Farrer Kane
Farrer Kane & Co is an independent London-based B2B creative communications agency founded in 2013, providing PR, media relations, content, crisis, social media and stakeholder communications to enterprise and mid-market clients across legal, financial services, property, construction, technology and energy sectors.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Farrer Kane does
Farrer Kane & Co is an independent, founder-owned creative communications agency founded in 2013 by Beth Farrer and Alex Kane and headquartered in Clerkenwell, London. The firm provides B2B public relations and communications services spanning communications strategy, media relations campaigns, social media programmes, spokesperson profiling and media training, content mapping, brand development and design, research and white papers, employee communications, crisis management, 24/7 media response, stakeholder communication planning, and social and media monitoring. It does not sell software; its core technology is multi-channel campaign delivery and monitoring, supported by a team of approximately 28 staff across Director, Associate Director, Senior Account Director, Account Manager, Account Executive, PR Assistant, Designer and PA roles.
The firm serves enterprise and mid-market clients across vertical specialisations including legal services (Stevens & Bolton, Reed Smith, Major Lindsey & Africa), financial services (HaysMac, Farrer & Co), property and real estate (Atelier, Hartnell Taylor Cook, Argyll, Heaton & Partners), construction and engineering (Sir Robert McAlpine, Ramboll), technology and energy (Conrad Energy, ESS SIMS), and pro bono causes (Soho Housing, Free Periods, Communities for Nature). Notable outcomes include a 93% increase in media hits for Sir Robert McAlpine between 2018 and 2022, over 100 pieces of coverage for an international financial services client, and coverage in The Telegraph, The Times, Sunday Times, The Independent and Country Life Magazine for Heaton & Partners within two months of engagement.
The business operates on a professional services revenue model, generating income through retainer agreements and project-based engagements priced per client requirements with annual billing cadence. Distribution is sales-led and relationship-based — clients are acquired through competitive pitches, referrals from existing clients and media contacts, and direct outreach, with international mandates supported by a partner network of tried-and-tested firms across the US, Europe and the Far East. The firm holds no external investment, has no parent company, and is entirely self-owned by its founders.
Farrer Kane firmographics
Firmographics- Name
- Farrer Kane
- Legal name
- Farrer Kane
- Website
- https://farrerkane.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farrer Kane & Co is an independent London-based B2B creative communications agency founded in 2013, providing PR, media relations, content, crisis, social media and stakeholder communications to enterprise and mid-market clients across legal, financial services, property, construction, technology and energy sectors.
- Ownership category
- akta.pro rank
Farrer Kane industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), Reputation Management & Online PR (BPAFADAN)
Keywords
Where Farrer Kane is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Farrer Kane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PR and Communications Services: The agency generates revenue through retainer agreements and project-based engagements for B2B clients seeking PR, media relations, content creation, social media management, and crisis communications services. Revenue is derived from professional services fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Professional PR services by retainer or project engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Farrer Kane product offering
Product offeringCore offering
Farrer Kane & Co is a creative communications agency that sells B2B PR and communications services on a retainer or project basis. Its offering covers communications strategy, media relations campaigns, social media programmes, spokesperson profiling and media training, content mapping, brand development and design, research and white papers, employee communications, crisis management, 24/7 media response, stakeholder communication planning, and social/media monitoring for clients across legal, financial services, property, built environment, technology, and healthcare sectors.
Product overview
Farrer Kane & Co is a creative communications agency offering a comprehensive suite of PR and communications services. The agency's offering encompasses profile building (communications strategy, media relations campaigns, news launches, social media programmes, spokesperson profiling and media training), content creation (content mapping, thought leadership campaigns, brand development and design, copywriting, research, white papers, and employee communications), and reputation protection (crisis management, 24/7 media response, stakeholder communication planning, and social/media monitoring). The company operates as a service-based agency rather than a software product company, delivering these services across B2B and B2C sectors including property, law, education, healthcare, financial services and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications Strategy
- Media Relations Campaigns
- Social Media Programmes
- Spokesperson Profiling and Media Training
- Content Mapping
- Brand Development and Design
- Research and White Papers
- Employee Communications
- Crisis Management
- 24/7 Media Response
- Stakeholder Communication Planning
- Social and Media Monitoring
Quantifiable outcome
- 93% increase in media hits between 2018-2022 for Sir Robert McAlpine
- +3 more outcomes
Companies that use Farrer Kane
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles6 records
Farrer Kane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Farrer Kane partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting.
- CIPR (Chartered Institute of Public Relations)supportingFarrer Kane worked with CIPR (their client) on the release of the AI tools and impact on PR practice report, contributing to industry knowledge development.
- LMAX GroupsupportingLMAX Group, a global fintech company and leading independent operator of FX and cryptocurrency trading execution venues, partnered with Communities for Nature through Farrer Kane's pro bono client work, supporting environmental conservation efforts.
- ParentPaysupportingCorporate sponsor for Boat of Hope campaign. ParentPay is the principal corporate sponsor and Farrer Kane provides pro bono PR and social media support for the campaign on behalf of ParentPay.
- Partner Firms (US, Europe, Far East)supportingInternational partner network for cross-country and cross-continent communications support when client needs span multiple jurisdictions. Partners are tried and tested firms in US, Europe, and Far East.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Farrer Kane competitors and assessment
Company assessmentBroad incumbents
- Edelman UK: Edelman is the world's largest PR firm with a substantial UK operation. It competes for enterprise B2B accounts across all of Farrer Kane's core verticals but offers deeper resources, global footprint, and integrated communications capabilities including public affairs and crisis management at scale.
- Ketchum London: Ketchum is a global communications firm with a significant London office serving enterprise B2B clients. It competes with Farrer Kane in technology, financial services, and corporate communications but operates at much larger scale with broader service offerings.
- Havas PR UK: Havas PR is a global network with a strong UK presence serving enterprise clients across consumer, corporate, and B2B sectors. It competes with Farrer Kane for integrated communications mandates but operates at network scale with broader service offerings and resources.
- FleishmanHillard UK: FleishmanHillard is a global PR and communications network with a strong UK presence. It competes with Farrer Kane for enterprise B2B accounts across legal, financial services, and technology, but offers a much broader portfolio of integrated communications services and global reach.
Direct peers
- The PHA Group: PHA Group is an independent UK communications agency offering PR, public affairs, and digital services. It is comparable to Farrer Kane as an independent UK mid-sized agency serving enterprise clients in property, legal, financial services, and consumer sectors with retainer-based PR services.
- Hotwire: Hotwire is a global communications and marketing agency with strong B2B and technology PR capabilities. Like Farrer Kane, it serves enterprise clients across technology, financial services, and professional services verticals, offering media relations and integrated communications.
- Beattie Group: Beattie Group is one of the UK's largest independent communications agencies, offering PR, social media, and content services. It competes with Farrer Kane for mid-market and enterprise B2B PR engagements across multiple sectors and is similarly founder-rooted in the UK.
- MHP Group: MHP Group is a UK-based communications consultancy serving corporate, financial, and public affairs clients. It competes directly with Farrer Kane in B2B media relations, profile raising, and crisis communications for enterprise clients in financial services and professional services.
Emerging players
- Buchanan Communications: Buchanan Communications is a UK-based financial and corporate communications specialist. It overlaps with Farrer Kane's financial services and B2B vertical expertise, particularly in profile raising, IR, and media relations for listed and private companies.
Regional players
- Tulchan Communications: Tulchan is a London-based financial and corporate communications advisor specializing in financial services, M&A, and IPO communications. It is comparable to Farrer Kane's financial services vertical work but serves a more senior corporate C-suite and capital markets client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Farrer Kane social profiles
Digital presenceFarrer Kane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farrer Kane leadership team
Management profileNumber of profiles
Profiles8 records
Farrer Kane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farrer Kane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farrer Kane
What does Farrer Kane do?
Farrer Kane & Co is a creative communications agency that sells B2B PR and communications services on a retainer or project basis. Its offering covers communications strategy, media relations campaigns, social media programmes, spokesperson profiling and media training, content mapping, brand development and design, research and white papers, employee communications, crisis management, 24/7 media response, stakeholder communication planning, and social/media monitoring for clients across legal, financial services, property, built environment, technology, and healthcare sectors.
Is Farrer Kane a public or private company?
Farrer Kane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farrer Kane founded?
Farrer Kane was founded in 2013. It employs 11 to 50 people.
Where is Farrer Kane based?
Farrer Kane is headquartered in London, United Kingdom, in the Europe region.
How does Farrer Kane make money?
One revenue line is on record: PR and Communications Services.
Who are Farrer Kane's main competitors?
Broad incumbents on record are Edelman UK, Ketchum London, Havas PR UK and FleishmanHillard UK. Direct peers are The PHA Group, Hotwire, Beattie Group and MHP Group. Buchanan Communications is listed as an emerging player. Tulchan Communications is listed as a regional player.
Does Farrer Kane have an API?
No public API is recorded for Farrer Kane.
What industry is Farrer Kane in?
Farrer Kane's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7311.