Pihla Group

What Pihla Group does

Pihla Group is a privately held Finnish industrial manufacturer, headquartered in Vantaa and operating under the PihlaPRO brand, specializing in windows and doors for construction-industry professionals in Finland. The company traces its origins to 1939; the current PihlaPRO brand was formed in early 2018 through the merger of the legacy Eskopuu and Pihla window brands, making it Finland's largest window brand by market position. Sister brand Metallityö Välimäki extends the offering into CE-marked, Finnish-manufactured aluminum and steel products.

The core technology stack is physical-product manufacturing rather than software. Flagship products include the Vähähiilinen ikkuna (low-carbon window), the first in Finland to offer low-carbon glass broadly across both operable and fixed glass surfaces and achieving up to 55% smaller carbon footprint for triple-glazed operable windows versus standard products; fire-rated windows (Paloikkunat); wood windows (Puuikkunat); specialized antenna glass; and a full door portfolio spanning exterior, balcony, fire-rated, acoustic, and the newly launched Kerrostaso-ovi (apartment-level door). The 2025–2026 lineup also surfaces ECO2 environmental products and Artic sun-protection solutions. Supporting infrastructure includes a professional material bank with BIM objects, product cards, cut drawings, Declaration of Performance (DoP), and EPD environmental declarations, plus an authorized installer network for on-site delivery and installation. Compliance is anchored by CE marking, Avainlippu (Finnish-made) certification, and EPDs.

The business model is B2B hardware sales with installation services bundled through an authorized installer channel, executed via direct enterprise field sales to building contractors and technical consultation to architects, designers, project managers, and procurement professionals. Marketing is conducted through a content-and-relations mix — expert services, a material bank, newsletter, webinars, and industry articles — designed to support specification in new construction and renovation. Customer satisfaction is measured via NPS, reported at 85 for products (September 2025) and 69 for installation (September 2024). Operations are entirely domestic to Finland, with no evidence of international expansion or external investor ownership.

Name

Pihla Group

Legal name

Pihla Group

Website

https://eskopuu.fi

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pihla Group, operating as PihlaPRO, is a Vantaa-based Finnish manufacturer of windows and doors serving construction industry professionals. Founded in 1939, it is Finland's largest window brand, supplying building contractors, architects, and renovation firms via direct B2B sales and an authorized installer network.

Ownership category

akta.pro rank

Product category

Window and Door Manufacturing

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Exterior Doors (IMADAIAA), Interior Doors (IMADAIAB)

Keywords

• Window manufacturing
• Door manufacturing
• Construction materials
• Low-carbon windows
• Fire-rated windows

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Window and door manufacturing and sales: PihlaPRO manufactures windows and doors for building contractors and sells directly to B2B customers including construction companies and renovation professionals. Revenue comes from product sales with optional professional installation services through authorized installers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pihla Group, operating through the PihlaPRO brand, manufactures Finnish-made windows and doors for B2B customers in the construction industry. The portfolio includes openable, fixed, fire-rated, wood, and antenna-glass windows; exterior, balcony, fire, soundproof, and apartment-level doors; plus aluminum and steel products (via sister brand Metallityö Välimäki), ECO2 environmental products, and Artic sun protection solutions. Sales occur through direct B2B channels to building contractors and an authorized installer network, supported by expert consulting services and comprehensive technical documentation including BIM objects.

Product overview

Pihla Group operates under the PihlaPRO brand for professional customers, offering a comprehensive portfolio of Finnish-manufactured windows and doors for construction companies and industry professionals. The product range centers on the Vähähiilinen ikkuna (low-carbon window) line with low-carbon glass options, complemented by openable windows, fixed windows, fire-rated windows, wood windows, and antenna glass under the windows category. Door products include exterior doors, balcony doors, fire doors, soundproof doors, and the newly launched Kerrostaso-ovi (apartment-level door) for new construction. Additional offerings include ECO2 environmental products, CE-marked aluminum and steel products manufactured by sister brand Metallityö Välimäki, and Artic sun protection solutions. The company serves professional customers including architects, designers, project managers, and building contractors with expert services spanning design consultation, documentation (BIM objects, product cards, cut drawings), and certified installation.

Differentiator

Problem solved

Functional benefit

Brands

• Metallityö Välimäki: Sister brand specializing in CE-marked and Finnish-made aluminum and steel products, including custom-designed products for specific projects.

Products and services

• Vähähiilinen ikkuna (Low-Carbon Window) Low-carbon window product line featuring low-carbon glass available for all glass surfaces of operable and fixed windows. Triple-glazed openable variants achieve up to 55% smaller carbon footprint versus standard versions, addressing environmental requirements for Finnish construction projects.
• Avattavat ikkunat (Openable Windows) Professional-grade openable windows designed for new construction and renovation projects. Available with optional low-carbon glass for sustainability-focused applications.
• Kiinteät ikkunat (Fixed Windows) Non-opening fixed windows for professional construction use, available with low-carbon glass options for energy-efficient and environmentally focused building projects.
• Paloikkunat (Fire-Rated Windows) Fire-rated windows for professional construction projects, designed and certified to meet Finnish building safety standards.
• Puuikkunat (Wood Windows) Wood-framed windows for professional construction projects requiring traditional or aesthetically specified window solutions.
• PihlaPRO Antennilasi (Antenna Glass Window) Specialized window glass designed for antenna signal transmission, enabling window installation in locations where signal reception would otherwise be obstructed by standard glazing.
• Kerrostaso-ovi (Apartment-Level Door) Door designed for new apartment-building construction, with fire rating and acoustic (sound-insulation) classification. Customizable in dimensions and finish to meet Finnish residential construction requirements.
• Ulko-ovet (Exterior Doors) Professional-grade exterior doors for new construction and renovation projects across residential and commercial buildings.
• Parvekeovet (Balcony Doors) Balcony doors for residential and commercial construction, integrated with the PihlaPRO product system.
• Palo-ovet (Fire-Rated Doors) Fire-rated doors meeting Finnish construction safety requirements, used in new construction and renovation projects where fire resistance is specified.
• Äänieristysovet (Soundproof / Acoustic Doors) Sound-insulated acoustic doors for professional construction projects requiring specific sound-reduction performance.
• ECO2-tuotteet (ECO2 Environmental Products) Environmental product line under ECO2 sustainability branding, focused on lower environmental impact window and door offerings for Finnish construction professionals.
• Alumiini- ja terästuotteet (Aluminum and Steel Products) CE-marked aluminum and steel products manufactured in Finland, custom-designed and produced for specific construction projects by sister brand Metallityö Välimäki and distributed via the PihlaPRO channel to construction professionals.
• Artic Auringonsuojausratkaisut (Artic Sun Protection Solutions) Sun protection solutions for controlling overheating and managing indoor temperatures during hot summer months in Finnish buildings.

Quantifiable outcome

• Up to 55% smaller carbon footprint for triple-glazed operable windows with low-carbon glass
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Metallityö VälimäkicoreStrategic or Co-development PartnerSister brand (sisarbrändi) of Pihla Group specializing in aluminum and steel products. Metallityö Välimäki designs and manufactures custom aluminum and steel products for specific project requirements. Products are available through PihlaPRO distribution channel for construction professionals needing CE-marked, Finnish-manufactured aluminum and steel solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pella Corporation: Pella is a US-based, family-owned window and door manufacturer with a long history (founded 1925) serving architects, builders, and homeowners across North America. The brand heritage, manufacturing scale, and B2B specification focus closely mirror Pihla's profile, even though its geographic footprint is largely North American.
• Marvin Windows and Doors: Marvin is a US-headquartered premium window and door manufacturer (wood, wood-aluminum-clad) serving architects, builders, and homeowners through a professional dealer network. It is comparable to Pihla in product/positioning (premium professional channel, wood-based fenestration) but operates primarily in North America.

Broad incumbents

• Jeld-Wen Holding Inc. Jeld-Wen is one of the world's largest manufacturers of windows and doors, including timber, vinyl, and aluminum-clad products. It competes broadly with Pihla in B2B fenestration categories across multiple geographies.
• Inwido AB: Inwido is Europe's largest window manufacturer, operating multiple Nordic and Baltic brands. It competes with Pihla in the Finnish and broader Nordic professional B2B window market through its portfolio of national brands, making it a broad incumbent peer in fenestration.
• Schüco International KG: Schüco is a leading European manufacturer of aluminum and steel window, door, and facade systems sold primarily to professional fabricators and architects. It directly overlaps with Pihla's professional B2B specification channel and its sister-brand aluminum/steel offering via Metallityö Välimäki.
• VKR Holding (Velux): Velux, owned by VKR Holding, is the global market leader in roof windows and a broader player in skylights, blinds, and ventilation. It overlaps with Pihla in window categories and B2B specification channels across European construction.
• Saint-Gobain (Distribution & Habitat Solutions): Saint-Gobain is the global broad incumbent building materials group with window, glass, and facade product lines across Europe. It competes with Pihla in specification-led commercial projects and is also the upstream supplier of low-carbon flat glass, making it both a competitor and a technology source for Pihla's low-carbon windows.
• Reynaers Aluminium: Reynaers is a major European aluminum window, door, and curtain wall systems supplier for professional installers and architects. It is comparable to Pihla for aluminum-based fenestration scope, particularly in commercial and high-end residential projects.

Direct peers

• Internorm International GmbH: Internorm is a leading European manufacturer of windows and entrance doors (timber, timber-aluminum, uPVC) selling predominantly through professional dealer networks. It is comparable to Pihla as a specialist window/door producer targeting construction professionals with premium, energy-efficient products.
• Skaala Oy: Skaala is a Finnish window and door manufacturer serving construction professionals with a comparable B2B-focused product line, including energy-efficient and timber/aluminum windows. It is Pihla's closest direct competitor in the same domestic Finnish professional channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pihla Group