "Droit au logement" Periodic members' journal edited by the ASLOCA editorial team, providing analysis of Swiss rental law, court decisions, tenant-rights guidance, and housing-policy news.
• Ouvrages juridiques (Legal Treatises on Rental Law) Published legal treatises and reference works on Swiss rental law, providing in-depth analysis for tenants, lawyers, and ASLOCA regional sections.
• Fiches d'information (Information Sheets) Practical topical information sheets on specific rental-law subjects (e.g., rent increases, lease termination, deposits), used to inform tenants of their rights and how to act.
• Adhésion / Membership Annual membership in ASLOCA, granting access to legal advice, publications, the rent calculator, and inclusion in the association's political advocacy for tenant rights. Pricing is tiered by regional section and household composition.

Quantifiable outcome

• Over CHF 10 billion in annual tenant overpayments documented by BASS bureau; ASLOCA's initiative on rents seeks to end this systematic overcharging through constitutional rent control provisions.
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, moderate, minor and core.

• Stiftung für Konsumentenschutz (SKS)majorStrategic or Co-development PartnerSwiss Consumer Protection Foundation — a key ally in the 2x NON coalition against the 2024 rental law reforms. SKS co-organized the October 2024 press conference with ASLOCA and allies, contributing consumer protection expertise and credibility to the campaign against weakening tenant protections.
• AVIVO Suisse (Association de défense et de détente des retraité·es)majorStrategic or Co-development PartnerRetiree advocacy association — partner in the 2x NON coalition against 2024 rental law reforms. AVIVO contributed to the press conference and campaign, representing the specific vulnerability of elderly tenants to eviction during renovations.
• UNES (Union des étudiant·e·s de Suisse)majorStrategic or Co-development PartnerSwiss student union — partner in the 2x NON coalition. UNES highlighted the particular impact of subletting restrictions on students and young renters, contributing youth constituency representation to the anti-reform alliance.
• Union syndicale suisse (USS)majorStrategic or Co-development PartnerSwiss Trade Union Federation — major coalition partner in the 2x NON campaign. USS brought labor movement backing and its large membership base to the coalition against rental law weakening.
• Travail.SuissemoderateStrategic or Co-development PartnerIndependent Swiss trade union federation — allied with ASLOCA in the 2x NON coalition, contributing to coordinated labor-tenant advocacy against the 2024 rental law reforms.
• Avenir SocialminorStrategic or Co-development PartnerSocial work professional association — partner in the 2x NON coalition, contributing expertise on social consequences of housing instability for vulnerable populations.
• FARES (Fédération des Associations des retraité-e-s et de l'entraide en Suisse)minorStrategic or Co-development PartnerRetiree federation — partner in the 2x NON coalition, representing senior tenant interests in the fight against weakening eviction protections.
• Les VERT-e·s suisses (Swiss Green Party)majorGTM or Marketing PartnerSwiss Green Party — political partner in the 2x NON coalition. The party provided parliamentary support and political legitimacy to the anti-reform campaign, with party representatives co-signing coalition statements.
• PS Suisse (Swiss Socialist Party)majorGTM or Marketing PartnerSwiss Socialist Party — political partner in the 2x NON coalition, providing parliamentary backing and ideological alignment with tenant protection advocacy.
• HabitatDurablemajorStrategic or Co-development PartnerResponsible property owners association — ASLOCA's unusual coalition partner advocating jointly for a NO vote on subletting restrictions. HabitatDurable represents responsible private landlords who reject the reform as unnecessary and harmful to landlord-tenant relations, providing cross-cutting credibility to the NO campaign.
• Mieterinnen- und Mieterverband (Swiss German Tenants Association)coreStrategic or Co-development PartnerThe Swiss German-language counterpart to ASLOCA Romande, operating as a separate but allied national federation covering German-speaking Switzerland. Together they form the two pillars of the national ASLOCA Suisse federation.
• ASI (Associazione Svizzera Inquilini) — Suisse italiennecoreStrategic or Co-development PartnerThe Italian-speaking Swiss tenants association, operating as the third language-region pillar of ASLOCA Suisse alongside ASLOCA Romande and Mieterverband.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• Stiftung für Konsumentenschutz (SKS): Swiss Consumer Protection Foundation and ASLOCA's 2x NON coalition partner. Provides legal advice and advocacy on consumer issues including housing. Comparable as a member-supported advocacy organization in adjacent issue space, and a relevant coalition ally; not a direct competitor but a peer organizational model.
• Union syndicale suisse (USS / SGB): Swiss Trade Union Federation and primary 2x NON coalition ally of ASLOCA. Comparable only as a large member-funded advocacy organization with political/legislative influence, not a direct functional competitor; included as a relevant coalition partner and peer organizational archetype.
• Fédération Romande Immobilière (FRI): Swiss Romande landlords' trade association and primary counterparty to ASLOCA in rental-law debates. Comparable in being a subscription-funded real-estate advocacy organization with regional sections; included as the strategic mirror image rather than direct competitor, since it represents the supply side of the market ASLOCA defends.

Regional players

• Confédération Nationale du Logement (CNL): France's largest tenants' association; provides legal protection, advice on rent/lease issues, and advocacy on French rental law (loi du 6 juillet 1989 etc.). Direct international mission comparable to ASLOCA - subscription-funded member defense of residential tenants - but operating under French regulatory regime.
• Nederlandse Woonbond: Dutch tenant association providing legal advice to members and advocacy on Dutch rental law. Comparable international peer because the model (membership-funded legal defense + political advocacy for tenants) is functionally identical to ASLOCA's structure, though operating in a different regulatory environment.
• Deutscher Mieterbund (DMB): Germany's largest tenant association with ~300k members; provides legal advice, lobbying on German rental law (Mietrecht), and tenant support. Functionally identical to ASLOCA (legal advice subscriptions + advocacy) but cross-border, making it the closest international comparable on mission and service design rather than direct competition.
• Acorn (UK): UK community-based tenant and resident union running local branches and national campaigns against poor housing conditions and unfair landlord practices. Functionally similar to ASLOCA in combining legal support, organizing, and political action, but uses a community-union rather than federation/subscription model.

Direct peers

• Associazione Svizzera Inquilini (ASI): Swiss Italian-language tenants' association; third pillar of ASLOCA Suisse alongside ASLOCA Romande and MV. Same federation-level mandate, tenant legal advice, and political advocacy model, but serving Italian-speaking Switzerland (Ticino). Direct comparable for organizational structure and service mix.
• Mieterinnen- und Mieterverband (MV): Swiss German-language tenants' association (MV) and ASLOCA's sister federation under ASLOCA Suisse. Same mission (tenant defense, legal advice, political advocacy), same subscription-funded model, but operating in the German-speaking cantons. The two together form the only nationwide Swiss tenant-defense umbrella and are most directly comparable on services, scale, and political function.

Emerging players

• HabitatDurable: Swiss association of responsible private landlords; uniquely co-coalition partner with ASLOCA on certain housing-policy votes (e.g., subletting). Comparable as an association providing services and advocacy around Swiss residential tenancy, but operating on the supply side - relevant as a thematic counterparty/ally rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/aslocasuisse
• Facebookfacebook.com/AslocaSuisse
• LinkedInlinkedin.com/company/asloca

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASLOCA