ToroB
Torob is an Iranian shopping search engine aggregating prices from 100,000+ online and offline stores. It serves Iranian consumers seeking best prices and merchants seeking traffic, monetizing through per-click advertising and featured placements without sales commissions.
- Company typePrivate
- Founded2014
- HeadquartersTehran, Iran
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ToroB does
ToroB (ترب) is an Iranian shopping search engine and price comparison platform founded in 2014 by students from Sharif University of Technology and operated by Fanfgestaran Pishro Bazar LLC, a privately held Iranian limited liability company registered in 2016. The platform aggregates product listings and prices from over 100,000 online and offline retailers, indexing millions of products through automated crawlers combined with AI-assisted and human-reviewed content processing. It serves Iranian consumers who use the platform to compare prices across thousands of stores, and merchants who use it to acquire price-comparison-intent traffic. The product surface spans a responsive web platform, an Android application distributed via Cafe Bazaar, Myket, and Google Play (16M+ installs, 4.7/5 rating, 9M+ monthly active users), and add-on services including the Torob Pay credit and installment system, a buyer guarantee program, a seller score and dispute resolution mechanism, geolocation-based nearby-store discovery, and a gold-backed savings feature.
Underlying the search engine is a proprietary ingestion and normalization pipeline in which Torob's robots crawl registered merchant sites, then route product data through AI-assisted categorization and human review to merge identical products into unified listing pages. Smart search supports text, image, and voice inputs. The platform surfaces tens of millions of price-comparison sessions monthly (2M+ daily searches, 30M+ MAU) and routes qualified clicks to merchant sites without intermediating the actual transaction, payment, or fulfillment.
ToroB monetizes exclusively on the supply side through a usage-based model: merchants prepay a Torob account and are charged 350–1,700 tomans per unique (non-repeating) click session, with no commission on actual sales. A secondary stream comes from featured "click special" / promotional banner placements that prioritize a merchant's product regardless of price rank. Distribution is entirely self-serve and product-led — both consumers and merchants onboard through the web/app without sales intervention. The platform also distributes via deep integrations with 12+ Iranian e-commerce site builders (Mixin, Portal, Sazito, Shopfa, Bdok, Poopesh, Sepehr, Utatab, Vitrin, WebOne, Webzi, WebAzTo), which lower the friction for new sellers to list on Torob. The platform holds an E-Namad electronic trust certification and operates exclusively within Iran.
ToroB firmographics
Firmographics- Name
- ToroB
- Legal name
- شرکت فنگستران پیشرو بازار (مسئولیت محدود) (Fanfgestaran Pishro Bazar, Ltd.)
- Website
- https://torob.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Torob is an Iranian shopping search engine aggregating prices from 100,000+ online and offline stores. It serves Iranian consumers seeking best prices and merchants seeking traffic, monetizing through per-click advertising and featured placements without sales commissions.
- Ownership category
- akta.pro rank
ToroB industry classification
Industry- Product category
- Price Comparison Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where ToroB is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
ToroB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay-Per-Click / Session-Based Advertising: Sellers pay a per-session (non-repeat click) fee for each product displayed in search results. Sellers pre-charge their Torob account and are charged 350 to 1,700 tomans per session depending on daily session volume. No commission is charged on actual sales completed through the seller's own website. Torob plays no role in the transaction itself.
- Featured Product Placement / Promotional Banners: Sellers can purchase priority ad placements ('click special' / 'advertisement') where their products are displayed in prominent positions regardless of price, driving significantly higher visibility and conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-click session pricing ranging from 350 to 1,700 Tomans per non-repeating click |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
ToroB product offering
Product offeringCore offering
ToroB is a price comparison and shopping search engine that aggregates product listings and prices from 100,000+ Iranian online and offline stores, enabling consumers to search, compare, and locate the best available price for millions of products. The platform serves both buyers (free comparison and buyer protection) and sellers (paid per-click visibility and featured placements) without intermediating the underlying transactions.
Product overview
ToroB (ترب) is a smart shopping search engine and price comparison platform operating in Iran. The core product is the web and mobile search platform that aggregates millions of products from over 100,000 online and offline stores. The platform consists of the web application (torob.com), the Android mobile app, and a suite of seller management tools. Key add-on services include Torob Pay for integrated payments and installment purchases, the ToroB Guarantee Badge for buyer protection, a Seller Score System for reputation tracking, and an Order Tracking/Dispute Resolution system. Additional mobile-first features include Nearby Stores discovery, Gold Investment savings, and a Special Offers section for daily deals. The platform supports both online merchants with e-Namad certification and offline/physical retail stores.
Differentiator
Problem solved
Functional benefit
Brands
- Torob Pay (تربپی): A payment/credit service offered by ToroB enabling users to make purchases with installment options and gold investment savings within the platform.
Products and services
- ToroB Smart Shopping Search Engine (موتور جستجوی هوشمند خرید ترب) Web-based price comparison and shopping search engine that aggregates product listings and prices from 100,000+ Iranian online and offline stores, enabling consumers to search, compare, and locate the best available price for millions of products.
- ToroB Android Mobile Application (اپلیکیشن اندروید ترب) Android application providing full ToroB price comparison and shopping search functionality for Iranian consumers on mobile, with 16M+ total installs across distribution channels and a 4.7/5 average app store rating.
- Torob Pay (تربپی) Integrated digital credit and payment service offered to ToroB users, enabling interest-free installment purchases on selected products (4 installments) and gold savings with credit backed by 24-karat gold assets.
Quantifiable outcome
- Sellers receive on average 30+ buyers per store per month
- +4 more outcomes
Companies that use ToroB
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
ToroB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ToroB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Torob Pay (تربپی)coreTorob Pay is Torob's own payment and credit service, accessible at torobpay.com. It enables users to store credit, make purchases with 4 interest-free installments, and invest in 24-karat gold savings. Integrated natively into the Torob platform and app to facilitate transactions without requiring payment through the seller's own gateway.
- Saatino (سوئیس آرت ۱)minorFeatured product brand displayed with a promotional banner in Torob's special offers section. Receives prominent placement to drive awareness and sales through Torob's large user base.
- Part Tech (پارت-هفته)minorAuto parts retailer featured with a promotional banner in Torob's special offers section, gaining prominent placement and visibility among Torob's 30M+ monthly users.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
ToroB competitors and assessment
Company assessmentDirect peers
- Idealo: Germany's leading price comparison platform indexing millions of products across thousands of online shops with click-based seller monetization. Direct functional analog to Torob operating in the European market, sharing the price comparison shopping portal model with no-commission click pricing for merchants.
- PriceRunner: Nordic and UK price comparison platform comparing millions of products across thousands of retailers. Operates the same core use case as Torob: shoppers search for products and compare prices across stores, with merchants paying for visibility through click-based or listing fees.
- PriceGrabber: U.S. price comparison shopping site comparing products and prices across thousands of online merchants. Direct comparable to Torob on the core price comparison shopping portal functionality and click-based merchant monetization model.
- Kelkoo: European price comparison and shopping destination covering multiple verticals (electronics, travel, fashion, home). Comparable to Torob in aggregating listings from many merchants with click-out monetization and serving as a price discovery layer between buyers and sellers.
- Twenga: European price comparison platform (originating in France) indexing millions of products from thousands of merchants. Directly comparable to Torob in serving as a price discovery layer with click-based merchant monetization across multiple product verticals.
- Shopzilla: U.S. price comparison shopping site (formerly BizRate) comparing products across thousands of merchants. Directly comparable to Torob on the comparison shopping portal model with click-based or listing fee monetization for merchants across multiple product categories.
Regional players
- Buscapé: Brazil's leading price comparison platform operating as a price discovery layer between shoppers and online merchants. Comparable to Torob as a market-leading regional price comparison destination that aggregates millions of products from many sellers with click-out monetization.
- Ceneo: Poland's dominant price comparison platform, often described as the market-leading shopping search engine in its domestic market. Closely comparable to Torob in business model and dominance within a single national market, providing a reference point for what a regional price comparison leader at scale looks like.
- Trovaprezzi: Italy's leading price comparison platform aggregating offers from thousands of online merchants. Comparable to Torob in operating as a regional leader in price comparison shopping with click-based merchant monetization across electronics, home, fashion, and other verticals.
Broad incumbents
- Google Shopping: Google's product search and comparison destination offering price comparison across merchants globally. While a global incumbent rather than a regional specialist, Google Shopping is the dominant price comparison paradigm that Torob's product most directly competes with at the consumer behavior level, despite not operating in Iran.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ToroB social profiles
Digital presenceToroB compliance and trust
Trust signalCompliance1 record
ToroB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ToroB leadership team
Management profileNumber of profiles
ToroB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ToroB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ToroB
What does ToroB do?
ToroB is a price comparison and shopping search engine that aggregates product listings and prices from 100,000+ Iranian online and offline stores, enabling consumers to search, compare, and locate the best available price for millions of products. The platform serves both buyers (free comparison and buyer protection) and sellers (paid per-click visibility and featured placements) without intermediating the underlying transactions.
Is ToroB a public or private company?
ToroB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ToroB founded?
ToroB was founded in 2014. It employs 51 to 100 people.
Where is ToroB based?
ToroB is headquartered in Tehran, Iran, in the Middle East region.
How does ToroB make money?
Two revenue lines are on record. Pay-Per-Click / Session-Based Advertising is the primary driver. The others are featured Product Placement / Promotional Banners.
Who are ToroB's main competitors?
Direct peers on record are Idealo, PriceRunner, PriceGrabber, Kelkoo, Twenga and Shopzilla. Regional players are Buscapé, Ceneo and Trovaprezzi. Google Shopping is listed as a broad incumbent.
Does ToroB have an API?
No public API is recorded for ToroB.
What industry is ToroB in?
ToroB's product category is Price Comparison Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals.