Name

Hubis

Legal name

(주)액스비스

Website

https://hubis.co.kr

Company type

Public

Founded year

2009

Operating status

Ipo

Headcount range

51–100 employees

Short description

AXBIS (formerly Hubis) provides intelligent laser solutions for industrial manufacturing from Daejeon, South Korea. Its AX Portfolio integrates laser processing, computer vision, and deep learning into modular systems serving battery, EV, semiconductor, and appliance manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Laser Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)

akta.pro secondary industries

Optoelectronic Emitters (LED/Laser/VCSEL) (HDAHALAL), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Industrial laser systems
• Laser welding equipment
• Laser cutting machines
• Vision inspection systems
• Intelligent manufacturing solutions

Headquarters

HQ city

Daejeon

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Laser Systems and Solutions: AXBIS generates revenue through the sale and deployment of intelligent laser systems including welding, cutting, heat treatment, surface treatment, and drilling solutions for industrial manufacturing applications. The company also provides robotics integration services and AI-powered inspection systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hubis (AXBIS) manufactures and sells intelligent laser systems and equipment for industrial manufacturing. Its core product is the AX Portfolio, a suite of laser-based modules (AX WELD, AX CUT, AX VIEW, AX HEAT, AX SURF, AX DRILL, AX BOT) that combine laser optics, AI/deep learning-based vision inspection, and intelligent robotics to deliver welding, cutting, drilling, surface treatment, heat treatment, inspection, and automation for advanced manufacturing customers.

Differentiator

Problem solved

Functional benefit

Brands

• AX Portfolio: AI-powered laser processing solutions including AX WELD, AX CUT, AX VIEW, AX HEAT, AX SURF, AX DRILL, and AX BOT
• AX WELD
• AX CUT
• AX VIEW
• AX HEAT
• AX SURF
• AX DRILL
• AX BOT

Products and services

• AX Portfolio (AX WELD, AX CUT, AX VIEW, AX HEAT, AX SURF, AX DRILL, AX BOT) An integrated suite of seven intelligent laser modules (AX WELD for laser welding, AX CUT for laser cutting, AX VIEW for visual inspection, AX HEAT for thermal management, AX SURF for surface treatment, AX DRILL for laser drilling, and AX BOT for robotic automation) sold to enterprise manufacturers.
• Mobility/ESS Battery Manufacturing Solutions Laser processing, inspection, and automation solutions tailored for prismatic, pouch, and cylindrical battery cell manufacturing, sold to EV and energy storage system producers.
• Physical AI for Electric Vehicles Intelligent laser and AI-based automation solutions for electric vehicle powertrain and electric parts manufacturing.
• Semiconductor Laser Solutions Precision laser processing and inspection solutions for semiconductor fabrication and quality control, sold to semiconductor manufacturers.
• Display and Appliance Manufacturing Solutions Laser-based processing and quality inspection solutions for display panel and home appliance manufacturers.
• Laser Application Center Customer-facing facility offering laser technology demonstration, application testing, and collaborative development services for prospective and existing enterprise customers.
• Robotics Solution (AXACS and Customization) Robotics automation and control solutions including the AXACS system and customized robotics integration services for manufacturing automation.
• R&D Services Research and development services for advanced laser processing and AI technology applications, including joint development with enterprise customers.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Scale indicators1 record

Broad incumbents

• Amada: Japanese global leader in metalworking machinery including laser cutting, welding, and bending systems. Comparable as a broad incumbent providing laser processing tools to automotive and electronics manufacturers, with a much larger global footprint.
• Jenoptik: German photonics and optoelectronics company producing laser processing systems, optical components, and metrology equipment. Comparable as a broad incumbent with overlap in laser optics and industrial processing — adjacent to AXBIS's special-optics pillar.
• Trumpf: German global leader in industrial lasers and machine tools, with deep installed base across automotive, battery, and electronics manufacturers. Comparable as a broader incumbent offering many of the same laser processing capabilities AXBIS sells but at vastly greater scale and global reach.
• IPG Photonics: US-listed global leader in fiber lasers and laser-based systems for materials processing, with strong presence in EV battery and electronics manufacturing. Comparable as a broad incumbent supplying laser sources and complete systems into AXBIS's target verticals.
• Bystronic: Swiss manufacturer of laser cutting and bending systems primarily for sheet metal processing. Comparable as a broad incumbent with overlapping laser-cutting equipment serving similar industrial manufacturing customers.
• Coherent: US-listed major photonics company producing laser sources, optics, and laser-based systems for materials processing and semiconductor manufacturing. Comparable as a broad incumbent supplying both laser components and complete laser-processing solutions.

Direct peers

• Hymson Laser Intelligent Equipment Group: Chinese laser equipment maker heavily focused on battery cell welding, cutting, and inspection for the lithium-ion and EV supply chain. Closest functional peer to AXBIS given near-identical vertical focus on battery manufacturing and integrated inspection offerings.
• Han's Laser: China-based, publicly listed industrial laser equipment manufacturer with broad portfolio spanning welding, cutting, and marking systems. Directly comparable to AXBIS in product breadth (laser tools for industrial manufacturing) and in serving battery/EV/electronics customers across Asia.

Emerging players

• Suzhou Delphi Laser: China-based laser equipment specialist focused on welding and cutting systems for automotive, battery, and electronics applications. Comparable as an emerging specialist competitor with significant but partial overlap to AXBIS's product mix and customer verticals.

Regional players

• Siasun Robot & Automation: China-listed industrial robotics and automation supplier serving automotive, electronics, and battery customers in Asia. Comparable as an adjacent robotics-and-automation peer intersecting with AXBIS's robotics and AX BOT manufacturing-automation pillar.

Market position

Customer concentration

• YouTubeyoutube.com/@AXBIS-777
• LinkedInlinkedin.com/company/hubis-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubis