Money Mastery
Money Mastery is a private financial literacy coaching company founded in 1994 in Woods Cross, Utah, serving individual consumers via a subscription-based web platform ($4.95–$19.95/month or $199.50/year) at app.moneymastery.com.
- Company typePrivate
- Founded1994
- HeadquartersWoods Cross, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Money Mastery firmographics
Firmographics- Name
- Money Mastery
- Legal name
- Money Mastery
- Website
- https://moneymastery.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Money Mastery is a private financial literacy coaching company founded in 1994 in Woods Cross, Utah, serving individual consumers via a subscription-based web platform ($4.95–$19.95/month or $199.50/year) at app.moneymastery.com.
- Ownership category
- akta.pro rank
Money Mastery industry classification
Industry- Product category
- Personal Financial Planning
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
- akta.pro secondary industry
- Expense Tracking & Financial Dashboards (FSAGADAB)
Keywords
Where Money Mastery is headquartered
LocationHeadquarters
- HQ city
- Woods Cross
- HQ country
- United States
- HQ region
- North America
Markets served
Money Mastery business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Money Mastery generates revenue through monthly and annual subscription plans. The platform offers multiple pricing tiers including Basic Monthly at $19.95/month, a $4.95 Basic Monthly option, and annual plans at $199.50/year ($49.50/month when broken down). Customers subscribe online through the website and provide billing information including credit card details.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Monthly Plan at $19.95/month |
| Subscription | Monthly | Basic Monthly Plan at $4.95/month |
| Subscription | Annual | Annual Plan at $199.50/year or $49.50/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Money Mastery product offering
Product offeringCore offering
Money Mastery provides a web-based personal financial planning application accessible via app.moneymastery.com that helps individuals create and maintain a structured personal financial plan. The platform is offered on a subscription basis with monthly and annual billing tiers, and is marketed around the outcome of guiding users toward financial freedom through structured planning tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Money Mastery Personal Financial Planning Platform Web-based personal financial planning platform that provides individuals with structured tools to create and maintain a personal financial plan, accessed via app.moneymastery.com through monthly or annual subscriptions.
- Basic Monthly Subscription
Quantifiable outcome
- Customer testimonial: 'I am relieved beyond expectation to have for the first time ever, a plan.' — Kim Burton
Companies that use Money Mastery
Customer profileSegments1 record
Ideal customer profiles1 record
Money Mastery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Money Mastery competitors and assessment
Company assessmentDirect peers
- Mvelopes: Subscription budgeting and personal finance software for individuals, anchored to an envelope-style methodology. Closely comparable subscription product for mass-market budgeting/planning.
- YNAB (You Need A Budget): Subscription-based personal budgeting and financial planning software for individuals. Direct product overlap with Money Mastery on budgeting/planning use cases, with a similar self-serve PLG subscription model.
- Rocket Money: Consumer subscription service for personal finance management and subscription/bill optimization. Direct competitor in the mass-market consumer PFM subscription space.
- PocketGuard: Consumer budgeting and expense-tracking app that helps users manage spending and savings. Direct PFM overlap with Money Mastery at a similar consumer price point.
- Monarch Money: Subscription PFM platform offering budgeting, dashboards, and financial planning tools for individuals. Closest modern direct competitor with bank-linking and multi-platform delivery.
Others
- Dave Ramsey (Ramsey Solutions): Major financial-literacy education brand with associated products (EveryDollar, Financial Peace). Comparable as a financial-literacy/coaching competitor to Money Master's educational positioning.
Broad incumbents
- Personal Capital / Empower: Comprehensive personal financial planning and wealth management platform serving consumers; overlaps with Money Mastery on financial planning while offering investment and advisory services.
- EveryDollar (Ramsey Solutions): Free and premium budgeting tool built by Ramsey Solutions; targets the same 'financial freedom' consumer narrative as Money Mastery with a much larger brand and content engine.
- Mint (Intuit): Long-standing free PFM/budgeting platform from Intuit with deep bank integrations and broad consumer reach; defining incumbent in the category Money Mastery occupies.
Emerging players
- Tiller Money: Spreadsheet-based PFM/dashboard subscription for individuals who want customizable financial tracking; partial product overlap with Money Master's planning/dashboard positioning.
Market position
Customer concentration
Money Mastery social profiles
Digital presenceMoney Mastery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Money Mastery leadership team
Management profileNumber of profiles
Money Mastery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Money Mastery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Money Mastery
What does Money Mastery do?
Money Mastery provides a web-based personal financial planning application accessible via app.moneymastery.com that helps individuals create and maintain a structured personal financial plan. The platform is offered on a subscription basis with monthly and annual billing tiers, and is marketed around the outcome of guiding users toward financial freedom through structured planning tools.
Is Money Mastery a public or private company?
Money Mastery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Money Mastery founded?
Money Mastery was founded in 1994. It employs 11 to 50 people.
Where is Money Mastery based?
Money Mastery is headquartered in Woods Cross, United States, in the North America region.
How does Money Mastery make money?
One revenue line is on record: subscription Plans.
Who are Money Mastery's main competitors?
Direct peers on record are Mvelopes, YNAB (You Need A Budget), Rocket Money, PocketGuard and Monarch Money. Dave Ramsey (Ramsey Solutions) is listed as an others. Broad incumbents are Personal Capital / Empower, EveryDollar (Ramsey Solutions) and Mint (Intuit). Tiller Money is listed as an emerging player.
Does Money Mastery have an API?
No public API is recorded for Money Mastery.
What industry is Money Mastery in?
Money Mastery's product category is Personal Financial Planning. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management, with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards.